Kris Setzekorn
Purdue, Graduate IT Department, Department Member
Social Networking Communities and E‐dating Services: Concepts and Implications20098Edited by Celia Romm‐Livermore and Kristina Setzekorn. Social Networking Communities and E‐dating Services: Concepts and Implications . Hershey, PA: IGI Global/Information Science Reference 2009. 424 pp., ISBN: 978...more
Research Interests:
Following a review of the literature on e-dating, this chapter introduces the e-dating development model and discusses a number of hypotheses that can be derived from it. Also presented in the chapter are some findings from a preliminary... more
Following a review of the literature on e-dating, this chapter introduces the e-dating development model and discusses a number of hypotheses that can be derived from it. Also presented in the chapter are some findings from a preliminary empirical research that ...
Effective decision-making within and across organizations is of strategic importance as the global business environment becomes more complex. Business processes and their related computer based information systems (CBIS) must support ...
Research Interests: Information Systems, Communication, Intercultural Management, Mis, Library and Information Studies, and 15 moreChange agents, DSS, Middle Management, Case Study, Knowledge Based Systems, Information Resources Management, Multicultural, Managing Change, Involvement, Executive Information Systems, Change Implementation, Change Resistance, Coping With Change, Change Factors, and Information System
Brand equity is an important asset that a B2C company can leverage to compete and prosper in its unique and intensely competitive environment. This paper provides a framework for building brand equity online for B2C companies by drawing... more
Brand equity is an important asset that a B2C company can leverage to compete and prosper in its unique and intensely competitive environment. This paper provides a framework for building brand equity online for B2C companies by drawing on Keller's (1993) consumer-based brand equity model. Based on this framework, some strategies are suggested to build brand equity online. Implications of the framework for research
and practice are also discussed.
and practice are also discussed.