This study examine the impact of online marketing on customers loyalty, using United Bank of Afri... more This study examine the impact of online marketing on customers loyalty, using United Bank of Africa PLc in Asaba as an area of study. Data used for this study were collected through primary and secondary sources: structured questionnaire instrument was used to collect data from respondents while secondary data was collected through a review of related materials. 98 respondents were selected for this study. Regression analysis were used. Finding reveal that online marketing has a significance impact on customer loyalty.
This study examine the impact of online marketing on customers loyalty, using United Bank of Afri... more This study examine the impact of online marketing on customers loyalty, using United Bank of Africa PLc in Asaba as an area of study. Data used for this study were collected through primary and secondary sources: structured questionnaire instrument was used to collect data from respondents while secondary data was collected through a review of related materials. 98 respondents were selected for this study. Regression analysis were used. Finding reveal that online marketing has a significance impact on customer loyalty.
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