Juara tersembunyi

Juara tersembunyi ialah syarikat yang agak kecil tetapi sangat berjaya yang terselindung di sebalik tirai yang tidak mencolok, tidak kelihatan dan kadangkala kerahsiaan. Istilah ini dicipta oleh Hermann Simon. Beliau mula-mula menggunakan istilah itu sebagai tajuk penerbitan dalam jurnal pengurusan Jerman saintifik, menggambarkan pemimpin pasaran dunia yang kecil dan sangat khusus di Jerman.^[1] Menurut definisi beliau, syarikat mesti memenuhi tiga kriteria untuk dianggap sebagai juara tersembunyi:^[2]

Nombor satu, dua atau tiga dalam pasaran global, atau nombor satu di benua syarikat, ditentukan oleh bahagian pasaran
Hasil di bawah $5 bilion
Tahap kesedaran awam yang rendah

Rujukan

^ Simon, Hermann: Hidden Champions: Speerspitze der deutschen Wirtschaft. Wiesbaden: Zeitschrift für Betriebswirtschaft (ZfB) 60(1990)9, P. 876
^ Simon, Hermann: Hidden Champions of the 21st Century : Success Strategies of Unknown World Market Leaders. London: Springer, 2009.- ISBN 978-0-387-98147-5. P. 15.

Bacaan lanjut

Buku dan makalah

Audretsch, David B., Lehmann, Erik E., & Schenkenhofer, Julian (2018). Internationalization strategies of hidden champions: lessons from Germany. Multinational Business Review, 26(1), 2-24.
Fryges, Helmut: Hidden champions : how young and small technology oriented firms can attain high export sales ratios. Mannheim : Zentrum für Europ. Wirtschaftsforschung, 2006.
Hanna, Rosemary: Hidden champions of the B. C. forest industry : are small firms at the cutting edge of value chain innovation? Ottawa : Library and Archives Canada, 2007. - ISBN 978-0-494-16879-0.
Langenscheidt, Florian (Ed.), Venohr, Bernd (Ed.): The Best of German Mittelstand - THE WORLD MARKET LEADERS. DAAB Verlag, Cologne 2015, ISBN 978-3-942597-48-7.
Merrilees, Bill; Blackburn, Jillian; Tiessen, James; Lindman, Martti: Hidden (SME) Champions : The Role of Innovation and Strategy. In: Chetty, Sylvia (Ed.); Collins, Brett (Ed.): Proceedings of the Australian and New Zealand Marketing Academy Conference 1–5 December 2001. Auckland: College of Business, Massey University: 2001.
Neubauer, Regina: Business models in the area of logistics : in search of hidden champions, their business principles and common industry misperceptions. Wiesbaden: Gabler, 2010. - ISBN 978-3-8349-2526-8
Simon, Hermann: Hidden champions : lessons from 500 of the world's best unknown companies. Boston (Mass.): Harvard Business School Press, 1996.- ISBN 0-87584-652-1.
Simon, Hermann: Lehren der Hidden Champions des 21. Jahrhunderts. In: Weissman, Arnold: Erfolgreich mit den Großen des Managements. Frankfurt a. M.: Campus, 2008.- ISBN 3-593-38634-8. S. 109-147.
Simon, Hermann: Hidden Champions of the 21st Century : Success Strategies of unknown World Market Leaders. London: Springer, 2009.- ISBN 978-0-387-98147-5.
Venohr, Bernd; Meyer, Klaus: The German Miracle Keeps Running : How Germany’s Hidden Champions Stay Ahead in the Global Economy Berlin: Working Paper No. 30, Institute of Management Berlin, Berlin School of Economics, 2007.
Venohr, Bernd; Meyer, Klaus: Uncommon common sense Business Strategy Review, Volume 20, issue 1, Spring 2009, p. 39-43
Voeth, Markus ; Herbst, Uta ; Barisch, Sina: Hidden Champion Region Stuttgart : Ergebnisse einer empirischen Untersuchung. Stuttgart : Förderverein für Marketing an der Universität Hohenheim, 2008.
Witt, Alessa: Internationalisation of hidden champions : market entry and timing strategies with international management and business ethics cases. Hamburg: Management Laboratory, 2010. - ISBN 978-3-9812162-4-0

Pautan luar

[1] Simon, Hermann: Hidden Champions: Speerspitze der deutschen Wirtschaft. Wiesbaden: Zeitschrift für Betriebswirtschaft (ZfB) 60(1990)9, P. 876

[2] Simon, Hermann: Hidden Champions of the 21st Century : Success Strategies of Unknown World Market Leaders. London: Springer, 2009.- ISBN 978-0-387-98147-5. P. 15.

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