An entrepreneur is a person who organizes, builds, owns, and runs a business; however, what else ... more An entrepreneur is a person who organizes, builds, owns, and runs a business; however, what else is involved in starting a new business venture? The United States cultivates a society of individualist outlooks, people that place their needs and the needs of their immediate family before others, which is a sharp contradiction to South Korea’s traditionally collectivist society, where individuals put the needs of the community, family, and their country before their personal needs. With such differing outlooks, which culture is better at supporting entrepreneurs? This paper will explore possible differences between the cultures of the United States and South Korea in relation to social support for female entrepreneurs.
The study of emotional intelligence has been studied in conjunction with many topics since its co... more The study of emotional intelligence has been studied in conjunction with many topics since its conception in 1995, however there is no research linking the concept to marketing potential for any specific music genre. Emotional intelligence includes the study of deciphering your emotions as they occur and altering those feelings as appropriate, as well as the ability to infer information about the emotions of those around you. K-pop is a music genre that has benefitted from globalization and business strategies that involve social media, especially sites like YouTube. Teens are the primary demographic for K-pop marketing, which coincides with teenage propensity towards celebrity worship which has been used to capture merchandising opportunities. Celebrity worship has been shown to be negatively correlated with emotional intelligence, however the jump from the emotional intelligence level of celebrity worshipping teens in general to the knowledge of how K-pop fans score on emotional intelligence has not been studied. This paper sets framework to show that studies should be conducted to determine if knowing the emotional intelligence levels of target demographics could increase K-pop company’s profits through appropriate marketing.
An entrepreneur is a person who organizes, builds, owns, and runs a business; however, what else ... more An entrepreneur is a person who organizes, builds, owns, and runs a business; however, what else is involved in starting a new business venture? The United States cultivates a society of individualist outlooks, people that place their needs and the needs of their immediate family before others, which is a sharp contradiction to South Korea’s traditionally collectivist society, where individuals put the needs of the community, family, and their country before their personal needs. With such differing outlooks, which culture is better at supporting entrepreneurs? This paper will explore possible differences between the cultures of the United States and South Korea in relation to social support for female entrepreneurs.
The study of emotional intelligence has been studied in conjunction with many topics since its co... more The study of emotional intelligence has been studied in conjunction with many topics since its conception in 1995, however there is no research linking the concept to marketing potential for any specific music genre. Emotional intelligence includes the study of deciphering your emotions as they occur and altering those feelings as appropriate, as well as the ability to infer information about the emotions of those around you. K-pop is a music genre that has benefitted from globalization and business strategies that involve social media, especially sites like YouTube. Teens are the primary demographic for K-pop marketing, which coincides with teenage propensity towards celebrity worship which has been used to capture merchandising opportunities. Celebrity worship has been shown to be negatively correlated with emotional intelligence, however the jump from the emotional intelligence level of celebrity worshipping teens in general to the knowledge of how K-pop fans score on emotional intelligence has not been studied. This paper sets framework to show that studies should be conducted to determine if knowing the emotional intelligence levels of target demographics could increase K-pop company’s profits through appropriate marketing.
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Papers by Elizabeth Bland