Mr. Sagar BhaleraoPhD Research Fellow, Department ofCommunication and Journalism,University of Mumbai, andAssistant Professor at Rizvi College of Arts, Commerceand Science, Bandra West , Mumbai India.
World Academy of Science, Engineering and Technology, International Journal of Humanities and Social Sciences, 2015
In this modern world mass media is categorized into print and digital form. Former being the trad... more In this modern world mass media is categorized into print and digital form. Former being the traditional form of reaching the masses to inform and educate on various issues. The Indian print media is more than two centuries old. It's strengths have largely been shaped by its historical experience and, in particular, by its association with the freedom struggle, as well as movements for social emancipation, reform, and amelioration. Therefore, it is highly regarded in the Indian society. Persons with Disabilities (PWDs) have always been looked down upon and are not considered as part of the society. PWDs were commonly feared, pitied, and neglected (Braddock & Parish,2001). Much of the literature on disability in India has pointed to the importance of the concept of 'karma' and 'reincarnation' in attitudes to disability, with disability perceived either as punishment for misdeeds in the past lives of the PWDs, or the wrongdoings of their parents. As Bacquer and Sharma(1997) considers the advent of the PWD Act 1995, as a landmark step in the history of rehabilitation services in India., have put it, " At a profoundly serious and spiritual level, disability represents divine justice ". This paper examines the usage of language by two different national dailies. Through a content analysis study, this paper also demonstrates the usage of language that depict various identities of PWDs in the society. The newspaper plays vital role in bringing about changes this attitude of the people in the society. A short comparative content analysis of two English newspapers of Mumbai edition was selected, to analyze the language used for reporting disability issues.
The significance of a film song, presented in a way suitable to the storyline of a specific audio... more The significance of a film song, presented in a way suitable to the storyline of a specific audio-visual arrangement and digital media technology plays a vital part in the emotional expression of a lyricist. In harmony with all of these, famous lyricist Shailendra wrote several songs for Hindi films. Along with he wrote many folk songs which are still popular in Indian society. Songs written by him are now available on social media platforms as well. This study seeks to understand what does today's generation think while listening to Shailendra's songs considering the current political and social scenario. Also he traces his idea about the post independence India through the eyes of common man of our country and its engagement with issues of nationalism, class, religion and social justice. This qualitative study aims to analyze how Indian youth understands contemporary India through shailendra’s one of the very famous song, Mera Joota Hain Japani (Movie: Shri 420, 1955). Da...
In this book we have endeavored to show how we can increase the accessibility of multimedia for i... more In this book we have endeavored to show how we can increase the accessibility of multimedia for information, education and entertainment using the available technology and digital platform. Multimedia platform has the power to increase the accessibility. The significance of research in using captioning as an accessibility tool is demonstrated and depicted in this book. An attempt is made this book to depict the usage of captioning as a means of increasing literacy, vocabulary and understanding of visuals in multimedia. Efforts have been made to evaluate the benefits of captioning to various types of population, those with and without hearing loss. Hence it is imperative that we use captioning as a norm in the field of education, information and entertainment. Captioning therefore provides the choice to the users of multimedia and this choice is democratic application of digital media for communication. This book will benefit the students and professionals in the field of Media, Jour...
The significance of a film song, presented in a way suitable to the storyline of a specific audio... more The significance of a film song, presented in a way suitable to the storyline of a specific audiovisual arrangement and digital media technology plays a vital part in the emotional expression of a lyricist. In harmony with all of these, famous lyricist Shailendra wrote several songs for Hindi films. Along with he wrote many folk songs which are still popular in Indian society. Songs written by him are now available on social media platforms as well. This study seeks to understand what does today's generation think while listening to Shailendra's songs considering the current political and social scenario. Also he traces his idea about the post independence India through the eyes of common man of our country and its engagement with issues of nationalism, class, religion and social justice. This qualitative study aims to analyze how Indian youth understands contemporary India through shailendra's one of the very famous song, Mera Joota Hain Japani (Movie: Shri 420, 1955). Data was collected from the youth (n=100) of Mumbai region. The Study shows that, most of the youth are aware about shalendra's songs but not aware about Shailendra, they are very much sensitized about the concept of nationalism but they are not familiar with the concept of nationalism which shailendra tries to convey though his lyrics.
According to a FICCI-KPMG (KPMG, 2014) report on media and entertainment industry, the TV content... more According to a FICCI-KPMG (KPMG, 2014) report on media and entertainment industry, the TV content production industry in India is estimated to be `20–26 billion in size. However it is extremely fragmented with 6,000 producers in the fray and most producers producing only one or two shows at a time. Hence there is great need for manpower development in this sector. Manpower development activity is essential for any productive national development. Manpower development, in terms of specific skills to meet the demand in society leads to growth of a society. According to a report of UNESCO (UNESCO, Reaching the marginalized: Education for All Global Monitoring Report 2010), a growing number of countries in the world have achieved the goal of universal primary education and others are moving closer to this goal and building a pipeline of young people who expect to pursue further quality education and training to improve their skills by means of that chances for employment and higher earnings. Countries with higher and better levels of skills adjust more effectively to the challenges and opportunities of world of work. There are several studies and literature available on skill development and its effects in the society. However there are very few studies on the manpower development specific to media production skills and various perceptions of stakeholders. This research paper aims to evaluate the perception of employers, as wells employees towards employability skills required for entry level media production graduates in media industries. A survey targeting both employers (n=40) and employees (n=40) were undertaken, to gather the data with reference to the perspectives of both using a research tool developed for study. The study demonstrated significant difference between the perception of students and their employers regarding the skills acquired and the skills required in the industry of media production. The study also depicted various perspectives of employees and employers at various levels of media production.
Keywords: Employability, Skill, employers, Vocational Training, Media Production
Abstract
Communication is one of the lifelines of human beings. “It is not only a system of inf... more Abstract
Communication is one of the lifelines of human beings. “It is not only a system of information, but also an integral part of education and development”- McBride Commission Report (1978). Indian print media has been experiencing wide spread diffusion of science communication and sustainable development activities. Print media plays a vital role in dissemination of science and sustainable development communication. According to United Nations sustainable development is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations General Assembly, 1987, p. 43). As India is technologically advancing and entering into digital information age, the need for diffusion of scientific and sustainable development information to the community is also fast growing fast. This research paper is an attempt to evaluate the science and sustainable development communication in a newspaper daily, through content analysis research method. Content analysis of newspaper reportage will provide us the perspective of the society and the community about the significance of the science and sustainable development related news. The study also aims to demonstrate various patterns and focus areas in science and sustainable development communication and its significance. In order to gather the data, a research tool was developed. The data was gathered using the research tool developed for the research study, from the newspaper daily selected for the study for a period of six months from 1st July to 31st December 2015. The data consisted of 152 reportages, which was analyzed and the findings revealed that there was significant difference between various types of science and sustainable development reportage in the newspaper daily. However analysis also demonstrated an established pattern in the science communication and sustainable development reportage in the newspaper selected for the study.
This study aims to evaluate awareness level and demonstrate the impact of Accessible India campai... more This study aims to evaluate awareness level and demonstrate the impact of Accessible India campaign. Accessibility is critical for enabling persons with disabilities as it empowers them and helps in gaining equal opportunities in almost all areas of life. This means by providing PWDs with equal opportunity is to make them independent and ensure participation, we will be making an inclusive society. According to Persons with Disabilities (Equal Opportunities, Protection of Rights and Full Participation) Act, 1995 under sections 44, 45 and 46 categorically provides for non-discrimination in transportation, non-discrimination on the road and non- discrimination in built environment respectively. United Nations Convention on the Rights of Persons with Disabilities (UNCRPD), to which India is a signatory, under Article 9 casts obligations on the Governments for ensuring to PwDs accessibility to (a) Information, (b) Transportation, (c) Physical Environment, (d) Communication Technology and (e) Accessibility to Services as well as emergency services. Department of Empowerment of Persons with Disabilities (DEPwD), Ministry of Social Justice & Empowerment, Government of India, has conceptualized the “Accessible India Campaign (Sugamya Bharat Abhiyan)” as a nation-wide flagship campaign in 2015 for achieving universal accessibility that will enable persons with disabilities to gain access for equal opportunity and freedom of fully participation in everyday social activities without any discrimination in all aspects of life in an inclusive society. This research aims to study about reach and impact of ‘Accessible India Campaign’, in which an equal number (50) of PwDs and Pw/oDs were surveyed. A research tool was developed for the purpose of study and same was used for gathering of the data regarding reach of campaign, its motive and its impact on persons with disability and society.
World Academy of Science, Engineering and Technology, International Journal of Humanities and Social Sciences, 2015
In this modern world mass media is categorized into print and digital form. Former being the trad... more In this modern world mass media is categorized into print and digital form. Former being the traditional form of reaching the masses to inform and educate on various issues. The Indian print media is more than two centuries old. It's strengths have largely been shaped by its historical experience and, in particular, by its association with the freedom struggle, as well as movements for social emancipation, reform, and amelioration. Therefore, it is highly regarded in the Indian society. Persons with Disabilities (PWDs) have always been looked down upon and are not considered as part of the society. PWDs were commonly feared, pitied, and neglected (Braddock & Parish,2001). Much of the literature on disability in India has pointed to the importance of the concept of 'karma' and 'reincarnation' in attitudes to disability, with disability perceived either as punishment for misdeeds in the past lives of the PWDs, or the wrongdoings of their parents. As Bacquer and Sharma(1997) considers the advent of the PWD Act 1995, as a landmark step in the history of rehabilitation services in India., have put it, " At a profoundly serious and spiritual level, disability represents divine justice ". This paper examines the usage of language by two different national dailies. Through a content analysis study, this paper also demonstrates the usage of language that depict various identities of PWDs in the society. The newspaper plays vital role in bringing about changes this attitude of the people in the society. A short comparative content analysis of two English newspapers of Mumbai edition was selected, to analyze the language used for reporting disability issues.
The significance of a film song, presented in a way suitable to the storyline of a specific audio... more The significance of a film song, presented in a way suitable to the storyline of a specific audio-visual arrangement and digital media technology plays a vital part in the emotional expression of a lyricist. In harmony with all of these, famous lyricist Shailendra wrote several songs for Hindi films. Along with he wrote many folk songs which are still popular in Indian society. Songs written by him are now available on social media platforms as well. This study seeks to understand what does today's generation think while listening to Shailendra's songs considering the current political and social scenario. Also he traces his idea about the post independence India through the eyes of common man of our country and its engagement with issues of nationalism, class, religion and social justice. This qualitative study aims to analyze how Indian youth understands contemporary India through shailendra’s one of the very famous song, Mera Joota Hain Japani (Movie: Shri 420, 1955). Da...
In this book we have endeavored to show how we can increase the accessibility of multimedia for i... more In this book we have endeavored to show how we can increase the accessibility of multimedia for information, education and entertainment using the available technology and digital platform. Multimedia platform has the power to increase the accessibility. The significance of research in using captioning as an accessibility tool is demonstrated and depicted in this book. An attempt is made this book to depict the usage of captioning as a means of increasing literacy, vocabulary and understanding of visuals in multimedia. Efforts have been made to evaluate the benefits of captioning to various types of population, those with and without hearing loss. Hence it is imperative that we use captioning as a norm in the field of education, information and entertainment. Captioning therefore provides the choice to the users of multimedia and this choice is democratic application of digital media for communication. This book will benefit the students and professionals in the field of Media, Jour...
The significance of a film song, presented in a way suitable to the storyline of a specific audio... more The significance of a film song, presented in a way suitable to the storyline of a specific audiovisual arrangement and digital media technology plays a vital part in the emotional expression of a lyricist. In harmony with all of these, famous lyricist Shailendra wrote several songs for Hindi films. Along with he wrote many folk songs which are still popular in Indian society. Songs written by him are now available on social media platforms as well. This study seeks to understand what does today's generation think while listening to Shailendra's songs considering the current political and social scenario. Also he traces his idea about the post independence India through the eyes of common man of our country and its engagement with issues of nationalism, class, religion and social justice. This qualitative study aims to analyze how Indian youth understands contemporary India through shailendra's one of the very famous song, Mera Joota Hain Japani (Movie: Shri 420, 1955). Data was collected from the youth (n=100) of Mumbai region. The Study shows that, most of the youth are aware about shalendra's songs but not aware about Shailendra, they are very much sensitized about the concept of nationalism but they are not familiar with the concept of nationalism which shailendra tries to convey though his lyrics.
According to a FICCI-KPMG (KPMG, 2014) report on media and entertainment industry, the TV content... more According to a FICCI-KPMG (KPMG, 2014) report on media and entertainment industry, the TV content production industry in India is estimated to be `20–26 billion in size. However it is extremely fragmented with 6,000 producers in the fray and most producers producing only one or two shows at a time. Hence there is great need for manpower development in this sector. Manpower development activity is essential for any productive national development. Manpower development, in terms of specific skills to meet the demand in society leads to growth of a society. According to a report of UNESCO (UNESCO, Reaching the marginalized: Education for All Global Monitoring Report 2010), a growing number of countries in the world have achieved the goal of universal primary education and others are moving closer to this goal and building a pipeline of young people who expect to pursue further quality education and training to improve their skills by means of that chances for employment and higher earnings. Countries with higher and better levels of skills adjust more effectively to the challenges and opportunities of world of work. There are several studies and literature available on skill development and its effects in the society. However there are very few studies on the manpower development specific to media production skills and various perceptions of stakeholders. This research paper aims to evaluate the perception of employers, as wells employees towards employability skills required for entry level media production graduates in media industries. A survey targeting both employers (n=40) and employees (n=40) were undertaken, to gather the data with reference to the perspectives of both using a research tool developed for study. The study demonstrated significant difference between the perception of students and their employers regarding the skills acquired and the skills required in the industry of media production. The study also depicted various perspectives of employees and employers at various levels of media production.
Keywords: Employability, Skill, employers, Vocational Training, Media Production
Abstract
Communication is one of the lifelines of human beings. “It is not only a system of inf... more Abstract
Communication is one of the lifelines of human beings. “It is not only a system of information, but also an integral part of education and development”- McBride Commission Report (1978). Indian print media has been experiencing wide spread diffusion of science communication and sustainable development activities. Print media plays a vital role in dissemination of science and sustainable development communication. According to United Nations sustainable development is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations General Assembly, 1987, p. 43). As India is technologically advancing and entering into digital information age, the need for diffusion of scientific and sustainable development information to the community is also fast growing fast. This research paper is an attempt to evaluate the science and sustainable development communication in a newspaper daily, through content analysis research method. Content analysis of newspaper reportage will provide us the perspective of the society and the community about the significance of the science and sustainable development related news. The study also aims to demonstrate various patterns and focus areas in science and sustainable development communication and its significance. In order to gather the data, a research tool was developed. The data was gathered using the research tool developed for the research study, from the newspaper daily selected for the study for a period of six months from 1st July to 31st December 2015. The data consisted of 152 reportages, which was analyzed and the findings revealed that there was significant difference between various types of science and sustainable development reportage in the newspaper daily. However analysis also demonstrated an established pattern in the science communication and sustainable development reportage in the newspaper selected for the study.
This study aims to evaluate awareness level and demonstrate the impact of Accessible India campai... more This study aims to evaluate awareness level and demonstrate the impact of Accessible India campaign. Accessibility is critical for enabling persons with disabilities as it empowers them and helps in gaining equal opportunities in almost all areas of life. This means by providing PWDs with equal opportunity is to make them independent and ensure participation, we will be making an inclusive society. According to Persons with Disabilities (Equal Opportunities, Protection of Rights and Full Participation) Act, 1995 under sections 44, 45 and 46 categorically provides for non-discrimination in transportation, non-discrimination on the road and non- discrimination in built environment respectively. United Nations Convention on the Rights of Persons with Disabilities (UNCRPD), to which India is a signatory, under Article 9 casts obligations on the Governments for ensuring to PwDs accessibility to (a) Information, (b) Transportation, (c) Physical Environment, (d) Communication Technology and (e) Accessibility to Services as well as emergency services. Department of Empowerment of Persons with Disabilities (DEPwD), Ministry of Social Justice & Empowerment, Government of India, has conceptualized the “Accessible India Campaign (Sugamya Bharat Abhiyan)” as a nation-wide flagship campaign in 2015 for achieving universal accessibility that will enable persons with disabilities to gain access for equal opportunity and freedom of fully participation in everyday social activities without any discrimination in all aspects of life in an inclusive society. This research aims to study about reach and impact of ‘Accessible India Campaign’, in which an equal number (50) of PwDs and Pw/oDs were surveyed. A research tool was developed for the purpose of study and same was used for gathering of the data regarding reach of campaign, its motive and its impact on persons with disability and society.
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Papers by Sagar Bhalerao
Keywords: Employability, Skill, employers, Vocational Training, Media Production
Communication is one of the lifelines of human beings. “It is not only a system of information, but also an integral part of education and development”- McBride Commission Report (1978). Indian print media has been experiencing wide spread diffusion of science communication and sustainable development activities. Print media plays a vital role in dissemination of science and sustainable development communication. According to United Nations sustainable development is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations General Assembly, 1987, p. 43). As India is technologically advancing and entering into digital information age, the need for diffusion of scientific and sustainable development information to the community is also fast growing fast. This research paper is an attempt to evaluate the science and sustainable development communication in a newspaper daily, through content analysis research method. Content analysis of newspaper reportage will provide us the perspective of the society and the community about the significance of the science and sustainable development related news. The study also aims to demonstrate various patterns and focus areas in science and sustainable development communication and its significance. In order to gather the data, a research tool was developed. The data was gathered using the research tool developed for the research study, from the newspaper daily selected for the study for a period of six months from 1st July to 31st December 2015. The data consisted of 152 reportages, which was analyzed and the findings revealed that there was significant difference between various types of science and sustainable development reportage in the newspaper daily. However analysis also demonstrated an established pattern in the science communication and sustainable development reportage in the newspaper selected for the study.
Keywords: Science, Communication, Sustainable Development, Content Analysis, Newspaper dailies.
Conference Presentations by Sagar Bhalerao
Keywords: Employability, Skill, employers, Vocational Training, Media Production
Communication is one of the lifelines of human beings. “It is not only a system of information, but also an integral part of education and development”- McBride Commission Report (1978). Indian print media has been experiencing wide spread diffusion of science communication and sustainable development activities. Print media plays a vital role in dissemination of science and sustainable development communication. According to United Nations sustainable development is “development that meets the needs of the present without compromising the ability of future generations to meet their own needs” (United Nations General Assembly, 1987, p. 43). As India is technologically advancing and entering into digital information age, the need for diffusion of scientific and sustainable development information to the community is also fast growing fast. This research paper is an attempt to evaluate the science and sustainable development communication in a newspaper daily, through content analysis research method. Content analysis of newspaper reportage will provide us the perspective of the society and the community about the significance of the science and sustainable development related news. The study also aims to demonstrate various patterns and focus areas in science and sustainable development communication and its significance. In order to gather the data, a research tool was developed. The data was gathered using the research tool developed for the research study, from the newspaper daily selected for the study for a period of six months from 1st July to 31st December 2015. The data consisted of 152 reportages, which was analyzed and the findings revealed that there was significant difference between various types of science and sustainable development reportage in the newspaper daily. However analysis also demonstrated an established pattern in the science communication and sustainable development reportage in the newspaper selected for the study.
Keywords: Science, Communication, Sustainable Development, Content Analysis, Newspaper dailies.