International Journal of Marketing and Business Communication, 2015
The significance of television advertisements has grown profusely, and despite the growing prefer... more The significance of television advertisements has grown profusely, and despite the growing preference for advertising on social networking platforms, importance of television advertisements cannot be undermined. As television advertisements increasingly compete for audience attention, it is imperative for the advertisement agencies to learn about the attributes which influence the audiences attitudes towards such television advertisements. This would aid them in designing effective ads and thereby resulting in higher revenues for the concerned companies.
Rationale: Inclusive growth means ensuring that India’s economic development lifts all boats;
whi... more Rationale: Inclusive growth means ensuring that India’s economic development lifts all boats; which is a critical national priority. One key focus has been on the role of Indian companies in enabling inclusive growth. The explosive growth of penetration and usage of mobile devices is frequently noted in research studies. Mobile Commerce is the subset of e-commerce, which includes all e-commerce transactions, carried out using a mobile (hand held) device. Mobile commerce can be used to tackle the issues of productivity and sustainability. So the paper tries to explore the perceptions of consumers towards M-commerce. Purpose: The study indicates the factors influencing the usage of M-Commerce and tries to segment M-commerce consumers. Design/methodology/approach – The data is collected using a self administered questionnaire. The sample size for the study is 179 respondents. Analysis has been done by using multivariate techniques like Factor Analysis followed by Cluster Analysis. Findings – The factors influencing the usage of M-commerce are Attitude towards Mcommerce, Perceived Benefits, Adventure, Perceived Risk and Idea. Three segments of Mcommerce were brought out from the study, which included Reserved Shoppers, Utilitarian Shoppers, and Assured Shoppers. Research Limitations/implications - A key limitation of this study is the sampling frame. Future studies should replicate this study in different context. Keywords – M-commerce, Reserved Shoppers, Utilitarian Shoppers, and Assured Shoppers. Paper type Research paper
Rationale: Retailing in India is evolving rapidly, indicated by increase in consumer spending at ... more Rationale: Retailing in India is evolving rapidly, indicated by increase in consumer spending at unprecedented rates and increase in number of global players investing in this sector. Private brands, which were once a small part of retailers’ merchandise, are occupying a significant portion of most retail operations today. For evaluating any retail store, the first thing customer takes into account is the brands (merchandize) it carries. This statement holds true in case of metro cities; however, a similar trend is evident in the young urban population of Ahmedabad as well. The current study attempts to discover the consumer perceptions related to private labels in apparels and its impact on store loyalty. Purpose: The study indicates the factors moderating the perceptions of customers towards private labels and tries to explore their impact on store loyalty. Design/methodology/approach – The data is collected using a self administered questionnaire. The sample size for the study is 305 respondents. The focal product was private label apparels sold in four retail stores of Ahmedabad district. Analysis has been done by using multivariate technique like Factor Analysis followed by one way ANOVA and Chi Square test. Findings – The factors for moderating private label perceptions include value, proximity, brand loyalty, familiarity, shopping exploration, sale proneness, store image and variety seeking behavior. Additionally it was found that value, proximity, brand loyalty, familiarity, shopping exploration and store image have relationship with store loyalty. It was also found that innovativeness and promotional offers have association with store loyalty. Research Limitations/implications - A key limitation of this study is the sampling frame. Future studies should replicate this study in different context. Keywords – Private labels (PL), Store Loyalty Paper type Research paper
International Journal of Marketing and Business Communication, 2015
The significance of television advertisements has grown profusely, and despite the growing prefer... more The significance of television advertisements has grown profusely, and despite the growing preference for advertising on social networking platforms, importance of television advertisements cannot be undermined. As television advertisements increasingly compete for audience attention, it is imperative for the advertisement agencies to learn about the attributes which influence the audiences attitudes towards such television advertisements. This would aid them in designing effective ads and thereby resulting in higher revenues for the concerned companies.
Rationale: Inclusive growth means ensuring that India’s economic development lifts all boats;
whi... more Rationale: Inclusive growth means ensuring that India’s economic development lifts all boats; which is a critical national priority. One key focus has been on the role of Indian companies in enabling inclusive growth. The explosive growth of penetration and usage of mobile devices is frequently noted in research studies. Mobile Commerce is the subset of e-commerce, which includes all e-commerce transactions, carried out using a mobile (hand held) device. Mobile commerce can be used to tackle the issues of productivity and sustainability. So the paper tries to explore the perceptions of consumers towards M-commerce. Purpose: The study indicates the factors influencing the usage of M-Commerce and tries to segment M-commerce consumers. Design/methodology/approach – The data is collected using a self administered questionnaire. The sample size for the study is 179 respondents. Analysis has been done by using multivariate techniques like Factor Analysis followed by Cluster Analysis. Findings – The factors influencing the usage of M-commerce are Attitude towards Mcommerce, Perceived Benefits, Adventure, Perceived Risk and Idea. Three segments of Mcommerce were brought out from the study, which included Reserved Shoppers, Utilitarian Shoppers, and Assured Shoppers. Research Limitations/implications - A key limitation of this study is the sampling frame. Future studies should replicate this study in different context. Keywords – M-commerce, Reserved Shoppers, Utilitarian Shoppers, and Assured Shoppers. Paper type Research paper
Rationale: Retailing in India is evolving rapidly, indicated by increase in consumer spending at ... more Rationale: Retailing in India is evolving rapidly, indicated by increase in consumer spending at unprecedented rates and increase in number of global players investing in this sector. Private brands, which were once a small part of retailers’ merchandise, are occupying a significant portion of most retail operations today. For evaluating any retail store, the first thing customer takes into account is the brands (merchandize) it carries. This statement holds true in case of metro cities; however, a similar trend is evident in the young urban population of Ahmedabad as well. The current study attempts to discover the consumer perceptions related to private labels in apparels and its impact on store loyalty. Purpose: The study indicates the factors moderating the perceptions of customers towards private labels and tries to explore their impact on store loyalty. Design/methodology/approach – The data is collected using a self administered questionnaire. The sample size for the study is 305 respondents. The focal product was private label apparels sold in four retail stores of Ahmedabad district. Analysis has been done by using multivariate technique like Factor Analysis followed by one way ANOVA and Chi Square test. Findings – The factors for moderating private label perceptions include value, proximity, brand loyalty, familiarity, shopping exploration, sale proneness, store image and variety seeking behavior. Additionally it was found that value, proximity, brand loyalty, familiarity, shopping exploration and store image have relationship with store loyalty. It was also found that innovativeness and promotional offers have association with store loyalty. Research Limitations/implications - A key limitation of this study is the sampling frame. Future studies should replicate this study in different context. Keywords – Private labels (PL), Store Loyalty Paper type Research paper
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Papers by Shahir Bhatt
which is a critical national priority. One key focus has been on the role of Indian companies in
enabling inclusive growth. The explosive growth of penetration and usage of mobile devices is
frequently noted in research studies. Mobile Commerce is the subset of e-commerce, which
includes all e-commerce transactions, carried out using a mobile (hand held) device. Mobile
commerce can be used to tackle the issues of productivity and sustainability. So the paper tries to
explore the perceptions of consumers towards M-commerce.
Purpose: The study indicates the factors influencing the usage of M-Commerce and tries to
segment M-commerce consumers.
Design/methodology/approach – The data is collected using a self administered questionnaire.
The sample size for the study is 179 respondents. Analysis has been done by using multivariate
techniques like Factor Analysis followed by Cluster Analysis.
Findings – The factors influencing the usage of M-commerce are Attitude towards Mcommerce,
Perceived Benefits, Adventure, Perceived Risk and Idea. Three segments of Mcommerce
were brought out from the study, which included Reserved Shoppers, Utilitarian
Shoppers, and Assured Shoppers.
Research Limitations/implications - A key limitation of this study is the sampling frame.
Future studies should replicate this study in different context.
Keywords – M-commerce, Reserved Shoppers, Utilitarian Shoppers, and Assured Shoppers.
Paper type Research paper
Purpose: The study indicates the factors moderating the perceptions of customers towards private labels and tries to explore their impact on store loyalty.
Design/methodology/approach – The data is collected using a self administered questionnaire. The sample size for the study is 305 respondents. The focal product was private label apparels sold in four retail stores of Ahmedabad district. Analysis has been done by using multivariate technique like Factor Analysis followed by one way ANOVA and Chi Square test.
Findings – The factors for moderating private label perceptions include value, proximity, brand loyalty, familiarity, shopping exploration, sale proneness, store image and variety seeking behavior. Additionally it was found that value, proximity, brand loyalty, familiarity, shopping exploration and store image have relationship with store loyalty. It was also found that innovativeness and promotional offers have association with store loyalty.
Research Limitations/implications - A key limitation of this study is the sampling frame. Future studies should replicate this study in different context.
Keywords – Private labels (PL), Store Loyalty
Paper type Research paper
which is a critical national priority. One key focus has been on the role of Indian companies in
enabling inclusive growth. The explosive growth of penetration and usage of mobile devices is
frequently noted in research studies. Mobile Commerce is the subset of e-commerce, which
includes all e-commerce transactions, carried out using a mobile (hand held) device. Mobile
commerce can be used to tackle the issues of productivity and sustainability. So the paper tries to
explore the perceptions of consumers towards M-commerce.
Purpose: The study indicates the factors influencing the usage of M-Commerce and tries to
segment M-commerce consumers.
Design/methodology/approach – The data is collected using a self administered questionnaire.
The sample size for the study is 179 respondents. Analysis has been done by using multivariate
techniques like Factor Analysis followed by Cluster Analysis.
Findings – The factors influencing the usage of M-commerce are Attitude towards Mcommerce,
Perceived Benefits, Adventure, Perceived Risk and Idea. Three segments of Mcommerce
were brought out from the study, which included Reserved Shoppers, Utilitarian
Shoppers, and Assured Shoppers.
Research Limitations/implications - A key limitation of this study is the sampling frame.
Future studies should replicate this study in different context.
Keywords – M-commerce, Reserved Shoppers, Utilitarian Shoppers, and Assured Shoppers.
Paper type Research paper
Purpose: The study indicates the factors moderating the perceptions of customers towards private labels and tries to explore their impact on store loyalty.
Design/methodology/approach – The data is collected using a self administered questionnaire. The sample size for the study is 305 respondents. The focal product was private label apparels sold in four retail stores of Ahmedabad district. Analysis has been done by using multivariate technique like Factor Analysis followed by one way ANOVA and Chi Square test.
Findings – The factors for moderating private label perceptions include value, proximity, brand loyalty, familiarity, shopping exploration, sale proneness, store image and variety seeking behavior. Additionally it was found that value, proximity, brand loyalty, familiarity, shopping exploration and store image have relationship with store loyalty. It was also found that innovativeness and promotional offers have association with store loyalty.
Research Limitations/implications - A key limitation of this study is the sampling frame. Future studies should replicate this study in different context.
Keywords – Private labels (PL), Store Loyalty
Paper type Research paper