This Ecquid Novi is the first issue in the 'new South Africa'. Therefore, it
was thought worthwhi... more This Ecquid Novi is the first issue in the 'new South Africa'. Therefore, it was thought worthwhile to focus on media ethics. The previous special edition of Ecquid Novi (1989) dealt with press freedom in South Africa - or rather the lack thereof. Five years later the country has its first fully democratically elected government; media restrictions imposed under the Emergency Regulations of the mid-1980s have been removed, and media deregulation has become a reality. The question of media ethics, however, has stayed on the back burner. This article explores some of the basic tenets and questions in media ethics that might become part of a public agenda on the topic of responsible media policies and decision making.
A prerequisite for a healthy, sustainable democracy is an informed citizenry that participates in... more A prerequisite for a healthy, sustainable democracy is an informed citizenry that participates in the democratic process (see Habermas, 1989:49). In recent years much discourse on the media and democracy correlation has focused on the potential role of the Internet in facilitating political communication by establishing a virtual public sphere.
Practitioners who use the internet as part of their public relations efforts often still do not a... more Practitioners who use the internet as part of their public relations efforts often still do not apply the interactive features to their fullest potential. This article is based on a study that aimed to address the void in public relations research as far as the application of new communication technology is concerned. The research focused on the interactive nature of the internet by applying the two-way symmetrical model of public relations to the websites of ten South African NGOs. This article deals with two of these NGOs and their use of the World Wide Web. It was confirmed that more than technical knowledge is required to manage a website successfully. Much more important is a sound understanding of the communication function within an organisation, especially with regard to public relations. Understanding and practising the two-way symmetrical model would in the long run be beneficial to the optimum use of an organisational website.
Principal author: Annelie Naude
This Ecquid Novi is the first issue in the 'new South Africa'. Therefore, it
was thought worthwhi... more This Ecquid Novi is the first issue in the 'new South Africa'. Therefore, it was thought worthwhile to focus on media ethics. The previous special edition of Ecquid Novi (1989) dealt with press freedom in South Africa - or rather the lack thereof. Five years later the country has its first fully democratically elected government; media restrictions imposed under the Emergency Regulations of the mid-1980s have been removed, and media deregulation has become a reality. The question of media ethics, however, has stayed on the back burner. This article explores some of the basic tenets and questions in media ethics that might become part of a public agenda on the topic of responsible media policies and decision making.
A prerequisite for a healthy, sustainable democracy is an informed citizenry that participates in... more A prerequisite for a healthy, sustainable democracy is an informed citizenry that participates in the democratic process (see Habermas, 1989:49). In recent years much discourse on the media and democracy correlation has focused on the potential role of the Internet in facilitating political communication by establishing a virtual public sphere.
Practitioners who use the internet as part of their public relations efforts often still do not a... more Practitioners who use the internet as part of their public relations efforts often still do not apply the interactive features to their fullest potential. This article is based on a study that aimed to address the void in public relations research as far as the application of new communication technology is concerned. The research focused on the interactive nature of the internet by applying the two-way symmetrical model of public relations to the websites of ten South African NGOs. This article deals with two of these NGOs and their use of the World Wide Web. It was confirmed that more than technical knowledge is required to manage a website successfully. Much more important is a sound understanding of the communication function within an organisation, especially with regard to public relations. Understanding and practising the two-way symmetrical model would in the long run be beneficial to the optimum use of an organisational website.
Principal author: Annelie Naude
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was thought worthwhile to focus on media ethics. The previous special edition of Ecquid Novi (1989) dealt with press freedom in South Africa - or rather the lack thereof. Five years later the country has its first fully democratically elected government; media restrictions imposed under the Emergency Regulations of the mid-1980s have been removed, and media deregulation has become a reality. The question of media ethics, however, has stayed on the back burner. This article explores some of the basic tenets and questions in media ethics that might become part of a public agenda on the topic of responsible media policies and decision making.
Principal author: Annelie Naude
was thought worthwhile to focus on media ethics. The previous special edition of Ecquid Novi (1989) dealt with press freedom in South Africa - or rather the lack thereof. Five years later the country has its first fully democratically elected government; media restrictions imposed under the Emergency Regulations of the mid-1980s have been removed, and media deregulation has become a reality. The question of media ethics, however, has stayed on the back burner. This article explores some of the basic tenets and questions in media ethics that might become part of a public agenda on the topic of responsible media policies and decision making.
Principal author: Annelie Naude