Peter Cook leads Human Dynamics, offering Business and Organisation Development. He also delivers keynotes around the world that blend business intelligence with parallel lessons from music via The Academy of Rock. Author of and contributor to eleven books on business leadership, acclaimed by Tom Peters, Professors Charles Handy, Adrian Furnham and Harvey Goldsmith CBE. Peter won a prize for his work on leadership from Sir Richard Branson and writes for Virgin. His three passions are science, business and music, having led innovation teams for 18 years to develop life-saving drugs including the first treatments for HIV / AIDS, Herpes and the development of Human Insulin. 18 years in academia and 18 years running his businesses. All his life since the age of four playing music. Phone: 0044 7725 927585
The Human Resources profession has its own lexicon and a bloated industry that supports it. Yet g... more The Human Resources profession has its own lexicon and a bloated industry that supports it. Yet good human relations separates great companies and great service from the herd. Punk Rock People Management offers a new wave approach to an industry badly in need of a makeover -in the same way that Johnny Rotten's outrageous clothing was a metaphorical and literal shop window for what has become part of the mainline fashion industry. We don't need more smart-dressed men and women from the so-called HR profession, spouting meaningless mantras such as:
Success in product and service innovation depends on creativity as a key input. Without a healthy... more Success in product and service innovation depends on creativity as a key input. Without a healthy and continuing supply of ideas, most organizations would cease to exist. A fundamental challenge facing leaders in the twenty-first century is how to profit from individual potential and then leverage it so that it produces organizational innovation and excellence. This article takes a strategic view of creativity as a key element of competitive advantage. It outlines the conditions for creativity to flourish and is supported through the use of a number of case studies. Creativity is not predominantly something that can be "forced" through creativity "techniques". It depends crucially on the setting of an appropriate context for ideas to emerge and their subsequent mobilisation into innovative products and services. When the context is right techniques can play their part in raising the level and type of creativity within organizations.
The Human Resources profession has its own lexicon and a bloated industry that supports it. Yet g... more The Human Resources profession has its own lexicon and a bloated industry that supports it. Yet good human relations separates great companies and great service from the herd. Punk Rock People Management offers a new wave approach to an industry badly in need of a makeover -in the same way that Johnny Rotten's outrageous clothing was a metaphorical and literal shop window for what has become part of the mainline fashion industry. We don't need more smart-dressed men and women from the so-called HR profession, spouting meaningless mantras such as:
Success in product and service innovation depends on creativity as a key input. Without a healthy... more Success in product and service innovation depends on creativity as a key input. Without a healthy and continuing supply of ideas, most organizations would cease to exist. A fundamental challenge facing leaders in the twenty-first century is how to profit from individual potential and then leverage it so that it produces organizational innovation and excellence. This article takes a strategic view of creativity as a key element of competitive advantage. It outlines the conditions for creativity to flourish and is supported through the use of a number of case studies. Creativity is not predominantly something that can be "forced" through creativity "techniques". It depends crucially on the setting of an appropriate context for ideas to emerge and their subsequent mobilisation into innovative products and services. When the context is right techniques can play their part in raising the level and type of creativity within organizations.
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