Innovative technologies often alter established value chains and make traditional strategic plann... more Innovative technologies often alter established value chains and make traditional strategic planning methods inadequate. In this paper, we present the use of scenario-based business modelling to explore the market for the fifth generation mobile communication networks (5G). We discuss four scenarios that have been developed in a collaborative effort among different actors in the market. We then describe the approach to build business models and discuss lessons learned and benefits from the novel approach. This approach complements traditional techniques through providing a powerful platform to integrate multi-dimensional change, from technology, regulation, valuechain dynamics, and value proposition evolution. We further conclude that the approach is particularly valuable in environments that are characterized by a high level of uncertainty and complexity.
This paper focuses on creating an approach and discussing the coopetitive business models of Micr... more This paper focuses on creating an approach and discussing the coopetitive business models of Micro Operators (μO) in the indoors/small cell 5G environment. We define the μO as an entity that combines connectivity with specific content services in spatially confined domains and is dependent on appropriate spectrum resources. We review the literature of 5G business models and develop a framework to discuss the exosystemic, competitive and scalability elements of μO business models. Our findings indicate that the μO concept which has a natural role in the small cell/indoor environment can bring significant value added that complements existing communications services. Introduction The development towards the fifth generation (5G) of mobile communications has been understood to mean a shift towards small cells and indoors coverage in a situation where many larger mobile network operators (MNOs) compete by offering mobile broadband through a variety of different parallel access networks ...
The purpose of this research is to introduce and apply a novel approach for developing business m... more The purpose of this research is to introduce and apply a novel approach for developing business model innovation. It shows step-by-step how to envision and create business model innovation activities. The data was collected through a case study of a European provider of technical services in the electricity and telecommunications network industry, which is coping with the uncertainty and complexity of emerging fifth generation mobile communications networks (5G) and subsequently the transformation of telecom markets. This paper contributes to the intersection of strategic foresight and business model innovation by synthesizing existing knowledge and in-depth case evidence to demonstrate how business model innovation is developed in the context of emerging disruptive technologies using future-oriented methods.
Purpose: To facilitate futures business research by proposing a novel way to combine business mod... more Purpose: To facilitate futures business research by proposing a novel way to combine business models as a conceptual tool with futures research techniques. Design: A futures perspective is adopted to foresight business models of the Internet of Things (IoT) enabled healthcare sector by using business models as a futures business research tool. In doing so, business model is coupled with one of the most prominent foresight methodology, Causal Layered Analysis (CLA). Qualitative analysis provides deeper understanding of the phenomenon through the layers of CLA; litany, social causes, worldview and myth. Findings: It is difficult to predict the far future for a technology oriented sector like healthcare. This paper presents three scenarios for short-, medium-and long-term future. Based on these scenarios we also present a set of business model elements for different future time frames. This paper shows a way to combine business models with CLA, a foresight methodology; in order to apply business models in futures business research. Besides offering early results for futures business research, this study proposes a conceptual space to work with individual business models for managerial stakeholders. Originality / Value: Several research on business model has offered conceptualization of the phenomenon , innovation through business model and transformation of business models. However, existing literature does not offer much on using business model as a futures research tool. Enabled by futures thinking, we collected key business model elements and building blocks for the futures market and analyzed them through the CLA framework. Abstract Please cite this paper as: Gomes and Moqaddamerad (2016) Futures Business Models for an IoT Enabled Healthcare Sector:
This paper aims at introducing a new perspective on devising business models based on the logic o... more This paper aims at introducing a new perspective on devising business models based on the logic of the networked and hyperconnected technological and business environment. The empirical data combines two technological areas: 5G and smart grids. The 5G technology provides rudimentary knowledge about how to create a networked infrastructure for ubiquitous, reliable, and high-speed connectivity. The outcome will enable the utilization of innovative and hyper‐ connected technologies in the smart grid sector. In the context of the smart grid, we apply a 4C-layered business model that builds on the functional logic of the commercialization of technologies in the 5G era. This eco-systemic business model illustrates how different actors interact in each layer, giving the possibility to identify existing and potential smart grid applications that could be enabled by 5G. We expanded hyperconnectivity into four dimensions, including hyper-connectability, hyper-memorisability, hyper-diffusibility, and hyper-scalability, through an empirical study that can further be developed for a stronger theoretical model of hyperconnectivity.
Innovative technologies often alter established value chains and make traditional strategic plann... more Innovative technologies often alter established value chains and make traditional strategic planning methods inadequate. In this paper, we present the use of scenario-based business modelling to explore the market for the fifth generation mobile communication networks (5G). We discuss four scenarios that have been developed in a collaborative effort among different actors in the market. We then describe the approach to build business models and discuss lessons learned and benefits from the novel approach. This approach complements traditional techniques through providing a powerful platform to integrate multi-dimensional change, from technology, regulation, valuechain dynamics, and value proposition evolution. We further conclude that the approach is particularly valuable in environments that are characterized by a high level of uncertainty and complexity.
This paper focuses on creating an approach and discussing the coopetitive business models of Micr... more This paper focuses on creating an approach and discussing the coopetitive business models of Micro Operators (μO) in the indoors/small cell 5G environment. We define the μO as an entity that combines connectivity with specific content services in spatially confined domains and is dependent on appropriate spectrum resources. We review the literature of 5G business models and develop a framework to discuss the exosystemic, competitive and scalability elements of μO business models. Our findings indicate that the μO concept which has a natural role in the small cell/indoor environment can bring significant value added that complements existing communications services. Introduction The development towards the fifth generation (5G) of mobile communications has been understood to mean a shift towards small cells and indoors coverage in a situation where many larger mobile network operators (MNOs) compete by offering mobile broadband through a variety of different parallel access networks ...
The purpose of this research is to introduce and apply a novel approach for developing business m... more The purpose of this research is to introduce and apply a novel approach for developing business model innovation. It shows step-by-step how to envision and create business model innovation activities. The data was collected through a case study of a European provider of technical services in the electricity and telecommunications network industry, which is coping with the uncertainty and complexity of emerging fifth generation mobile communications networks (5G) and subsequently the transformation of telecom markets. This paper contributes to the intersection of strategic foresight and business model innovation by synthesizing existing knowledge and in-depth case evidence to demonstrate how business model innovation is developed in the context of emerging disruptive technologies using future-oriented methods.
Purpose: To facilitate futures business research by proposing a novel way to combine business mod... more Purpose: To facilitate futures business research by proposing a novel way to combine business models as a conceptual tool with futures research techniques. Design: A futures perspective is adopted to foresight business models of the Internet of Things (IoT) enabled healthcare sector by using business models as a futures business research tool. In doing so, business model is coupled with one of the most prominent foresight methodology, Causal Layered Analysis (CLA). Qualitative analysis provides deeper understanding of the phenomenon through the layers of CLA; litany, social causes, worldview and myth. Findings: It is difficult to predict the far future for a technology oriented sector like healthcare. This paper presents three scenarios for short-, medium-and long-term future. Based on these scenarios we also present a set of business model elements for different future time frames. This paper shows a way to combine business models with CLA, a foresight methodology; in order to apply business models in futures business research. Besides offering early results for futures business research, this study proposes a conceptual space to work with individual business models for managerial stakeholders. Originality / Value: Several research on business model has offered conceptualization of the phenomenon , innovation through business model and transformation of business models. However, existing literature does not offer much on using business model as a futures research tool. Enabled by futures thinking, we collected key business model elements and building blocks for the futures market and analyzed them through the CLA framework. Abstract Please cite this paper as: Gomes and Moqaddamerad (2016) Futures Business Models for an IoT Enabled Healthcare Sector:
This paper aims at introducing a new perspective on devising business models based on the logic o... more This paper aims at introducing a new perspective on devising business models based on the logic of the networked and hyperconnected technological and business environment. The empirical data combines two technological areas: 5G and smart grids. The 5G technology provides rudimentary knowledge about how to create a networked infrastructure for ubiquitous, reliable, and high-speed connectivity. The outcome will enable the utilization of innovative and hyper‐ connected technologies in the smart grid sector. In the context of the smart grid, we apply a 4C-layered business model that builds on the functional logic of the commercialization of technologies in the 5G era. This eco-systemic business model illustrates how different actors interact in each layer, giving the possibility to identify existing and potential smart grid applications that could be enabled by 5G. We expanded hyperconnectivity into four dimensions, including hyper-connectability, hyper-memorisability, hyper-diffusibility, and hyper-scalability, through an empirical study that can further be developed for a stronger theoretical model of hyperconnectivity.
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