The Resource Group (1 ' KG) was founded in 2002. As a publicly listed company where stocks ar... more The Resource Group (1 ' KG) was founded in 2002. As a publicly listed company where stocks are traded on the Karachi Stock Exchange a short spell of 6 years it has become one of the largest Business Process Outsourcing (BPO) Company in the world. According to an estimate it has about 4,000 employees' world over with current revenues of $185 million. "1 KG has controlling stakes in a number of business services companies in North America and Western Europe. 1KG is repositioning itself for growth using a globalized service delivery model. "1 KG has acquired well-known, award-winning service providers across the US, Canada and UK, including: (1) Alert Communications, (2) Central Voice (3) SKY North America (4) SKY Europe, (5) Reese Teleservices, (6) Telespectrum. Currently '1 KG is focusing on the teleservices industry. It provides voice, Web, and email based call center services to small businesses, as well as, Fortune 500 companies. '1 KG is also catering to...
In today’s competitive world, it has become difficult for organizations to manage and attract a t... more In today’s competitive world, it has become difficult for organizations to manage and attract a talented workforce. In view of this most firms are using employer branding strategies to attract and retain the employees. In view of its importance, we have developed a new conceptual framework that has five direct hypotheses and three indirect hypotheses. We have collected data from 400 faculty members of the leading business institutes of Karachi. The questionnaire was adapted from the earlier established scales. Smart PLS 3.2 was used for data analysis. This study found that it is important for firms to forego old HR practices and adopt employer branding. The HR manager in the present era required to spend considerable time building the image of the firms by interacting with all the stakeholders of the firms. A strong brand image is not only attractive to new employees, but it also enhances the job satisfaction level of the existing employees. Employers branding promotes a conducive e...
It is an era of modern communication technology, where consumers are well aware and connected to ... more It is an era of modern communication technology, where consumers are well aware and connected to products and brands. By generating content related to products or brands consumers can now make or destroy a brand. Communication through online social media has shaped the overall communication strategy of the firms, as more and more firms are struggling hard to understand and control the online social media communication for better and secured future of the brand and the firm. The aim of this study was to measure the impact of the firm generated social media communication and the user generated social media communication on the elements of brand equity. A conceptual framework was developed based on Aaker’s Brand Equity model. The constructs and scale items were adopted from previous studies and had valid reliability. SEM was performed through AMOS. Findings of this research revealed that both the firm generated and the user generated social media communications have a positive influenc...
Globalization; diversified workforce; new technology; and dynamic, innovative and chaotic environ... more Globalization; diversified workforce; new technology; and dynamic, innovative and chaotic environment are not merely buzzwords but are harsh realities, which contemporary mangers have to face and deal on a regular basis. Thus, managers and policymakers are required to update these work-related practices to cater to the challenges they face on a daily basis. In view of the significance of the issue, the study examines the effect of organizational culture on job satisfaction, organizational commitment and turnover intention in a private business university in Karachi. The population of the said university was 120, out of which 92 faculty members were selected non-randomly. The questionnaire adopted for the study has 4 factors and 58 items. After ascertaining the reliabilities and validities of the constructs, the data was used for testing overall model was tested on the data. It was found that organizational culture has a significant effect on job satisfaction and organizational commi...
Conventional advertisements due to its over exposure are losing their effectiveness; consequently... more Conventional advertisements due to its over exposure are losing their effectiveness; consequently product placement strategy is becoming a popular marketing tool. The aim of this paper is to ascertain the influence of predictors variable “product placement” on dependent variables (“brand recall, purchase intention and brand loyalty”. This study has a sample of 300 respondents who were selected via Mall intercept method. The data was evaluated through a multiple steps procedure and the overall model tested through SEM. The model was able to successfully explain who consumer’s reacts on product placement strategy. The results were consistent with the earlier literature, and all the three hypotheses failed to be rejected. This study revealed that the strongest effect of product placement was on brand loyalty. Purchase intention and brand recall also significantly affect product placements.
Human Resource Management & Organizational Behavior eJournal, 2019
In the present competitive era, it has become difficult for organizations to attract and retain t... more In the present competitive era, it has become difficult for organizations to attract and retain talented employees. In view of this constraint many organizations have adopted the employer branding concept in organizations. However, it has been found that multinationals and large business entities practice employer branding but it is not being practiced in SMEs in Pakistan. Thus, SMEs in Pakistan are not able to operate at full capacity due to lack of talented workforce. Past studies despite the importance of employer branding have used it in large industries. Moreover, these studies have examined the consequences of employer branding and have not adequately examined the mediating roles of personal organization and recruitment. This study has examined the effect of employer branding on organizational identification, personal organization, recruitment and satisfaction. Additionally, this study has also examined the mediating roles of personal organization and recruitment. The sample s...
Asia Pacific Journal of Marketing and Logistics, 2019
PurposeThe purpose of this paper is to examine the relationship between personality factors (i.e.... more PurposeThe purpose of this paper is to examine the relationship between personality factors (i.e. neuroticism, agreeableness, extroversion, conscientiousness and openness), cultural factors (individualism and collectivism) and store stimuli (window display and sales promotion) on impulsive buying behavior.Design/methodology/approachThe sample size for the study was 350 with a response rate of 96 percent. The questionnaire was adapted from the established scale and measures. SmartPLS was used for statistical analysis. After reliability and validity analysis, the structural model was tested, and it fitted very well.FindingsOf the nine hypotheses, five were accepted, and the other four were rejected. The results suggest that neuroticism, openness, individualism, collectivism and sales promotion significantly affect impulsive buying behavior. Marketers can use these results in developing appropriate marketing strategies.Research limitations/implicationsImplications for managers were dra...
Impulsive buying behavior has been an extensively researched phenomenon for a few decades. Earlie... more Impulsive buying behavior has been an extensively researched phenomenon for a few decades. Earlier literature has not satisfactorily addressed the issue by incorporating theoretical, behavioral and systematic approaches to study the phenomena. In view of this gap, the theoretical grounding of this study is based on Behavior Perspective Model (BPM). Specifically, this study aims to understand impulsive buying from the behavioral perspective which is inclusive of physical, temporal, social and regulatory behaviors. The questionnaire based on established constructs were administered to a sample of 425 (response rate was 92%) through the mall intercept method. After establishing the reliabilities and validities of constructs on the present set of data, the developed model was tested through SEM (Structural Equation Modeling). This study found that the significant predictors to impulsive buying were temporal followed by social, regulatory and physical factors. Keywords: Impulsive buying...
Journal of Talent Development and Excellence, Jun 6, 2020
This research is conducted to analyze the impacts of green advertising on green purchase intentio... more This research is conducted to analyze the impacts of green advertising on green purchase intentions. The idea of green marketing is increasing with the government emphasizing on the laws related to it. Though, it emerging countries such as Pakistan, this concept is in its beginning. Limited amount of studies have been carried out on awareness of green products and green advertising. The study will also analyze the mediating effect of green advertising and green branding. This research will focus primarily on green trust, perceived behavioral control, social influence, and environmental awareness. This research aimed to extend the literature review and adding to literature related to green marketing in fashion industry. The outcomes of this research might offer direction for further research which might be helpful in spreading the concept of green marketing and a step towards sustainability. This concept of green marketing will call upon businesses to follow green practices while making products and services to meet customer needs. Findings of this study will offer a good knowledge about the green advertising practices and green brands. This research will also open ways of further research in this field and will create awareness among businesses about the benefits of green marketing and how it impact green purchase intentions.
Behavioral finance assumes that investors are irrational and several psychological factors, beh... more Behavioral finance assumes that investors are irrational and several psychological factors, behavioral biases, and personality traits influence their investment decisions. Therefore, this study intends to examine how behavioral factors, such as personality traits and cultural norms, affect Pakistani investors’ decisions while considering the moderating effect of financial literacy and the mediating role of investor overconfidence. The study used PLS-SEM for statistical analysis on a final useable sample of 396 observations obtained from surveying investors based in Karachi, Lahore, and Islamabad. Our results indicate that overconfidence, extroversion, introversion, individualism and collectivism positively affect investment decisions. Further, we found that overconfidence reduces herding bias while financial literacy moderates the relationship. The empirical results also show that overconfidence mediates the association between (i) financial literacy and herding bias and (ii) fina...
This research is conducted to analyze the impacts of green advertising on green purchase intentio... more This research is conducted to analyze the impacts of green advertising on green purchase intentions. The idea of green marketing is increasing with the government emphasizing on the laws related to it. Though, it emerging countries such as Pakistan, this concept is in its beginning. Limited amount of studies have been carried out on awareness of green products and green advertising. The study will also analyze the mediating effect of green advertising and green branding. This research will focus primarily on green trust, perceived behavioral control, social influence, and environmental awareness. This research aimed to extend the literature review and adding to literature related to green marketing in fashion industry. The outcomes of this research might offer direction for further research which might be helpful in spreading the concept of green marketing and a step towards sustainability. This concept of green marketing will call upon businesses to follow green practices while ma...
The Resource Group (1 ' KG) was founded in 2002. As a publicly listed company where stocks ar... more The Resource Group (1 ' KG) was founded in 2002. As a publicly listed company where stocks are traded on the Karachi Stock Exchange a short spell of 6 years it has become one of the largest Business Process Outsourcing (BPO) Company in the world. According to an estimate it has about 4,000 employees' world over with current revenues of $185 million. "1 KG has controlling stakes in a number of business services companies in North America and Western Europe. 1KG is repositioning itself for growth using a globalized service delivery model. "1 KG has acquired well-known, award-winning service providers across the US, Canada and UK, including: (1) Alert Communications, (2) Central Voice (3) SKY North America (4) SKY Europe, (5) Reese Teleservices, (6) Telespectrum. Currently '1 KG is focusing on the teleservices industry. It provides voice, Web, and email based call center services to small businesses, as well as, Fortune 500 companies. '1 KG is also catering to...
In today’s competitive world, it has become difficult for organizations to manage and attract a t... more In today’s competitive world, it has become difficult for organizations to manage and attract a talented workforce. In view of this most firms are using employer branding strategies to attract and retain the employees. In view of its importance, we have developed a new conceptual framework that has five direct hypotheses and three indirect hypotheses. We have collected data from 400 faculty members of the leading business institutes of Karachi. The questionnaire was adapted from the earlier established scales. Smart PLS 3.2 was used for data analysis. This study found that it is important for firms to forego old HR practices and adopt employer branding. The HR manager in the present era required to spend considerable time building the image of the firms by interacting with all the stakeholders of the firms. A strong brand image is not only attractive to new employees, but it also enhances the job satisfaction level of the existing employees. Employers branding promotes a conducive e...
It is an era of modern communication technology, where consumers are well aware and connected to ... more It is an era of modern communication technology, where consumers are well aware and connected to products and brands. By generating content related to products or brands consumers can now make or destroy a brand. Communication through online social media has shaped the overall communication strategy of the firms, as more and more firms are struggling hard to understand and control the online social media communication for better and secured future of the brand and the firm. The aim of this study was to measure the impact of the firm generated social media communication and the user generated social media communication on the elements of brand equity. A conceptual framework was developed based on Aaker’s Brand Equity model. The constructs and scale items were adopted from previous studies and had valid reliability. SEM was performed through AMOS. Findings of this research revealed that both the firm generated and the user generated social media communications have a positive influenc...
Globalization; diversified workforce; new technology; and dynamic, innovative and chaotic environ... more Globalization; diversified workforce; new technology; and dynamic, innovative and chaotic environment are not merely buzzwords but are harsh realities, which contemporary mangers have to face and deal on a regular basis. Thus, managers and policymakers are required to update these work-related practices to cater to the challenges they face on a daily basis. In view of the significance of the issue, the study examines the effect of organizational culture on job satisfaction, organizational commitment and turnover intention in a private business university in Karachi. The population of the said university was 120, out of which 92 faculty members were selected non-randomly. The questionnaire adopted for the study has 4 factors and 58 items. After ascertaining the reliabilities and validities of the constructs, the data was used for testing overall model was tested on the data. It was found that organizational culture has a significant effect on job satisfaction and organizational commi...
Conventional advertisements due to its over exposure are losing their effectiveness; consequently... more Conventional advertisements due to its over exposure are losing their effectiveness; consequently product placement strategy is becoming a popular marketing tool. The aim of this paper is to ascertain the influence of predictors variable “product placement” on dependent variables (“brand recall, purchase intention and brand loyalty”. This study has a sample of 300 respondents who were selected via Mall intercept method. The data was evaluated through a multiple steps procedure and the overall model tested through SEM. The model was able to successfully explain who consumer’s reacts on product placement strategy. The results were consistent with the earlier literature, and all the three hypotheses failed to be rejected. This study revealed that the strongest effect of product placement was on brand loyalty. Purchase intention and brand recall also significantly affect product placements.
Human Resource Management & Organizational Behavior eJournal, 2019
In the present competitive era, it has become difficult for organizations to attract and retain t... more In the present competitive era, it has become difficult for organizations to attract and retain talented employees. In view of this constraint many organizations have adopted the employer branding concept in organizations. However, it has been found that multinationals and large business entities practice employer branding but it is not being practiced in SMEs in Pakistan. Thus, SMEs in Pakistan are not able to operate at full capacity due to lack of talented workforce. Past studies despite the importance of employer branding have used it in large industries. Moreover, these studies have examined the consequences of employer branding and have not adequately examined the mediating roles of personal organization and recruitment. This study has examined the effect of employer branding on organizational identification, personal organization, recruitment and satisfaction. Additionally, this study has also examined the mediating roles of personal organization and recruitment. The sample s...
Asia Pacific Journal of Marketing and Logistics, 2019
PurposeThe purpose of this paper is to examine the relationship between personality factors (i.e.... more PurposeThe purpose of this paper is to examine the relationship between personality factors (i.e. neuroticism, agreeableness, extroversion, conscientiousness and openness), cultural factors (individualism and collectivism) and store stimuli (window display and sales promotion) on impulsive buying behavior.Design/methodology/approachThe sample size for the study was 350 with a response rate of 96 percent. The questionnaire was adapted from the established scale and measures. SmartPLS was used for statistical analysis. After reliability and validity analysis, the structural model was tested, and it fitted very well.FindingsOf the nine hypotheses, five were accepted, and the other four were rejected. The results suggest that neuroticism, openness, individualism, collectivism and sales promotion significantly affect impulsive buying behavior. Marketers can use these results in developing appropriate marketing strategies.Research limitations/implicationsImplications for managers were dra...
Impulsive buying behavior has been an extensively researched phenomenon for a few decades. Earlie... more Impulsive buying behavior has been an extensively researched phenomenon for a few decades. Earlier literature has not satisfactorily addressed the issue by incorporating theoretical, behavioral and systematic approaches to study the phenomena. In view of this gap, the theoretical grounding of this study is based on Behavior Perspective Model (BPM). Specifically, this study aims to understand impulsive buying from the behavioral perspective which is inclusive of physical, temporal, social and regulatory behaviors. The questionnaire based on established constructs were administered to a sample of 425 (response rate was 92%) through the mall intercept method. After establishing the reliabilities and validities of constructs on the present set of data, the developed model was tested through SEM (Structural Equation Modeling). This study found that the significant predictors to impulsive buying were temporal followed by social, regulatory and physical factors. Keywords: Impulsive buying...
Journal of Talent Development and Excellence, Jun 6, 2020
This research is conducted to analyze the impacts of green advertising on green purchase intentio... more This research is conducted to analyze the impacts of green advertising on green purchase intentions. The idea of green marketing is increasing with the government emphasizing on the laws related to it. Though, it emerging countries such as Pakistan, this concept is in its beginning. Limited amount of studies have been carried out on awareness of green products and green advertising. The study will also analyze the mediating effect of green advertising and green branding. This research will focus primarily on green trust, perceived behavioral control, social influence, and environmental awareness. This research aimed to extend the literature review and adding to literature related to green marketing in fashion industry. The outcomes of this research might offer direction for further research which might be helpful in spreading the concept of green marketing and a step towards sustainability. This concept of green marketing will call upon businesses to follow green practices while making products and services to meet customer needs. Findings of this study will offer a good knowledge about the green advertising practices and green brands. This research will also open ways of further research in this field and will create awareness among businesses about the benefits of green marketing and how it impact green purchase intentions.
Behavioral finance assumes that investors are irrational and several psychological factors, beh... more Behavioral finance assumes that investors are irrational and several psychological factors, behavioral biases, and personality traits influence their investment decisions. Therefore, this study intends to examine how behavioral factors, such as personality traits and cultural norms, affect Pakistani investors’ decisions while considering the moderating effect of financial literacy and the mediating role of investor overconfidence. The study used PLS-SEM for statistical analysis on a final useable sample of 396 observations obtained from surveying investors based in Karachi, Lahore, and Islamabad. Our results indicate that overconfidence, extroversion, introversion, individualism and collectivism positively affect investment decisions. Further, we found that overconfidence reduces herding bias while financial literacy moderates the relationship. The empirical results also show that overconfidence mediates the association between (i) financial literacy and herding bias and (ii) fina...
This research is conducted to analyze the impacts of green advertising on green purchase intentio... more This research is conducted to analyze the impacts of green advertising on green purchase intentions. The idea of green marketing is increasing with the government emphasizing on the laws related to it. Though, it emerging countries such as Pakistan, this concept is in its beginning. Limited amount of studies have been carried out on awareness of green products and green advertising. The study will also analyze the mediating effect of green advertising and green branding. This research will focus primarily on green trust, perceived behavioral control, social influence, and environmental awareness. This research aimed to extend the literature review and adding to literature related to green marketing in fashion industry. The outcomes of this research might offer direction for further research which might be helpful in spreading the concept of green marketing and a step towards sustainability. This concept of green marketing will call upon businesses to follow green practices while ma...
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