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COMMUNICATION AND MEDIA IN ASIA PACIFIC (CMAP), 2024
This study analyzes the role of advertising and various other factors on customer purchasing beha... more This study analyzes the role of advertising and various other factors on customer purchasing behavior. The study is grounded on consumer data obtained in Dhaka, Bangladesh, through the administration of a survey in four prominent areas: Uttara, Mirpur, Badda, and Keraniganj. Data for the study were obtained from a sample of 200 users who actively engage with television advertising. The study highlights key factors such as celebrity endorsements, children’s role on parents’ shopping decisions, and the preferences of different demographic groups. Despite the growing presence of digital media, television advertising continues to shape consumer behavior in Dhaka, offering valuable insights for advertisers and policymakers navigating this complex media environment. Furthermore, the study emphasizes that consumers’ viewpoints significantly role their purchasing choices. Nevertheless, innovative advertisements and efficient marketing tactics have the power to role clients’ purchasing choices.
World of Media: Journal of Russian Media and Journalism Studies, 2022
This study examines how Bangladeshi media frame the economic uncertainty of coronavirus (COVID-19... more This study examines how Bangladeshi media frame the economic uncertainty of coronavirus (COVID-19) to understand the absolute scenario of an economic crisis or a disaster through the dominant frames. When keeping people constantly informed through the message of the media, the most important matter is not what is portrayed, but how it is portrayed. Using the content analysis approach, the author intends to analyze a total of 296 editorials and op-ed items in The Prothom Alo, The Daily Star, and The Financial Express from March 26 to August 3, 2020. Using the 'Media framing theory', six major frames are used to analyze the data. This article finds out that 'crisis' and 'fear' frames dominated the media coverage of the pandemic. Based on the linguistic analysis, this paper also finds that the economic issues of COVID-19 have been over-focused, in some cases the newspapers sidelined the focus from 'health crisis' to 'national economic crisis'. The language of the coverage of economic contents combines hope, human issues, frustration, and social responsibility at varied proportions. The article suggests that the media could mitigate the crisis by not politicizing the economic issues; rather the journalists should focus on highlighting the solution to surpass the economic crisis and help the authority to implement proper policies for keeping the country's economic conditions safe.
Athens Journal of Mass Media and Communications, 2023
The study investigates the depiction of victim-blaming culture in Bangladeshi newspapers in the c... more The study investigates the depiction of victim-blaming culture in Bangladeshi newspapers in the context of a specific suicidal case, employing content analysis to explore the representation of the particular incident on a grander scale than previously thought. Using the "Social Representation Theory," this research focuses on the representation of the victim in Bangladeshi newspapers and attempts to establish the blaming culture prevalent in the country through a specific instance. This mixed-methods study analyzes 27 selected news items regarding the particular case. Data is gathered from five major newspapers (The Daily Star, Prothom Alo, KalerKantho, Samakal, and DeshRupantor) and evaluated using a range of statistical methods. This study describes the victim's linguistic representation in society through textual analysis of four major elements. It is discovered in this paper that the involvement of a well-known figure was the most concerning issue, but that the print media, specifically newspapers, attempted to conceal that involvement by focusing on other factors such as the victim's lifestyle, occupation, and identity, all of which were found to be of great concern by selective newspapers, resulting in negative public opinion toward the victim. According to the authors, even if they are subjected to ownership pressures or pressures from other perpetrators, the national dailies of Bangladesh should portray the actual situation as accurately as possible.
This study explains how Bangladeshi media responded during the coronavirus crisis focusing on the... more This study explains how Bangladeshi media responded during the coronavirus crisis focusing on the issues of news related to COVID-19. The study analyzes the content of a total of 744 articles in the ProthomAlo & The Daily Star,the country's most-read newspapers in-between the timeline from 8th March 2020 to 4th April 2020. It investigates how the COVID-19 presented as `furious’ and `deadly’ virus among the readers. In particular, this study explores the representation pattern of the phenomena of 'emerging deadly infectious diseases' in the newspapers. Using Social Representation Theory (SRT), the study investigates the collective meaning sharing focus on the news coverage during the early stage of the COVID-19 outbreak in Bangladesh. The study also finds out how the newspapers sideline the representation of this pandemic as a `health crisis' to ` national economic crisis.' Thus the representation covers up the government irresponsibility by focusing more on `unco...
Mass Communicator: International Journal of Communication Studies, 2020
Misinformation isn't a relatively new phenomenon. With the rapid growth of mobile users’ and ease... more Misinformation isn't a relatively new phenomenon. With the rapid growth of mobile users’ and ease of use entry to the Internet, false information is circulating from people to people at a very high pace. In this case, some of the questions like, ‘do people glaringly accept fake news? Why don't people check the sources before sharing details with others?’ etc., remain unanswered. Panic triggered by fake news during the timeframe of the occurrence of the COVID-19 pandemic is also not lesser. This research describes how unconsciousness and anxiety spread through Facebook during the coronavirus crisis in Bangladesh. The study analyzes the content of a total of 73 selected fake contents related to COVID-19 on Facebook between February to June 2020. Researchers examine the features of the known fake news by placing the contents in certain categories and explore how Facebook users post false information without cross-checking and make the public more unconscious and panicked. This work shows that, in some cases, mainstream media cover the wrong story by posting it on their website page, or to social media, and result in users believing in such non-authentic content. But myths, misinformation, and fraud fuel up making it more difficult for the government to reduce risks, and the health crisis is turning into a national economic crisis as well. The article also provides several suggestions by asking mass media to provide accurate information and increase public awareness to avoid the spread of misinformation.
Bangladesh is one of the most vulnerable nations with the adverse effects of climate change. Almo... more Bangladesh is one of the most vulnerable nations with the adverse effects of climate change. Almost one fourth of the population here live in coastal areas, where majority of them are somehow affected by tidal surges, salinity, tropical cyclones directly or indirectly. In this regard, the mass media has been a subject of major interest because of its implications for creating public understanding of a global environmental issue. This study explains the role of media in creating awareness about the climate change in the coastal area. This research explores the using pattern of media among the local, major concerns of the media as well as the knowledge level of the local people about the climate issue. Using the Uses and Gratification and Agenda setting theory, this article also examines how climate stories compete with other issues for public attention and how the media can engage public audiences in climate change issues. Even the study intends to find the availability of the media in making the people understand about climate change. The study finds that because of the unavailability of mainstream media (Newspaper, Television and internet-based media) in the sampling area, people there mostly use the community radio in terms of knowing the weather update. In that case, local media has limited opportunity to reach the public. This article presents the major findings by reviewing the respective field and also analyses the overall effects.
Athens Journal of Mass Media and Communications, 2022
The study investigates the depiction of victim-blaming culture in Bangladeshi newspapers in the c... more The study investigates the depiction of victim-blaming culture in Bangladeshi newspapers in the context of a specific suicidal case, employing content analysis to explore the representation of the particular incident on a grander scale than previously thought. Using the-Social Representation Theory,‖ this research focuses on the representation of the victim in Bangladeshi newspapers and attempts to establish the blaming culture prevalent in the country through a specific instance. This mixed-methods study analyzes 27 selected news items regarding the particular case. Data is gathered from five major newspapers (The Daily Star, Prothom Alo, KalerKantho, Samakal, and DeshRupantor) and evaluated using a range of statistical methods. This study describes the victim's linguistic representation in society through textual analysis of four major elements. It is discovered in this paper that the involvement of a well-known figure was the most concerning issue, but that the print media, specifically newspapers, attempted to conceal that involvement by focusing on other factors such as the victim's lifestyle, occupation, and identity, all of which were found to be of great concern by selective newspapers, resulting in negative public opinion toward the victim. According to the authors, even if they are subjected to ownership pressures or pressures from other perpetrators, the national dailies of Bangladesh should portray the actual situation as accurately as possible.
COMMUNICATION AND MEDIA IN ASIA PACIFIC (CMAP), 2024
This study analyzes the role of advertising and various other factors on customer purchasing beha... more This study analyzes the role of advertising and various other factors on customer purchasing behavior. The study is grounded on consumer data obtained in Dhaka, Bangladesh, through the administration of a survey in four prominent areas: Uttara, Mirpur, Badda, and Keraniganj. Data for the study were obtained from a sample of 200 users who actively engage with television advertising. The study highlights key factors such as celebrity endorsements, children’s role on parents’ shopping decisions, and the preferences of different demographic groups. Despite the growing presence of digital media, television advertising continues to shape consumer behavior in Dhaka, offering valuable insights for advertisers and policymakers navigating this complex media environment. Furthermore, the study emphasizes that consumers’ viewpoints significantly role their purchasing choices. Nevertheless, innovative advertisements and efficient marketing tactics have the power to role clients’ purchasing choices.
World of Media: Journal of Russian Media and Journalism Studies, 2022
This study examines how Bangladeshi media frame the economic uncertainty of coronavirus (COVID-19... more This study examines how Bangladeshi media frame the economic uncertainty of coronavirus (COVID-19) to understand the absolute scenario of an economic crisis or a disaster through the dominant frames. When keeping people constantly informed through the message of the media, the most important matter is not what is portrayed, but how it is portrayed. Using the content analysis approach, the author intends to analyze a total of 296 editorials and op-ed items in The Prothom Alo, The Daily Star, and The Financial Express from March 26 to August 3, 2020. Using the 'Media framing theory', six major frames are used to analyze the data. This article finds out that 'crisis' and 'fear' frames dominated the media coverage of the pandemic. Based on the linguistic analysis, this paper also finds that the economic issues of COVID-19 have been over-focused, in some cases the newspapers sidelined the focus from 'health crisis' to 'national economic crisis'. The language of the coverage of economic contents combines hope, human issues, frustration, and social responsibility at varied proportions. The article suggests that the media could mitigate the crisis by not politicizing the economic issues; rather the journalists should focus on highlighting the solution to surpass the economic crisis and help the authority to implement proper policies for keeping the country's economic conditions safe.
Athens Journal of Mass Media and Communications, 2023
The study investigates the depiction of victim-blaming culture in Bangladeshi newspapers in the c... more The study investigates the depiction of victim-blaming culture in Bangladeshi newspapers in the context of a specific suicidal case, employing content analysis to explore the representation of the particular incident on a grander scale than previously thought. Using the "Social Representation Theory," this research focuses on the representation of the victim in Bangladeshi newspapers and attempts to establish the blaming culture prevalent in the country through a specific instance. This mixed-methods study analyzes 27 selected news items regarding the particular case. Data is gathered from five major newspapers (The Daily Star, Prothom Alo, KalerKantho, Samakal, and DeshRupantor) and evaluated using a range of statistical methods. This study describes the victim's linguistic representation in society through textual analysis of four major elements. It is discovered in this paper that the involvement of a well-known figure was the most concerning issue, but that the print media, specifically newspapers, attempted to conceal that involvement by focusing on other factors such as the victim's lifestyle, occupation, and identity, all of which were found to be of great concern by selective newspapers, resulting in negative public opinion toward the victim. According to the authors, even if they are subjected to ownership pressures or pressures from other perpetrators, the national dailies of Bangladesh should portray the actual situation as accurately as possible.
This study explains how Bangladeshi media responded during the coronavirus crisis focusing on the... more This study explains how Bangladeshi media responded during the coronavirus crisis focusing on the issues of news related to COVID-19. The study analyzes the content of a total of 744 articles in the ProthomAlo & The Daily Star,the country's most-read newspapers in-between the timeline from 8th March 2020 to 4th April 2020. It investigates how the COVID-19 presented as `furious’ and `deadly’ virus among the readers. In particular, this study explores the representation pattern of the phenomena of 'emerging deadly infectious diseases' in the newspapers. Using Social Representation Theory (SRT), the study investigates the collective meaning sharing focus on the news coverage during the early stage of the COVID-19 outbreak in Bangladesh. The study also finds out how the newspapers sideline the representation of this pandemic as a `health crisis' to ` national economic crisis.' Thus the representation covers up the government irresponsibility by focusing more on `unco...
Mass Communicator: International Journal of Communication Studies, 2020
Misinformation isn't a relatively new phenomenon. With the rapid growth of mobile users’ and ease... more Misinformation isn't a relatively new phenomenon. With the rapid growth of mobile users’ and ease of use entry to the Internet, false information is circulating from people to people at a very high pace. In this case, some of the questions like, ‘do people glaringly accept fake news? Why don't people check the sources before sharing details with others?’ etc., remain unanswered. Panic triggered by fake news during the timeframe of the occurrence of the COVID-19 pandemic is also not lesser. This research describes how unconsciousness and anxiety spread through Facebook during the coronavirus crisis in Bangladesh. The study analyzes the content of a total of 73 selected fake contents related to COVID-19 on Facebook between February to June 2020. Researchers examine the features of the known fake news by placing the contents in certain categories and explore how Facebook users post false information without cross-checking and make the public more unconscious and panicked. This work shows that, in some cases, mainstream media cover the wrong story by posting it on their website page, or to social media, and result in users believing in such non-authentic content. But myths, misinformation, and fraud fuel up making it more difficult for the government to reduce risks, and the health crisis is turning into a national economic crisis as well. The article also provides several suggestions by asking mass media to provide accurate information and increase public awareness to avoid the spread of misinformation.
Bangladesh is one of the most vulnerable nations with the adverse effects of climate change. Almo... more Bangladesh is one of the most vulnerable nations with the adverse effects of climate change. Almost one fourth of the population here live in coastal areas, where majority of them are somehow affected by tidal surges, salinity, tropical cyclones directly or indirectly. In this regard, the mass media has been a subject of major interest because of its implications for creating public understanding of a global environmental issue. This study explains the role of media in creating awareness about the climate change in the coastal area. This research explores the using pattern of media among the local, major concerns of the media as well as the knowledge level of the local people about the climate issue. Using the Uses and Gratification and Agenda setting theory, this article also examines how climate stories compete with other issues for public attention and how the media can engage public audiences in climate change issues. Even the study intends to find the availability of the media in making the people understand about climate change. The study finds that because of the unavailability of mainstream media (Newspaper, Television and internet-based media) in the sampling area, people there mostly use the community radio in terms of knowing the weather update. In that case, local media has limited opportunity to reach the public. This article presents the major findings by reviewing the respective field and also analyses the overall effects.
Athens Journal of Mass Media and Communications, 2022
The study investigates the depiction of victim-blaming culture in Bangladeshi newspapers in the c... more The study investigates the depiction of victim-blaming culture in Bangladeshi newspapers in the context of a specific suicidal case, employing content analysis to explore the representation of the particular incident on a grander scale than previously thought. Using the-Social Representation Theory,‖ this research focuses on the representation of the victim in Bangladeshi newspapers and attempts to establish the blaming culture prevalent in the country through a specific instance. This mixed-methods study analyzes 27 selected news items regarding the particular case. Data is gathered from five major newspapers (The Daily Star, Prothom Alo, KalerKantho, Samakal, and DeshRupantor) and evaluated using a range of statistical methods. This study describes the victim's linguistic representation in society through textual analysis of four major elements. It is discovered in this paper that the involvement of a well-known figure was the most concerning issue, but that the print media, specifically newspapers, attempted to conceal that involvement by focusing on other factors such as the victim's lifestyle, occupation, and identity, all of which were found to be of great concern by selective newspapers, resulting in negative public opinion toward the victim. According to the authors, even if they are subjected to ownership pressures or pressures from other perpetrators, the national dailies of Bangladesh should portray the actual situation as accurately as possible.
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