This paper examines the aspects and implications of nostalgia and historical nostalgia in animate... more This paper examines the aspects and implications of nostalgia and historical nostalgia in animated films, based on the case study of the 2001 Hong Kong animation My Life As McDull, directed by Toe Yuen. The investigation includes three components: a discussion around the notion of historical nostalgia, a survey of professional animators with the audience’s expectations and its perception of animated films, and an analysis of the mechanisms the movie utilizes to address the concepts of shared memory, local culture and sense of identity. The paper establishes connections between the animation’s visual elements, the notion of positive memory, and their socio-cultural implications. The results present data findings, as well as an analysis of the cinematic effects of conceptual and aesthetical processes to induce nostalgia through storytelling, concluding with their cultural and social resonance.
This study explores the use of open educational resources (OERs) in studio-based learning and the... more This study explores the use of open educational resources (OERs) in studio-based learning and their influence on learning experiences. The research team conducted action research with 30 bachelor of arts students who were completing a video production subject. Students were required to learn from a website containing open online learning resources under a flipped classroom approach. A teaching schedule and website were designed according to several criteria. Research data were collected through observation, reflective journals, and interviews and were analyzed via thematic analysis. Participating students expressed their perceptions of benefits and hesitation in utilizing OERs in learning. They agreed that the use of OERs as flipped classroom learning materials could positively affect their learning, primarily through competence and learning autonomy as indicated in self-determination theory. This investigation provides teachers with valuable experience and suggestions for teaching and learning approaches that incorporate OERs into studio-based education. Students learn from OERs in which they can gain the most up-to-date technical knowledge in an autonomous environment. This experience indicates that this pedagogy greatly and positively influences students’ subject-learning experiences, learning outcomes, and self-learning skills.
Background Our ways of learning are rapidly changing with technological advancement, especially i... more Background Our ways of learning are rapidly changing with technological advancement, especially in online learning platforms. Animation and media education traditionally rely on a teacher-oriented demonstration in practical hands-on and face-to-face settings. Conversely, this study investigates a brand-new learning experience using peer teaching in the flipped classroom approach. How does peer teaching affect the learning attitude of animation students? How does this approach influence the learning engagement and motivation of animation students? This study attempts to answer these questions by introducing a conceptual framework based on engagement theory and self-determination theory (SDT), including motivational barometers under the new online flipped classroom pedagogy. Methods Thirty-three bachelor's degree students in the digital media program participated in this action research. The researchers scheduled a peer teaching with flipped classroom experience for a three-month animation course. Subsequently, they collected three qualitative data sets from observations, self-reflective journals, and individual interviews. Results The findings show a significant difference from the traditional classroom in four dimensions: freedom of choice, variety of teaching resources, effective learning from peers, and a favorable flipped classroom. These findings also indicate that the change of learning environment affects students' learning attitudes and classmates' relationships. Conclusions This study suggested peer teaching with a flipped-classroom in animation education leads to higher learning engagement, which eventually facilitates the all-rounded development of students. This novel pedagogy is recommended to experiment in other undergraduate subjects.
Abstract In the theme park industry, returning visits are often considered a measure of success. ... more Abstract In the theme park industry, returning visits are often considered a measure of success. Numerous parks have incorporated virtual reality (VR) technology to encourage visitors to return. This paper aims to discuss how VR can work effectively in combination with nostalgic animation content to attract visitors and promote the parks. Through interviews, the research finds that adoption of new technology only generates first-time visits. In contrast, having sophisticated, narrative-driven, high-quality content that creates an emotional attachment appears more important to visitors when enjoying attractions than simply having high-end VR technology. The findings suggest that combining existing animation content with emotional attachment and VR attractions will allow visitors to experience stronger emotional connection, enhanced presence, and deeper immersion. Interviews with experts and visitors were conducted using convenience sampling and combined with archival research. This research aims to understand the effects of adding VR technology to Korean theme park attractions, and to examine how nostalgic attributes of animation content can enhance the immersive visitor experience. Finally, this paper proposes a VR immersive experience model for theme parks, ensuring that quality-driven VR content can evoke localized nostalgia and lead to returning visits.
The sixth International Augmented and Virtual Reality conference, Online Conference, 2020202106 b... more The sixth International Augmented and Virtual Reality conference, Online Conference, 2020202106 bcvcNot applicableOthersG-UAGUPublished12 month
When we first initiated a call for this issue on design education, never could we have imagined o... more When we first initiated a call for this issue on design education, never could we have imagined or foreseen what lay ahead. Since late 2019, Hong Kong has gone through an enormously difficult time. First, spikes of social unrest, rapidly followed by COVID-19. Half of the first semester of the 2019 – 2020 academic year, as skirmishes closed in on The Hong Kong Polytechnic University campus, all courses had to move over to available and often misunderstood online platforms. As the situation finally subsided, the virus emerged, impacting the commencement of the second semester, and the overall delivery modes of a structured curriculum for an entire year. Both faculty and students of the School of Design lived and worked in high hopes to return to faceto- face teaching sooner, rather than later. In time, hope conceded to a stark reality that online, the virtual and the digital models of education, have moved into focus as the main and primary modes of education. Long gone are the days o...
Wherever quality of life continues to improve, people turn to cultural and artistic pursuits to e... more Wherever quality of life continues to improve, people turn to cultural and artistic pursuits to enhance their life experience. Hence, cultural and art education is encouraged in museums, galleries, and schools for public benefit and enjoyment regardless of differing social classes. Cultural content has developed since the beginning of culture itself, and education related to this content is crucial as it can improve public perspectives. However, many culturally alienated groups still exist due to financial difficulties, disabilities, or living in remote areas, and they lack fair opportunities to enjoy culture and art. The polarization between these groups and culturally-benefited classes continues to increase. Outreach programs have been conducted by museums and galleries as ‘visiting classes’ for those who find it difficult to visit traditional venues. Using Dewey’s educational philosophy and four different case studies, this study provides an in-depth examination...
Purpose – The novel coronavirus (COVID-19) has completely changed the landscape of the hospitalit... more Purpose – The novel coronavirus (COVID-19) has completely changed the landscape of the hospitality industry. TheWorld Health Organization does not officially recommend wearing face masks in the workplace. Wearing face masks is controversial worldwide, however it has been widely adopted in Hong Kong society. Hospitality practitioners have worn face masks to work and serve customers for almost a year long, matching the duration of the COVID-19 pandemic. This paper proposes a conceptual model of face mask effects and also discusses and evaluates the effects of wearing face masks during the pandemic. Design/methodology/approach – A convenience sampling method is employed to investigate hospitality operators using in-depth and focus group interviews with managers, front-line staff and customers. Findings – The perspectives of both hospitality practitioners and customers are included in this study. The concepts of (1) invisible care, (2) sense of safety and (3) service trust have been int...
Motivating students in creative media courses can be a challenge due to the demand for creativity... more Motivating students in creative media courses can be a challenge due to the demand for creativity which is hard to betaught. Hence, motivation needs to be re-identified and re-addressed for the creative disciplines. Conventionally,creative media courses adopt the studio-based learning, and with this unique dynamic teaching approach, students arerequired to have face-to-face tutorial sessions with their tutors on a regular basis, as well as participate in groupprojects and produce creative artefacts of industry standard quality. In this paper, we investigate the criticalmotivators for creative media students and identify those factors throughout the study. The study aims to examinehow crucial and influential the autonomy, peer relationship and the future career opportunities for students’motivation. Research includes a survey with questions based on a conceptual framework adopted fromself-determination theory. The results suggest that autonomy, peer relationships and the opportunity ...
Design education has significantly changed since the 1950s. The era depended widely on normative ... more Design education has significantly changed since the 1950s. The era depended widely on normative models such as those proposed by Benjamin Bloom (Bloom et al. 1956) and his collaborators, which resulted in the formulation of Bloom's Taxonomy. Comprising six interchangeable layers (knowledge, comprehension, application, analysis, synthesis, and evaluation) of higher and lower thinking, Bloom's taxonomy sets in place an archetypal model for education that thrives on object-driven goals. Here, pedagogical interchange and the object-driven and organised structure of education can adapt to each layer within the taxonomic structure.
Purpose-The novel coronavirus (COVID-19) has completely changed the landscape of the hospitality ... more Purpose-The novel coronavirus (COVID-19) has completely changed the landscape of the hospitality industry. The World Health Organization does not officially recommend wearing face masks in the workplace. Wearing face masks is controversial worldwide, however it has been widely adopted in Hong Kong society. Hospitality practitioners have worn face masks to work and serve customers for almost a year long, matching the duration of the COVID-19 pandemic. This paper proposes a conceptual model of face mask effects and also discusses and evaluates the effects of wearing face masks during the pandemic. Design/methodology/approach-A convenience sampling method is employed to investigate hospitality operators using in-depth and focus group interviews with managers, front-line staff and customers. Findings-The perspectives of both hospitality practitioners and customers are included in this study. The concepts of (1) invisible care, (2) sense of safety and (3) service trust have been introduced in this study. These provide valuable insights for the service industry when facing a large-scale health crisis, now and in the future. Research limitations/implications-This paper analyzes interview data collected from 35 respondents-14 managers, 6 practitioners and 15 customers-in order to understand the critical effects of wearing face masks during the pandemic and the perspectives of both hospitality practitioners and customers. Practical implications-For the hospitality industry, wearing face mask in service has already become a "new normal", face mask effects might create an impact on service design, service delivery and service quality. Originality/value-The findings show that wearing face masks turns hygiene and safety into a form of invisible care in the Asian hospitality industry. Practitioners' perspective regarding the necessity of a smile is less important to Asian customers, showing a discrepancy between the two parties. Customers do not believe that service quality has dropped due to the wearing of masks, but that the level of hygiene has risen. Unlike customers, practitioners are more concerned about not providing good quality service. However, the interview data show that respondents generally agree that mask wearing is a gesture and symbol for the hospitality industry to make tangible a new form of caring, professionalism, safety concern and communication.
Journal of Hospitality and Tourism Management , 2020
An online survey was conducted to examine how nostalgias associated with Hayao Miyazaki's animati... more An online survey was conducted to examine how nostalgias associated with Hayao Miyazaki's animations motivate tourists to visit a theme park inspired by the director's works. A structural equation modeling of the collected data revealed that the survey respondents who felt nostalgic about the characters, narratives, aesthetics, cultures, and traditions depicted in the animations showed a strong motivation to visit the theme park, which then positively influenced their attitude and behavioral intention to visit the park in the future. The study findings provided empirical evidence for validating nostalgia as a multidimensional concept and its vital role in promoting film tourism.
University-level classrooms have seen a massive transformation from instructor-led to student-cen... more University-level classrooms have seen a massive transformation from instructor-led to student-centered education, with many courses adopting project-based learning as an effective learning approach. As students become key actors in leading their courses, it is necessary to have high-level intrinsic and extrinsic motivation. In the search to enhance student motivation using project-based learning, this article proposes a framework based on self-determination theory, including various indicators of the level of students’ motivation for learning. In particular, the framework was applied to explore the effectiveness of employing social media, such as Facebook, to increase student motivation. The results of this study demonstrate the usefulness of employing social media to amplify students’ will to learn. This article reports on the results of action research in creative media design courses where students were required to develop an e-portfolio through Facebook. Eleven indicators (autonomy, confidence, eagerness to learn, high performance, independence, enjoyment, self-efficacy, sense of achievement, sense of belonging, sense of engagement, and sympathy) were used to measure motivation. As a result, this study argues for the conditional use of social media in project-based learning classes.
Wherever quality of life continues to improve, people turn to cultural and artistic pursuits to e... more Wherever quality of life continues to improve, people turn to cultural and artistic pursuits to enhance their life experience. Hence, cultural and art education is encouraged in museums, galleries, and schools for public benefit and enjoyment regardless of differing social classes. Cultural content has developed since the beginning of culture itself, and education related to this content is crucial as it can improve public perspectives. However, many culturally alienated groups still exist due to financial difficulties, disabilities, or living in remote areas, and they lack fair opportunities to enjoy culture and art. The polarization between these groups and culturally-benefited classes continues to increase. Outreach programs have been conducted by museums and galleries as "visiting classes" for those who find it difficult to visit traditional venues. Using Dewey"s educational philosophy and four different case studies, this study provides an in-depth examination of outreach programs and suggests a model for Asian countries by focusing on South Korea. The findings seek to aid ongoing educational efforts to create long-term effects for the public"s benefit.
This paper examines the aspects and implications of nostalgia and historical nostalgia in animate... more This paper examines the aspects and implications of nostalgia and historical nostalgia in animated films, based on the case study of the 2001 Hong Kong animation My Life As McDull, directed by Toe Yuen. The investigation includes three components: a discussion around the notion of historical nostalgia, a survey of professional animators with the audience’s expectations and its perception of animated films, and an analysis of the mechanisms the movie utilizes to address the concepts of shared memory, local culture and sense of identity. The paper establishes connections between the animation’s visual elements, the notion of positive memory, and their socio-cultural implications. The results present data findings, as well as an analysis of the cinematic effects of conceptual and aesthetical processes to induce nostalgia through storytelling, concluding with their cultural and social resonance.
This study explores the use of open educational resources (OERs) in studio-based learning and the... more This study explores the use of open educational resources (OERs) in studio-based learning and their influence on learning experiences. The research team conducted action research with 30 bachelor of arts students who were completing a video production subject. Students were required to learn from a website containing open online learning resources under a flipped classroom approach. A teaching schedule and website were designed according to several criteria. Research data were collected through observation, reflective journals, and interviews and were analyzed via thematic analysis. Participating students expressed their perceptions of benefits and hesitation in utilizing OERs in learning. They agreed that the use of OERs as flipped classroom learning materials could positively affect their learning, primarily through competence and learning autonomy as indicated in self-determination theory. This investigation provides teachers with valuable experience and suggestions for teaching and learning approaches that incorporate OERs into studio-based education. Students learn from OERs in which they can gain the most up-to-date technical knowledge in an autonomous environment. This experience indicates that this pedagogy greatly and positively influences students’ subject-learning experiences, learning outcomes, and self-learning skills.
Background Our ways of learning are rapidly changing with technological advancement, especially i... more Background Our ways of learning are rapidly changing with technological advancement, especially in online learning platforms. Animation and media education traditionally rely on a teacher-oriented demonstration in practical hands-on and face-to-face settings. Conversely, this study investigates a brand-new learning experience using peer teaching in the flipped classroom approach. How does peer teaching affect the learning attitude of animation students? How does this approach influence the learning engagement and motivation of animation students? This study attempts to answer these questions by introducing a conceptual framework based on engagement theory and self-determination theory (SDT), including motivational barometers under the new online flipped classroom pedagogy. Methods Thirty-three bachelor's degree students in the digital media program participated in this action research. The researchers scheduled a peer teaching with flipped classroom experience for a three-month animation course. Subsequently, they collected three qualitative data sets from observations, self-reflective journals, and individual interviews. Results The findings show a significant difference from the traditional classroom in four dimensions: freedom of choice, variety of teaching resources, effective learning from peers, and a favorable flipped classroom. These findings also indicate that the change of learning environment affects students' learning attitudes and classmates' relationships. Conclusions This study suggested peer teaching with a flipped-classroom in animation education leads to higher learning engagement, which eventually facilitates the all-rounded development of students. This novel pedagogy is recommended to experiment in other undergraduate subjects.
Abstract In the theme park industry, returning visits are often considered a measure of success. ... more Abstract In the theme park industry, returning visits are often considered a measure of success. Numerous parks have incorporated virtual reality (VR) technology to encourage visitors to return. This paper aims to discuss how VR can work effectively in combination with nostalgic animation content to attract visitors and promote the parks. Through interviews, the research finds that adoption of new technology only generates first-time visits. In contrast, having sophisticated, narrative-driven, high-quality content that creates an emotional attachment appears more important to visitors when enjoying attractions than simply having high-end VR technology. The findings suggest that combining existing animation content with emotional attachment and VR attractions will allow visitors to experience stronger emotional connection, enhanced presence, and deeper immersion. Interviews with experts and visitors were conducted using convenience sampling and combined with archival research. This research aims to understand the effects of adding VR technology to Korean theme park attractions, and to examine how nostalgic attributes of animation content can enhance the immersive visitor experience. Finally, this paper proposes a VR immersive experience model for theme parks, ensuring that quality-driven VR content can evoke localized nostalgia and lead to returning visits.
The sixth International Augmented and Virtual Reality conference, Online Conference, 2020202106 b... more The sixth International Augmented and Virtual Reality conference, Online Conference, 2020202106 bcvcNot applicableOthersG-UAGUPublished12 month
When we first initiated a call for this issue on design education, never could we have imagined o... more When we first initiated a call for this issue on design education, never could we have imagined or foreseen what lay ahead. Since late 2019, Hong Kong has gone through an enormously difficult time. First, spikes of social unrest, rapidly followed by COVID-19. Half of the first semester of the 2019 – 2020 academic year, as skirmishes closed in on The Hong Kong Polytechnic University campus, all courses had to move over to available and often misunderstood online platforms. As the situation finally subsided, the virus emerged, impacting the commencement of the second semester, and the overall delivery modes of a structured curriculum for an entire year. Both faculty and students of the School of Design lived and worked in high hopes to return to faceto- face teaching sooner, rather than later. In time, hope conceded to a stark reality that online, the virtual and the digital models of education, have moved into focus as the main and primary modes of education. Long gone are the days o...
Wherever quality of life continues to improve, people turn to cultural and artistic pursuits to e... more Wherever quality of life continues to improve, people turn to cultural and artistic pursuits to enhance their life experience. Hence, cultural and art education is encouraged in museums, galleries, and schools for public benefit and enjoyment regardless of differing social classes. Cultural content has developed since the beginning of culture itself, and education related to this content is crucial as it can improve public perspectives. However, many culturally alienated groups still exist due to financial difficulties, disabilities, or living in remote areas, and they lack fair opportunities to enjoy culture and art. The polarization between these groups and culturally-benefited classes continues to increase. Outreach programs have been conducted by museums and galleries as ‘visiting classes’ for those who find it difficult to visit traditional venues. Using Dewey’s educational philosophy and four different case studies, this study provides an in-depth examination...
Purpose – The novel coronavirus (COVID-19) has completely changed the landscape of the hospitalit... more Purpose – The novel coronavirus (COVID-19) has completely changed the landscape of the hospitality industry. TheWorld Health Organization does not officially recommend wearing face masks in the workplace. Wearing face masks is controversial worldwide, however it has been widely adopted in Hong Kong society. Hospitality practitioners have worn face masks to work and serve customers for almost a year long, matching the duration of the COVID-19 pandemic. This paper proposes a conceptual model of face mask effects and also discusses and evaluates the effects of wearing face masks during the pandemic. Design/methodology/approach – A convenience sampling method is employed to investigate hospitality operators using in-depth and focus group interviews with managers, front-line staff and customers. Findings – The perspectives of both hospitality practitioners and customers are included in this study. The concepts of (1) invisible care, (2) sense of safety and (3) service trust have been int...
Motivating students in creative media courses can be a challenge due to the demand for creativity... more Motivating students in creative media courses can be a challenge due to the demand for creativity which is hard to betaught. Hence, motivation needs to be re-identified and re-addressed for the creative disciplines. Conventionally,creative media courses adopt the studio-based learning, and with this unique dynamic teaching approach, students arerequired to have face-to-face tutorial sessions with their tutors on a regular basis, as well as participate in groupprojects and produce creative artefacts of industry standard quality. In this paper, we investigate the criticalmotivators for creative media students and identify those factors throughout the study. The study aims to examinehow crucial and influential the autonomy, peer relationship and the future career opportunities for students’motivation. Research includes a survey with questions based on a conceptual framework adopted fromself-determination theory. The results suggest that autonomy, peer relationships and the opportunity ...
Design education has significantly changed since the 1950s. The era depended widely on normative ... more Design education has significantly changed since the 1950s. The era depended widely on normative models such as those proposed by Benjamin Bloom (Bloom et al. 1956) and his collaborators, which resulted in the formulation of Bloom's Taxonomy. Comprising six interchangeable layers (knowledge, comprehension, application, analysis, synthesis, and evaluation) of higher and lower thinking, Bloom's taxonomy sets in place an archetypal model for education that thrives on object-driven goals. Here, pedagogical interchange and the object-driven and organised structure of education can adapt to each layer within the taxonomic structure.
Purpose-The novel coronavirus (COVID-19) has completely changed the landscape of the hospitality ... more Purpose-The novel coronavirus (COVID-19) has completely changed the landscape of the hospitality industry. The World Health Organization does not officially recommend wearing face masks in the workplace. Wearing face masks is controversial worldwide, however it has been widely adopted in Hong Kong society. Hospitality practitioners have worn face masks to work and serve customers for almost a year long, matching the duration of the COVID-19 pandemic. This paper proposes a conceptual model of face mask effects and also discusses and evaluates the effects of wearing face masks during the pandemic. Design/methodology/approach-A convenience sampling method is employed to investigate hospitality operators using in-depth and focus group interviews with managers, front-line staff and customers. Findings-The perspectives of both hospitality practitioners and customers are included in this study. The concepts of (1) invisible care, (2) sense of safety and (3) service trust have been introduced in this study. These provide valuable insights for the service industry when facing a large-scale health crisis, now and in the future. Research limitations/implications-This paper analyzes interview data collected from 35 respondents-14 managers, 6 practitioners and 15 customers-in order to understand the critical effects of wearing face masks during the pandemic and the perspectives of both hospitality practitioners and customers. Practical implications-For the hospitality industry, wearing face mask in service has already become a "new normal", face mask effects might create an impact on service design, service delivery and service quality. Originality/value-The findings show that wearing face masks turns hygiene and safety into a form of invisible care in the Asian hospitality industry. Practitioners' perspective regarding the necessity of a smile is less important to Asian customers, showing a discrepancy between the two parties. Customers do not believe that service quality has dropped due to the wearing of masks, but that the level of hygiene has risen. Unlike customers, practitioners are more concerned about not providing good quality service. However, the interview data show that respondents generally agree that mask wearing is a gesture and symbol for the hospitality industry to make tangible a new form of caring, professionalism, safety concern and communication.
Journal of Hospitality and Tourism Management , 2020
An online survey was conducted to examine how nostalgias associated with Hayao Miyazaki's animati... more An online survey was conducted to examine how nostalgias associated with Hayao Miyazaki's animations motivate tourists to visit a theme park inspired by the director's works. A structural equation modeling of the collected data revealed that the survey respondents who felt nostalgic about the characters, narratives, aesthetics, cultures, and traditions depicted in the animations showed a strong motivation to visit the theme park, which then positively influenced their attitude and behavioral intention to visit the park in the future. The study findings provided empirical evidence for validating nostalgia as a multidimensional concept and its vital role in promoting film tourism.
University-level classrooms have seen a massive transformation from instructor-led to student-cen... more University-level classrooms have seen a massive transformation from instructor-led to student-centered education, with many courses adopting project-based learning as an effective learning approach. As students become key actors in leading their courses, it is necessary to have high-level intrinsic and extrinsic motivation. In the search to enhance student motivation using project-based learning, this article proposes a framework based on self-determination theory, including various indicators of the level of students’ motivation for learning. In particular, the framework was applied to explore the effectiveness of employing social media, such as Facebook, to increase student motivation. The results of this study demonstrate the usefulness of employing social media to amplify students’ will to learn. This article reports on the results of action research in creative media design courses where students were required to develop an e-portfolio through Facebook. Eleven indicators (autonomy, confidence, eagerness to learn, high performance, independence, enjoyment, self-efficacy, sense of achievement, sense of belonging, sense of engagement, and sympathy) were used to measure motivation. As a result, this study argues for the conditional use of social media in project-based learning classes.
Wherever quality of life continues to improve, people turn to cultural and artistic pursuits to e... more Wherever quality of life continues to improve, people turn to cultural and artistic pursuits to enhance their life experience. Hence, cultural and art education is encouraged in museums, galleries, and schools for public benefit and enjoyment regardless of differing social classes. Cultural content has developed since the beginning of culture itself, and education related to this content is crucial as it can improve public perspectives. However, many culturally alienated groups still exist due to financial difficulties, disabilities, or living in remote areas, and they lack fair opportunities to enjoy culture and art. The polarization between these groups and culturally-benefited classes continues to increase. Outreach programs have been conducted by museums and galleries as "visiting classes" for those who find it difficult to visit traditional venues. Using Dewey"s educational philosophy and four different case studies, this study provides an in-depth examination of outreach programs and suggests a model for Asian countries by focusing on South Korea. The findings seek to aid ongoing educational efforts to create long-term effects for the public"s benefit.
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Papers by Jae-Eun Oh
The paper establishes connections between the animation’s visual elements, the notion of positive memory, and their socio-cultural implications. The results present data findings, as well as an analysis of the cinematic effects of conceptual and aesthetical processes to induce nostalgia through storytelling, concluding with their cultural and social resonance.
The paper establishes connections between the animation’s visual elements, the notion of positive memory, and their socio-cultural implications. The results present data findings, as well as an analysis of the cinematic effects of conceptual and aesthetical processes to induce nostalgia through storytelling, concluding with their cultural and social resonance.