International journal of research in human resource management, Jul 1, 2024
This paper presents the various strategies of employee retention in garments industry. Employee r... more This paper presents the various strategies of employee retention in garments industry. Employee retention is the conscious and deliberate effort to retain quality individuals on the company payroll. Stated otherwise, it is the proactive methods utilized by successful organizations to stop the drain of company profits caused by excessive employee turnover. Employee retention strategies are practices an organization follows to retain its staff (e.g. through compensation, policies, benefits, office perks, etc.). The objective of the study is to analyze the various strategies of employee retention in the garments industry and to examine the nature of work that are leading to employee turnover and to find the ways to retain employee in the garments industry. This study is helpful for the management to know the effective strategy and motivational techniques which can be adapted to retain their employees. Also, it reveals the benefits of using retention strategies in the organization. This study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to employees and few management personnel of garments industry. One hundred samples were collected based on simple random sampling. Collected data were analyzed by using relevant statistical techniques like percentage analysis method, chi-square method, anova and correlation. The research shows that organization should focus more on reward and recognition as a retention strategy, as it helps as a motivating element and also helps in validating their performance.
GLOBAL JOURNAL FOR RESEARCH ANALYSIS, Mar 15, 2024
The study entitled “Determination of Business Strategies using SWOT Analysis at YMCA Rural Centre... more The study entitled “Determination of Business Strategies using SWOT Analysis at YMCA Rural Centres and Institute of Rural Development, Marthandam.” The main objective of doing the organizational study is to learn the various departments of the organization and understand their basic functions their purpose, achievements, competitions and their progress towards. The study focuses on overall structure of functioning of the firm and also the financial performance of the enterprise. YMCA is a non-governmental federation, with each independent local YMCA affiliated with its national organization. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The following strength, weakness, opportunities and threats has been identified during the study period. The main strength of the organization is AGMARK approved, ECO friendly packing, & FSSAI certification etc. The weakness of the organization is the honey color changes during each year naturally they were unable to succeed in selling their product to other countries like Malaysia. The opportunities like Demand for natural honey is alive, Establishment of new branch, Low capital required, worldwide selling etc. During heavy rainy season bees cannot go outside for gathering honey this may lead to lower honey production as main threats of the study. Finally, the study enabled understanding of an organization and its objectives and how they function to achieve organizational objectives.
GLOBAL JOURNAL FOR RESEARCH ANALYSIS, Dec 14, 2023
The abstract entitled “Organizational Study using SWOT at Dhrangadhra Chemical Works Ltd., Sahupu... more The abstract entitled “Organizational Study using SWOT at Dhrangadhra Chemical Works Ltd., Sahupuram.” An organizational study consists of an exchange of service for experience between the student and organization. Some interns nd permanent, paid employment with the organizations for which they work. This can be signicant benet to the employer us experienced in terms often need little or no training when they begin regular employment at the completion of an internship is not guaranteed. The organizational study was completed at Dhrangadhra Chemical Works Ltd., (DCW) which is the one and only productive seating for the weavers in the co-operative sector in Tuticorin. It is purely based on the information obtained from the departmental heads of the organization. SWOT analysis is an evaluation tool for all strengths, weaknesses, opportunities and threats from an individual or organization. The following strength, weakness, opportunities and threats has been identied during the study period. The main strength is the companies have the service of experienced persons in this eld, there is an efcient and healthy relationship between employers and employees, there is exible in production volumes and design. The weakness of the organization is the lack of adequate funds for further expansion, the company lacks in marketing strategy. And some other weakness includes technological obsolescence, in efcient management and marketing inability. The opportunities like growing demand of its product, judicious purchase of raw material and outsourcing of large unit. The threats of the studies are environmental concerns, technological advancements, entry of new players into the market. The study helped to understand the good relationship between the employees and the top management.
International Journal of Research in Human Resource Management, 2024
This paper presents the various strategies of employee retention in garments industry. Employee r... more This paper presents the various strategies of employee retention in garments industry. Employee retention is the conscious and deliberate effort to retain quality individuals on the company payroll. Stated otherwise, it is the proactive methods utilized by successful organizations to stop the drain of company profits caused by excessive employee turnover. Employee retention strategies are practices an organization follows to retain its staff (e.g. through compensation, policies, benefits, office perks, etc.). The objective of the study is to analyze the various strategies of employee retention in the garments industry and to examine the nature of work that are leading to employee turnover and to find the ways to retain employee in the garments industry. This study is helpful for the management to know the effective strategy and motivational techniques which can be adapted to retain their employees. Also, it reveals the benefits of using retention strategies in the organization. This study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to employees and few management personnel of garments industry. One hundred samples were collected based on simple random sampling. Collected data were analyzed by using relevant statistical techniques like percentage analysis method, chi-square method, anova and correlation. The research shows that organization should focus more on reward and recognition as a retention strategy, as it helps as a motivating element and also helps in validating their performance.
The study entitled “Determination of Business Strategies using SWOT Analysis at YMCA Rural Centre... more The study entitled “Determination of Business Strategies using SWOT Analysis at YMCA Rural Centres and Institute of Rural Development, Marthandam.” The main objective of doing the organizational study is to learn the various departments of the organization and understand their basic functions their purpose, achievements, competitions and their progress towards. The study focuses on overall structure of functioning of the firm and also the financial performance of the enterprise. YMCA is a non-governmental federation, with each independent local YMCA affiliated with its national organization. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The following strength, weakness, opportunities and threats has been identified during the study period. The main strength of the organization is AGMARK approved, ECO friendly packing, & FSSAI certification etc. The weakness of the organization is the honey color changes during each year naturally they were unable to succeed in selling their product to other countries like Malaysia. The opportunities like Demand for natural honey is alive, Establishment of new branch, Low capital required, worldwide selling etc. During heavy rainy season bees cannot go outside for gathering honey this may lead to lower honey production as main threats of the study. Finally, the study enabled understanding of an organization and its objectives and how they function to achieve organizational objectives.
The topic entitled “Organizational Study on Hindustan Lifecare Limited, Poojapura, Thiruvananatha... more The topic entitled “Organizational Study on Hindustan Lifecare Limited, Poojapura, Thiruvananathapuram. The organizational study deals with the analysis of how people prepare organizational structures, practices, and processes and how all these create social relations and institutions which have an impact on people.The health care industry, or medical industry,is a sector within the economic system that provides goods and services to treat patients with curative, preventive, rehabilitative, and palliative care. The modem health care sector is divided into many sub-sectors, and depends on interdisciplinary teams of trained professionals and paraprofessionals to meet health needs of individuals and populations. The organizational study was completed at Hindustan Lifecare Limited, Poojapura, Thiruvananathapuram.HLL Lifecare Limited was set up in 1969 with the objective of providing good quality condoms for the National Family Planning Programme of India. After Independence India was still lottering with an enormous population.Organization study helped significantly to get a feel of the real-world industry and organization climate.The study about various departments and their functioning contributed to bridge the gap between the theories and practical knowledge.
The abstract entitled “Organizational Study using SWOT at Dhrangadhra Chemical Works Ltd.,
Sahup... more The abstract entitled “Organizational Study using SWOT at Dhrangadhra Chemical Works Ltd., Sahupuram.” An organizational study consists of an exchange of service for experience between the student and organization. Some interns nd permanent, paid employment with the organizations for which they work. This can be signicant benet to the employer us experienced in terms often need little or no training when they begin regular employment at the completion of an internship is not guaranteed. The organizational study was completed at Dhrangadhra Chemical Works Ltd., (DCW) which is the one and only productive seating for the weavers in the co-operative sector in Tuticorin. It is purely based on the information obtained from the departmental heads of the organization. SWOT analysis is an evaluation tool for all strengths, weaknesses, opportunities and threats from an individual or organization. The following strength, weakness, opportunities and threats has been identied during the study period. The main strength is the companies have the service of experienced persons in this eld, there is an efcient and healthy relationship between employers and employees, there is exible in production volumes and design. The weakness of the organization is the lack of adequate funds for further expansion, the company lacks in marketing strategy. And some other weakness includes technological obsolescence, in efcient management and marketing inability. The opportunities like growing demand of its product, judicious purchase of raw material and outsourcing of large unit. The threats of the studies are environmental concerns, technological advancements, entry of new players into the market. The study helped to understand the good relationship between the employees and the top management.
Advertising is defined as any paid form of non personal communication about an organization, prod... more Advertising is defined as any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor. This study helps to improve the effect of advertisement and sales promotion of customer purchasing behaviour at the Chennai silks erode, and to give suggestions to improve the advertisement to achieve their goals in better way. The present study with the following objectives, to study the effect of advertisement and sales promotion on purchasing behaviour of customers, to find out the qualities that the customers expect for a good advertisement in various media, to find out how advertisement and sales promotion induce the customers to buy in The Chennai Silks, to find out how far advertisement and sales promotion retains the customers. The data were collected from both primary and secondary sources. The boundary of study is Erode. The simple random sampling technique was employed in the selection of the sample. The number of items selected from the population constitutes the sample size. The study covers the customers in the town of Erode. Total sample size for the study is 300. The simple random sampling technique was employed in the selection of the sample. The data has been mainly analyzed by using the following methods and tests. Chi-square Test, Correlation Analysis Cross tabulation and percentage method supplemented by appropriate charts. This study concluded that Chennai Silks has a major market share when compared to its competitors. However customers have pointed out some positive and negative points regarding the advertisement and sales promotion placed by The Chennai Silks. Greater awareness is created through the broadcast media namely TV and Radio. Most of the customers purchase in The Chennai Silks since they offer good quality products and they render good service. While considering this, the part of the advertisement seems to be low. But in reality, the advertisement and the sales promotional tools offered by them are highly worthy and useful and make the customer loyal.
Journal of Emerging Technologies and Innovative Research, 2022
The study is entitled "Production Planning and Control in Kerala SIDCO Government Instrument Work... more The study is entitled "Production Planning and Control in Kerala SIDCO Government Instrument Workshop, Trivandrum-A Survey Report". Production planning and control address a fundamental problem of low productivity, inventory management and resource utilization. Production planning is required for scheduling, dispatch, inspection, quality management, inventory management, supply management and equipment management. Production control ensures that production team can achieve required production target, optimum utilization of resources, quality management and cost savings. The objective of the study is to identify whether production planning and control practices lead to increased productivity in Kerala SIDCO Government Instrument Workshop Trivandrum. To find out the optimum utilization of resources and to analyze the efficient use of equipment and facilities in Kerala SIDCO Government Instrument Workshop Trivandrum. The primary data were collected using questionnaire and personal interview techniques. Secondary data is secondhand data collected by other parties and already having undergone statistical analysis. The sample size collected for the study is 50 employees. The collected data were analyzed by using relevant statistical techniques like Percentage Analysis, Chi-squared test Weighted Average method. This study revealed that SIDCO has a low production planning system and they need to implement some changes to achieve maximum productivity in the near future.
The abstract entitled "A Study on Employees Perception on Organizational HR Practices at DCW Limi... more The abstract entitled "A Study on Employees Perception on Organizational HR Practices at DCW Limited, Sahupuram, Tuticorin." was undertaken to study the perception level of employees at DCW Limited, Sahupuram, Tuticorin. The need of the study is to analyses various dimensions of employees perception of HR practices and its impact on job satisfaction of employees working in DCW Limited. This study is to nd out whether employees in the organization are positive or negative about organizational HR practices. The objective of the study is to nd out the employees perception on organizational HR practices in DCW Limited, To nd out the level of satisfaction based on their perception and To nd out the factor inuencing employee perception. This study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to employees and few management personnel of DCW Limited, Sahupuram, Tuticorin. One fty samples were collected based on simple random sampling. The data is collected from the top medium and base level employees of DCW Limited, Sahupuram, Tuticorin and the collected data were analyzed by using relevant statistical techniques like Percentage Analysis, Chi-squared test Weighted Average method and ANOVA. The study shows that most of the employees feel happy and satisfactory with the HR policies. The perception of the employees towards organizational policies is positive. But there is need to maintaining certain same policies and little improvements can be done.
The title of the research article is "A Study on Working Capital Management in Pazhavoor Primary ... more The title of the research article is "A Study on Working Capital Management in Pazhavoor Primary Agriculture Cooperative Credit Society Ltd., Pazhavoor, Tirunelveli, Tamil Nadu." Working capital management involves the relationship between a company's short-term assets and its short-term liabilities. The goal of working capital management is to ensure that a company is able to continue its operation and that it has sufficient ability to satisfy both maturing short-term debt and upcoming operational expenses. The management of working capital involves managing inventories, accounts receivable and payable and cash management. Further the study is based on last five years annual reports of Pazhavoor Primary Cooperative Society. The objective of the study is to analyze the working capital position in Pazhavoor Primary Cooperative Society and to analyze the profitability and solvency position of the Pazhavoor Primary Cooperative Society. The study of working capital is based on tools like Ratio analysis, statement of changes in working capital, comparative balance sheet and trend analysis. By analyzing the topic of working capital management in Pazhavoor Primary Cooperative Bank Ltd. It concludes that the bank is having less working capital in the year 2019 but in the year 2020 the working capital is increasing, So the bank maintains the constant working capital which helps perform the day-today business by increasing the current asset.
The abstract entitled “Effectiveness of Organizations Productivity after Implementation of ERP in... more The abstract entitled “Effectiveness of Organizations Productivity after Implementation of ERP in Abhi Fine Products, Coimbatore - A Study Report”. The study would aim at implementing the ERP system in Abhi Fine Products, Coimbatore. Additionally, the study established the performance of productivity in Abhi Fine Products, Coimbatore and determined the relationship employer and employees in Abhi Fine Products, Coimbatore. The type of data collected was both primary and secondary data. The primary data collection instrument for this study was a designed questionnaire, as questionnaires are one of the widely used primary data collection tools. The secondary data on performance were obtain from the production performance of the firm. The purpose of this study is to analyze the implementation of an ERP system in order to determine what activities were perform in each of the project phases, what effort was involved for each activity and how long they lasted. The objective of this report is to study the implementation of ERP system with Abhi Fine Products and compare between pre-ERP system and post ERP system within this organization in terms of performance enhancement. The purpose of this project to provide an ERP (Enterprise Resource Planning) solution to Abhi Fine Products, as a result Abhi Fine Products will be benefited in several ways which is described as in Appendix.
The abstract entitled "A Study on Impact of Performance Appraisal at Thiruvananthapuram Regional ... more The abstract entitled "A Study on Impact of Performance Appraisal at Thiruvananthapuram Regional CoOperative Milk Producers' Union Ltd, Thiruvananthapuram" was undertaken to study the Performance Appraisal System and identify the relation between reward system and employee motivation in Thiruvananthapuram Regional CoOperative Milk Producers' Union Ltd, Thiruvananthapuram. This study will assist policy makers in building successful performance management systems for their business by reducing the perceived risks and disadvantages to effective performance management system adoption. The scope of the study is help employees with a better understanding of their role and responsibilities, increase confidence through recognizing strengths while identifying training needs to improve weaknesses and assist in personnel decisions such as promotions. The study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to employees and few management personnel of Thiruvananthapuram Regional CoOperative Milk Producers' Union Ltd. Fifty samples were collected based on simple random sampling. The Data is collected from the top medium and base level employees of Thiruvananthapuram Regional CoOperative Milk Producers' Union Ltd and the collected data were analyzed by using relevant statistical techniques like Percentage Analysis, Chi-squared test and Correlation Coefficient. The result observed and achieved in this project clearly indicates that there exists a proper performance appraisal system in the organization. The way performance appraisal is conducted will lead in employee's satisfaction and will ultimately help the organization in achieving its goals.
The abstract entitled “A study on association between the demographical variables and the dimensi... more The abstract entitled “A study on association between the demographical variables and the dimensions of CRM in public sector and Public Sector banks in Kanyakumari District” was undertaken to find out the association between the demographical variables and the dimensions of CRM in public sector and Public Sector banks in Kanyakumari District. This study provides a step in understanding the existing customer relationship management practices in banks in the public sector and private sector banks. This study is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies in the banking sector, the customer relationship management is one such tool which helps in meeting the customer’s expectations according to their changing needs. The study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to Customers of Private and Public Sector Banks at Kanyakumari District. Data was collected from various Customers of Private and Public Sector Banks at Kanyakumari District. 335 respondents were selected by adopting simple random sampling using lottery method. To find out the suitability of the questionnaire a pilot study was carried out among 50 respondents and necessary additions and deletions were made in the questionnaire. The Data is collected from the top two banks (Private Sector and Public Sector Banks). The selection is based on the secondary data. The top two banks are selected based on the total asset of the company. In Private Sector Banks, HDFC Bank and ICICI Bank are taken for the study. In Public Sector Banks, State Bank of India and Punjab National Bank are taken for the study. The collected data were analyzed by using relevant statistical techniques like Mean Score, ANOVA, Factor analysis, Multiple Regression, Structural Equation Modelling using AMOS. This study is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies in the banking sector, the customer relationship management is one such tool which helps in meeting the customer’s expectations according to their changing needs.
The abstract entitled “Customer Perspectives on Plastic Money in Rural Areas” was undertaken to i... more The abstract entitled “Customer Perspectives on Plastic Money in Rural Areas” was undertaken to identify the usages of plastic money in rural people. Customers in the modern world differ from the customer in the olden days. Due to the changes of socio cultural and technological changes most of changes has been articulate among the customers. Because of the impact of culture in human life which paves a way for customers to prefer and use so many luxury products to maintain their image and dignity. Plastic money is the alternative to the cash or the standard “money”. Plastic money is used to refer to the credit cards or the debit cards that we use to make purchases in our everyday life. Plastic money is much more convenient to carry around as you do not have to carry a huge sum of money with you. Any explorative study would call for a clear statement of the research problem which has been acting like a bee in the bonnet of the investigator. In most of the villages in Tamil Nadu peoples are still not aware of plastic money usages. Presently many banks are introduced various kinds of plastic money but not reached in rural areas. And also rural people didn’t give importance of the plastic money due to various reasons. So the researcher is very much interested to study the village folks and their perspectives on plastic money in rural areas. The basic aim of the study is examine the perception of customers towards plastic money. The study concluded that the intent of this study is to identify the gray areas in the mindset of the people, eradicate the gray areas and maximize the use of the plastic currency usage. This study helps to suggest suitable recommendation to improve the usages of plastic money in rural areas.
The Human Resources are the most important assets of an organization. The success or failure of a... more The Human Resources are the most important assets of an organization. The success or failure of an organisation is largely depending on the people working there in order to achieve the goals or the activities of an organisation they need to recruit people with requisite skills, qualification and experience. They have to keep the present as well as the future requirement of the organization in mind. Recruitment and selection are two of the most important functions of Human Resource Management namely, the acquisition, development and reward of workers. It frequently forms an important part of the work of human resource managers - or designated specialists within work organisations. Recruitment precedes selection and helps in selecting a right candidate. Every organization needs to look after recruitmentand selection in the initial periods and thereafter as and when additional manpower is and required due to expansion and development of business activities.“Right person for the right job”is the basic principle in recruitment andselection.. Once these criteria are agreed and shared it is possible to make more rational decisions about someone’s suitability for a job, based on evidence. The key to effective recruitment is preparation, knowing the job and what is required of someone to perform it well. Recruitment and selection process is the process to discover sources of manpower to meet that requirement of staffing and here we have analysed the factors that affects the effectiveness of the recruitment and selection process in the organization and to analyse effective measures for attracting that manpower to adequate numbers to facilitate effective selection of an efficient working force. It is a positive process as it attracts suitable applicants to apply for available jobs.
This study helps to suggest suitable recommendation to improve the salt industry in Kanyakumari d... more This study helps to suggest suitable recommendation to improve the salt industry in Kanyakumari district. The primary data were collected with the help of a questionnaire from the salt workers and producer in Kanyakumari district. Random sampling method has been adopted for choosing the sample from swamythoppu, kovalam, puthalam, rajakkamangalam. The collected data were analyzed by using relevant statistical techniques. The study concludes that the Government has not against any interest on growth and declines of salt industry, it became sick and overlaid. Though in which salt pans have been located originally belong to government salt production in these region are being carried on by private parties.
The study aimed to investigate the occupational stress among pandyan grama bank employees in Viru... more The study aimed to investigate the occupational stress among pandyan grama bank employees in Virudhunager District. The sample for the study consisted of 165 of the respondents. While 10 fell under senior manager III grade, 35 came under senior manager II grade, 90 were of officer I grade and the remaining 30 fell under the clerical grade. The study objectives are to measure the level of stress among the employees of Pandyan Grama Bank in Virudhunager District, to analyze the causal factors of stress among the employees, to study the consequences of stress of employees. The following statistical tools are used for the analysis of research data. Percentage analysis, Chi-square test, Rank order rating scale, Garett Ranking Method, Mean Score Analysis-Likert 5 point scale and ANOVA. The research design chosen is descriptive as the study reveals the existing facts. Descriptive research is the study which describes the characteristics of a particular individual or a group. The present study reveals that stress in work setting stems from different sources such as individuals, group, organizational, and environmental. Though the precise impact of stress is difficult to predict, it adversely affects the physiological, psychological and behavioural aspects of employees experiencing to it. Effects of stress vary from employee to employee depending on their resilience capacity, perception of stimuli, prior experience to it, and complexity of task to be performed. The study suggests that stress can be managed at both the individual level and the organizational level. Individual approaches to manage stress include exercise, behavioral control, proper diet, meditation, relaxation and the like.
The abstract entitled "A Study on Job Satisfaction of Higher Secondary School Teachers in Kanyaku... more The abstract entitled "A Study on Job Satisfaction of Higher Secondary School Teachers in Kanyakumari District" was undertaken to find out the school teachers job satisfaction in kanyakumari district. This study helps to suggest suitable recommendation to improve the job satisfaction in Kanyakumari district school teachers. The primary data were collected with the help of a questionnaire from the higher secondary school teachers working in Kanyakumari district. Random sampling method has been adopted for choosing the sample from Nagercoil, Kuzhithurai, Thuckalay educational districts in Kanyakumari district. Data were collected from 5% population (7500*5/100) therefore the total number of sample size is 375. The collected data were analyzed by using relevant statistical techniques like mean, standard deviation, correlation coefficient , ANOVA factor analysis and regression analysis. The study was made higher secondary school teachers in Kanyakumari district for a period of one year from June 2009 to may 2010. The present study was confined to the job satisfaction of higher secondary school teachers working in Kanyakumari district. The study elicited many factors responsible for job satisfaction and for the changes in the attitude of teachers. The study concludes that among all the categories of teachers the aided school teachers in Kanyakumari district have better job satisfaction in many aspects. The study reveals that self-financing school teachers face a lot of problems when compared with the Government and aided higher secondary school teachers. The researcher has also made many suggestions for the redressal of the problems faced by the higher secondary school teachers. If the Government authorities and the managements of the higher secondary schools come forward to implement the suggestions made in this study with a strong will, certainly there will be great positive change in job satisfaction among the higher secondary school teachers.
International journal of research in human resource management, Jul 1, 2024
This paper presents the various strategies of employee retention in garments industry. Employee r... more This paper presents the various strategies of employee retention in garments industry. Employee retention is the conscious and deliberate effort to retain quality individuals on the company payroll. Stated otherwise, it is the proactive methods utilized by successful organizations to stop the drain of company profits caused by excessive employee turnover. Employee retention strategies are practices an organization follows to retain its staff (e.g. through compensation, policies, benefits, office perks, etc.). The objective of the study is to analyze the various strategies of employee retention in the garments industry and to examine the nature of work that are leading to employee turnover and to find the ways to retain employee in the garments industry. This study is helpful for the management to know the effective strategy and motivational techniques which can be adapted to retain their employees. Also, it reveals the benefits of using retention strategies in the organization. This study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to employees and few management personnel of garments industry. One hundred samples were collected based on simple random sampling. Collected data were analyzed by using relevant statistical techniques like percentage analysis method, chi-square method, anova and correlation. The research shows that organization should focus more on reward and recognition as a retention strategy, as it helps as a motivating element and also helps in validating their performance.
GLOBAL JOURNAL FOR RESEARCH ANALYSIS, Mar 15, 2024
The study entitled “Determination of Business Strategies using SWOT Analysis at YMCA Rural Centre... more The study entitled “Determination of Business Strategies using SWOT Analysis at YMCA Rural Centres and Institute of Rural Development, Marthandam.” The main objective of doing the organizational study is to learn the various departments of the organization and understand their basic functions their purpose, achievements, competitions and their progress towards. The study focuses on overall structure of functioning of the firm and also the financial performance of the enterprise. YMCA is a non-governmental federation, with each independent local YMCA affiliated with its national organization. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The following strength, weakness, opportunities and threats has been identified during the study period. The main strength of the organization is AGMARK approved, ECO friendly packing, & FSSAI certification etc. The weakness of the organization is the honey color changes during each year naturally they were unable to succeed in selling their product to other countries like Malaysia. The opportunities like Demand for natural honey is alive, Establishment of new branch, Low capital required, worldwide selling etc. During heavy rainy season bees cannot go outside for gathering honey this may lead to lower honey production as main threats of the study. Finally, the study enabled understanding of an organization and its objectives and how they function to achieve organizational objectives.
GLOBAL JOURNAL FOR RESEARCH ANALYSIS, Dec 14, 2023
The abstract entitled “Organizational Study using SWOT at Dhrangadhra Chemical Works Ltd., Sahupu... more The abstract entitled “Organizational Study using SWOT at Dhrangadhra Chemical Works Ltd., Sahupuram.” An organizational study consists of an exchange of service for experience between the student and organization. Some interns nd permanent, paid employment with the organizations for which they work. This can be signicant benet to the employer us experienced in terms often need little or no training when they begin regular employment at the completion of an internship is not guaranteed. The organizational study was completed at Dhrangadhra Chemical Works Ltd., (DCW) which is the one and only productive seating for the weavers in the co-operative sector in Tuticorin. It is purely based on the information obtained from the departmental heads of the organization. SWOT analysis is an evaluation tool for all strengths, weaknesses, opportunities and threats from an individual or organization. The following strength, weakness, opportunities and threats has been identied during the study period. The main strength is the companies have the service of experienced persons in this eld, there is an efcient and healthy relationship between employers and employees, there is exible in production volumes and design. The weakness of the organization is the lack of adequate funds for further expansion, the company lacks in marketing strategy. And some other weakness includes technological obsolescence, in efcient management and marketing inability. The opportunities like growing demand of its product, judicious purchase of raw material and outsourcing of large unit. The threats of the studies are environmental concerns, technological advancements, entry of new players into the market. The study helped to understand the good relationship between the employees and the top management.
International Journal of Research in Human Resource Management, 2024
This paper presents the various strategies of employee retention in garments industry. Employee r... more This paper presents the various strategies of employee retention in garments industry. Employee retention is the conscious and deliberate effort to retain quality individuals on the company payroll. Stated otherwise, it is the proactive methods utilized by successful organizations to stop the drain of company profits caused by excessive employee turnover. Employee retention strategies are practices an organization follows to retain its staff (e.g. through compensation, policies, benefits, office perks, etc.). The objective of the study is to analyze the various strategies of employee retention in the garments industry and to examine the nature of work that are leading to employee turnover and to find the ways to retain employee in the garments industry. This study is helpful for the management to know the effective strategy and motivational techniques which can be adapted to retain their employees. Also, it reveals the benefits of using retention strategies in the organization. This study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to employees and few management personnel of garments industry. One hundred samples were collected based on simple random sampling. Collected data were analyzed by using relevant statistical techniques like percentage analysis method, chi-square method, anova and correlation. The research shows that organization should focus more on reward and recognition as a retention strategy, as it helps as a motivating element and also helps in validating their performance.
The study entitled “Determination of Business Strategies using SWOT Analysis at YMCA Rural Centre... more The study entitled “Determination of Business Strategies using SWOT Analysis at YMCA Rural Centres and Institute of Rural Development, Marthandam.” The main objective of doing the organizational study is to learn the various departments of the organization and understand their basic functions their purpose, achievements, competitions and their progress towards. The study focuses on overall structure of functioning of the firm and also the financial performance of the enterprise. YMCA is a non-governmental federation, with each independent local YMCA affiliated with its national organization. A SWOT analysis is designed to facilitate a realistic, fact-based, data-driven look at the strengths and weaknesses of an organization, initiatives, or within its industry. The following strength, weakness, opportunities and threats has been identified during the study period. The main strength of the organization is AGMARK approved, ECO friendly packing, & FSSAI certification etc. The weakness of the organization is the honey color changes during each year naturally they were unable to succeed in selling their product to other countries like Malaysia. The opportunities like Demand for natural honey is alive, Establishment of new branch, Low capital required, worldwide selling etc. During heavy rainy season bees cannot go outside for gathering honey this may lead to lower honey production as main threats of the study. Finally, the study enabled understanding of an organization and its objectives and how they function to achieve organizational objectives.
The topic entitled “Organizational Study on Hindustan Lifecare Limited, Poojapura, Thiruvananatha... more The topic entitled “Organizational Study on Hindustan Lifecare Limited, Poojapura, Thiruvananathapuram. The organizational study deals with the analysis of how people prepare organizational structures, practices, and processes and how all these create social relations and institutions which have an impact on people.The health care industry, or medical industry,is a sector within the economic system that provides goods and services to treat patients with curative, preventive, rehabilitative, and palliative care. The modem health care sector is divided into many sub-sectors, and depends on interdisciplinary teams of trained professionals and paraprofessionals to meet health needs of individuals and populations. The organizational study was completed at Hindustan Lifecare Limited, Poojapura, Thiruvananathapuram.HLL Lifecare Limited was set up in 1969 with the objective of providing good quality condoms for the National Family Planning Programme of India. After Independence India was still lottering with an enormous population.Organization study helped significantly to get a feel of the real-world industry and organization climate.The study about various departments and their functioning contributed to bridge the gap between the theories and practical knowledge.
The abstract entitled “Organizational Study using SWOT at Dhrangadhra Chemical Works Ltd.,
Sahup... more The abstract entitled “Organizational Study using SWOT at Dhrangadhra Chemical Works Ltd., Sahupuram.” An organizational study consists of an exchange of service for experience between the student and organization. Some interns nd permanent, paid employment with the organizations for which they work. This can be signicant benet to the employer us experienced in terms often need little or no training when they begin regular employment at the completion of an internship is not guaranteed. The organizational study was completed at Dhrangadhra Chemical Works Ltd., (DCW) which is the one and only productive seating for the weavers in the co-operative sector in Tuticorin. It is purely based on the information obtained from the departmental heads of the organization. SWOT analysis is an evaluation tool for all strengths, weaknesses, opportunities and threats from an individual or organization. The following strength, weakness, opportunities and threats has been identied during the study period. The main strength is the companies have the service of experienced persons in this eld, there is an efcient and healthy relationship between employers and employees, there is exible in production volumes and design. The weakness of the organization is the lack of adequate funds for further expansion, the company lacks in marketing strategy. And some other weakness includes technological obsolescence, in efcient management and marketing inability. The opportunities like growing demand of its product, judicious purchase of raw material and outsourcing of large unit. The threats of the studies are environmental concerns, technological advancements, entry of new players into the market. The study helped to understand the good relationship between the employees and the top management.
Advertising is defined as any paid form of non personal communication about an organization, prod... more Advertising is defined as any paid form of non personal communication about an organization, product, service, or idea by an identified sponsor. This study helps to improve the effect of advertisement and sales promotion of customer purchasing behaviour at the Chennai silks erode, and to give suggestions to improve the advertisement to achieve their goals in better way. The present study with the following objectives, to study the effect of advertisement and sales promotion on purchasing behaviour of customers, to find out the qualities that the customers expect for a good advertisement in various media, to find out how advertisement and sales promotion induce the customers to buy in The Chennai Silks, to find out how far advertisement and sales promotion retains the customers. The data were collected from both primary and secondary sources. The boundary of study is Erode. The simple random sampling technique was employed in the selection of the sample. The number of items selected from the population constitutes the sample size. The study covers the customers in the town of Erode. Total sample size for the study is 300. The simple random sampling technique was employed in the selection of the sample. The data has been mainly analyzed by using the following methods and tests. Chi-square Test, Correlation Analysis Cross tabulation and percentage method supplemented by appropriate charts. This study concluded that Chennai Silks has a major market share when compared to its competitors. However customers have pointed out some positive and negative points regarding the advertisement and sales promotion placed by The Chennai Silks. Greater awareness is created through the broadcast media namely TV and Radio. Most of the customers purchase in The Chennai Silks since they offer good quality products and they render good service. While considering this, the part of the advertisement seems to be low. But in reality, the advertisement and the sales promotional tools offered by them are highly worthy and useful and make the customer loyal.
Journal of Emerging Technologies and Innovative Research, 2022
The study is entitled "Production Planning and Control in Kerala SIDCO Government Instrument Work... more The study is entitled "Production Planning and Control in Kerala SIDCO Government Instrument Workshop, Trivandrum-A Survey Report". Production planning and control address a fundamental problem of low productivity, inventory management and resource utilization. Production planning is required for scheduling, dispatch, inspection, quality management, inventory management, supply management and equipment management. Production control ensures that production team can achieve required production target, optimum utilization of resources, quality management and cost savings. The objective of the study is to identify whether production planning and control practices lead to increased productivity in Kerala SIDCO Government Instrument Workshop Trivandrum. To find out the optimum utilization of resources and to analyze the efficient use of equipment and facilities in Kerala SIDCO Government Instrument Workshop Trivandrum. The primary data were collected using questionnaire and personal interview techniques. Secondary data is secondhand data collected by other parties and already having undergone statistical analysis. The sample size collected for the study is 50 employees. The collected data were analyzed by using relevant statistical techniques like Percentage Analysis, Chi-squared test Weighted Average method. This study revealed that SIDCO has a low production planning system and they need to implement some changes to achieve maximum productivity in the near future.
The abstract entitled "A Study on Employees Perception on Organizational HR Practices at DCW Limi... more The abstract entitled "A Study on Employees Perception on Organizational HR Practices at DCW Limited, Sahupuram, Tuticorin." was undertaken to study the perception level of employees at DCW Limited, Sahupuram, Tuticorin. The need of the study is to analyses various dimensions of employees perception of HR practices and its impact on job satisfaction of employees working in DCW Limited. This study is to nd out whether employees in the organization are positive or negative about organizational HR practices. The objective of the study is to nd out the employees perception on organizational HR practices in DCW Limited, To nd out the level of satisfaction based on their perception and To nd out the factor inuencing employee perception. This study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to employees and few management personnel of DCW Limited, Sahupuram, Tuticorin. One fty samples were collected based on simple random sampling. The data is collected from the top medium and base level employees of DCW Limited, Sahupuram, Tuticorin and the collected data were analyzed by using relevant statistical techniques like Percentage Analysis, Chi-squared test Weighted Average method and ANOVA. The study shows that most of the employees feel happy and satisfactory with the HR policies. The perception of the employees towards organizational policies is positive. But there is need to maintaining certain same policies and little improvements can be done.
The title of the research article is "A Study on Working Capital Management in Pazhavoor Primary ... more The title of the research article is "A Study on Working Capital Management in Pazhavoor Primary Agriculture Cooperative Credit Society Ltd., Pazhavoor, Tirunelveli, Tamil Nadu." Working capital management involves the relationship between a company's short-term assets and its short-term liabilities. The goal of working capital management is to ensure that a company is able to continue its operation and that it has sufficient ability to satisfy both maturing short-term debt and upcoming operational expenses. The management of working capital involves managing inventories, accounts receivable and payable and cash management. Further the study is based on last five years annual reports of Pazhavoor Primary Cooperative Society. The objective of the study is to analyze the working capital position in Pazhavoor Primary Cooperative Society and to analyze the profitability and solvency position of the Pazhavoor Primary Cooperative Society. The study of working capital is based on tools like Ratio analysis, statement of changes in working capital, comparative balance sheet and trend analysis. By analyzing the topic of working capital management in Pazhavoor Primary Cooperative Bank Ltd. It concludes that the bank is having less working capital in the year 2019 but in the year 2020 the working capital is increasing, So the bank maintains the constant working capital which helps perform the day-today business by increasing the current asset.
The abstract entitled “Effectiveness of Organizations Productivity after Implementation of ERP in... more The abstract entitled “Effectiveness of Organizations Productivity after Implementation of ERP in Abhi Fine Products, Coimbatore - A Study Report”. The study would aim at implementing the ERP system in Abhi Fine Products, Coimbatore. Additionally, the study established the performance of productivity in Abhi Fine Products, Coimbatore and determined the relationship employer and employees in Abhi Fine Products, Coimbatore. The type of data collected was both primary and secondary data. The primary data collection instrument for this study was a designed questionnaire, as questionnaires are one of the widely used primary data collection tools. The secondary data on performance were obtain from the production performance of the firm. The purpose of this study is to analyze the implementation of an ERP system in order to determine what activities were perform in each of the project phases, what effort was involved for each activity and how long they lasted. The objective of this report is to study the implementation of ERP system with Abhi Fine Products and compare between pre-ERP system and post ERP system within this organization in terms of performance enhancement. The purpose of this project to provide an ERP (Enterprise Resource Planning) solution to Abhi Fine Products, as a result Abhi Fine Products will be benefited in several ways which is described as in Appendix.
The abstract entitled "A Study on Impact of Performance Appraisal at Thiruvananthapuram Regional ... more The abstract entitled "A Study on Impact of Performance Appraisal at Thiruvananthapuram Regional CoOperative Milk Producers' Union Ltd, Thiruvananthapuram" was undertaken to study the Performance Appraisal System and identify the relation between reward system and employee motivation in Thiruvananthapuram Regional CoOperative Milk Producers' Union Ltd, Thiruvananthapuram. This study will assist policy makers in building successful performance management systems for their business by reducing the perceived risks and disadvantages to effective performance management system adoption. The scope of the study is help employees with a better understanding of their role and responsibilities, increase confidence through recognizing strengths while identifying training needs to improve weaknesses and assist in personnel decisions such as promotions. The study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to employees and few management personnel of Thiruvananthapuram Regional CoOperative Milk Producers' Union Ltd. Fifty samples were collected based on simple random sampling. The Data is collected from the top medium and base level employees of Thiruvananthapuram Regional CoOperative Milk Producers' Union Ltd and the collected data were analyzed by using relevant statistical techniques like Percentage Analysis, Chi-squared test and Correlation Coefficient. The result observed and achieved in this project clearly indicates that there exists a proper performance appraisal system in the organization. The way performance appraisal is conducted will lead in employee's satisfaction and will ultimately help the organization in achieving its goals.
The abstract entitled “A study on association between the demographical variables and the dimensi... more The abstract entitled “A study on association between the demographical variables and the dimensions of CRM in public sector and Public Sector banks in Kanyakumari District” was undertaken to find out the association between the demographical variables and the dimensions of CRM in public sector and Public Sector banks in Kanyakumari District. This study provides a step in understanding the existing customer relationship management practices in banks in the public sector and private sector banks. This study is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies in the banking sector, the customer relationship management is one such tool which helps in meeting the customer’s expectations according to their changing needs. The study is a descriptive one. Primary data collected with the help of structured questionnaire administrated to Customers of Private and Public Sector Banks at Kanyakumari District. Data was collected from various Customers of Private and Public Sector Banks at Kanyakumari District. 335 respondents were selected by adopting simple random sampling using lottery method. To find out the suitability of the questionnaire a pilot study was carried out among 50 respondents and necessary additions and deletions were made in the questionnaire. The Data is collected from the top two banks (Private Sector and Public Sector Banks). The selection is based on the secondary data. The top two banks are selected based on the total asset of the company. In Private Sector Banks, HDFC Bank and ICICI Bank are taken for the study. In Public Sector Banks, State Bank of India and Punjab National Bank are taken for the study. The collected data were analyzed by using relevant statistical techniques like Mean Score, ANOVA, Factor analysis, Multiple Regression, Structural Equation Modelling using AMOS. This study is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies in the banking sector, the customer relationship management is one such tool which helps in meeting the customer’s expectations according to their changing needs.
The abstract entitled “Customer Perspectives on Plastic Money in Rural Areas” was undertaken to i... more The abstract entitled “Customer Perspectives on Plastic Money in Rural Areas” was undertaken to identify the usages of plastic money in rural people. Customers in the modern world differ from the customer in the olden days. Due to the changes of socio cultural and technological changes most of changes has been articulate among the customers. Because of the impact of culture in human life which paves a way for customers to prefer and use so many luxury products to maintain their image and dignity. Plastic money is the alternative to the cash or the standard “money”. Plastic money is used to refer to the credit cards or the debit cards that we use to make purchases in our everyday life. Plastic money is much more convenient to carry around as you do not have to carry a huge sum of money with you. Any explorative study would call for a clear statement of the research problem which has been acting like a bee in the bonnet of the investigator. In most of the villages in Tamil Nadu peoples are still not aware of plastic money usages. Presently many banks are introduced various kinds of plastic money but not reached in rural areas. And also rural people didn’t give importance of the plastic money due to various reasons. So the researcher is very much interested to study the village folks and their perspectives on plastic money in rural areas. The basic aim of the study is examine the perception of customers towards plastic money. The study concluded that the intent of this study is to identify the gray areas in the mindset of the people, eradicate the gray areas and maximize the use of the plastic currency usage. This study helps to suggest suitable recommendation to improve the usages of plastic money in rural areas.
The Human Resources are the most important assets of an organization. The success or failure of a... more The Human Resources are the most important assets of an organization. The success or failure of an organisation is largely depending on the people working there in order to achieve the goals or the activities of an organisation they need to recruit people with requisite skills, qualification and experience. They have to keep the present as well as the future requirement of the organization in mind. Recruitment and selection are two of the most important functions of Human Resource Management namely, the acquisition, development and reward of workers. It frequently forms an important part of the work of human resource managers - or designated specialists within work organisations. Recruitment precedes selection and helps in selecting a right candidate. Every organization needs to look after recruitmentand selection in the initial periods and thereafter as and when additional manpower is and required due to expansion and development of business activities.“Right person for the right job”is the basic principle in recruitment andselection.. Once these criteria are agreed and shared it is possible to make more rational decisions about someone’s suitability for a job, based on evidence. The key to effective recruitment is preparation, knowing the job and what is required of someone to perform it well. Recruitment and selection process is the process to discover sources of manpower to meet that requirement of staffing and here we have analysed the factors that affects the effectiveness of the recruitment and selection process in the organization and to analyse effective measures for attracting that manpower to adequate numbers to facilitate effective selection of an efficient working force. It is a positive process as it attracts suitable applicants to apply for available jobs.
This study helps to suggest suitable recommendation to improve the salt industry in Kanyakumari d... more This study helps to suggest suitable recommendation to improve the salt industry in Kanyakumari district. The primary data were collected with the help of a questionnaire from the salt workers and producer in Kanyakumari district. Random sampling method has been adopted for choosing the sample from swamythoppu, kovalam, puthalam, rajakkamangalam. The collected data were analyzed by using relevant statistical techniques. The study concludes that the Government has not against any interest on growth and declines of salt industry, it became sick and overlaid. Though in which salt pans have been located originally belong to government salt production in these region are being carried on by private parties.
The study aimed to investigate the occupational stress among pandyan grama bank employees in Viru... more The study aimed to investigate the occupational stress among pandyan grama bank employees in Virudhunager District. The sample for the study consisted of 165 of the respondents. While 10 fell under senior manager III grade, 35 came under senior manager II grade, 90 were of officer I grade and the remaining 30 fell under the clerical grade. The study objectives are to measure the level of stress among the employees of Pandyan Grama Bank in Virudhunager District, to analyze the causal factors of stress among the employees, to study the consequences of stress of employees. The following statistical tools are used for the analysis of research data. Percentage analysis, Chi-square test, Rank order rating scale, Garett Ranking Method, Mean Score Analysis-Likert 5 point scale and ANOVA. The research design chosen is descriptive as the study reveals the existing facts. Descriptive research is the study which describes the characteristics of a particular individual or a group. The present study reveals that stress in work setting stems from different sources such as individuals, group, organizational, and environmental. Though the precise impact of stress is difficult to predict, it adversely affects the physiological, psychological and behavioural aspects of employees experiencing to it. Effects of stress vary from employee to employee depending on their resilience capacity, perception of stimuli, prior experience to it, and complexity of task to be performed. The study suggests that stress can be managed at both the individual level and the organizational level. Individual approaches to manage stress include exercise, behavioral control, proper diet, meditation, relaxation and the like.
The abstract entitled "A Study on Job Satisfaction of Higher Secondary School Teachers in Kanyaku... more The abstract entitled "A Study on Job Satisfaction of Higher Secondary School Teachers in Kanyakumari District" was undertaken to find out the school teachers job satisfaction in kanyakumari district. This study helps to suggest suitable recommendation to improve the job satisfaction in Kanyakumari district school teachers. The primary data were collected with the help of a questionnaire from the higher secondary school teachers working in Kanyakumari district. Random sampling method has been adopted for choosing the sample from Nagercoil, Kuzhithurai, Thuckalay educational districts in Kanyakumari district. Data were collected from 5% population (7500*5/100) therefore the total number of sample size is 375. The collected data were analyzed by using relevant statistical techniques like mean, standard deviation, correlation coefficient , ANOVA factor analysis and regression analysis. The study was made higher secondary school teachers in Kanyakumari district for a period of one year from June 2009 to may 2010. The present study was confined to the job satisfaction of higher secondary school teachers working in Kanyakumari district. The study elicited many factors responsible for job satisfaction and for the changes in the attitude of teachers. The study concludes that among all the categories of teachers the aided school teachers in Kanyakumari district have better job satisfaction in many aspects. The study reveals that self-financing school teachers face a lot of problems when compared with the Government and aided higher secondary school teachers. The researcher has also made many suggestions for the redressal of the problems faced by the higher secondary school teachers. If the Government authorities and the managements of the higher secondary schools come forward to implement the suggestions made in this study with a strong will, certainly there will be great positive change in job satisfaction among the higher secondary school teachers.
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organizational study deals with the analysis of how people prepare organizational structures, practices, and processes
and how all these create social relations and institutions which have an impact on people.The health care industry, or
medical industry,is a sector within the economic system that provides goods and services to treat patients with curative,
preventive, rehabilitative, and palliative care. The modem health care sector is divided into many sub-sectors, and
depends on interdisciplinary teams of trained professionals and paraprofessionals to meet health needs of individuals
and populations. The organizational study was completed at Hindustan Lifecare Limited, Poojapura,
Thiruvananathapuram.HLL Lifecare Limited was set up in 1969 with the objective of providing good quality condoms for
the National Family Planning Programme of India. After Independence India was still lottering with an enormous
population.Organization study helped significantly to get a feel of the real-world industry and organization climate.The
study about various departments and their functioning contributed to bridge the gap between the theories and practical
knowledge.
Sahupuram.” An organizational study consists of an exchange of service for experience between the
student and organization. Some interns nd permanent, paid employment with the organizations for which they work. This can
be signicant benet to the employer us experienced in terms often need little or no training when they begin regular
employment at the completion of an internship is not guaranteed. The organizational study was completed at Dhrangadhra
Chemical Works Ltd., (DCW) which is the one and only productive seating for the weavers in the co-operative sector in Tuticorin.
It is purely based on the information obtained from the departmental heads of the organization. SWOT analysis is an
evaluation tool for all strengths, weaknesses, opportunities and threats from an individual or organization. The following
strength, weakness, opportunities and threats has been identied during the study period. The main strength is the companies
have the service of experienced persons in this eld, there is an efcient and healthy relationship between employers and
employees, there is exible in production volumes and design. The weakness of the organization is the lack of adequate funds
for further expansion, the company lacks in marketing strategy. And some other weakness includes technological
obsolescence, in efcient management and marketing inability. The opportunities like growing demand of its product,
judicious purchase of raw material and outsourcing of large unit. The threats of the studies are environmental concerns,
technological advancements, entry of new players into the market. The study helped to understand the good relationship
between the employees and the top management.
The Data is collected from the top two banks (Private Sector and Public Sector Banks). The selection is based on the secondary data. The top two banks are selected based on the total asset of the company. In Private Sector Banks, HDFC Bank and ICICI Bank are taken for the study. In Public Sector Banks, State Bank of India and Punjab National Bank are taken for the study. The collected data were analyzed by using relevant statistical techniques like Mean Score, ANOVA, Factor analysis, Multiple Regression, Structural Equation Modelling using AMOS. This study is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies in the banking sector, the customer relationship management is one such tool which helps in meeting the customer’s expectations according to their changing needs.
organizational study deals with the analysis of how people prepare organizational structures, practices, and processes
and how all these create social relations and institutions which have an impact on people.The health care industry, or
medical industry,is a sector within the economic system that provides goods and services to treat patients with curative,
preventive, rehabilitative, and palliative care. The modem health care sector is divided into many sub-sectors, and
depends on interdisciplinary teams of trained professionals and paraprofessionals to meet health needs of individuals
and populations. The organizational study was completed at Hindustan Lifecare Limited, Poojapura,
Thiruvananathapuram.HLL Lifecare Limited was set up in 1969 with the objective of providing good quality condoms for
the National Family Planning Programme of India. After Independence India was still lottering with an enormous
population.Organization study helped significantly to get a feel of the real-world industry and organization climate.The
study about various departments and their functioning contributed to bridge the gap between the theories and practical
knowledge.
Sahupuram.” An organizational study consists of an exchange of service for experience between the
student and organization. Some interns nd permanent, paid employment with the organizations for which they work. This can
be signicant benet to the employer us experienced in terms often need little or no training when they begin regular
employment at the completion of an internship is not guaranteed. The organizational study was completed at Dhrangadhra
Chemical Works Ltd., (DCW) which is the one and only productive seating for the weavers in the co-operative sector in Tuticorin.
It is purely based on the information obtained from the departmental heads of the organization. SWOT analysis is an
evaluation tool for all strengths, weaknesses, opportunities and threats from an individual or organization. The following
strength, weakness, opportunities and threats has been identied during the study period. The main strength is the companies
have the service of experienced persons in this eld, there is an efcient and healthy relationship between employers and
employees, there is exible in production volumes and design. The weakness of the organization is the lack of adequate funds
for further expansion, the company lacks in marketing strategy. And some other weakness includes technological
obsolescence, in efcient management and marketing inability. The opportunities like growing demand of its product,
judicious purchase of raw material and outsourcing of large unit. The threats of the studies are environmental concerns,
technological advancements, entry of new players into the market. The study helped to understand the good relationship
between the employees and the top management.
The Data is collected from the top two banks (Private Sector and Public Sector Banks). The selection is based on the secondary data. The top two banks are selected based on the total asset of the company. In Private Sector Banks, HDFC Bank and ICICI Bank are taken for the study. In Public Sector Banks, State Bank of India and Punjab National Bank are taken for the study. The collected data were analyzed by using relevant statistical techniques like Mean Score, ANOVA, Factor analysis, Multiple Regression, Structural Equation Modelling using AMOS. This study is an example of the knowledge that can be gained in understanding the effectiveness of customer relationship management strategies in the banking sector, the customer relationship management is one such tool which helps in meeting the customer’s expectations according to their changing needs.