Event Management
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Recent papers in Event Management
This paper explores arts festivals in terms of their relationship to local economic development within the rural island region of Orkney in Scotland. Fourteen qualitative, semi-structured interviews were conducted with arts festival... more
An analysis of the European Capitals of Culture in 2012 in Guimarães (Portugal) and Maribor (Slovenia), based on visitor and resident research. Contents Chapter 1: Researching the European Capital of Culture Greg Richards 3 Chapter 2:... more
The British music festival market is remarkable in its size, breadth and longevity. In recent years, a considerable growth has been seen in the numbers of greenfield music festivals: those rock, pop and folk music events which are held... more
These are some of the upcoming competitions for college students. By competing in these competitions and talent events, you will be able to apply your skills to solve real-world cases and issue. The recognition and awards you receive at... more
Tourism is undoubtedly one of the foremost industries worldwide , generating jobs, contributing to the GDP of a country and offering exciting opportunities to explore unknown attractions and destinations. South Africa is the leading... more
In 2018 Mickey Mouse, an iconic brand hero of Disney, celebrated the 90th birthday anniversary in the National Film Archive – Audio-Visual Institute (Pol. FINA) in Warsaw, Poland. By this occasion, the global corporation positioned itself... more
Special issue of the World Journal of Managing Events, volume 2, number 1, 2008.
Special issue on: The 2010 FIFA kick-off In South Africa: Red Cards, Fancy Footwork or Goals?
Special issue on: The 2010 FIFA kick-off In South Africa: Red Cards, Fancy Footwork or Goals?
This chapter focuses on the roles and responsibilities of event managers to produce a quality event while simultaneously considering the impacts of events on the environment. The call to manage events in a more environmentally sustainable... more
The physical and psychological health of an aged people can be influenced by the house in which they live in, furniture and equipment provided and also the surroundings of the house predominantly to the people who spend much of their time... more
Research has suggested that festivals may influence the identities of the people involved and the host community itself. This impact may be a result of the events functioning as occasions to express collective belonging to a group or a... more
BERCEM YURDAKUL KILIC, MASTER OF EVENT MANAGEMENT
Brief textbook providing introduction to the field of public relations and related communications disciplines, eg. advertising, direct marketing, event management etc. Created for the purpose of a semestral course at Masaryk University,... more
Ironman South Africa is the only Ironman on the African continent which takes place every April in Nelson Mandela Bay (Eastern Cape Province), with nearly 2 000 athletes participating. The purpose of this research was to use reasons for... more
This article explores the influence of sociodemographic characteristics in determining the perceived importance of attributes of the UK music festival experience to festival-goers. Quantitative data were collected through an online survey... more
В статье автор проводит анализ российского рынка создания специальных событий и организации специальных мероприятий на примере такого инструмента событийного маркетинга, как корпоративные мероприятия. Определяет их место и возможности в... more
When it comes to organization of an event or an occasion, people often find difficulties in gathering the information about the different event organizers, where they need to collect details of different authorities required to organize... more
Report on the research activities of the ATLAS Events Group for 2014, including the ATLAS Events Monitoring Project.
Festive events are increasing in cities because the city authorities exploit them to increase the tourist attractiveness of cities and in order to capture the competitive flow of a urban economy more and more symbolic and based on the... more
This study intends to recognize success factors in the managing of international conferences in Sri Lanka. Special emphasis was given to understand the relative usefulness of those working in conference management. The seven hypotheses... more
During last two decades remarkable changes have been taken place in developed as well as developing nations caused by the economic and technological advancements. These changes have posed several challenges for the transformation of the... more
Time management is the essence of success for any event. The capability of an event organizer to schedule and follow the itineraries of an event meticulously is the benchmark of a good reputation among Malaysian event management and the... more
Sales of ethnic foods continue to increase. Among the many factors leading to an increase in ethnic food consumption include more interest in television cooking shows where consumers gain knowledge about a product through media; resulting... more
EVENT PLANNING, RUNWAY
Książka prezentuje nowoczesne podejście do wykorzystania eventu jako narzędzia komunikacji marketingowej. Publikacja zawiera: - teorię marketingu i komunikacji marketingowej, - klasyfikację narzędzi nowoczesnej Zintegrowanej... more
This research investigated the effective utilization of conference business in the tourism industry, conference organizing process, people around it and factors influencing the success of similar events. In recent years conference... more
Event based marketing (EBM); let’s understand what’s happening around us in this so called busy world. Did you notice that every other day your phone pop-ups with some new offers from the bank in which you have an account, or recently you... more
The events industry is an underresearched section of the service sector and can be usefully understood as a “customer-orientated bureaucracy“ (Korczynski, 2002). The dual, and often contradictory, logics of customer orientation and... more
The scope of the events industry is vast and dynamic with events a fundamental part of society affecting " culture, business and lifestyles " (Getz 2 , 2008:18). Still in its infancy, the event industry must constantly prove its validity... more
A marketing event is an activity or a performance held by a company for branding purposes. It is usually planned well ahead of execution and with anticipated results. The process of staging such events is regarded as a part of event... more
Events are becoming more complex as their range of functions grows, as meeting places, creative spaces, economic catalysts, social drivers, community builders, image makers, business forums and network nodes. Effective design can produce... more