With an M.Sc. in Management (2001), a Ph.D. in Electrical Power Systems (2006) and four years spent in the power industry (2006-2010), she possesses unique expertise on the interface of energy markets and economics. Her most recent research interests include modeling innovation diffusion, adoption of innovative goods and services in the energy market (e.g., dynamic electricity tariffs, green energy) and social acceptance of these goods and services. She has published in top tier journals (most notably in Energy Policy, Renewable and Sustainable Energy Reviews, Physica A and Sustainability) and is an ad-hoc reviewer for a number of JCR listed journals. She was an Investigator on national and EU funded projects and currently is the Principal Investigator on two NCN (National Science Centre, Poland) OPUS grants.
To adjust today’s power system to the increasing presence of distributed renewable energy sources... more To adjust today’s power system to the increasing presence of distributed renewable energy sources and expectations of the societies and politicians (e.g. Climate Policy 3x20), various demand side management tools have been proposed. Among them dynamic tariffs – like time-of-use tariff and critical-peak-pricing – intended to flatten the demand curve and to shift the load from on-peak (day) to off-peak (night) hours. On one hand dynamic pricing can bring benefits to consumers (→ potential savings, satisfaction from being ecological), on the other to electricity retailers and distribution system operators (→ lower investment and operational costs). However, as many pilot programs and surveys conducted in recent years have shown, it is quite difficult to convince people to switch to the new tariffs and to get them really involved. Using an agent-based modeling approach we study the temporal dynamics of consumer opinions regarding switching to dynamic electricity tariffs and the actual d...
Abstract Road transport causes one fifth of the EU’s total emissions of carbon dioxide (CO2), whi... more Abstract Road transport causes one fifth of the EU’s total emissions of carbon dioxide (CO2), which are especially high in cities. A suggested solution to this situation is the introduction of electric vehicles (EV). However, evidence from European countries shows that, without any governmental support, the sales of EVs are low in comparison to other vehicles. Our pilot study, conducted in Wroclaw (Poland), shows that car purchasers in Poland are aware of the difference between pure electric and hybrid vehicles (HEVs). As most car purchasers buy on the second-hand market, the potential for sales of EVs and HEVs still seems limited. Our study confirmed that consumers have a generally positive opinion about EVs. However, they expect that the purchase of EVs should be subsidized.
The objective of this research was to explore correlates and predictors that play a role in the p... more The objective of this research was to explore correlates and predictors that play a role in the process of adopting and withdrawing from using a smart metering information platform (SMP). The SMP supports energy monitoring behaviors of the electricity consumers. The literature review shows, however, that not every customer is ready to the same extent to adopt novel solutions. Adoption requires going through stages of readiness to monitor energy consumption in a household. In a longitudinal field experiment on Polish residential consumers, we aimed to see whether messages congruent with the stage of readiness in which participants declared to be at a given moment will be more effective in prompting participants to progress to the next stage than a general message or a passive control condition. We also tested the effect of attitude and knowledge about energy monitoring on phase changes. Our study reveals that what affects the phase change is the participation in the study. The longer...
National roll-outs of electricity smart meters (ESM) have been undertaken in most of the European... more National roll-outs of electricity smart meters (ESM) have been undertaken in most of the European countries. The exchange of traditional meters into smart ones is a part of power system transmission into so called smart grids. In these smart grids, the communication and sharing of information happens in real-time and all market players, such as energy suppliers, sellers and consumers, play an important role. As the literature reveals, the successful deployment of ESM requires consumers’ awareness and engagement. That is why, within this paper, we investigate the impact of consumers’ knowledge on what ESM is, as well as the role of marketing platforms: both traditional (i.e. TV or radio) and modern ones (i.e. social media) in ESM diffusion. Based on the on-line survey conducted in Portugal (N = 518), we provide some policy and practical recommendations for energy companies and local authorities regarding the effective usage of marketing platforms and content.
Increasing the efficiency of electricity transmission is nearing the top of the agenda in many co... more Increasing the efficiency of electricity transmission is nearing the top of the agenda in many countries around the world. Turkey, the world’s most newly industrialized country, is no different. Modernizing the current transmission grids to smart grids (SG) and the national rollout of smart meters (SM), are some of the measures taken by the government to meet the growing demand for electricity. Consumer acceptance and engagement are among the most important elements for the success of SG and SM, however, there have not been much studies done among Turkish electricity consumers. This purpose of this study is to fill this void, by detailing the attitudes, awareness and expectations among Turkish citizens regarding SM and listing recommendations for energy companies based on the findings. Through an online questionnaire, responses from 504 social media users were collected and analyzed. Results show that the consumers are open towards the acceptance of SM, but there is a need to raise ...
Indonesia is the fourth most populous country in the world and is currently facing some challenge... more Indonesia is the fourth most populous country in the world and is currently facing some challenges, such as pollution and a growing energy demand. One of the solutions to these problems is upgrading the electricity transmission and distribution system to avoid losses of energy, and encourage consumer engagement in energy saving as well as energy generation. The government of Indonesia has initiated projects for smart grids and advanced metering infrastructure (AMI), but consumer awareness and willingness to accept these new technologies is still uncertain. This study focused on analyzing consumers’ knowledge and willingness to accept one of the key components in grid modernization, being smart meters (SM). An online questionnaire was used to record responses from 518 social media users from different parts of Indonesia. The analysis shows that, among social media users who are seen as early adopters of technology, there is certainly a lack of awareness about SM, but they are largely...
In last decades the rapid development of distributed generation can be observed. It is caused, am... more In last decades the rapid development of distributed generation can be observed. It is caused, among others, by legal circumstances, liberalization of the energy market and increasing demand of electrical energy. The presence of many various distributed generators in the power system is a big challenge for the transmission and distribution system operators. Optimization methods, which state-of-the-art is the subject and aim of this paper, can be very helpful in planning and decision making about the reinforcement of the networks. In the paper the most common optimization methods, objective functions and constraints will be described. The current trends in optimization of distributed generation will be presented. (A review of optimization methods for evaluation of placement of distributed generation into distribution networks)
To adjust today’s power system to the increasing presence of distributed renewable energy sources... more To adjust today’s power system to the increasing presence of distributed renewable energy sources and expectations of the societies and politicians (e.g. Climate Policy 3x20), various demand side management tools have been proposed. Among them dynamic tariffs – like time-of-use tariff and critical-peak-pricing – intended to flatten the demand curve and to shift the load from on-peak (day) to off-peak (night) hours. On one hand dynamic pricing can bring benefits to consumers (→ potential savings, satisfaction from being ecological), on the other to electricity retailers and distribution system operators (→ lower investment and operational costs). However, as many pilot programs and surveys conducted in recent years have shown, it is quite difficult to convince people to switch to the new tariffs and to get them really involved. Using an agent-based modeling approach we study the temporal dynamics of consumer opinions regarding switching to dynamic electricity tariffs and the actual d...
Abstract Road transport causes one fifth of the EU’s total emissions of carbon dioxide (CO2), whi... more Abstract Road transport causes one fifth of the EU’s total emissions of carbon dioxide (CO2), which are especially high in cities. A suggested solution to this situation is the introduction of electric vehicles (EV). However, evidence from European countries shows that, without any governmental support, the sales of EVs are low in comparison to other vehicles. Our pilot study, conducted in Wroclaw (Poland), shows that car purchasers in Poland are aware of the difference between pure electric and hybrid vehicles (HEVs). As most car purchasers buy on the second-hand market, the potential for sales of EVs and HEVs still seems limited. Our study confirmed that consumers have a generally positive opinion about EVs. However, they expect that the purchase of EVs should be subsidized.
The objective of this research was to explore correlates and predictors that play a role in the p... more The objective of this research was to explore correlates and predictors that play a role in the process of adopting and withdrawing from using a smart metering information platform (SMP). The SMP supports energy monitoring behaviors of the electricity consumers. The literature review shows, however, that not every customer is ready to the same extent to adopt novel solutions. Adoption requires going through stages of readiness to monitor energy consumption in a household. In a longitudinal field experiment on Polish residential consumers, we aimed to see whether messages congruent with the stage of readiness in which participants declared to be at a given moment will be more effective in prompting participants to progress to the next stage than a general message or a passive control condition. We also tested the effect of attitude and knowledge about energy monitoring on phase changes. Our study reveals that what affects the phase change is the participation in the study. The longer...
National roll-outs of electricity smart meters (ESM) have been undertaken in most of the European... more National roll-outs of electricity smart meters (ESM) have been undertaken in most of the European countries. The exchange of traditional meters into smart ones is a part of power system transmission into so called smart grids. In these smart grids, the communication and sharing of information happens in real-time and all market players, such as energy suppliers, sellers and consumers, play an important role. As the literature reveals, the successful deployment of ESM requires consumers’ awareness and engagement. That is why, within this paper, we investigate the impact of consumers’ knowledge on what ESM is, as well as the role of marketing platforms: both traditional (i.e. TV or radio) and modern ones (i.e. social media) in ESM diffusion. Based on the on-line survey conducted in Portugal (N = 518), we provide some policy and practical recommendations for energy companies and local authorities regarding the effective usage of marketing platforms and content.
Increasing the efficiency of electricity transmission is nearing the top of the agenda in many co... more Increasing the efficiency of electricity transmission is nearing the top of the agenda in many countries around the world. Turkey, the world’s most newly industrialized country, is no different. Modernizing the current transmission grids to smart grids (SG) and the national rollout of smart meters (SM), are some of the measures taken by the government to meet the growing demand for electricity. Consumer acceptance and engagement are among the most important elements for the success of SG and SM, however, there have not been much studies done among Turkish electricity consumers. This purpose of this study is to fill this void, by detailing the attitudes, awareness and expectations among Turkish citizens regarding SM and listing recommendations for energy companies based on the findings. Through an online questionnaire, responses from 504 social media users were collected and analyzed. Results show that the consumers are open towards the acceptance of SM, but there is a need to raise ...
Indonesia is the fourth most populous country in the world and is currently facing some challenge... more Indonesia is the fourth most populous country in the world and is currently facing some challenges, such as pollution and a growing energy demand. One of the solutions to these problems is upgrading the electricity transmission and distribution system to avoid losses of energy, and encourage consumer engagement in energy saving as well as energy generation. The government of Indonesia has initiated projects for smart grids and advanced metering infrastructure (AMI), but consumer awareness and willingness to accept these new technologies is still uncertain. This study focused on analyzing consumers’ knowledge and willingness to accept one of the key components in grid modernization, being smart meters (SM). An online questionnaire was used to record responses from 518 social media users from different parts of Indonesia. The analysis shows that, among social media users who are seen as early adopters of technology, there is certainly a lack of awareness about SM, but they are largely...
In last decades the rapid development of distributed generation can be observed. It is caused, am... more In last decades the rapid development of distributed generation can be observed. It is caused, among others, by legal circumstances, liberalization of the energy market and increasing demand of electrical energy. The presence of many various distributed generators in the power system is a big challenge for the transmission and distribution system operators. Optimization methods, which state-of-the-art is the subject and aim of this paper, can be very helpful in planning and decision making about the reinforcement of the networks. In the paper the most common optimization methods, objective functions and constraints will be described. The current trends in optimization of distributed generation will be presented. (A review of optimization methods for evaluation of placement of distributed generation into distribution networks)
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Papers by Anna Kowalska-Pyzalska