In an increasingly connected and networked world, the National Aeronautics and Space Administrati... more In an increasingly connected and networked world, the National Aeronautics and Space Administration (NASA) recognizes the value of the public as a strategic partner in addressing some of our most pressing challenges. The agency is working to more effectively harness the expertise, ingenuity, and creativity of individual members of the public by enabling, accelerating, and scaling the use of open innovation approaches including prizes, challenges, and crowdsourcing. As NASA's use of open innovation tools to solve a variety of types of problems and advance of number of outcomes continues to grow, challenge design is also becoming more sophisticated as our expertise and capacity (personnel, platforms, and partners) grows and develops. NASA has recently pivoted from talking about the benefits of challenge-driven approaches, to the outcomes these types of activities yield. Challenge design should be informed by desired outcomes that align with NASA's mission. This paper provides ...
Our world is more connected than ever before. The crowd economy is empowering platforms and crowd... more Our world is more connected than ever before. The crowd economy is empowering platforms and crowds to become a progressively strategic way for organizations to innovate ahead of their competition. Existing research shows the effectiveness and quality of solutions crowdsourcing yields, yet few organizations genuinely understand it nor are leveraging those solutions to unlock the full range of benefits. Moreover, early adopters often face structural and financial barriers towards evangelizing crowd platforms at scale within their organizations. NASA is an exception - being an advocate of the field since 2010, it has paved the path for large organizations to follow. An empirical analysis is conducted on NASA’s Center of Excellence for Collaborative Innovation (CoECI) micro-purchase challenges on a crowd platform to assess the cost-savings, quality of work, time for work turnaround and brand effects of using this problem- solving mechanism. The results proved to provide a tangible impact on all four parameters. As such, micro-purchases could become a compelling entry-point for organizations who are willing to experiment and subsequently build a convincing business case to present to stakeholders. The paper concludes with NASA’s learnings, supplemented by literature, on how to redesign business processes, change conventional thinking and create an organization that will transform its future with crowds.
In an increasingly connected and networked world, the National Aeronautics and Space Administrati... more In an increasingly connected and networked world, the National Aeronautics and Space Administration (NASA) recognizes the value of the public as a strategic partner in addressing some of our most pressing challenges. The agency is working to more effectively harness the expertise, ingenuity, and creativity of individual members of the public by enabling, accelerating, and scaling the use of open innovation approaches including prizes, challenges, and crowdsourcing. As NASA's use of open innovation tools to solve a variety of types of problems and advance of number of outcomes continues to grow, challenge design is also becoming more sophisticated as our expertise and capacity (personnel, platforms, and partners) grows and develops. NASA has recently pivoted from talking about the benefits of challenge-driven approaches, to the outcomes these types of activities yield. Challenge design should be informed by desired outcomes that align with NASA's mission. This paper provides ...
Our world is more connected than ever before. The crowd economy is empowering platforms and crowd... more Our world is more connected than ever before. The crowd economy is empowering platforms and crowds to become a progressively strategic way for organizations to innovate ahead of their competition. Existing research shows the effectiveness and quality of solutions crowdsourcing yields, yet few organizations genuinely understand it nor are leveraging those solutions to unlock the full range of benefits. Moreover, early adopters often face structural and financial barriers towards evangelizing crowd platforms at scale within their organizations. NASA is an exception - being an advocate of the field since 2010, it has paved the path for large organizations to follow. An empirical analysis is conducted on NASA’s Center of Excellence for Collaborative Innovation (CoECI) micro-purchase challenges on a crowd platform to assess the cost-savings, quality of work, time for work turnaround and brand effects of using this problem- solving mechanism. The results proved to provide a tangible impact on all four parameters. As such, micro-purchases could become a compelling entry-point for organizations who are willing to experiment and subsequently build a convincing business case to present to stakeholders. The paper concludes with NASA’s learnings, supplemented by literature, on how to redesign business processes, change conventional thinking and create an organization that will transform its future with crowds.
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https://www.nasa.gov/sites/default/files/atoms/files/surprising_results_from_large_crowds_using_micro-purchase_challenges.pdf
https://www.nasa.gov/sites/default/files/atoms/files/surprising_results_from_large_crowds_using_micro-purchase_challenges.pdf