Achieving customer retention in freight transport sector provides survival for the firms. The varied economic benefits associated with the adoption customer retention management cannot be over-emphasised as it can lead to the overall profitability of firms. This paper review address both theoretical and empirical literature on Customer Retention Management Strategies adopted by the Freight Transport Service sector in Ghana. This paper seeks to explore variables, which may be considered in any

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... stomer Retention Management Strategy and Customer Retention by drawing together strands from various literature on: strategies and analytical approaches for managing customer defections in the freight transport industry in Ghana; customer defection groups, and the reasons for their defections, and the significant role played by Life time value of the customer (LTVC) theory to freight transport businesses in Ghana; models which can be adopted to manage customer defections in the freight transport industry in Ghana; and the actual switching barriers that can be adopted by the players in the freight transport industry in Ghana to promote customer retention.