Talk:Diamond
 |
The following web anchors are no longer available.
Please help to fix the broken anchors. You can remove this template after fixing the problems. | Reporting errors |
The word "fancies' is quite ambiguous as polished diamonds cut in non-round shapes are also known as fancy-diamonds. Should the word fancies be changed to colored diamonds as they are more commonly called?
history
[change source]The book Truth (2018) by Hector Macdonald asserts that befpre ,od=19th century, diamonds were rare but valued by few. Then the discovery in 1867 of a significant diamond in South Africa led to a diamond rush and SA producing more diamonds than India had over many more years. This led to a glut, lowering diamond prices. Cecil Rhodes bought up enough diamond mines in SA to have a monopoly. But DeBeers (Rhodes's company) had too large a stock of diamonds, so they couldn't just sell them. "Most people's subjective evaluations of diamonds were low" (p. 178). So, in 1938 DeBeers hired the NY ad firm N. W. Ayer & Son. This company set up a campaign in 1947 convincing people that diamonds were the only appropriate sign of betrothal. This included going into American high schools. Thus, by the late 1950s, [the ad firm report/claimed] ...'To this new generation a diamond ring is considered a necessity to engagements by virtually everyone" (p. 179).Kdammers (talk) 02:56, 29 August 2018 (UTC)