Social Science

The first decade of the 21st century has seen a concurrent rise of pop-rock screen productions in Japan, South Korea and Taiwan, particularly feature films, documentaries and TV series informed by the guitar and/or band culture. This paper probes the popularisation of pop-rock in the region and asks what gender and sexual expressions have been mobilised in such productions and representations. The paper juxtaposes dominant gender tropes, such as the failing male rocker in search of rebirth (Korea), romantic youth pursuing authenticity (Japan), dazzling but also bedazzled rocker-girl on stage (Japan), indie music goddess in control of subdued femininity (Korea) and peripheral girl-with-acoustic-guitar who chronicles boys' sorrow (Taiwan). Responding to the familiar myth of rebellion in pop-rock discourses, our inter-referential analysis suggests that East Asian pop-rock screen is about the making of heterotopias rather than utopias.

Like any other genre of Western popular music in the postwar period, rock was introduced to South Korea via the U.S. Armed Forces, a powerful symbol of postwar American hegemony. Until the late 1960s the U.S. military camp shows, clubs, and radio broadcast remained the main source of Western pop, providing opportunities for Korean musicians to hone their skills and enrich their repertoire. While this might be seen as a classic example of cultural imperialism, it actually developed a much more complex pattern of glocalization, especially in the case of rock music. The Korean appropriation of rock—which we refer to as “rok”—unfolded new sensibilities of the youth counterculture, mounting a considerable challenge to the conservative, militaristic nationalism of the Park Chung Hee regime. The supremely talented guitarist and composer Shin Joong Hyun and his band, the Add Four, led the way from the U.S. military base to the Korean audience in 1964, along with their rivals, the Key Boys. ...