The study focuses on assessing the brand knowledge of Ghana as a tourism destination. It envisage... more The study focuses on assessing the brand knowledge of Ghana as a tourism destination. It envisages identifying whether Ghana Tourism Authority (GTA) projected image and tourists " perceived image of Ghana are same, in order for the country to achieve her vision of becoming a leading tourism destination in West Africa. The study revealed that tourists choose from a variety of information sources such as word-of-mouth and marketer-controlled sources such as brochures and official websites of tourism authorities. The analysis indicates that on the attributes of brand image, most of the tourists sampled (48%) indicated that Ghana is an attractive destination. Majority of same sample (50%) indicated that Ghana has a fair weather. Forty-Eight percent of tourists sampled consider Ghana as a suitable destination for children. Most tourists see Ghana as a quiet and safe destination. Most tourists (50%) consider residents trendy and are able to communicate with tourists. However, less than fifty percent of tourists sampled agreed that Ghana has good tourism facilities and infrastructure. Assessing the brand knowledge of Ghana as a tourism destination
Competition, rising wage & power costs, and the low profile status of SSI are stifling the potent... more Competition, rising wage & power costs, and the low profile status of SSI are stifling the potentials of major textile centres in the northern India, find Manish Mittal and Dr Rajeev Johari, in a selective survey of three such centres of Amritsar, Ludhiana and Panipat. Indian textile industry contributes about 11 per cent to industrial production, 14 per cent to the manufacturing sector, 4 per cent to the GDP and 12 per cent to the country's total export earnings. It provides direct employment to over 35 million people, the second largest provider of employment after agriculture. Besides, another 54.85 million people are engaged in its allied activities. The fundamental strength of this industry flows from its strong production base of wide range of fibres / yarns from natural fibres like cotton, jute, silk and wool to synthetic / man-made fibres like polyester, viscose, nylon and acrylic. We can just track the strong multi-fibre base by highlighting the following important positions reckon by this industry across globe are: • Cotton: Second largest cotton and cellulosic fibres producing country in the world. • Silk: India is the second largest producer of silk and contributes about 18 per cent to the total world raw silk production. • Wool: India has the 3rd largest sheep population in the world, having 6.15 crores sheep, producing 45 million kg of raw wool, and accounting for 3.1 per cent of total world wool production. India ranks 6th amongst clean wool producer countries and 9th amongst greasy wool producers. • Man-made fibres: The fourth largest in synthetic fibres/yarns globally. • Jute: India is the largest producer and second largest exporter of jute goods. The Indian textile industry is predominantly cotton-based with 70 per cent of the raw material consumed being cotton. It is composed of four major sectors, namely: The mill made, also called the organised sector; the handloom and power loom sector both being classified as decentralised sectors; the hosiery; and the garment sector. Amritsar Textile Centre The business in Amritsar started around 300 years later when Maharaja Ranjit Singh established some weavers here in Amritsar. Before the partition of Pakistan, the cloth was sold in Kabul, Iraq, etc. After the partition, trade with this region became difficult. Industry started growing in Surat (Gujarat) as well as Amritsar (after the partition) because cotton is mainly available in Ahmedabad. Looms get shifted to Surat and continued in Amritsar also.
Fuel grade petroleum coke is a residual product of the refinery, launched for the first time in t... more Fuel grade petroleum coke is a residual product of the refinery, launched for the first time in the Indian market. Huge stock of petroleum coke is lying unused with the refinery. To sell the new product the petroleum coke to the Indian market, the refinery needs to design the strategy for marketing it. Instruments adopted to conduct this study include main actors and forces in the modern marketing system, swot analysis and business buying behaviour analysis. Officials in the refinery were interviewed to obtain the primary data. Secondary data was collected from journals, books and articles in the library of the refinery. Findings from the study indicated that the refinery is both the supplier and marketer of the petroleum coke. Findings also pointed out that competitors include M/s AMCOR and M/s Mitsubishi, both as foreign players. The refinery contacts all its customers directly except export business which is done using the help of agents. In SWOT analysis, the analysis of internal environment shows that fourteen pints are of major strength while three are of minor strength with two being of neutral strength in addition to one as minor weakness. The refinery gives high importance to fifteen features while giving medium importance to four features with low importance to one feature. A Study of the external environment shows that the mega power plant and the cement sector have high success probability and attractiveness. To stop the negative publicity of petroleum coke and to provide guidance to limit the quantity of petroleum coke in blended form are two threats rated high on probability of occurrence and seriousness. Buying behaviour analysis of petroleum coke shows that buying petroleum coke is a new task buying situation for prospective buyers and overall buyer behaviour is quite enthusiastic to use the cheaper fuel against the conventional mixed coal they were using. On the basis of findings, it was recommended that Refinery should follow ‘Focus’ type of strategic thinking. Here the business focuses on one or more narrow market segments rather than going after a large market. The firm gets to know the needs of these segments and pursues either cost leadership or a form of differentiation within the target segment. Key words – Petroleum coke, new product, swot analysis, business buying behaviour, main actors and forces.
Empirical Review to understand where teens (in Africa) can be found by marketers for advertisemen... more Empirical Review to understand where teens (in Africa) can be found by marketers for advertisement of their goods and services is done knowing the problems faced by marketers to reach their target audience. The study seeks to find a solution for marketers and to find out if internet (social networking sites and other such tools) can be used by marketers to reach target audience i.e. teens (in Africa) using descriptive research that can be considered by any marketer interested in advertising or promoting products to teens (in Africa). Review was done by administering questionnaires to teens selected using simple random sampling method there by collecting nominal data. Findings show that 93% teens assess the internet;of this 68.8% are male. 68% teens assess internet from home, 57% assess internet for 30 minutes to 2 hours daily. 41.1% of respondents have been users between 6 months to 1 year. 76% got to know about internet from friends or school and 14% from family or other sources. 97% assess social networking sites, 64.6% use internet for study and research purposes, 49% for problem solving and collecting information, 38.2% for chatting, and 25% for entertainment purposes. 83.6% respondents have computer system at home and 71.3% have internet connection at home. 78% have smart phones and 76.7% use it for accessing internet. It is concluded from the findings that Internet can be a useful medium for advertisement and promotion of goods and services in Africa. Almost all teens (97%) assess social networking sites. Marketers can approach teens through social networking sites. Though female respondents do not access internet as much as male respondents do, but still marketers can approach female buyers through internet as a medium in Africa.
A Review has been done on the given topic to know the affects and effects of the usage of Interne... more A Review has been done on the given topic to know the affects and effects of the usage of Internet on children. Internet usage may affect & effect the physical, social and mental development of children. The review is done using secondary data from research articles, papers, PhD. thesis, and other publications on the related topic. It is found that internet usage more or less is required for the development of children but concluded that Internet usage by children should be allowed under very strict supervision of parents and/or someone responsible. The primary data on the given research is collected to analyze & quote the findings of the research. The results are helpful to understand the likely affects and effects of internet usage on children. Steps that should be taken by society to provide better understanding of internet usage to children. To define rules and regulations for internet usage by children.
The study focuses on assessing the brand knowledge of Ghana as a tourism destination. It envisage... more The study focuses on assessing the brand knowledge of Ghana as a tourism destination. It envisages identifying whether Ghana Tourism Authority (GTA) projected image and tourists " perceived image of Ghana are same, in order for the country to achieve her vision of becoming a leading tourism destination in West Africa. The study revealed that tourists choose from a variety of information sources such as word-of-mouth and marketer-controlled sources such as brochures and official websites of tourism authorities. The analysis indicates that on the attributes of brand image, most of the tourists sampled (48%) indicated that Ghana is an attractive destination. Majority of same sample (50%) indicated that Ghana has a fair weather. Forty-Eight percent of tourists sampled consider Ghana as a suitable destination for children. Most tourists see Ghana as a quiet and safe destination. Most tourists (50%) consider residents trendy and are able to communicate with tourists. However, less than fifty percent of tourists sampled agreed that Ghana has good tourism facilities and infrastructure. Assessing the brand knowledge of Ghana as a tourism destination
Competition, rising wage & power costs, and the low profile status of SSI are stifling the potent... more Competition, rising wage & power costs, and the low profile status of SSI are stifling the potentials of major textile centres in the northern India, find Manish Mittal and Dr Rajeev Johari, in a selective survey of three such centres of Amritsar, Ludhiana and Panipat. Indian textile industry contributes about 11 per cent to industrial production, 14 per cent to the manufacturing sector, 4 per cent to the GDP and 12 per cent to the country's total export earnings. It provides direct employment to over 35 million people, the second largest provider of employment after agriculture. Besides, another 54.85 million people are engaged in its allied activities. The fundamental strength of this industry flows from its strong production base of wide range of fibres / yarns from natural fibres like cotton, jute, silk and wool to synthetic / man-made fibres like polyester, viscose, nylon and acrylic. We can just track the strong multi-fibre base by highlighting the following important positions reckon by this industry across globe are: • Cotton: Second largest cotton and cellulosic fibres producing country in the world. • Silk: India is the second largest producer of silk and contributes about 18 per cent to the total world raw silk production. • Wool: India has the 3rd largest sheep population in the world, having 6.15 crores sheep, producing 45 million kg of raw wool, and accounting for 3.1 per cent of total world wool production. India ranks 6th amongst clean wool producer countries and 9th amongst greasy wool producers. • Man-made fibres: The fourth largest in synthetic fibres/yarns globally. • Jute: India is the largest producer and second largest exporter of jute goods. The Indian textile industry is predominantly cotton-based with 70 per cent of the raw material consumed being cotton. It is composed of four major sectors, namely: The mill made, also called the organised sector; the handloom and power loom sector both being classified as decentralised sectors; the hosiery; and the garment sector. Amritsar Textile Centre The business in Amritsar started around 300 years later when Maharaja Ranjit Singh established some weavers here in Amritsar. Before the partition of Pakistan, the cloth was sold in Kabul, Iraq, etc. After the partition, trade with this region became difficult. Industry started growing in Surat (Gujarat) as well as Amritsar (after the partition) because cotton is mainly available in Ahmedabad. Looms get shifted to Surat and continued in Amritsar also.
Fuel grade petroleum coke is a residual product of the refinery, launched for the first time in t... more Fuel grade petroleum coke is a residual product of the refinery, launched for the first time in the Indian market. Huge stock of petroleum coke is lying unused with the refinery. To sell the new product the petroleum coke to the Indian market, the refinery needs to design the strategy for marketing it. Instruments adopted to conduct this study include main actors and forces in the modern marketing system, swot analysis and business buying behaviour analysis. Officials in the refinery were interviewed to obtain the primary data. Secondary data was collected from journals, books and articles in the library of the refinery. Findings from the study indicated that the refinery is both the supplier and marketer of the petroleum coke. Findings also pointed out that competitors include M/s AMCOR and M/s Mitsubishi, both as foreign players. The refinery contacts all its customers directly except export business which is done using the help of agents. In SWOT analysis, the analysis of internal environment shows that fourteen pints are of major strength while three are of minor strength with two being of neutral strength in addition to one as minor weakness. The refinery gives high importance to fifteen features while giving medium importance to four features with low importance to one feature. A Study of the external environment shows that the mega power plant and the cement sector have high success probability and attractiveness. To stop the negative publicity of petroleum coke and to provide guidance to limit the quantity of petroleum coke in blended form are two threats rated high on probability of occurrence and seriousness. Buying behaviour analysis of petroleum coke shows that buying petroleum coke is a new task buying situation for prospective buyers and overall buyer behaviour is quite enthusiastic to use the cheaper fuel against the conventional mixed coal they were using. On the basis of findings, it was recommended that Refinery should follow ‘Focus’ type of strategic thinking. Here the business focuses on one or more narrow market segments rather than going after a large market. The firm gets to know the needs of these segments and pursues either cost leadership or a form of differentiation within the target segment. Key words – Petroleum coke, new product, swot analysis, business buying behaviour, main actors and forces.
Empirical Review to understand where teens (in Africa) can be found by marketers for advertisemen... more Empirical Review to understand where teens (in Africa) can be found by marketers for advertisement of their goods and services is done knowing the problems faced by marketers to reach their target audience. The study seeks to find a solution for marketers and to find out if internet (social networking sites and other such tools) can be used by marketers to reach target audience i.e. teens (in Africa) using descriptive research that can be considered by any marketer interested in advertising or promoting products to teens (in Africa). Review was done by administering questionnaires to teens selected using simple random sampling method there by collecting nominal data. Findings show that 93% teens assess the internet;of this 68.8% are male. 68% teens assess internet from home, 57% assess internet for 30 minutes to 2 hours daily. 41.1% of respondents have been users between 6 months to 1 year. 76% got to know about internet from friends or school and 14% from family or other sources. 97% assess social networking sites, 64.6% use internet for study and research purposes, 49% for problem solving and collecting information, 38.2% for chatting, and 25% for entertainment purposes. 83.6% respondents have computer system at home and 71.3% have internet connection at home. 78% have smart phones and 76.7% use it for accessing internet. It is concluded from the findings that Internet can be a useful medium for advertisement and promotion of goods and services in Africa. Almost all teens (97%) assess social networking sites. Marketers can approach teens through social networking sites. Though female respondents do not access internet as much as male respondents do, but still marketers can approach female buyers through internet as a medium in Africa.
A Review has been done on the given topic to know the affects and effects of the usage of Interne... more A Review has been done on the given topic to know the affects and effects of the usage of Internet on children. Internet usage may affect & effect the physical, social and mental development of children. The review is done using secondary data from research articles, papers, PhD. thesis, and other publications on the related topic. It is found that internet usage more or less is required for the development of children but concluded that Internet usage by children should be allowed under very strict supervision of parents and/or someone responsible. The primary data on the given research is collected to analyze & quote the findings of the research. The results are helpful to understand the likely affects and effects of internet usage on children. Steps that should be taken by society to provide better understanding of internet usage to children. To define rules and regulations for internet usage by children.
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Papers by Manish Mittal
Key words – Petroleum coke, new product, swot analysis, business buying behaviour, main actors and forces.
and services is done knowing the problems faced by marketers to reach their target audience. The study seeks to find a
solution for marketers and to find out if internet (social networking sites and other such tools) can be used by marketers
to reach target audience i.e. teens (in Africa) using descriptive research that can be considered by any marketer interested
in advertising or promoting products to teens (in Africa). Review was done by administering questionnaires to teens
selected using simple random sampling method there by collecting nominal data. Findings show that 93% teens assess
the internet;of this 68.8% are male. 68% teens assess internet from home, 57% assess internet for 30 minutes to 2 hours
daily. 41.1% of respondents have been users between 6 months to 1 year. 76% got to know about internet from friends or
school and 14% from family or other sources. 97% assess social networking sites, 64.6% use internet for study and
research purposes, 49% for problem solving and collecting information, 38.2% for chatting, and 25% for entertainment
purposes. 83.6% respondents have computer system at home and 71.3% have internet connection at home. 78% have
smart phones and 76.7% use it for accessing internet. It is concluded from the findings that Internet can be a useful
medium for advertisement and promotion of goods and services in Africa. Almost all teens (97%) assess social
networking sites. Marketers can approach teens through social networking sites. Though female respondents do not
access internet as much as male respondents do, but still marketers can approach female buyers through internet as a
medium in Africa.
Key words – Petroleum coke, new product, swot analysis, business buying behaviour, main actors and forces.
and services is done knowing the problems faced by marketers to reach their target audience. The study seeks to find a
solution for marketers and to find out if internet (social networking sites and other such tools) can be used by marketers
to reach target audience i.e. teens (in Africa) using descriptive research that can be considered by any marketer interested
in advertising or promoting products to teens (in Africa). Review was done by administering questionnaires to teens
selected using simple random sampling method there by collecting nominal data. Findings show that 93% teens assess
the internet;of this 68.8% are male. 68% teens assess internet from home, 57% assess internet for 30 minutes to 2 hours
daily. 41.1% of respondents have been users between 6 months to 1 year. 76% got to know about internet from friends or
school and 14% from family or other sources. 97% assess social networking sites, 64.6% use internet for study and
research purposes, 49% for problem solving and collecting information, 38.2% for chatting, and 25% for entertainment
purposes. 83.6% respondents have computer system at home and 71.3% have internet connection at home. 78% have
smart phones and 76.7% use it for accessing internet. It is concluded from the findings that Internet can be a useful
medium for advertisement and promotion of goods and services in Africa. Almost all teens (97%) assess social
networking sites. Marketers can approach teens through social networking sites. Though female respondents do not
access internet as much as male respondents do, but still marketers can approach female buyers through internet as a
medium in Africa.