This dissertation aims to find out if the resurgence behind the music industry’s newfound success over the last decade has been purely from music streaming services. This paper focuses on the most popular music streaming service,... more
This dissertation aims to find out if the resurgence behind the music industry’s newfound success over the
last decade has been purely from music streaming services. This paper focuses on the most popular music
streaming service, Spotify and investigates the relationship streaming has with both artists and consumers. It
aims to find out if the architecture of the business model of streaming services, such as Spotify, have created
a fair playing field for unknown artists or has it emphasized the gap between mainstream and niche artists to
a greater degree. Furthermore, it aims to understand the relationship consumers have built with Spotify over
the last decade and if streaming has changed the connection between the audience and the art. By looking at
these factors the study will understand the overall affect streaming services have had on the music industry
and identify future trends within the industry.
last decade has been purely from music streaming services. This paper focuses on the most popular music
streaming service, Spotify and investigates the relationship streaming has with both artists and consumers. It
aims to find out if the architecture of the business model of streaming services, such as Spotify, have created
a fair playing field for unknown artists or has it emphasized the gap between mainstream and niche artists to
a greater degree. Furthermore, it aims to understand the relationship consumers have built with Spotify over
the last decade and if streaming has changed the connection between the audience and the art. By looking at
these factors the study will understand the overall affect streaming services have had on the music industry
and identify future trends within the industry.
