Journal of Indonesian Tourism, Hospitality and Recreation
The development of the organization of the event now starts to vary and provides a valuable and i... more The development of the organization of the event now starts to vary and provides a valuable and impressive experience for many people. So, from that along with its development, the event appeared increasingly unique both in terms of concept to the venue used. One of the events that have its uniqueness is the festival. In this case, the Prambanan Jazz Festival is one of the types of events that are used as the focus of research. Organizing an event can have an impact on the surrounding community, both in terms of social, environmental, and economical. Communities in the surrounding environment will have different perceptions about the impact of the event. An event can be considered as successful if the community perceives the positive benefit from the event and give considerable support. The research method used in this study is quantitative with descriptive analysis. The purpose of this study was to find out how local people perceive the impact of the implementation of Prambanan Jaz...
Governments around the world invest a lot in smart city projects and there are increasing interes... more Governments around the world invest a lot in smart city projects and there are increasing interest in utilizing existing information and communication technology (ICT) facilities for tourism activity, that condition is known as a smart tourism destination (Gretzel, Zhong, & Koo, 2016; Zhu, dkk, 2014; Buhalis, dkk, 2013). Bandung is known as a smart city and makes tourism as a leading sector for its regional development (Putri, 2018), Bandung City has the potential to become a smart tourism destination. However, there has been no in-depth research on this. Therefore, this research aims to determine the potential of Bandung City to become a smart tourism destination and its forming dimensions, those are smart attraction, smart accessibility, smart amenities, smart ancillary, smart activities, and smart available packages. This research uses descriptive qualitative method to explore, describe the conditions or phenomena regarding the potential for smart tourism destinations in Bandung City with data collection techniques using interviews with governments and associations, observation, and documentation studies. The results of this study are Bandung City has aspects of destination smart tourism even though there are still many obstacles such as the availability of facilities, data, information, and limited funds. Keywords; Smart Tourism Destination, Bandung City, Smart City, Information and Communications Technology (ICT), tourism.
Promoting Creative Tourism: Current Issues in Tourism Research, 2021
Volunteer tourism becomes a growing trend in the world. Interestingly, it tends to be dominated b... more Volunteer tourism becomes a growing trend in the world. Interestingly, it tends to be dominated by the millennial generation with various motivations. However, those motivations range from shallow to deep motivation (Haslebacher, et al. 2018; Proyrungroj 2017; Silló 2019). Therefore, this study aims to determine the shallow and deep motivation of millennial generation who participate in the volunteer tourism program in West Java Province. This research uses a qualitative method with content analysis. The data used obtained from research interviews to 18 interviewees by using purposive and snowball sampling techniques. This research found that the shallow motivations are to take a vacation, to build a relationship, to renew a job resume, to develop self-ability, and to get an adventure. Meanwhile, the deep motivations are to give a contribution, to make a change, to feel authenticity, and to transmit goodness.
Kawasan Danau Toba memiliki potensi di bidang bisnis pariwisata yang bermanfaatbagi para pelaku p... more Kawasan Danau Toba memiliki potensi di bidang bisnis pariwisata yang bermanfaatbagi para pelaku pariwisata. Untuk mencapai target 1 juta wisatawan yangditargetkan oleh Badan Pelaksana Otorita Danau Toba diperlukan peran pemasaranmedia yang mampu mendukungnya. Salah satu upaya pemasaran yang dilakukanadalah melalui Indonesia Tourism Exchange (ITX), sehingga produk wisata menjadilebih dikenal secara global, proses pemesanan lebih mudah, transaksi pembayaranonline menjadi lebih efisien dan dapat diandalkan. Oleh karena itu, tujuan penelitianini adalah untuk mengetahui peran ITX sebagai e-marketplace di kawasan DanauToba. Dalam penelitian ini, peneliti menggunakan metode deskriptif kualitatifdimana data yang dikumpulkan melalui wawancara dan observasi. Adapun partisipandalam penelitian ini adalah pengelola ITX, pelaku bisnis pariwisata yang telahbergabung menjadi anggota ITX yaitu pemilik Polado Homestay dan pemilik CV.Toba Sporty. Adapun hasil dari penelitian ini adalah; ITX sebagai e-...
This study aims to determine how electronic word of mouth (eWOM) on TripAdvisor affects travel in... more This study aims to determine how electronic word of mouth (eWOM) on TripAdvisor affects travel intention of tourists to Nuart Sculpture Park Bandung. The problem in this study is focused on the influence of eWOM on tourist travel intention due to the current development of the internet helps tourist destinations to market their products. In addition, TripAdvisor was chosen in this study as a platform that has a role as a very popular online travel review site by displaying reviews from tourists and can be read by other travelers. To approach this problem, this study uses Ajzen’s statement (2015) which mentions that travel intention can be predicted from 3 factors, namely behavioral beliefs, normative beliefs, and control beliefs. This research uses descriptive quantitative method, by distributing questionnaires to 100 respondents, and analyzed using descriptive statistical data analysis techniques along with simple linear regression. This study concludes that tourist travel intentio...
THE Journal : Tourism and Hospitality Essentials Journal, 2017
One of the tourist attraction that is in interest in the city of Bandung is a theme park. Bandung... more One of the tourist attraction that is in interest in the city of Bandung is a theme park. Bandung thematic park managers as one tourist attraction that can attract tourists to continue to come to the city of Bandung need to understand how to make the tourists feel satisfied and come back for a tour in the city of Bandung, considering now many areas in Indonesia that develop shopping tourist attractions and culinary that has been popular by tourists in the city of Bandung. Therefore, the researcher raised the factor of tourist intention or revisit of tourist intention in Bandung thematic theme park as research theme. This research is descriptive research. Research method used in this research is explanatory survey, the sample to be studied is a number of 150 people by using systematic random sampling Based on the results of research revisit intention in Bandung Thematic Park has a high assessment. It shows that the tourists who come to the theme parks of Bandung City are satisfied wi...
This study aims to examine the success factors and build the framework of rural tourism entrepren... more This study aims to examine the success factors and build the framework of rural tourism entrepreneurship for a sustainable tourism village. This is an important research topic, as 44.28% population in the world live in rural areas; specifically 44.02% population in Indonesia resides in a rural area which indicates how important rural areas are for future development. This study used a purposive sampling technique to determine the priority issues of the sustainability of the tourism village. The data was gathered from semi-structured interviews with actors’ influential in the success of tourism villages. This study was conducted with a qualitative approach and a case study design. This study uses content analysis in describing the findings from the collected data to better understand the case study. It focuses on a case of six tourism villages in Indonesia that have received awards as sustainable tourism villages, as it might be adopted by the other tourism villages. The results revealed ten factors for creating successful sustainable tourism village through rural tourism entrepreneurship. Those factors are income management, business unit development, economic growth, mutual cooperation, collaboration, innovation, creativity, environmental awareness, resource management, and visitor management. These 10 factors are further grouped into three dimensions (economic, social, and environmental sustainability). The study makes new framework of rural tourism entrepreneurship and useful for the strategy and decision-making process.
African Journal of Hospitality, Tourism and Leisure, 2023
The definition of rural tourism entrepreneurship remains unclear and only several literatures hav... more The definition of rural tourism entrepreneurship remains unclear and only several literatures have mapped the existing state of knowledge in this topic. Through a systematic quantitative literature review, this study identifies, synthetize and analyses previous literature through a review process by investigating rural entrepreneurship and tourism entrepreneurship definitions, resources and challenges faced. The analysis of definitions reveals key aspects that include area and sector. The result of this study has theoretical implications. The results suggest that tourism villages can explore and improve their rural tourism entrepreneurship resources such as cultural, financial, human, natural, organizational, physical, political, and social resources to develop their tourism villages. However, there are some challenges that tourism villages faced in implemented rural tourism entrepreneurship, such as economic; political, government, legal; social, cultural, demographic, nature; technological; competitive.
This study aims to examine the success factors and build the framework of rural tourism entrepren... more This study aims to examine the success factors and build the framework of rural tourism entrepreneurship for a sustainable tourism village. This is an important research topic, as 44.28% population in the world live in rural areas; specifically 44.02% population in Indonesia resides in a rural area which indicates how important rural areas are for future development. This study used a purposive sampling technique to determine the priority issues of the sustainability of the tourism village. The data was gathered from semi-structured interviews with actors’ influential in the success of tourism villages. This study was conducted with a qualitative approach and a case study design. This study uses content analysis in describing the findings from the collected data to better understand the case study. It focuses on a case of six tourism villages in Indonesia that have received awards as sustainable tourism villages, as it might be adopted by the other tourism villages. The results revealed ten factors for creating successful sustainable tourism village through rural tourism entrepreneurship. Those factors are income management, business unit development, economic growth, mutual cooperation, collaboration, innovation, creativity, environmental awareness, resource management, and visitor management. These 10 factors are further grouped into three dimensions (economic, social, and environmental sustainability). The study makes new framework of rural tourism entrepreneurship and useful for the strategy and decision-making process.
Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel media sosial Instagram terhadap ... more Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel media sosial Instagram terhadap motivasi berwisata ke Lembang, Kabupaten Bandung Barat. Jenis penelitian yang digunakan adalah kuantitatif. Populasi dalam penelitian ini adalah para wisatawan ataupengunjung yang akan atau yang sedang berkunjung di Kabupaten Bandung Barat, khususnya 10 atraksi wisata yang berada di Lembangdengan jumlah yang tidak diketahui pasti. Teknik pengambilan sampel menggunakan teknik non-probability sampling, yaitu purposive sampling dengan jumlah sampel sebanyak 300 responden. Pengambilan data menggunakan kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukan bahwa (1) Media Sosial Instagram yang terdiri dari kamera, caption, hashtag, dan geotag atau lokasi memilikipengaruh yang signifikan terhadap motivasi wisatawan yang akan berkunjung ke Lembang, Kabupaten Bandung Barat (2) Kamera yang menampilkan foto atau video yang diunggah mengenai atraksi wisata di Lembang tidak memiliki pengaruh terhadap motivasi berwisata bagi para wisatawan ke Lembang, Kabupaten Bandung Barat (3) Caption pada sebuah unggahan foto atau video di Instagram dengan hashtag #lembang, #lembangbandung, dan #explorelembang memiliki pengaruh secara individual terhadap motivasi berwisata wisatawan ke Lembang, Kabupaten Bandung Barat (4) Hashtag yang digunakan pada unggahan foto atau video yakni #lembang, #lembangbandung, dan #explorelembang tidak memiliki pengaruh terhadap motivasi berwisata wisatawan yang berkunjung ke Lembang, Kabupaten BandungBarat (5) Geotag atau lokasi yang digunakan pada unggahan foto atauvideo dengan hashtag #lembang, #lembangbandung, dan #explorelembang memiliki pengaruh secara individual terhadap motivasi berwisata wisatawan yang berkunjung ke Lembang, Kabupaten Bandung Barat.
Kata Kunci:Media social;Instagram;Motivasi berwisata
Journal of Indonesian Tourism, Hospitality and Recreation, 2020
The development of the organization of the event now starts to vary and provides a valuable and i... more The development of the organization of the event now starts to vary and provides a valuable and impressive experience for many people. So, from that along with its development, the event appeared increasingly unique both in terms of concept to the venue used. One of the events that have its uniqueness is the festival. In this case, the Prambanan Jazz Festival is one of the types of events that are used as the focus of research. Organizing an event can have an impact on the surrounding community, both in terms of social, environmental, and economical. Communities in the surrounding environment will have different perceptions about the impact of the event. An event can be considered as successful if the community perceives the positive benefit from the event and give considerable support. The research method used in this study is quantitative with descriptive analysis. The purpose of this study was to find out how local people perceive the impact of the implementation of Prambanan Jazz Festival on social, environmental, and economic impacts. The result of this study indicates that the Prambanan Jazz Festival had a little social impact on local communities. The Prambanan Jazz Festival does not provide significant environmental impact from some of the main aspects of this study. In addition, the implementation of the Prambanan Jazz Festival has not affected the economy around the event area due to the absence of programs made by the event organizers to support the economy of the surrounding community.
Keywords: Local Communities Perception, Prambanan Jazz Festival, The Impact of Event
Penelitian ini bertujuan untuk mengetahui bagaimana electronic word of mouth (eWOM) pada situs Tr... more Penelitian ini bertujuan untuk mengetahui bagaimana electronic word of mouth (eWOM) pada situs TripAdvisor mempengaruhi travel intention wisatawan ke Nuart Sculpture Park Bandung. Masalah dalam penelitian ini difokuskan pada pengaruh eWOM terhadap travel intention wisatawan mengingat perkembangan internet saat ini membantu destinasi wisata untuk memasarkan produknya. Selain itu, TripAdvisor dipilih dalam penelitian ini sebagai platform yang memiliki peran sebagai situs online travel review yang sangat populer dengan menampilkan review atau ulasan dari wisatawan dan dapat dibaca oleh wisatawan lain. Guna mendekati masalah ini dipergunakan acuan teori dari Ajzen (2015) yang menyebutkan bahwa travel intention dapat diprediksi dari 3 faktor, yaitu behavioral beliefs, normative beliefs,dan control beliefs. Penelitian ini menggunakan metode kuantitatif deskriptif, dengan melakukan penyebaran kuesioner terhadap 100 responden, dan dianalisis menggunakan teknik analisis data statistik deskriptif beserta regresi linear sederhana. Kajian ini menyimpulkan bahwa travel intention wisatawan dapat dipengaruhi electronic word of mouth sebesar 61,1% sedangkan 38,9% dipengaruhi oleh faktor lain.
Kata Kunci: Electronic Word of Mouth (eWOM), Travel Intention.
Lake Toba region has the potential in the field of tourism business that is beneficial for touris... more Lake Toba region has the potential in the field of tourism business that is beneficial for tourism actors. To reach the target of 1 million tourists targeted by the Lake Toba Authority's Implementing Agency, a media marketing role is needed to support it. One of the marketing efforts undertaken is through the Indonesia Tourism Exchange (ITX), so that tourism products become better known globally, the ordering process is easier, online payment transactions become more efficient and reliable. Therefore, the purpose of this study is to determine the role of ITX as an e-marketplace in the Lake Toba region. In this study, researchers used a qualitative descriptive method where data were collected through interviews and observations. The participants in this study were ITX managers, tourism businesses who had joined ITX members, namely the owner of Polado Homestay and the owner of CV. Toba Sporty. The results of this study are; ITX as an e-marketplace in the Lake Toba region has a role to bring together sellers and buyers, ITX acts as a transaction facility, and acts as an institutional infrastructure.
Governments around the world invest a lot in smart city projects and there are increasing interes... more Governments around the world invest a lot in smart city projects and there are increasing interest in utilizing existing information and communication technology (ICT) facilities for tourism activity, that condition is known as a smart tourism destination (Gretzel, Zhong, & Koo, 2016; Zhu, dkk, 2014; Buhalis, dkk, 2013). Bandung is known as a smart city and makes tourism as a leading sector for its regional development (Putri, 2018), Bandung City has the potential to become a smart tourism destination. However, there has been no in-depth research on this. Therefore, this research aims to determine the potential of Bandung City to become a smart tourism destination and its forming dimensions, those are smart attraction, smart accessibility, smart amenities, smart ancillary, smart activities, and smart available packages. This research uses descriptive qualitative method to explore, describe the conditions or phenomena regarding the potential for smart tourism destinations in Bandung City with data collection techniques using interviews with governments and associations, observation, and documentation studies. The results of this study are Bandung City has aspects of destination smart tourism even though there are still many obstacles such as the availability of facilities, data, information, and limited funds. Keywords; Smart Tourism Destination, Bandung City, Smart City, Information and Communications Technology (ICT), tourism.
Penelitian ini bertujuan untuk mengetahui gap antara harapan dan kenyataan wisatawan yang datang ... more Penelitian ini bertujuan untuk mengetahui gap antara harapan dan kenyataan wisatawan yang datang ke Kampung Kreatif Dago Pojok Kota Bandung, sehingga seluruh stakeholder yang terlibat dapat meningkatkan value produk wisata di Kampung Kreatif Dago Pojok Kota Bandung. Metode penelitian dalam penelitian ini menggunakan metode Importance-Performance Analysis. Sample pada penelitian ini adalah wisatawan yang berkunjung ke Kampung Kreatif Dago Pojok Kota Bandung sebanyak 100 orang. Dari hasil penelitian dapat diketahui bahwa tingkat persepsi wisatawan yang diukur dalam harapan dan kinerja yang ditujukan untuk Kampung Kreatif Dago Pojok, dengan nilai rata-rata harapan 4,64 sementara kinerja yang dirasakan wisatawan dengan hasil nilai rata-rata 3,78. Maka dapat diberikan kesimpulan bahwa persepsi wisatawan terhadap Kampung Kreatif Dago Pojok Kota Bandung masih belum baik karena nilai rata-rata harapan yang lebih besar dibandingkan nilai rata-rata kinerja. Akan tetapi Kuadran B memperlihatkan atribut yang sudah dilaksanakan dengan baik oleh pengelola Kampung Kreatif Dago Pojok Kota Bandung Item 2 yaitu pengelolaan desain mural bangunan, Item 3 yaitu pengelolaan desain ruang pertunjukan kesenian, Item 6 yaitu pengetahuan yang didapat setelah mengikuti aktivitas seni. dan Item 10 yaitu Athmosphere di Kampung Kreatif Dago Pojok Kota Bandung. Kata Kunci: Creative Tourism, Kampung Kreatif, Dago Pojok
Jurnal Kajian Bahasa dan Pariwisata (BARISTA), Jul 15, 2017
In recent years, the emergence of the online electronics market has dramatically changed the trav... more In recent years, the emergence of the online electronics market has dramatically changed the travel industry (Shapiro & Shi, 2008). In addition, the emergence of information and communication technology encourages tourism to online channels. Suppliers and middlemen are now struggling in the fierce competition to sell their services through e-commerce (Vilarinho, 2014). This requires ASITA and its members to face the trend of online travel agents, one of them uses promotions related to the development of digital trends. This study uses quantitative research methods, with descriptive statistical analysis techniques and Likert Scale analysis tools, and based on Lupiyoadi & Hamdani's theory of service promotion mix. Data Collection Techniques with Questionnaires, Interviews, Library Studies, Observation. Population in this research is 193 travel agents and all consumers come to the travel agent member ASITA West Java in Bandung on 17 - 28 October 2016. The sample of research is 270 consumers and 18 travel agent members ASITA. The results of the research analysis showed that individual consumers are very interested in sales promotion, public relations, and word of mouth promotion. While corporate consumers, interested in individual sales and direct marketing. So ASITA members can focus on optimizing the promotion mix that consumers very interested in and ASITA can create a national portal that contains comparative travel agent member ASITA West Java.
Journal of Indonesian Tourism, Hospitality and Recreation
The development of the organization of the event now starts to vary and provides a valuable and i... more The development of the organization of the event now starts to vary and provides a valuable and impressive experience for many people. So, from that along with its development, the event appeared increasingly unique both in terms of concept to the venue used. One of the events that have its uniqueness is the festival. In this case, the Prambanan Jazz Festival is one of the types of events that are used as the focus of research. Organizing an event can have an impact on the surrounding community, both in terms of social, environmental, and economical. Communities in the surrounding environment will have different perceptions about the impact of the event. An event can be considered as successful if the community perceives the positive benefit from the event and give considerable support. The research method used in this study is quantitative with descriptive analysis. The purpose of this study was to find out how local people perceive the impact of the implementation of Prambanan Jaz...
Governments around the world invest a lot in smart city projects and there are increasing interes... more Governments around the world invest a lot in smart city projects and there are increasing interest in utilizing existing information and communication technology (ICT) facilities for tourism activity, that condition is known as a smart tourism destination (Gretzel, Zhong, & Koo, 2016; Zhu, dkk, 2014; Buhalis, dkk, 2013). Bandung is known as a smart city and makes tourism as a leading sector for its regional development (Putri, 2018), Bandung City has the potential to become a smart tourism destination. However, there has been no in-depth research on this. Therefore, this research aims to determine the potential of Bandung City to become a smart tourism destination and its forming dimensions, those are smart attraction, smart accessibility, smart amenities, smart ancillary, smart activities, and smart available packages. This research uses descriptive qualitative method to explore, describe the conditions or phenomena regarding the potential for smart tourism destinations in Bandung City with data collection techniques using interviews with governments and associations, observation, and documentation studies. The results of this study are Bandung City has aspects of destination smart tourism even though there are still many obstacles such as the availability of facilities, data, information, and limited funds. Keywords; Smart Tourism Destination, Bandung City, Smart City, Information and Communications Technology (ICT), tourism.
Promoting Creative Tourism: Current Issues in Tourism Research, 2021
Volunteer tourism becomes a growing trend in the world. Interestingly, it tends to be dominated b... more Volunteer tourism becomes a growing trend in the world. Interestingly, it tends to be dominated by the millennial generation with various motivations. However, those motivations range from shallow to deep motivation (Haslebacher, et al. 2018; Proyrungroj 2017; Silló 2019). Therefore, this study aims to determine the shallow and deep motivation of millennial generation who participate in the volunteer tourism program in West Java Province. This research uses a qualitative method with content analysis. The data used obtained from research interviews to 18 interviewees by using purposive and snowball sampling techniques. This research found that the shallow motivations are to take a vacation, to build a relationship, to renew a job resume, to develop self-ability, and to get an adventure. Meanwhile, the deep motivations are to give a contribution, to make a change, to feel authenticity, and to transmit goodness.
Kawasan Danau Toba memiliki potensi di bidang bisnis pariwisata yang bermanfaatbagi para pelaku p... more Kawasan Danau Toba memiliki potensi di bidang bisnis pariwisata yang bermanfaatbagi para pelaku pariwisata. Untuk mencapai target 1 juta wisatawan yangditargetkan oleh Badan Pelaksana Otorita Danau Toba diperlukan peran pemasaranmedia yang mampu mendukungnya. Salah satu upaya pemasaran yang dilakukanadalah melalui Indonesia Tourism Exchange (ITX), sehingga produk wisata menjadilebih dikenal secara global, proses pemesanan lebih mudah, transaksi pembayaranonline menjadi lebih efisien dan dapat diandalkan. Oleh karena itu, tujuan penelitianini adalah untuk mengetahui peran ITX sebagai e-marketplace di kawasan DanauToba. Dalam penelitian ini, peneliti menggunakan metode deskriptif kualitatifdimana data yang dikumpulkan melalui wawancara dan observasi. Adapun partisipandalam penelitian ini adalah pengelola ITX, pelaku bisnis pariwisata yang telahbergabung menjadi anggota ITX yaitu pemilik Polado Homestay dan pemilik CV.Toba Sporty. Adapun hasil dari penelitian ini adalah; ITX sebagai e-...
This study aims to determine how electronic word of mouth (eWOM) on TripAdvisor affects travel in... more This study aims to determine how electronic word of mouth (eWOM) on TripAdvisor affects travel intention of tourists to Nuart Sculpture Park Bandung. The problem in this study is focused on the influence of eWOM on tourist travel intention due to the current development of the internet helps tourist destinations to market their products. In addition, TripAdvisor was chosen in this study as a platform that has a role as a very popular online travel review site by displaying reviews from tourists and can be read by other travelers. To approach this problem, this study uses Ajzen’s statement (2015) which mentions that travel intention can be predicted from 3 factors, namely behavioral beliefs, normative beliefs, and control beliefs. This research uses descriptive quantitative method, by distributing questionnaires to 100 respondents, and analyzed using descriptive statistical data analysis techniques along with simple linear regression. This study concludes that tourist travel intentio...
THE Journal : Tourism and Hospitality Essentials Journal, 2017
One of the tourist attraction that is in interest in the city of Bandung is a theme park. Bandung... more One of the tourist attraction that is in interest in the city of Bandung is a theme park. Bandung thematic park managers as one tourist attraction that can attract tourists to continue to come to the city of Bandung need to understand how to make the tourists feel satisfied and come back for a tour in the city of Bandung, considering now many areas in Indonesia that develop shopping tourist attractions and culinary that has been popular by tourists in the city of Bandung. Therefore, the researcher raised the factor of tourist intention or revisit of tourist intention in Bandung thematic theme park as research theme. This research is descriptive research. Research method used in this research is explanatory survey, the sample to be studied is a number of 150 people by using systematic random sampling Based on the results of research revisit intention in Bandung Thematic Park has a high assessment. It shows that the tourists who come to the theme parks of Bandung City are satisfied wi...
This study aims to examine the success factors and build the framework of rural tourism entrepren... more This study aims to examine the success factors and build the framework of rural tourism entrepreneurship for a sustainable tourism village. This is an important research topic, as 44.28% population in the world live in rural areas; specifically 44.02% population in Indonesia resides in a rural area which indicates how important rural areas are for future development. This study used a purposive sampling technique to determine the priority issues of the sustainability of the tourism village. The data was gathered from semi-structured interviews with actors’ influential in the success of tourism villages. This study was conducted with a qualitative approach and a case study design. This study uses content analysis in describing the findings from the collected data to better understand the case study. It focuses on a case of six tourism villages in Indonesia that have received awards as sustainable tourism villages, as it might be adopted by the other tourism villages. The results revealed ten factors for creating successful sustainable tourism village through rural tourism entrepreneurship. Those factors are income management, business unit development, economic growth, mutual cooperation, collaboration, innovation, creativity, environmental awareness, resource management, and visitor management. These 10 factors are further grouped into three dimensions (economic, social, and environmental sustainability). The study makes new framework of rural tourism entrepreneurship and useful for the strategy and decision-making process.
African Journal of Hospitality, Tourism and Leisure, 2023
The definition of rural tourism entrepreneurship remains unclear and only several literatures hav... more The definition of rural tourism entrepreneurship remains unclear and only several literatures have mapped the existing state of knowledge in this topic. Through a systematic quantitative literature review, this study identifies, synthetize and analyses previous literature through a review process by investigating rural entrepreneurship and tourism entrepreneurship definitions, resources and challenges faced. The analysis of definitions reveals key aspects that include area and sector. The result of this study has theoretical implications. The results suggest that tourism villages can explore and improve their rural tourism entrepreneurship resources such as cultural, financial, human, natural, organizational, physical, political, and social resources to develop their tourism villages. However, there are some challenges that tourism villages faced in implemented rural tourism entrepreneurship, such as economic; political, government, legal; social, cultural, demographic, nature; technological; competitive.
This study aims to examine the success factors and build the framework of rural tourism entrepren... more This study aims to examine the success factors and build the framework of rural tourism entrepreneurship for a sustainable tourism village. This is an important research topic, as 44.28% population in the world live in rural areas; specifically 44.02% population in Indonesia resides in a rural area which indicates how important rural areas are for future development. This study used a purposive sampling technique to determine the priority issues of the sustainability of the tourism village. The data was gathered from semi-structured interviews with actors’ influential in the success of tourism villages. This study was conducted with a qualitative approach and a case study design. This study uses content analysis in describing the findings from the collected data to better understand the case study. It focuses on a case of six tourism villages in Indonesia that have received awards as sustainable tourism villages, as it might be adopted by the other tourism villages. The results revealed ten factors for creating successful sustainable tourism village through rural tourism entrepreneurship. Those factors are income management, business unit development, economic growth, mutual cooperation, collaboration, innovation, creativity, environmental awareness, resource management, and visitor management. These 10 factors are further grouped into three dimensions (economic, social, and environmental sustainability). The study makes new framework of rural tourism entrepreneurship and useful for the strategy and decision-making process.
Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel media sosial Instagram terhadap ... more Penelitian ini bertujuan untuk mengetahui pengaruh dari variabel media sosial Instagram terhadap motivasi berwisata ke Lembang, Kabupaten Bandung Barat. Jenis penelitian yang digunakan adalah kuantitatif. Populasi dalam penelitian ini adalah para wisatawan ataupengunjung yang akan atau yang sedang berkunjung di Kabupaten Bandung Barat, khususnya 10 atraksi wisata yang berada di Lembangdengan jumlah yang tidak diketahui pasti. Teknik pengambilan sampel menggunakan teknik non-probability sampling, yaitu purposive sampling dengan jumlah sampel sebanyak 300 responden. Pengambilan data menggunakan kuesioner. Metode analisis data yang digunakan adalah analisis regresi linier berganda. Hasil penelitian menunjukan bahwa (1) Media Sosial Instagram yang terdiri dari kamera, caption, hashtag, dan geotag atau lokasi memilikipengaruh yang signifikan terhadap motivasi wisatawan yang akan berkunjung ke Lembang, Kabupaten Bandung Barat (2) Kamera yang menampilkan foto atau video yang diunggah mengenai atraksi wisata di Lembang tidak memiliki pengaruh terhadap motivasi berwisata bagi para wisatawan ke Lembang, Kabupaten Bandung Barat (3) Caption pada sebuah unggahan foto atau video di Instagram dengan hashtag #lembang, #lembangbandung, dan #explorelembang memiliki pengaruh secara individual terhadap motivasi berwisata wisatawan ke Lembang, Kabupaten Bandung Barat (4) Hashtag yang digunakan pada unggahan foto atau video yakni #lembang, #lembangbandung, dan #explorelembang tidak memiliki pengaruh terhadap motivasi berwisata wisatawan yang berkunjung ke Lembang, Kabupaten BandungBarat (5) Geotag atau lokasi yang digunakan pada unggahan foto atauvideo dengan hashtag #lembang, #lembangbandung, dan #explorelembang memiliki pengaruh secara individual terhadap motivasi berwisata wisatawan yang berkunjung ke Lembang, Kabupaten Bandung Barat.
Kata Kunci:Media social;Instagram;Motivasi berwisata
Journal of Indonesian Tourism, Hospitality and Recreation, 2020
The development of the organization of the event now starts to vary and provides a valuable and i... more The development of the organization of the event now starts to vary and provides a valuable and impressive experience for many people. So, from that along with its development, the event appeared increasingly unique both in terms of concept to the venue used. One of the events that have its uniqueness is the festival. In this case, the Prambanan Jazz Festival is one of the types of events that are used as the focus of research. Organizing an event can have an impact on the surrounding community, both in terms of social, environmental, and economical. Communities in the surrounding environment will have different perceptions about the impact of the event. An event can be considered as successful if the community perceives the positive benefit from the event and give considerable support. The research method used in this study is quantitative with descriptive analysis. The purpose of this study was to find out how local people perceive the impact of the implementation of Prambanan Jazz Festival on social, environmental, and economic impacts. The result of this study indicates that the Prambanan Jazz Festival had a little social impact on local communities. The Prambanan Jazz Festival does not provide significant environmental impact from some of the main aspects of this study. In addition, the implementation of the Prambanan Jazz Festival has not affected the economy around the event area due to the absence of programs made by the event organizers to support the economy of the surrounding community.
Keywords: Local Communities Perception, Prambanan Jazz Festival, The Impact of Event
Penelitian ini bertujuan untuk mengetahui bagaimana electronic word of mouth (eWOM) pada situs Tr... more Penelitian ini bertujuan untuk mengetahui bagaimana electronic word of mouth (eWOM) pada situs TripAdvisor mempengaruhi travel intention wisatawan ke Nuart Sculpture Park Bandung. Masalah dalam penelitian ini difokuskan pada pengaruh eWOM terhadap travel intention wisatawan mengingat perkembangan internet saat ini membantu destinasi wisata untuk memasarkan produknya. Selain itu, TripAdvisor dipilih dalam penelitian ini sebagai platform yang memiliki peran sebagai situs online travel review yang sangat populer dengan menampilkan review atau ulasan dari wisatawan dan dapat dibaca oleh wisatawan lain. Guna mendekati masalah ini dipergunakan acuan teori dari Ajzen (2015) yang menyebutkan bahwa travel intention dapat diprediksi dari 3 faktor, yaitu behavioral beliefs, normative beliefs,dan control beliefs. Penelitian ini menggunakan metode kuantitatif deskriptif, dengan melakukan penyebaran kuesioner terhadap 100 responden, dan dianalisis menggunakan teknik analisis data statistik deskriptif beserta regresi linear sederhana. Kajian ini menyimpulkan bahwa travel intention wisatawan dapat dipengaruhi electronic word of mouth sebesar 61,1% sedangkan 38,9% dipengaruhi oleh faktor lain.
Kata Kunci: Electronic Word of Mouth (eWOM), Travel Intention.
Lake Toba region has the potential in the field of tourism business that is beneficial for touris... more Lake Toba region has the potential in the field of tourism business that is beneficial for tourism actors. To reach the target of 1 million tourists targeted by the Lake Toba Authority's Implementing Agency, a media marketing role is needed to support it. One of the marketing efforts undertaken is through the Indonesia Tourism Exchange (ITX), so that tourism products become better known globally, the ordering process is easier, online payment transactions become more efficient and reliable. Therefore, the purpose of this study is to determine the role of ITX as an e-marketplace in the Lake Toba region. In this study, researchers used a qualitative descriptive method where data were collected through interviews and observations. The participants in this study were ITX managers, tourism businesses who had joined ITX members, namely the owner of Polado Homestay and the owner of CV. Toba Sporty. The results of this study are; ITX as an e-marketplace in the Lake Toba region has a role to bring together sellers and buyers, ITX acts as a transaction facility, and acts as an institutional infrastructure.
Governments around the world invest a lot in smart city projects and there are increasing interes... more Governments around the world invest a lot in smart city projects and there are increasing interest in utilizing existing information and communication technology (ICT) facilities for tourism activity, that condition is known as a smart tourism destination (Gretzel, Zhong, & Koo, 2016; Zhu, dkk, 2014; Buhalis, dkk, 2013). Bandung is known as a smart city and makes tourism as a leading sector for its regional development (Putri, 2018), Bandung City has the potential to become a smart tourism destination. However, there has been no in-depth research on this. Therefore, this research aims to determine the potential of Bandung City to become a smart tourism destination and its forming dimensions, those are smart attraction, smart accessibility, smart amenities, smart ancillary, smart activities, and smart available packages. This research uses descriptive qualitative method to explore, describe the conditions or phenomena regarding the potential for smart tourism destinations in Bandung City with data collection techniques using interviews with governments and associations, observation, and documentation studies. The results of this study are Bandung City has aspects of destination smart tourism even though there are still many obstacles such as the availability of facilities, data, information, and limited funds. Keywords; Smart Tourism Destination, Bandung City, Smart City, Information and Communications Technology (ICT), tourism.
Penelitian ini bertujuan untuk mengetahui gap antara harapan dan kenyataan wisatawan yang datang ... more Penelitian ini bertujuan untuk mengetahui gap antara harapan dan kenyataan wisatawan yang datang ke Kampung Kreatif Dago Pojok Kota Bandung, sehingga seluruh stakeholder yang terlibat dapat meningkatkan value produk wisata di Kampung Kreatif Dago Pojok Kota Bandung. Metode penelitian dalam penelitian ini menggunakan metode Importance-Performance Analysis. Sample pada penelitian ini adalah wisatawan yang berkunjung ke Kampung Kreatif Dago Pojok Kota Bandung sebanyak 100 orang. Dari hasil penelitian dapat diketahui bahwa tingkat persepsi wisatawan yang diukur dalam harapan dan kinerja yang ditujukan untuk Kampung Kreatif Dago Pojok, dengan nilai rata-rata harapan 4,64 sementara kinerja yang dirasakan wisatawan dengan hasil nilai rata-rata 3,78. Maka dapat diberikan kesimpulan bahwa persepsi wisatawan terhadap Kampung Kreatif Dago Pojok Kota Bandung masih belum baik karena nilai rata-rata harapan yang lebih besar dibandingkan nilai rata-rata kinerja. Akan tetapi Kuadran B memperlihatkan atribut yang sudah dilaksanakan dengan baik oleh pengelola Kampung Kreatif Dago Pojok Kota Bandung Item 2 yaitu pengelolaan desain mural bangunan, Item 3 yaitu pengelolaan desain ruang pertunjukan kesenian, Item 6 yaitu pengetahuan yang didapat setelah mengikuti aktivitas seni. dan Item 10 yaitu Athmosphere di Kampung Kreatif Dago Pojok Kota Bandung. Kata Kunci: Creative Tourism, Kampung Kreatif, Dago Pojok
Jurnal Kajian Bahasa dan Pariwisata (BARISTA), Jul 15, 2017
In recent years, the emergence of the online electronics market has dramatically changed the trav... more In recent years, the emergence of the online electronics market has dramatically changed the travel industry (Shapiro & Shi, 2008). In addition, the emergence of information and communication technology encourages tourism to online channels. Suppliers and middlemen are now struggling in the fierce competition to sell their services through e-commerce (Vilarinho, 2014). This requires ASITA and its members to face the trend of online travel agents, one of them uses promotions related to the development of digital trends. This study uses quantitative research methods, with descriptive statistical analysis techniques and Likert Scale analysis tools, and based on Lupiyoadi & Hamdani's theory of service promotion mix. Data Collection Techniques with Questionnaires, Interviews, Library Studies, Observation. Population in this research is 193 travel agents and all consumers come to the travel agent member ASITA West Java in Bandung on 17 - 28 October 2016. The sample of research is 270 consumers and 18 travel agent members ASITA. The results of the research analysis showed that individual consumers are very interested in sales promotion, public relations, and word of mouth promotion. While corporate consumers, interested in individual sales and direct marketing. So ASITA members can focus on optimizing the promotion mix that consumers very interested in and ASITA can create a national portal that contains comparative travel agent member ASITA West Java.
Volunteer tourism becomes a growing trend in the world. Interestingly, it tends to be dominated b... more Volunteer tourism becomes a growing trend in the world. Interestingly, it tends to be dominated by the millennial generation with various motivations. However, those motivations range from shallow to deep motivation (Haslebacher, et al. 2018; Proyrungroj 2017; Silló 2019). Therefore, this study aims to determine the shallow and deep motivation of millennial generation who participate in the volunteer tourism program in West Java Province. This research uses a qualitative method with content analysis. The data used obtained from research interviews to 18 interviewees by using purposive and snowball sampling techniques. This research found that the shallow motivations are to take a vacation, to build a relationship, to renew a job resume, to develop self-ability, and to get an adventure. Meanwhile, the deep motivations are to give a contribution, to make a change, to feel authenticity, and to transmit goodness.
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Papers by Dwiesty Dyah Utami
Kata Kunci:Media social;Instagram;Motivasi berwisata
Keywords: Local Communities Perception, Prambanan Jazz Festival, The Impact of Event
Kata Kunci: Electronic Word of Mouth (eWOM), Travel Intention.
Keywords; Smart Tourism Destination, Bandung City, Smart City, Information and Communications Technology (ICT), tourism.
Kata Kunci: Creative Tourism, Kampung Kreatif, Dago Pojok
Kata Kunci:Media social;Instagram;Motivasi berwisata
Keywords: Local Communities Perception, Prambanan Jazz Festival, The Impact of Event
Kata Kunci: Electronic Word of Mouth (eWOM), Travel Intention.
Keywords; Smart Tourism Destination, Bandung City, Smart City, Information and Communications Technology (ICT), tourism.
Kata Kunci: Creative Tourism, Kampung Kreatif, Dago Pojok