The difficulties of engaging in qualitative research in China are well documented (Eckhardt 2004;... more The difficulties of engaging in qualitative research in China are well documented (Eckhardt 2004; Stening and Zhang 2007; Watkins-Mathys 2007). Some of the more prominent hurdles to overcome to get rich, insightful data in a Chinese context include a general tendency ...
Western marketers traditionally think of the consumer decision-making process as an individual, i... more Western marketers traditionally think of the consumer decision-making process as an individual, independent one where a consumer decides he or she has a need, goes out and investigates the alternatives, decides what attributes are important and makes a final ...
In this article, the authors explore whether brands as they currently conceive of them existed in... more In this article, the authors explore whether brands as they currently conceive of them existed in premodernity. They trace branding practices in China from 2700 BC to contemporary times and demonstrate that China has had a sophisticated brand infrastructure with a continuous history that has no known correspondence in any other part of the world. They review previous research on
... of Country Long-Term Orientation Differences 359 LTO and Family, Social Relationships, and Wo... more ... of Country Long-Term Orientation Differences 359 LTO and Family, Social Relationships, and Work ... Short-Term Orientation in the Hindu and Muslim Worlds 368 African Values: A New ... Future of Long-Term Orientation 370 Notes 370 8. Cultures in Organizations 373 Summary of ...
Page 1. CULTURAL AND CROSS-CULTURAL PSYCHOLOGICAL APPROACHES 81 81 CHAPTER 3 ON THE DISTINCTION B... more Page 1. CULTURAL AND CROSS-CULTURAL PSYCHOLOGICAL APPROACHES 81 81 CHAPTER 3 ON THE DISTINCTION BETWEEN CULTURAL AND CROSS-CULTURAL PSYCHOLOGICAL APPROACHES AND ITS SIGNIFICANCE FOR CONSUMER PSYCHOLOGY ...
ABSTRACT - Using semi-structured group interviewing triangulated with participant observation, th... more ABSTRACT - Using semi-structured group interviewing triangulated with participant observation, the nature of possessions and important possession meaning is investigated for both urban and rural participants from Guangdong Province in southern China. Possessions are shown ...
The difficulties of engaging in qualitative research in China are well documented (Eckhardt 2004;... more The difficulties of engaging in qualitative research in China are well documented (Eckhardt 2004; Stening and Zhang 2007; Watkins-Mathys 2007). Some of the more prominent hurdles to overcome to get rich, insightful data in a Chinese context include a general tendency ...
Western marketers traditionally think of the consumer decision-making process as an individual, i... more Western marketers traditionally think of the consumer decision-making process as an individual, independent one where a consumer decides he or she has a need, goes out and investigates the alternatives, decides what attributes are important and makes a final ...
In this article, the authors explore whether brands as they currently conceive of them existed in... more In this article, the authors explore whether brands as they currently conceive of them existed in premodernity. They trace branding practices in China from 2700 BC to contemporary times and demonstrate that China has had a sophisticated brand infrastructure with a continuous history that has no known correspondence in any other part of the world. They review previous research on
... of Country Long-Term Orientation Differences 359 LTO and Family, Social Relationships, and Wo... more ... of Country Long-Term Orientation Differences 359 LTO and Family, Social Relationships, and Work ... Short-Term Orientation in the Hindu and Muslim Worlds 368 African Values: A New ... Future of Long-Term Orientation 370 Notes 370 8. Cultures in Organizations 373 Summary of ...
Page 1. CULTURAL AND CROSS-CULTURAL PSYCHOLOGICAL APPROACHES 81 81 CHAPTER 3 ON THE DISTINCTION B... more Page 1. CULTURAL AND CROSS-CULTURAL PSYCHOLOGICAL APPROACHES 81 81 CHAPTER 3 ON THE DISTINCTION BETWEEN CULTURAL AND CROSS-CULTURAL PSYCHOLOGICAL APPROACHES AND ITS SIGNIFICANCE FOR CONSUMER PSYCHOLOGY ...
ABSTRACT - Using semi-structured group interviewing triangulated with participant observation, th... more ABSTRACT - Using semi-structured group interviewing triangulated with participant observation, the nature of possessions and important possession meaning is investigated for both urban and rural participants from Guangdong Province in southern China. Possessions are shown ...
Uploads
Papers by Giana Eckhardt