Indra Kusumawardhana
A simple person who always have a passion for innovative thinking in designing curriculum for tourism and hospitality (T&H) higher education that produce highly skilled knowledgeable graduates
Supervisors: Professor Gina Wisker, Dr. Angela Benson, Dr. Steven Goss-Turner, Dr. Jo-Anne Lester
Address: Hotel Management Department
Faculty of Economics and Communication
BINA NUSANTARA UNIVERSITY
Syahdan Campus, Jl. K.H. Syahdan No. 9, Palmerah, Jakarta 11480, Indonesia
P: (62-21) 534 5830-Ext. 2347
E: ikusumawardhana@binus.edu | W: https://binus.ac.id/
Supervisors: Professor Gina Wisker, Dr. Angela Benson, Dr. Steven Goss-Turner, Dr. Jo-Anne Lester
Address: Hotel Management Department
Faculty of Economics and Communication
BINA NUSANTARA UNIVERSITY
Syahdan Campus, Jl. K.H. Syahdan No. 9, Palmerah, Jakarta 11480, Indonesia
P: (62-21) 534 5830-Ext. 2347
E: ikusumawardhana@binus.edu | W: https://binus.ac.id/
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Papers by Indra Kusumawardhana
Keywords: UNESCO’s world heritage, local community, bottom up participation
This research examines the different approaches to curriculum design for hospitality and tourism management undergraduate programmes at 3 private institutions in Jakarta. An observation and one on one interview are conducted to lead to the exploratory discussion of the curricular approaches. Findings suggest that the academic syllabus needs to have critical attention and changes from basic learning to awareness creators as well as implement strategic learning and transform a comparative approach to a competitive approach in result more capable workforce in the industry to operate at the managerial level.
In the frontline, Eduard Rudolf Pangkerego, the Chief Operating Officer (COO), assembles original young talented Indonesian contemporary artist and art galleries to yield an irreplaceable experience for all occupants and guests at all ARTOTEL Group premises. In doing so, whilst other hotel only applying art and design material to complement the hotel decoration, Eduard integrates art and design works at every corner of the hotel as well as food and beverages (F&B) authentic products and outlet. Moreover, alongside pampering guests with urban concept, modern facilities and Food & Beverage (F&B) selections, he turns hotels’ wall into a canvas for local talented artists to paint. Thus, it includes transforming the public area of the hotel for an artwork space and exhibition. In collaborating with every designated Indonesian artist, ARTOTEL Group provides the artists with the exclusivity to display and craft their contemporary artworks as a part of the interior design of the hotel’s rooms. All of these ARTOTEL Group’s artsy aim to satisfy and fulfil the vision of in making beautiful stories about the humanity of sleeping, eating and drinking and deliver the best staying experiences. Therefore, along with keeping the brand alive and delivering memorable-service quality, Eduard makes sure every hotel is built to reflect the local environment, represent the surrounding, and aligned with the present-day market behaviour and preference. No wonder, each of the ARTOTEL Group’s hotels are able to steal both different layers of market such as business owners and consumers.
However, in the future, Eduard worries that ARTOTEL Group might not be able to keep stealing the market’s devotion and loyalty since the hospitality industry is dynamic and market is fragile.
Albeit the challenges to stay on par. For example, in the beginning year 2012 for the market products differentiation strategy, ARTOTEL Group’s highly considered by millennial spenders that fell under into Retail type (individual and walk-in guest). But, these market segmentations changed, as the retail market has shrunk and replaced by the OTA (Online Travel Agents) patrons (see Exhibits 3). Furthermore, in the middle of the hotels’ price war and severe competition, ARTOTEL Group strives to stay alert with ideas on appealing markets without robbing their wallets, particularly in the light of the new waves of post-millennial/ centennial demands.
In addition to meet the call from the CEO and Chairman of the ARTOTEL Group, what does Eduard need to think and do in heightening and upholding ARTOTEL Group hotel’s inimitability that tailor the different layers of market?
Raja Baso Tahu SABOGA Management that has successfully well formed the business model and executing an accurate business strategy to respond a dynamic forces that affecting growth and change in the business’ mission and vision in its business platform from year to year since they established in 1986, again, they need to be prepared more to do extra business exercises to answer a gloomy thought that tailing both Mr. Benny Sunjaya and Mrs. Suswati Purwita, the founder of Raja Baso Tahu SABOGA. How Raja Baso Tahu SABOGA may keep up over the years? Will Raja Baso Tahu SABOGA still become the leading products among the players?
Or, have you visited a beach for a holiday?
I believe most of your answer is going to say Yes.
Therefore, inspired by the earlier article titled “Tantangan Ilmu Kepariwisataan”, this piece of thought would like to echo the topic, particularly about the nature of tourism knowledge towards a future direction for Indonesia tourism scholars to think about. Underlining the thinking that Indonesia as a developing country and the tourism business sector contributes to the country’s economic development. Tourism knowledge at Indonesia higher education level must encompass and deliver both business and non-business academic subject in a mutual portion for a sustainability course.
Indeed, the annual international event of Borobudur Marathon is translation of the Indonesia sport tourism. Practically, the event contributes to the country’s both economic and social development, especially for Borobudur surrounded area. The next coming event will deliver the themes of “reborn harmony”, which aimed to restore the spirit of togetherness of runners and the people of Central Java that could enhance the value of Borobudur as world’s heritage tourism destination in Indonesia.
However, although the sport tourism in Indonesia has been well acknowledged by Indonesia Tourism Minister and the local and international industry sectors through the succesful event of sport tourism of cycling namely Tour de Flores, Tour de Ijen and Tour de Singkarak that has significantly boost the image of their local tourism destination (Kompas article on 26/07/2017). Thus, Triathlon Ironman 70.3 Bintan and Tour De Bintan, Moon Run (Kompas article on 13/07/2017), which boost up Bintan island revenue and international tourist arrival. But, the idea of rejuvenate sports and tourism activities in the economic and social impact seems to have less attention from Indonesia tourism educator since it is rarely to find the tourism school that offer sport tourism as a program study, streaming or even stimulate its’ academic conversation apart from event study. This small talk want to serve the educational actor and institutional thinking for their thought concerning sport tourism conceptual framework for tourism education.