Salina Christmas
Digital anthropology postgrad. Author. Founder, GLUE Studio (UK Ltd) and Studio GLUE (Malaysia), a product graphic design studio and marketing agency. Fantasy horror series: The Constant Companion Tales. Writes on pop culture. Reported on pop culture (as well as life sciences and tech) since 1995. Product manager for publishing and e-commerce.
PORTFOLIO
Product graphic design and marketing: http://alohaglue.com
Pop culture and books: https://storyofbooks.co.uk
Author website: https://salinachristmas.com
MARKETING
2015-present: Payment, fintech, e-commerce, books
2019-2023: Standards, auditing, certification, training
2013: Market research
2012-2013: Online gaming
PUBLISHING AND JOURNALISM (UK and Malaysia)
2007-2011: Medtech, pharma, agchem
2004-2007: Travel retail and luxury goods
1999-2001: Auto ID, RFID, logistics, mobile applications
1995-present: Pop culture, fashion, travel, music, film
Supervisors: Professor Roland Littlewood and Professor Daniel Miller
PORTFOLIO
Product graphic design and marketing: http://alohaglue.com
Pop culture and books: https://storyofbooks.co.uk
Author website: https://salinachristmas.com
MARKETING
2015-present: Payment, fintech, e-commerce, books
2019-2023: Standards, auditing, certification, training
2013: Market research
2012-2013: Online gaming
PUBLISHING AND JOURNALISM (UK and Malaysia)
2007-2011: Medtech, pharma, agchem
2004-2007: Travel retail and luxury goods
1999-2001: Auto ID, RFID, logistics, mobile applications
1995-present: Pop culture, fashion, travel, music, film
Supervisors: Professor Roland Littlewood and Professor Daniel Miller
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Papers by Salina Christmas
medium over which sociality or a group identity is based on. This is true especially
within retail and logistics, where sports suppliers, logistics, the warehouse and the
retailers keep stock movements and levels accurate by constant digital audits using
a variety of tracking devices.
This research looks at ways in which trust is established between a user and a
sports watch device, and how the trust could potentially be redefined, or broken.
Because of sport’s strong identification with habitus (Bourdieu, 1984) and rituals
(Gell, 1998), we examine not just trust, but the belief system of a user and how this
shapes his or her relationship with the sports watch.Insight into the belief system of a sports watch user is developed on two methods of observation:
Data gathered throughout a two-year period of:
- Training as a triathlete, and participating in races between 2012 and 2014.
- Onsite survey: Feedback on customer’s watch brands, gained on the shopfloor during sales transactions or immediately after the purchase, between 28 November 2014 and 15 December 2014
Data was gathered at various sites, most prominently at two locations: a retail store
based in Fulham – a catchment area of SW residents who indulge in running, rugby,
cycling, rowing and triathlon – and a running club based in Hyde Park. Additional
observations were also made at training sites at Battersea track and field stadium,
during swimming sessions at Imperial College and Fulham Pools, as well as during
club runs and club rides at Richmond Park.
For the Keeping Connected Challenge Competition organised by Technology Strategy Board & The Design Council in 2012, I led a team of social scientists to design an entry that will benefit the elderly.
The device that my team and I proposed for the Assisted Living Innovation Platform (ALIP) was to be one that socially intervene the loneliness in the elderly person. Due to regulatory constraints, it was not envisioned as a medical device at the initial stage, but as a social product that mediates the presence of the elderly user through web connectivity, as an adjunct for talk therapy where medical intervention is not deemed necessary in offsetting the loneliness and also as a reliable and simple personal digital assistant.
The idea of Gulong, a flexible electronic display placemat, is derived from the anthropological observation of the Oriental and Malayo-Polynesian custom of ‘rolling’ and ‘folding’ traditional artefacts made of paper or woven pandana-type mats, containers and food wrappers. While socialising in the UK can be done over a cup of tea placed on a table, the East and Southeast Asians would roll a mat out to invite guests to sit down and have a cup a tea. Rolling, weaving, pleating and folding are techniques appropriated around their traditional artefacts – a piece of paper, a piece of rug, a woven pandana mat or a bamboo roll. Artefacts are unrolled and flattened out on the floor to initiate social interactions, and then rolled up and stored away when the interaction ends to signal the end of a particular ritual.
medium over which sociality or a group identity is based on. This is true especially
within retail and logistics, where sports suppliers, logistics, the warehouse and the
retailers keep stock movements and levels accurate by constant digital audits using
a variety of tracking devices.
This research looks at ways in which trust is established between a user and a
sports watch device, and how the trust could potentially be redefined, or broken.
Because of sport’s strong identification with habitus (Bourdieu, 1984) and rituals
(Gell, 1998), we examine not just trust, but the belief system of a user and how this
shapes his or her relationship with the sports watch.Insight into the belief system of a sports watch user is developed on two methods of observation:
Data gathered throughout a two-year period of:
- Training as a triathlete, and participating in races between 2012 and 2014.
- Onsite survey: Feedback on customer’s watch brands, gained on the shopfloor during sales transactions or immediately after the purchase, between 28 November 2014 and 15 December 2014
Data was gathered at various sites, most prominently at two locations: a retail store
based in Fulham – a catchment area of SW residents who indulge in running, rugby,
cycling, rowing and triathlon – and a running club based in Hyde Park. Additional
observations were also made at training sites at Battersea track and field stadium,
during swimming sessions at Imperial College and Fulham Pools, as well as during
club runs and club rides at Richmond Park.
For the Keeping Connected Challenge Competition organised by Technology Strategy Board & The Design Council in 2012, I led a team of social scientists to design an entry that will benefit the elderly.
The device that my team and I proposed for the Assisted Living Innovation Platform (ALIP) was to be one that socially intervene the loneliness in the elderly person. Due to regulatory constraints, it was not envisioned as a medical device at the initial stage, but as a social product that mediates the presence of the elderly user through web connectivity, as an adjunct for talk therapy where medical intervention is not deemed necessary in offsetting the loneliness and also as a reliable and simple personal digital assistant.
The idea of Gulong, a flexible electronic display placemat, is derived from the anthropological observation of the Oriental and Malayo-Polynesian custom of ‘rolling’ and ‘folding’ traditional artefacts made of paper or woven pandana-type mats, containers and food wrappers. While socialising in the UK can be done over a cup of tea placed on a table, the East and Southeast Asians would roll a mat out to invite guests to sit down and have a cup a tea. Rolling, weaving, pleating and folding are techniques appropriated around their traditional artefacts – a piece of paper, a piece of rug, a woven pandana mat or a bamboo roll. Artefacts are unrolled and flattened out on the floor to initiate social interactions, and then rolled up and stored away when the interaction ends to signal the end of a particular ritual.