This essay examines how community is forged in the cultural space of an ethnic community barbershop. It is a case study of a small Mexican-owned business in the barrio of Old Town Goleta, California. This case study explores the themes... more
This essay examines how community is forged in the cultural space of an ethnic community barbershop. It is a case study of a small Mexican-owned business in the barrio of Old Town Goleta, California. This case study explores the themes of barrioization and hyper-criminalization of Mexican and Chicano youth in Santa Barbara County, political entrepreneurship and communal ownership, community cultural wealth and community building, the formation of Mexican and Chicano Masculinities in the social factory, the material culture of the barbershop and the cultural politics of cutting hair.
