Journal of Hospitality Marketing and Management, 2011
... This constituted important background information which helped the understanding of the motiv... more ... This constituted important background information which helped the understanding of the motivations and incentives of ... As tourism research is only marginally concerned with issues of co-branding and co ... of knowledge on specific practices in the global spa and wellness industry ...
Http Dx Doi Org 10 1080 19368623 2011 611727, Oct 7, 2011
... This constituted important background information which helped the understanding of the motiv... more ... This constituted important background information which helped the understanding of the motivations and incentives of ... As tourism research is only marginally concerned with issues of co-branding and co ... of knowledge on specific practices in the global spa and wellness industry ...
Final report from a joint NICe research project ... Anne-Mette Hjalager Henna Konu Edward H. Huij... more Final report from a joint NICe research project ... Anne-Mette Hjalager Henna Konu Edward H. Huijbens Peter Björk Arvid Flagestad Sara Nordin Anja Tuohino ... Anne-Mette Hjalager, Advance/1 and University of Southern Denmark, Denmark hjalager@advance1.dk
... Lake Wellness a practical example of a new service development (NSD) concept in tourism ind... more ... Lake Wellness a practical example of a new service development (NSD) concept in tourism industries. Henna ... nature. Unfortunately, this rich potential is scarcely utilized in well-being and wellness tourism product development. ...
Journal of Hospitality Marketing & Management, 2011
With examples from the Nordic countries, it is demonstrated that alliances in the value chain can... more With examples from the Nordic countries, it is demonstrated that alliances in the value chain can lead to innovation and development in cosmeceutical (cosmetics and pharmaceuticals) enterprises, and that the collaboration can also assist the wellness industry in its attempts to achieve inimitability and competitiveness. On the basis of the innovation literature, the article discusses models for co-creation and co-branding in the value chain. Factors that facilitate or impede collaborative processes are discussed. The Nordic evidence suggests that the opportunities are not fully exploited for developments that enhance targeted place branding.
The purpose of the paper is to segment Finnish ski resort visitors according to ski destination c... more The purpose of the paper is to segment Finnish ski resort visitors according to ski destination choice attributes using data-driven segmentation. In addition, segments are compared in order to ascertain possible differences in personal (gender and age) and situation-specific (type of visitor and traveling companion) characteristics between customer segments. The data were collected from visitors to five different ski resorts in Lapland Finland during the years 2006 and 2007 by self-administered questionnaire. Altogether 1827 responses were collected of which 1529 were acceptable for use in this study. Six different customer segments were identified using the factor-cluster method: passive tourists, cross-country skiers, want-it-all, all-but-downhill skiing, sports seekers, and relaxation seekers. At the end of the paper conclusions are drawn and managerial implications discussed.
Journal of Hospitality Marketing and Management, 2011
... This constituted important background information which helped the understanding of the motiv... more ... This constituted important background information which helped the understanding of the motivations and incentives of ... As tourism research is only marginally concerned with issues of co-branding and co ... of knowledge on specific practices in the global spa and wellness industry ...
Http Dx Doi Org 10 1080 19368623 2011 611727, Oct 7, 2011
... This constituted important background information which helped the understanding of the motiv... more ... This constituted important background information which helped the understanding of the motivations and incentives of ... As tourism research is only marginally concerned with issues of co-branding and co ... of knowledge on specific practices in the global spa and wellness industry ...
Final report from a joint NICe research project ... Anne-Mette Hjalager Henna Konu Edward H. Huij... more Final report from a joint NICe research project ... Anne-Mette Hjalager Henna Konu Edward H. Huijbens Peter Björk Arvid Flagestad Sara Nordin Anja Tuohino ... Anne-Mette Hjalager, Advance/1 and University of Southern Denmark, Denmark hjalager@advance1.dk
... Lake Wellness a practical example of a new service development (NSD) concept in tourism ind... more ... Lake Wellness a practical example of a new service development (NSD) concept in tourism industries. Henna ... nature. Unfortunately, this rich potential is scarcely utilized in well-being and wellness tourism product development. ...
Journal of Hospitality Marketing & Management, 2011
With examples from the Nordic countries, it is demonstrated that alliances in the value chain can... more With examples from the Nordic countries, it is demonstrated that alliances in the value chain can lead to innovation and development in cosmeceutical (cosmetics and pharmaceuticals) enterprises, and that the collaboration can also assist the wellness industry in its attempts to achieve inimitability and competitiveness. On the basis of the innovation literature, the article discusses models for co-creation and co-branding in the value chain. Factors that facilitate or impede collaborative processes are discussed. The Nordic evidence suggests that the opportunities are not fully exploited for developments that enhance targeted place branding.
The purpose of the paper is to segment Finnish ski resort visitors according to ski destination c... more The purpose of the paper is to segment Finnish ski resort visitors according to ski destination choice attributes using data-driven segmentation. In addition, segments are compared in order to ascertain possible differences in personal (gender and age) and situation-specific (type of visitor and traveling companion) characteristics between customer segments. The data were collected from visitors to five different ski resorts in Lapland Finland during the years 2006 and 2007 by self-administered questionnaire. Altogether 1827 responses were collected of which 1529 were acceptable for use in this study. Six different customer segments were identified using the factor-cluster method: passive tourists, cross-country skiers, want-it-all, all-but-downhill skiing, sports seekers, and relaxation seekers. At the end of the paper conclusions are drawn and managerial implications discussed.
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Papers by Henna Konu Uef