Ecole supérieure de technologie

In this article, we try to shine a spotlight on the construction of consumption's contemporary model. The beginning of the contemporary consumer model was in the United States where machine tools development and Scientific Management created a problem of manufactured goods abundance. Adopted solution was to stimulate consumption, which necessitated a change in the American society. This change was achieved through many ways. After building the basic model, many actions were done to perpetuate and export this model. Also, we try to make correspondence between Ibn Khaldoun's consumption cycle and model's evolution phases. At the end we propose a direction of future research.