Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist desti... more Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist behavior in Peru. This quantitative and cross-sectional analysis targeted 998 national tourists via a non-probabilistic convenience sampling. The study employed AMOS 24 statistical software for exploratory and confirmatory factor analysis. The results showed positive effects of social innovativeness (β = 0.374), performance (β = 0.404), and honesty (β = 0.191) on an affective image. Likewise, the study confirms the favorable effects of social innovativeness (β = 0.524), performance (β = 0.156), and honesty (β = 0.280) on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured. In addition, the findings support the positive effects o...
Digitalization in the business world is one of the very important milestones that has generated g... more Digitalization in the business world is one of the very important milestones that has generated great expectations and levels of importance in different business sectors, which is why this study aimed to analyze the influence of digital marketing and customer orientation on the sustainability of tourism small and medium-sized enterprises (SMEs) in Cusco, Peru. For the generation of the items, an evaluation of the sufficiency, coherence, clarity, and relevance was made by means of an expert panel of 5 professionals and 5 academics from the area of marketing and sustainability from 3 countries (Colombia, Peru, and Mexico), who have more than 20 years of experience. The fieldwork was carried out through convenience sampling with 516 companies in the tourism sector. The data were collected through a survey online in Google Forms, distributed through social networks: WhatsApp, Instagram, Facebook, LinkedIn, and email in Cusco, Peru, during July and August 2022. The confirmatory analysis was performed. In the theoretical model analysis, an adequate fit was obtained, 2 = 303.74, p < .001, IFC = .934, RMSEA = .078, SRMR = .054, with an appropriate internal consistency (digital marketing α = 0.95, customer orientation α = 0.96, sustainability α = 0.90).
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in dema... more The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory ...
Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist desti... more Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist behavior in Peru. This quantitative and cross-sectional analysis targeted 998 national tourists via a non-probabilistic convenience sampling. The study employed AMOS 24 statistical software for exploratory and confirmatory factor analysis. The results showed positive effects of social innovativeness (β = 0.374), performance (β = 0.404), and honesty (β = 0.191) on an affective image. Likewise, the study confirms the favorable effects of social innovativeness (β = 0.524), performance (β = 0.156), and honesty (β = 0.280) on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured. In addition, the findings support the positive effects of an affective image in intention to revisit (β = 1.549) and intention to recommend (β = 1.547); all results obtained a significance less than 0.05 (p < 0.001). This study concludes that brand personality is a valuable concept that can suggest strategies to improve the brand image, so the personality of tourist destinations should be congruent with the personality of tourists.
Emprendimiento social: Diferencias demográficas y género en estudiantes universitarios peruanos, 2022
El emprendimiento social es la combinación de innovación, genio y oportunidad, para hacer frente ... more El emprendimiento social es la combinación de innovación, genio y oportunidad, para hacer frente a los desafíos sociales. Esta investigación determinó el nivel de emprendimiento social que poseen los y las estudiantes universitarios/as, y las diferencias significativas que existen entre el emprendimiento social según la demografía y género de estos. Este estudio se desarrolló bajo la perspectiva metodológica cuantitativa con un diseño no experimental, de tipo básico y con alcance descriptivo comparativo. Se consideró 648 participantes que fueron elegidos a través de una muestra probabilística por conglomerado, a los cuales se les propuso el instrumento de valoración de la competencia del emprendimiento social en el contexto universitario, que tiene 28 reactivos, agrupados en 5 dimensiones. Los resultados encontrados demostraron que el estudiantado universitario peruano no cuentan con las competencias suficientes para llevar acabo un emprendimiento social, sin embargo, las estudiantes tienen mayor disposición para emprender socialmente a diferencia de los estudiantes, además, el estudiantado de la región Costa tienen una mayor percepción para iniciar un emprendimiento social y el estudiantado de la Sierra tienen una percepción más baja, por lo contrario el estudiantado de la Selva tienen una percepción similar a los de la Costa y Sierra.
Design and validation of the Brand Personality Scale in Tourist Destinations, 2022
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in dema... more The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR > 0.70 and convergent validity was AVE > 0.5. In conclusion, the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.
RESUMEN El desarrollo sostenible implica en este momento un rubro a considerar en cualquier activ... more RESUMEN El desarrollo sostenible implica en este momento un rubro a considerar en cualquier actividad del ser humano. El cuidado del medio ambiente es una cuestión que preocupa y ocupa, por lo cual existen muchos organismos que están suscribiendo acuerdos para minimizar el impacto ambiental que ya nos está afectando. La industria es una de las actividades que más energía y agua consumen en su proceso. Dentro de los mayores generadores de contaminantes de aire y agua, así como gases de efecto invernadero; las emisiones de CO2 es uno de los indicadores que contabilizan para el cambio climático. El costo para el planeta es en muchas ocasiones mayor que el beneficio obtenido para la sociedad. Es por ello que el presente trabajo de investigación busca analizar el impacto que tiene el consumo y el impacto que ha dejado en México, como aspecto a considerar en la planeación del desarrollo sostenible del país. Es una investigación de tipo descriptivo con datos en series de tiempo y transversales, basada en el comparativo del informe de la Comisión Mundial sobre Medio Ambiente y Desarrollo &quot; Our Common Future &quot; y la situación actual de México. En la recolección, codificación y análisis de los datos se utilizó información estadística de INEGI, Banco Mundial, y otros. Este estudio apunta a uno de los muchos aspectos que impactan al medio ambiente; así como la demanda agregada que representa un alto costo en la huella ecológica, y la propuesta de negocios sociales que permitan tener competitividad, adicionalmente se mencionan las consecuencias del desarrollo sustentable en la sociedad, particularmente en uno de los países con más riqueza biofísica en el planeta y por ende con una alta responsabilidad con la humanidad. ABSTRACT Sustainable development implies an item is considered in all activities of the human being. Protecting the environment is a matter of concern, and we must be proactive. For this reason, there are many organizations agreeing to minimize environmental impact. Industry is an activity in which water and energy is consumed. Industrial companies are among the largest generators of air and water pollutants as well as greenhouse gases. CO2 emissions are one of the indicators that account for climate change. Furthermore, the impact on the planet is on many occasions greater than the benefit to our society. Therefore, the present research seeks to analyze the impact that consumption has had on Mexico, as an aspect to consider in the planning of sustainable development of the country. This research is descriptive with time series and cross-sectional data based on the comparative report World Commission on Environment and Development.
Benemérita Universidad Autónoma de Puebla, Jul 8, 2015
RESUMEN Esta investigación tiene como propósito realizar un análisis de la Ley Federal para la Pr... more RESUMEN Esta investigación tiene como propósito realizar un análisis de la Ley Federal para la Prevención e Identificación de Operaciones con Recursos de Procedencia ilícita (LFPIORPI) en México. Dicha ley Impone obligaciones administrativas, a contribuyentes que desarrollan actividades vulnerables. Es una investigación mixta, se aplicó el método analítico toda vez que por la naturaleza de dicha ley es necesario un análisis de cada actividad vulnerable, el tipo de estudio es exploratorio, descriptivo y explicativo. El diseño del instrumento fue basado en el artículo 17 de la LFPIORPI (2013), el cual enumera 15 actividades vulnerables; en algunos casos existen subgrupos de estas actividades. Se aplicó una muestra del tipo intencional a 20 contribuyentes que desarrollan actividades en la industria de construcción en la ciudad de Puebla México; algunos de los contribuyentes se encuentran afiliados a la Cámara Nacional de la Industria de Desarrollo y Promoción de Vivienda (CANADEVI) a través de la página de internet de encuesta fácil. El instrumento de investigación utilizados permitió detectar cuáles son las razones de la incorrecta interpretación y cumplimiento de la ley, así como afirmar que la iniciativa de ley vigente en la cámara de diputados, no observa con precisión la revisión continua de la LFPIORPI, ni propone un órgano autónomo independiente que vigile el cumplimento de la misma. PALABRAS CLAVE: ANÁLISIS, LEY FEDERAL PARA LA PREVENCIÓN E IDENTIFICACIÓN DE OPERACIONES CON RECURSOS DE PROCEDENCIA ILÍCITA, LAVADO DE DINERO, ACTIVIDADES VULNERABLES, MÉXICO. JEL: M48 ANALYSIS OF FEDERAL LAW FOR PREVENTION AND IDENTIFICATION OF OPERATIONS WITH ILLEGAL RESOURCES OF TAXPAYERS TO DEVELOP VULNERABLE ACTIVITIES ABSTRACT This research aims to make an analysis of the Federal Law for the Prevention and Identification of operations with illegal proceeds (LFPIORPI) in Mexico. This law imposes administrative obligations, taxpayers who develop vulnerable activities. It is a joint research, analytical method whenever the nature of the law of each vulnerability analysis activity is required, the type of study is exploratory, descriptive and explanatory. The design of the instrument was based on article seventeen of the LFPIORPI (2013), which lists fifteen vulnerable activities; in some cases there are subgroups of these activities. A sign of intentional type 20 taxpayers operating in the construction industry in the city of Puebla Mexico was applied; some of the contributors are affiliated to the National Chamber of Industry Development and Promotion of Housing (CANADEVI) through the website easy survey. The research instrument used to detect which allowed the reasons for the incorrect interpretation and enforcement are, and say that the current bill in the Chamber of Deputies, accurately observed the ongoing review of the LFPIORPI, nor proposes a independent autonomous body to monitor compliance with it. JEL: M48 KEYWORDS: ANALYSIS, FEDERAL LAW FOR PREVENTION AND IDENTIFICATION OF OPERATIONS WITH ILLEGAL RESOURCES, MONEY LAUNDERING, VULNERABLE ACTIVITIES, MEXICO.
The main purpose of this study was to determine the validation of construct and reliability of th... more The main purpose of this study was to determine the validation of construct and reliability of the image instrument in educational institutions. A non-random sample selection of 314 high school students from Montemorelos, Nuevo León was made. An instrument with 25 statements was created to measure the image of The University of Montemorelos (reliability α = 0.956). The methodologies that were utilized in the validation were factorial analysis and confirmatory analysis, with the latter made with structural equations. In the factorial analysis, it was observed that the statements were grouped into four dimensions, as it was initially planned. With the exception of one item, all the other statements were grouped in the proposed dimension. In the confirmatory validation utilizing structural equations, all the selected criteria were fulfilled.
Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist desti... more Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist behavior in Peru. This quantitative and cross-sectional analysis targeted 998 national tourists via a non-probabilistic convenience sampling. The study employed AMOS 24 statistical software for exploratory and confirmatory factor analysis. The results showed positive effects of social innovativeness (β = 0.374), performance (β = 0.404), and honesty (β = 0.191) on an affective image. Likewise, the study confirms the favorable effects of social innovativeness (β = 0.524), performance (β = 0.156), and honesty (β = 0.280) on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured. In addition, the findings support the positive effects o...
Digitalization in the business world is one of the very important milestones that has generated g... more Digitalization in the business world is one of the very important milestones that has generated great expectations and levels of importance in different business sectors, which is why this study aimed to analyze the influence of digital marketing and customer orientation on the sustainability of tourism small and medium-sized enterprises (SMEs) in Cusco, Peru. For the generation of the items, an evaluation of the sufficiency, coherence, clarity, and relevance was made by means of an expert panel of 5 professionals and 5 academics from the area of marketing and sustainability from 3 countries (Colombia, Peru, and Mexico), who have more than 20 years of experience. The fieldwork was carried out through convenience sampling with 516 companies in the tourism sector. The data were collected through a survey online in Google Forms, distributed through social networks: WhatsApp, Instagram, Facebook, LinkedIn, and email in Cusco, Peru, during July and August 2022. The confirmatory analysis was performed. In the theoretical model analysis, an adequate fit was obtained, 2 = 303.74, p < .001, IFC = .934, RMSEA = .078, SRMR = .054, with an appropriate internal consistency (digital marketing α = 0.95, customer orientation α = 0.96, sustainability α = 0.90).
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in dema... more The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory ...
Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist desti... more Undeniably, the new normality caused by COVID-19 presents an enormous challenge for tourist destinations to become more attractive to visitors. Thus, the purpose of this study is to analyze the impact of destination personality and image on tourist behavior in Peru. This quantitative and cross-sectional analysis targeted 998 national tourists via a non-probabilistic convenience sampling. The study employed AMOS 24 statistical software for exploratory and confirmatory factor analysis. The results showed positive effects of social innovativeness (β = 0.374), performance (β = 0.404), and honesty (β = 0.191) on an affective image. Likewise, the study confirms the favorable effects of social innovativeness (β = 0.524), performance (β = 0.156), and honesty (β = 0.280) on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured. In addition, the findings support the positive effects of an affective image in intention to revisit (β = 1.549) and intention to recommend (β = 1.547); all results obtained a significance less than 0.05 (p < 0.001). This study concludes that brand personality is a valuable concept that can suggest strategies to improve the brand image, so the personality of tourist destinations should be congruent with the personality of tourists.
Emprendimiento social: Diferencias demográficas y género en estudiantes universitarios peruanos, 2022
El emprendimiento social es la combinación de innovación, genio y oportunidad, para hacer frente ... more El emprendimiento social es la combinación de innovación, genio y oportunidad, para hacer frente a los desafíos sociales. Esta investigación determinó el nivel de emprendimiento social que poseen los y las estudiantes universitarios/as, y las diferencias significativas que existen entre el emprendimiento social según la demografía y género de estos. Este estudio se desarrolló bajo la perspectiva metodológica cuantitativa con un diseño no experimental, de tipo básico y con alcance descriptivo comparativo. Se consideró 648 participantes que fueron elegidos a través de una muestra probabilística por conglomerado, a los cuales se les propuso el instrumento de valoración de la competencia del emprendimiento social en el contexto universitario, que tiene 28 reactivos, agrupados en 5 dimensiones. Los resultados encontrados demostraron que el estudiantado universitario peruano no cuentan con las competencias suficientes para llevar acabo un emprendimiento social, sin embargo, las estudiantes tienen mayor disposición para emprender socialmente a diferencia de los estudiantes, además, el estudiantado de la región Costa tienen una mayor percepción para iniciar un emprendimiento social y el estudiantado de la Sierra tienen una percepción más baja, por lo contrario el estudiantado de la Selva tienen una percepción similar a los de la Costa y Sierra.
Design and validation of the Brand Personality Scale in Tourist Destinations, 2022
The new modality caused by COVID-19 has significantly affected tourism, from the decrease in dema... more The new modality caused by COVID-19 has significantly affected tourism, from the decrease in demand and the deterioration of facilities due to lack of budget to the point of becoming unattractive. In response to this, the objective of this research work is to design and validate a scale to measure Brand Personality in Tourist Destinations (BPTD). The results were structured in three phases. In the first phase, an exhaustive search of the bibliography and first version of the instrument were generated. Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR > 0.70 and convergent validity was AVE > 0.5. In conclusion, the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.
RESUMEN El desarrollo sostenible implica en este momento un rubro a considerar en cualquier activ... more RESUMEN El desarrollo sostenible implica en este momento un rubro a considerar en cualquier actividad del ser humano. El cuidado del medio ambiente es una cuestión que preocupa y ocupa, por lo cual existen muchos organismos que están suscribiendo acuerdos para minimizar el impacto ambiental que ya nos está afectando. La industria es una de las actividades que más energía y agua consumen en su proceso. Dentro de los mayores generadores de contaminantes de aire y agua, así como gases de efecto invernadero; las emisiones de CO2 es uno de los indicadores que contabilizan para el cambio climático. El costo para el planeta es en muchas ocasiones mayor que el beneficio obtenido para la sociedad. Es por ello que el presente trabajo de investigación busca analizar el impacto que tiene el consumo y el impacto que ha dejado en México, como aspecto a considerar en la planeación del desarrollo sostenible del país. Es una investigación de tipo descriptivo con datos en series de tiempo y transversales, basada en el comparativo del informe de la Comisión Mundial sobre Medio Ambiente y Desarrollo &quot; Our Common Future &quot; y la situación actual de México. En la recolección, codificación y análisis de los datos se utilizó información estadística de INEGI, Banco Mundial, y otros. Este estudio apunta a uno de los muchos aspectos que impactan al medio ambiente; así como la demanda agregada que representa un alto costo en la huella ecológica, y la propuesta de negocios sociales que permitan tener competitividad, adicionalmente se mencionan las consecuencias del desarrollo sustentable en la sociedad, particularmente en uno de los países con más riqueza biofísica en el planeta y por ende con una alta responsabilidad con la humanidad. ABSTRACT Sustainable development implies an item is considered in all activities of the human being. Protecting the environment is a matter of concern, and we must be proactive. For this reason, there are many organizations agreeing to minimize environmental impact. Industry is an activity in which water and energy is consumed. Industrial companies are among the largest generators of air and water pollutants as well as greenhouse gases. CO2 emissions are one of the indicators that account for climate change. Furthermore, the impact on the planet is on many occasions greater than the benefit to our society. Therefore, the present research seeks to analyze the impact that consumption has had on Mexico, as an aspect to consider in the planning of sustainable development of the country. This research is descriptive with time series and cross-sectional data based on the comparative report World Commission on Environment and Development.
Benemérita Universidad Autónoma de Puebla, Jul 8, 2015
RESUMEN Esta investigación tiene como propósito realizar un análisis de la Ley Federal para la Pr... more RESUMEN Esta investigación tiene como propósito realizar un análisis de la Ley Federal para la Prevención e Identificación de Operaciones con Recursos de Procedencia ilícita (LFPIORPI) en México. Dicha ley Impone obligaciones administrativas, a contribuyentes que desarrollan actividades vulnerables. Es una investigación mixta, se aplicó el método analítico toda vez que por la naturaleza de dicha ley es necesario un análisis de cada actividad vulnerable, el tipo de estudio es exploratorio, descriptivo y explicativo. El diseño del instrumento fue basado en el artículo 17 de la LFPIORPI (2013), el cual enumera 15 actividades vulnerables; en algunos casos existen subgrupos de estas actividades. Se aplicó una muestra del tipo intencional a 20 contribuyentes que desarrollan actividades en la industria de construcción en la ciudad de Puebla México; algunos de los contribuyentes se encuentran afiliados a la Cámara Nacional de la Industria de Desarrollo y Promoción de Vivienda (CANADEVI) a través de la página de internet de encuesta fácil. El instrumento de investigación utilizados permitió detectar cuáles son las razones de la incorrecta interpretación y cumplimiento de la ley, así como afirmar que la iniciativa de ley vigente en la cámara de diputados, no observa con precisión la revisión continua de la LFPIORPI, ni propone un órgano autónomo independiente que vigile el cumplimento de la misma. PALABRAS CLAVE: ANÁLISIS, LEY FEDERAL PARA LA PREVENCIÓN E IDENTIFICACIÓN DE OPERACIONES CON RECURSOS DE PROCEDENCIA ILÍCITA, LAVADO DE DINERO, ACTIVIDADES VULNERABLES, MÉXICO. JEL: M48 ANALYSIS OF FEDERAL LAW FOR PREVENTION AND IDENTIFICATION OF OPERATIONS WITH ILLEGAL RESOURCES OF TAXPAYERS TO DEVELOP VULNERABLE ACTIVITIES ABSTRACT This research aims to make an analysis of the Federal Law for the Prevention and Identification of operations with illegal proceeds (LFPIORPI) in Mexico. This law imposes administrative obligations, taxpayers who develop vulnerable activities. It is a joint research, analytical method whenever the nature of the law of each vulnerability analysis activity is required, the type of study is exploratory, descriptive and explanatory. The design of the instrument was based on article seventeen of the LFPIORPI (2013), which lists fifteen vulnerable activities; in some cases there are subgroups of these activities. A sign of intentional type 20 taxpayers operating in the construction industry in the city of Puebla Mexico was applied; some of the contributors are affiliated to the National Chamber of Industry Development and Promotion of Housing (CANADEVI) through the website easy survey. The research instrument used to detect which allowed the reasons for the incorrect interpretation and enforcement are, and say that the current bill in the Chamber of Deputies, accurately observed the ongoing review of the LFPIORPI, nor proposes a independent autonomous body to monitor compliance with it. JEL: M48 KEYWORDS: ANALYSIS, FEDERAL LAW FOR PREVENTION AND IDENTIFICATION OF OPERATIONS WITH ILLEGAL RESOURCES, MONEY LAUNDERING, VULNERABLE ACTIVITIES, MEXICO.
The main purpose of this study was to determine the validation of construct and reliability of th... more The main purpose of this study was to determine the validation of construct and reliability of the image instrument in educational institutions. A non-random sample selection of 314 high school students from Montemorelos, Nuevo León was made. An instrument with 25 statements was created to measure the image of The University of Montemorelos (reliability α = 0.956). The methodologies that were utilized in the validation were factorial analysis and confirmatory analysis, with the latter made with structural equations. In the factorial analysis, it was observed that the statements were grouped into four dimensions, as it was initially planned. With the exception of one item, all the other statements were grouped in the proposed dimension. In the confirmatory validation utilizing structural equations, all the selected criteria were fulfilled.
RESUMEN El propósito de esta investigación en identificar las estrategias y escenarios de la trat... more RESUMEN El propósito de esta investigación en identificar las estrategias y escenarios de la trata de personas en México, mediante el análisis cualitativo de casos de trata de personas en diferentes escenarios y estrategias de enganchamiento en México. El tipo de estudio es exploratorio, descriptivo; el diseño del trabajo de investigación es no experimental. Para la recolección de datos se utilizaron medios bibliográficos y videográficos. Se aplicó a una muestra no probabilística. Los resultados destacan un cambio progresivo en las estrategias y escenarios utilizados para cometer el delito de trata de personas principalmente haciendo uso de la tecnología tanto para enganchamiento de las víctimas como para medio de explotación. ABSTRACT This research aims to identify the strategies and scenarios of trafficking human in Mexico, through the qualitative analysis of trafficking cases in different scenarios and strategies for engaging in Mexico. The type of study is exploratory, descriptive; the design of the research work is non-experimental. For data collection, bibliographical and videographic resources were used. It was applied to a non-probabilistic sample. The results highlight a progressive change in the strategies and scenarios used to commit the crime of trafficking in persons mainly by making use of technology both to engage victims and to exploit them.
This research aims to study the perception of workers in the footwear industry in the State of Gu... more This research aims to study the perception of workers in the footwear industry in the State of Guanajuato, relative to the relationship between migration and investment in the industry. The shoe industry (footwear manufacturing) employs an average of 112,727 people, contributing to 2.4% of the total employment of all manufacturing industries in Mexico. Furthermore, when purchasing footwear manufacturing supplies, it is estimated that this industry generates 17,000 extra jobs with their suppliers. also the most important region in Mexico for its footwear production is the State of Guanajuato, and it is among the States with the highest migration, hence the importance of carrying out this research. This research is quantitative, descriptive, and transversal. For this research a convenient sample was selected to meet certain criteria. Moreover, fifty workers were surveyed in footwear distribution and sales centers, which are all located in the municipality of León Guanajuato, Mexico. It is worth mentioning that Guanajuato generates 68.4% of the footwear production in Mexico and the municipality of León produces 57.8% of it. For the data collection an instrument consisting of 21 items and 3 constructs was used. The study shows that only a third of migrants invest in the footwear industry, and that the difference is invested in agriculture, in the construction of their homes, and in the maintaining of their families. JEL: O150, R59
This research aims to study the perception of Chiapaneca handicraft as a driver of sustainable lo... more This research aims to study the perception of Chiapaneca handicraft as a driver of sustainable local development by artisans; since the activity that most contributes to the Gross Domestic Product of Chiapas is commerce, and within is the sale of handicrafts. The Chiapaneca handicraft has a wide variety of products, styles, and designs which represent the art and culture of Chiapas, hence the importance of carrying out this research. In this research we study the perception of artisans regarding the contribution to sustainable local development that their products have and the difference with respect to gender and age. This is a quantitative, descriptive, and cross-sectional research. Selection of the sample was done for convenience to meet certain criteria. 40 artisans were surveyed within their work area, 20 are located in Chiapa de Corzo and 20 are located in San Cristobal de las Casas, both municipalities are in the State of Chiapas, Mexico. For data collection, an instrument based on the ESTEMPLE model was used. The instrument consisted of 11 items and 9 constructs. The study showed that the artisans consider technology not to be useful in their craft work and they determine the cost price to establish the price of their products. JEL: M21, O180, R11
Esta investigación tiene como propósito evaluar la Planeación Estratégica de las Pequeñas y Media... more Esta investigación tiene como propósito evaluar la Planeación Estratégica de las Pequeñas y Medianas Empresas (PYMES) en Allende Nuevo León. Esta es una investigación de corte transversal en donde se aplicaron cuarenta y tres encuestas que se analizaron con pruebas descriptivas. Las empresas encuestadas no tienen más de diez años de haber iniciado su negocio, se encuentran ubicadas en una zona céntrica del municipio de Allende, Nuevo León con probabilidades de crecimiento y se caracterizan por su buen servicio pero es notorio que pese a dichas características, no están creciendo. El instrumento usado en esta investigación se enfoca en conocer las acciones estratégicas que están usando las PYMES, la cual contempla doce criterios de evaluación: Liderazgo, compromiso, comunicación, cultura y cambios estratégicos, filosofía empresarial, objetivos, análisis interno y externo de la estrategia, definición de estrategias, definición de recursos, administración de desempeño y ejecución de las estrategias. En el análisis descriptivo destaca que el promedio de empresas tienen un resultado “regular” en su Planeación Estratégica. Las tres dimensiones más altas fueron liderazgo, compromiso y comunicación que alcanzaron un resultado “muy estratégica”. Las dimensiones con puntajes más bajos fueron análisis interno y externo, asignación de recursos, ejecución y administración del desempeño. Finalmente concluimos que la Evaluación de la Planificación Estratégica es necesaria para las organizaciones, de tal manera que ésta permita encontrar aquellas áreas que necesitan ser reforzadas, identificar lo que no se está haciendo y cuáles serían las líneas de acción a seguir. La Planeación Estratégica debe iniciar un cuestionamiento gerencial de expectativas y suposiciones, desencadenar una revisión de objetivos y valores, además de estimular la creatividad para generar alternativas y formular criterios de evaluación.
Resumen—Esta investigación tiene como propósito fundamental, conocer la frecuencia de uso de Apps... more Resumen—Esta investigación tiene como propósito fundamental, conocer la frecuencia de uso de Apps con fines educativos, en los profesores de la Facultad de Contaduría Pública, de la Benemérita Universidad Autónoma de Puebla. Este instrumento consta de 21 ítems. En el análisis descriptivo se destaca que la mayoría de profesores menores a 50 años, sí descargan y utilizan las Apps o aplicaciones más comunes de comunicación y mensajería, sin embargo, desconocen las aplicaciones que permitan mejorar sus procesos de enseñanza, en temas relacionados con su asignatura. Es importante señalar que existe investigación escasa sobre el uso de Apps como herramientas de apoyo al profesorado, en instituciones de educación superior. Sin embargo, se considera importante difundir las posibilidades que tienen las Apps en éste ámbito. En esta investigación se aplicaron 75 encuestas a profesores
Innovación y Estrategia de Desarrollo Organizacional: Revisión Sistemática de Literatura, 2020
El propósito principal de esta investigación es describir las variables de innovación que han sid... more El propósito principal de esta investigación es describir las variables de innovación que han sido utilizadas en la literatura para evaluar el Desarrollo Organizacional (DO) cuyo análisis involucre estrategias; la metodología utilizada fue la revisión sistemática de literatura con una ventana de observación de 1994 a 2018; los principales hallazgos muestran la relevancia de variables como innovación y liderazgo, tipos de innovación evolutiva, radical y disruptiva, las competencias organizacionales e ideológica-cultural, sus indicadores desde eficiencia y eficacia, orientada a los objetivos de reputación empresarial. Existe la oportunidad de explorar las competencias estratégicas y funcionales de innovación; la innovación estratégica y tecnológica en la cadena de valor; los cambios sociales y económicos que se presentan ante una alianza para establecer innovaciones; las decisiones estratégicas de innovación dentro de los procesos y las decisiones estratégicas de la innovación hacia la sostenibilidad. Las limitaciones del estudio se centran en que a pesar de que la ventana de observación fue amplia un número reducido de artículos cumplían con los parámetros de selección.
Esta investigación tiene como propósito identificar el estilo de liderazgo femenino como elemento ... more Esta investigación tiene como propósito identificar el estilo de liderazgo femenino como elemento fundamental para ejecutar la estrategia definida por la Universidad de Montemorelos (UM) y su influencia en el desarrollo de la misma. En esta investigación se aplicaron veintisiete test solo a mujeres que están adscritas a la Universidad de Montemorelos y que desempeñan actividades administrativas. La institución objeto de estudio es la UM, universidad localizada en la ciudad de Montemorelos. La UM destaca por formar estudiantes de alto rendimiento y por contribuir con una formación con sólidos valores morales, que la distinguen a nivel nacional e internacional. La UM es miembro fundador de la Federación de Instituciones Mexicanas Particulares de Educación Superior, A.C. (FIMPES). Asimismo, está certificada por la Asociación Nacional de Universidades e Institucio-nes de Educación Superior (ANUIES) y pertenece a la Asociación de Acreditación Adventista (AAA). El instrumento usado en esta investigación se enfoca en identificar el estilo de liderazgo, la cual con-templa doce criterios de evaluación. El tipo de investigación es mixta y su alcance es descriptivo.
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on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured.
In addition, the findings support the positive effects of an affective image in intention to revisit (β = 1.549) and intention to recommend (β = 1.547); all results obtained a significance less than 0.05 (p < 0.001). This study concludes that brand personality is a valuable concept that can suggest strategies to improve the brand image, so the personality of tourist destinations should be congruent with the personality of tourists.
search of the bibliography and first version of the instrument were generated.
Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining
a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR > 0.70 and convergent validity was AVE > 0.5. In conclusion,
the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.
on a cognitive image. Furthermore, the effects of a cognitive image on the intention to revisit (β = –0.756) and intention to recommend (β = –0.756) are also measured.
In addition, the findings support the positive effects of an affective image in intention to revisit (β = 1.549) and intention to recommend (β = 1.547); all results obtained a significance less than 0.05 (p < 0.001). This study concludes that brand personality is a valuable concept that can suggest strategies to improve the brand image, so the personality of tourist destinations should be congruent with the personality of tourists.
search of the bibliography and first version of the instrument were generated.
Moreover, a panel of 12 professionals between academics and managers was held, who evaluated the features and content validation by a panel of 7 experts. In the second phase, data collection was carried out with the participation of 998 tourists. In the third phase, exploratory and confirmatory factor analysis was carried out, obtaining
a KMO of 0.979 and a p-value of 0.000. The total explained variance of the 21 items grouped in three dimensions represents 87.27%. In the confirmatory analysis, χ2 = 921.57, p = 0.000, RMR = 0.069, GFI = 0.917, AGFI = 0.829, CFI = 0.980, TLI = 0.976, NFI = 0.975, IFI = 0.980 and RMSA = 0.065, with an appropriate internal consistency (performance: α = 0.984; social innovation α = 0.982; honesty α = 0.964). Composite reliability was CR > 0.70 and convergent validity was AVE > 0.5. In conclusion,
the values imply an acceptable adjustment, for which the model is adequate, and the scale is valid to be applied in tourism.
Empresas (PYMES) en Allende Nuevo León. Esta es una investigación de corte transversal en donde se
aplicaron cuarenta y tres encuestas que se analizaron con pruebas descriptivas. Las empresas
encuestadas no tienen más de diez años de haber iniciado su negocio, se encuentran ubicadas en una
zona céntrica del municipio de Allende, Nuevo León con probabilidades de crecimiento y se caracterizan
por su buen servicio pero es notorio que pese a dichas características, no están creciendo. El instrumento
usado en esta investigación se enfoca en conocer las acciones estratégicas que están usando las PYMES,
la cual contempla doce criterios de evaluación: Liderazgo, compromiso, comunicación, cultura y
cambios estratégicos, filosofía empresarial, objetivos, análisis interno y externo de la estrategia,
definición de estrategias, definición de recursos, administración de desempeño y ejecución de las
estrategias. En el análisis descriptivo destaca que el promedio de empresas tienen un resultado
“regular” en su Planeación Estratégica. Las tres dimensiones más altas fueron liderazgo, compromiso y
comunicación que alcanzaron un resultado “muy estratégica”. Las dimensiones con puntajes más bajos
fueron análisis interno y externo, asignación de recursos, ejecución y administración del desempeño.
Finalmente concluimos que la Evaluación de la Planificación Estratégica es necesaria para las
organizaciones, de tal manera que ésta permita encontrar aquellas áreas que necesitan ser reforzadas,
identificar lo que no se está haciendo y cuáles serían las líneas de acción a seguir. La Planeación
Estratégica debe iniciar un cuestionamiento gerencial de expectativas y suposiciones, desencadenar una
revisión de objetivos y valores, además de estimular la creatividad para generar alternativas y formular
criterios de evaluación.