The purpose of gamification is to foster the interest of the players/users and increase their inv... more The purpose of gamification is to foster the interest of the players/users and increase their involvement or direct certain behaviors. Specifically, it is a set of activities and processes to solve problems using or applying elements related to the game. This paper aims to explore the use of gamification to improve the customer experience in the retail field. This study is based on a qualitative approach with a literature review of the highly-influential articles on Web of Science and Scopus in Business and Management areas, referencing marketing experts. It also contains a case study on gamification. In Italy and in the Republic of San Marino, the company UCI Cinemas has implemented a promotional strategy for the sale of tickets for the film Fantastic Beats: The Crimes of Grindelwald. This promotional strategy is based on the combination of omnichannel retail and gamification.
I servizi finanziari nell’offerta delle imprese commerciali (di Mario Risso) - ABSTRACT: Per fron... more I servizi finanziari nell’offerta delle imprese commerciali (di Mario Risso) - ABSTRACT: Per fronteggiare l’ipercompetitivita dei mercati distributivi, i grandi distributori commerciali ampliano il proprio assortimento entrando nel mercato dei servizi finanziari al dettaglio. L’offerta e costituita da servizi di credito, di pagamento, di risparmio e di assicurazione spesso collegati al possesso di una carta commerciale e si e sviluppata, finora, nei format dell’ipermercato, del grande magazzino e delle grandi superfici specializzate. Nell’articolo si illustrano, dapprima, i fattori ambientali che favoriscono l’entrata delle imprese commerciali nel mercato della distribuzione dei servizi finanziari, le caratteristiche endogene dei distributori e i vantaggi e gli svantaggi connessi all’erogazione dei servizi stessi. Successivamente, vengono analizzati i percorsi strategici adottati dalle imprese commerciali per offrire i servizi finanziari ai propri clienti. Benche l’erogazione dei se...
Traditional Radio-Frequency IDentication (RFID) applications have been focused on replacing bar c... more Traditional Radio-Frequency IDentication (RFID) applications have been focused on replacing bar codes in supply chain management. Leveraging a ubiquitous computing architecture, we envision a framework allowing both quick decentralized on-line item discovery and centralized off-line massive business logic analysis, according to needs and requirements of supply chain actors. A semantic-based environment, where tagged objects become resources exposing to a RFID reader not a trivial identication code but a semantic annotation, enables tagged objects to describe themselves on-the-fly without depending on a centralized infrastructure. On the other hand, facing on data management issues, an effective off-line multidimensional analysis of huge amounts of RFID data generated and stored along the supply chain can be performed.
This paper presents an overview of corporate social responsibility drivers within international s... more This paper presents an overview of corporate social responsibility drivers within international supply chains, following a multiple perspective of the different players involved. The study focused on the relationship between European large retailers and small-medium manufacturers in the food sector. In particular, the effects of the retailers’ CSR initiatives on the supply chains in which small suppliers are involved were examined
This paper presents an overview of corporate social responsibility (CSR) drivers within retailers... more This paper presents an overview of corporate social responsibility (CSR) drivers within retailers’ supply chains, following a multiple perspective of the different players involved. The study is focused on the relationship between European retailers and small-medium enterprises in the food sector. In particular the analysis examines the effects of the large retailers’ CSR initiatives on the small suppliers involved in supply chains where large retailers are leaders. The research identifies that small and medium Italian manufacturers adapt their processes and tools to the CSR requirements of large retailers. When food SME are strongly involved as suppliers of international large retailers, they reach a higher level of consciousness in CSR relevance and, above all, they are more capable of managing CSR activities by adopting standards and certification systems.
The Covid 19 pandemic has profoundly affected the competitive context of retail companies. Multip... more The Covid 19 pandemic has profoundly affected the competitive context of retail companies. Multiple changes have occurred both in consumer behaviour, in retail strategy and marketing channels. In particular, the pandemic has accelerated the use of digital technology in the processes of physical purchase and distribution of retail products, favouring new forms of integration between physical and online channels (so-called omnichannelling). Many brick&mortar stores have closed down, others have modified their original logistic functions in favor of the new digital integrated ones, with a smaller number of point of sales assuming the connotation of flagship stores with greater force. Some cases confirm the acceleration that took place towards the integration and redefinition of the roles of physical and online channels. The biggest retailers empower their predominance in the global markets. Smaller operators could renew their role by shaping new forms of collaboration to survive.
The COVID-19 pandemic is a complex, disruptive event with many impacts beyond those related to he... more The COVID-19 pandemic is a complex, disruptive event with many impacts beyond those related to health, national economies and global competition. While many worldwide companies were challenged to survive, the pandemic also presented many development opportunities for the long-term. The digital transformation, accelerated by the Covid-19 pandemic, require new skills (OECD, 2020) informed by greater attention to the applied ethics of responsibility. Moreover, the development of the pandemic has generated an acceleration in a process of change in consumer behavior. Many businesses around the world have become aware of having to reconsider their market relationships starting from marketing channels, the use of marketing channels, from multichannelling, to omnichanneling, to metachannelling.
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
This chapter analyses the adoption by large food retailers of corporate social responsibility (CS... more This chapter analyses the adoption by large food retailers of corporate social responsibility (CSR) programs targeted at employees and their families. The authors propose an exploratory research. A qualitative approach has been used to examine the emerging redefinition of the organizational approach to improve effectiveness of retail CSR initiatives. The multiple case study analysis is a useful research tool that investigates a contemporary phenomenon in its real-life context, especially when the boundaries between phenomenon and context are not clearly evident. This methodology highlights nine different cases which explain some organizational tools to implement CSR in retail companies that operate in EU. Findings reveal the need for a redefinition of organizational structures and processes for implementing a successful CSR strategy in the retail sector. The selected cases show the importance of closer coordination among the organizational dimensions to implement CSR in retail secto...
This chapter reviews the field of Shared Value () to develop insights into how research is develo... more This chapter reviews the field of Shared Value () to develop insights into how research is developing, offer a critique of the research to date, and outline future research opportunities. The authors find that most published research presents normative arguments for and there is little research examining in practice. Thus, the authors call for more research that critiques 's rhetoric and practice. Thus, this chapter offers an insightful critique into an emerging management issue and widespread business practice. The research findings provide insights into future research needs on Shared Value.
La crescente complessità dei mercati globali ha stimolato le imprese a perseguire obiettivi di re... more La crescente complessità dei mercati globali ha stimolato le imprese a perseguire obiettivi di redditività e maggiore competitività attraverso il progressivo sviluppo di relazioni collaborative interaziendali. Negli ultimi anni, le relazioni tra produttori e distributori si sono rilevate particolarmente importanti per garantire un efficace ed efficiente coordinamento di filiere-prodotto sempre più internazionalizzate. Si è assistito, quindi, a un crescente riconoscimento dell’importanza dei rapporti tra gli attori della supply chain con particolare enfasi alle innovazioni tecnologiche, che si sono verificate con elevata intensità e velocità (Kim et al, 2006;. Hausman & Stockb, 2003). Tuttavia, dal punto di vista dell'analisi teorica la maggior parte degli studi ha trattato il tema dell’innovazione logistica e informativa nella filiera prevalentemente secondo la prospettiva della grande impresa e in riferimento alle nuove tecnologie dell'informazione e della comunicazione (IC...
Il criterio con cui le imprese della grande distribuzione selezionano i fornitori tiene sempre pi... more Il criterio con cui le imprese della grande distribuzione selezionano i fornitori tiene sempre più conto dell’esigenza di rendere gli assortimenti differenziati, aumentando le opportunità per i fornitori minori con specializzazioni di nicchia. Questo lavoro si pone l’obiettivo di analizzare i cambiamenti che stanno caratterizzando i rapporti fra le piccole e medie imprese (Pmi) produttrici e le imprese della grande distribuzione (Gd). L’analisi trae spunto da una ricerca condotta su un campione di Pmi del settore alimentare finalizzata a comprendere la prospettiva dei produttori nel rapporto con le imprese della Gd nazionale ed estera. Dalla ricerca emerge come l’importanza dei criteri di valutazione si stia progressivamente spostando verso aspetti riguardanti la capacità del fornitore di sostenere rapporti secondo logiche evolute, soprattutto in termini di efficienza e controllo delle filiere.
Firms are increasingly evolving corporate strategies into sustainable business practice, as well ... more Firms are increasingly evolving corporate strategies into sustainable business practice, as well as environmental and social responsibility, to maximize values for their stakeholders, as a result of consumers’ new orientation. Agrifood firms are intensifying their efforts to develop corporate initiatives that are able to achieve economic, environmental and social goals. This is a consequence, among other factors, of the recent involvement of grocery large retailers in managing closer relationships with food suppliers whose strategies are oriented towards sustainable local development. The paper aims to offer an analysis based on an empirical research on sustainable strategies of agrifood Italian firms. The research was conducted through a desk analysis on the Italian Chamber of Commerce national database, in combination with a web metrics analysis. Then, a survey on geographic localization of sustainable strategies among agrifood Italian firms has been made in order to highlight the...
... must contain at least 20% Fairtrade ingredients, such as cakes, muesli, fresh fruit salads, i... more ... must contain at least 20% Fairtrade ingredients, such as cakes, muesli, fresh fruit salads, ice ... applied to retailers that use a pro-active strategy in offering fair-trade range. Finally, the operational marketing options in providing fair trade product by retailers have been highlighted ...
Over the last years, Corporate Social Responsibility (CSR) has become an important component of b... more Over the last years, Corporate Social Responsibility (CSR) has become an important component of business activities for many companies in the world. Much attention has been devoted considering also supply chain perspective. Multinational corporations are not only responsible for sound environmental and social practices within their own premises, but increasingly also for sustainable performance of their suppliers, and ultimately for the entire supply chain which they lead as channel leaders. That is why, large buyers have recently come under pressure to increase monitoring of suppliers' behaviours to bolster CSR compliance. This paper aims to present a conceptual framework for analyzing the Sustainable Procurement practices in global supply chains. An important aspect of implementing such supply chain CSR initiatives involves achieving supplier compliance. It also seeks to demonstrate how a specific consortium of Large European Telecommunications Companies, implements and man...
I servizi finanziari nell’offerta delle imprese commerciali (di Mario Risso) - ABSTRACT: Per fron... more I servizi finanziari nell’offerta delle imprese commerciali (di Mario Risso) - ABSTRACT: Per fronteggiare l’ipercompetitività dei mercati distributivi, i grandi distributori commerciali ampliano il proprio assortimento entrando nel mercato dei servizi finanziari al dettaglio. L’offerta è costituita da servizi di credito, di pagamento, di risparmio e di assicurazione spesso collegati al possesso di una carta commerciale e si è sviluppata,
The purpose of gamification is to foster the interest of the players/users and increase their inv... more The purpose of gamification is to foster the interest of the players/users and increase their involvement or direct certain behaviors. Specifically, it is a set of activities and processes to solve problems using or applying elements related to the game. This paper aims to explore the use of gamification to improve the customer experience in the retail field. This study is based on a qualitative approach with a literature review of the highly-influential articles on Web of Science and Scopus in Business and Management areas, referencing marketing experts. It also contains a case study on gamification. In Italy and in the Republic of San Marino, the company UCI Cinemas has implemented a promotional strategy for the sale of tickets for the film Fantastic Beats: The Crimes of Grindelwald. This promotional strategy is based on the combination of omnichannel retail and gamification.
I servizi finanziari nell’offerta delle imprese commerciali (di Mario Risso) - ABSTRACT: Per fron... more I servizi finanziari nell’offerta delle imprese commerciali (di Mario Risso) - ABSTRACT: Per fronteggiare l’ipercompetitivita dei mercati distributivi, i grandi distributori commerciali ampliano il proprio assortimento entrando nel mercato dei servizi finanziari al dettaglio. L’offerta e costituita da servizi di credito, di pagamento, di risparmio e di assicurazione spesso collegati al possesso di una carta commerciale e si e sviluppata, finora, nei format dell’ipermercato, del grande magazzino e delle grandi superfici specializzate. Nell’articolo si illustrano, dapprima, i fattori ambientali che favoriscono l’entrata delle imprese commerciali nel mercato della distribuzione dei servizi finanziari, le caratteristiche endogene dei distributori e i vantaggi e gli svantaggi connessi all’erogazione dei servizi stessi. Successivamente, vengono analizzati i percorsi strategici adottati dalle imprese commerciali per offrire i servizi finanziari ai propri clienti. Benche l’erogazione dei se...
Traditional Radio-Frequency IDentication (RFID) applications have been focused on replacing bar c... more Traditional Radio-Frequency IDentication (RFID) applications have been focused on replacing bar codes in supply chain management. Leveraging a ubiquitous computing architecture, we envision a framework allowing both quick decentralized on-line item discovery and centralized off-line massive business logic analysis, according to needs and requirements of supply chain actors. A semantic-based environment, where tagged objects become resources exposing to a RFID reader not a trivial identication code but a semantic annotation, enables tagged objects to describe themselves on-the-fly without depending on a centralized infrastructure. On the other hand, facing on data management issues, an effective off-line multidimensional analysis of huge amounts of RFID data generated and stored along the supply chain can be performed.
This paper presents an overview of corporate social responsibility drivers within international s... more This paper presents an overview of corporate social responsibility drivers within international supply chains, following a multiple perspective of the different players involved. The study focused on the relationship between European large retailers and small-medium manufacturers in the food sector. In particular, the effects of the retailers’ CSR initiatives on the supply chains in which small suppliers are involved were examined
This paper presents an overview of corporate social responsibility (CSR) drivers within retailers... more This paper presents an overview of corporate social responsibility (CSR) drivers within retailers’ supply chains, following a multiple perspective of the different players involved. The study is focused on the relationship between European retailers and small-medium enterprises in the food sector. In particular the analysis examines the effects of the large retailers’ CSR initiatives on the small suppliers involved in supply chains where large retailers are leaders. The research identifies that small and medium Italian manufacturers adapt their processes and tools to the CSR requirements of large retailers. When food SME are strongly involved as suppliers of international large retailers, they reach a higher level of consciousness in CSR relevance and, above all, they are more capable of managing CSR activities by adopting standards and certification systems.
The Covid 19 pandemic has profoundly affected the competitive context of retail companies. Multip... more The Covid 19 pandemic has profoundly affected the competitive context of retail companies. Multiple changes have occurred both in consumer behaviour, in retail strategy and marketing channels. In particular, the pandemic has accelerated the use of digital technology in the processes of physical purchase and distribution of retail products, favouring new forms of integration between physical and online channels (so-called omnichannelling). Many brick&mortar stores have closed down, others have modified their original logistic functions in favor of the new digital integrated ones, with a smaller number of point of sales assuming the connotation of flagship stores with greater force. Some cases confirm the acceleration that took place towards the integration and redefinition of the roles of physical and online channels. The biggest retailers empower their predominance in the global markets. Smaller operators could renew their role by shaping new forms of collaboration to survive.
The COVID-19 pandemic is a complex, disruptive event with many impacts beyond those related to he... more The COVID-19 pandemic is a complex, disruptive event with many impacts beyond those related to health, national economies and global competition. While many worldwide companies were challenged to survive, the pandemic also presented many development opportunities for the long-term. The digital transformation, accelerated by the Covid-19 pandemic, require new skills (OECD, 2020) informed by greater attention to the applied ethics of responsibility. Moreover, the development of the pandemic has generated an acceleration in a process of change in consumer behavior. Many businesses around the world have become aware of having to reconsider their market relationships starting from marketing channels, the use of marketing channels, from multichannelling, to omnichanneling, to metachannelling.
Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
This chapter analyses the adoption by large food retailers of corporate social responsibility (CS... more This chapter analyses the adoption by large food retailers of corporate social responsibility (CSR) programs targeted at employees and their families. The authors propose an exploratory research. A qualitative approach has been used to examine the emerging redefinition of the organizational approach to improve effectiveness of retail CSR initiatives. The multiple case study analysis is a useful research tool that investigates a contemporary phenomenon in its real-life context, especially when the boundaries between phenomenon and context are not clearly evident. This methodology highlights nine different cases which explain some organizational tools to implement CSR in retail companies that operate in EU. Findings reveal the need for a redefinition of organizational structures and processes for implementing a successful CSR strategy in the retail sector. The selected cases show the importance of closer coordination among the organizational dimensions to implement CSR in retail secto...
This chapter reviews the field of Shared Value () to develop insights into how research is develo... more This chapter reviews the field of Shared Value () to develop insights into how research is developing, offer a critique of the research to date, and outline future research opportunities. The authors find that most published research presents normative arguments for and there is little research examining in practice. Thus, the authors call for more research that critiques 's rhetoric and practice. Thus, this chapter offers an insightful critique into an emerging management issue and widespread business practice. The research findings provide insights into future research needs on Shared Value.
La crescente complessità dei mercati globali ha stimolato le imprese a perseguire obiettivi di re... more La crescente complessità dei mercati globali ha stimolato le imprese a perseguire obiettivi di redditività e maggiore competitività attraverso il progressivo sviluppo di relazioni collaborative interaziendali. Negli ultimi anni, le relazioni tra produttori e distributori si sono rilevate particolarmente importanti per garantire un efficace ed efficiente coordinamento di filiere-prodotto sempre più internazionalizzate. Si è assistito, quindi, a un crescente riconoscimento dell’importanza dei rapporti tra gli attori della supply chain con particolare enfasi alle innovazioni tecnologiche, che si sono verificate con elevata intensità e velocità (Kim et al, 2006;. Hausman & Stockb, 2003). Tuttavia, dal punto di vista dell'analisi teorica la maggior parte degli studi ha trattato il tema dell’innovazione logistica e informativa nella filiera prevalentemente secondo la prospettiva della grande impresa e in riferimento alle nuove tecnologie dell'informazione e della comunicazione (IC...
Il criterio con cui le imprese della grande distribuzione selezionano i fornitori tiene sempre pi... more Il criterio con cui le imprese della grande distribuzione selezionano i fornitori tiene sempre più conto dell’esigenza di rendere gli assortimenti differenziati, aumentando le opportunità per i fornitori minori con specializzazioni di nicchia. Questo lavoro si pone l’obiettivo di analizzare i cambiamenti che stanno caratterizzando i rapporti fra le piccole e medie imprese (Pmi) produttrici e le imprese della grande distribuzione (Gd). L’analisi trae spunto da una ricerca condotta su un campione di Pmi del settore alimentare finalizzata a comprendere la prospettiva dei produttori nel rapporto con le imprese della Gd nazionale ed estera. Dalla ricerca emerge come l’importanza dei criteri di valutazione si stia progressivamente spostando verso aspetti riguardanti la capacità del fornitore di sostenere rapporti secondo logiche evolute, soprattutto in termini di efficienza e controllo delle filiere.
Firms are increasingly evolving corporate strategies into sustainable business practice, as well ... more Firms are increasingly evolving corporate strategies into sustainable business practice, as well as environmental and social responsibility, to maximize values for their stakeholders, as a result of consumers’ new orientation. Agrifood firms are intensifying their efforts to develop corporate initiatives that are able to achieve economic, environmental and social goals. This is a consequence, among other factors, of the recent involvement of grocery large retailers in managing closer relationships with food suppliers whose strategies are oriented towards sustainable local development. The paper aims to offer an analysis based on an empirical research on sustainable strategies of agrifood Italian firms. The research was conducted through a desk analysis on the Italian Chamber of Commerce national database, in combination with a web metrics analysis. Then, a survey on geographic localization of sustainable strategies among agrifood Italian firms has been made in order to highlight the...
... must contain at least 20% Fairtrade ingredients, such as cakes, muesli, fresh fruit salads, i... more ... must contain at least 20% Fairtrade ingredients, such as cakes, muesli, fresh fruit salads, ice ... applied to retailers that use a pro-active strategy in offering fair-trade range. Finally, the operational marketing options in providing fair trade product by retailers have been highlighted ...
Over the last years, Corporate Social Responsibility (CSR) has become an important component of b... more Over the last years, Corporate Social Responsibility (CSR) has become an important component of business activities for many companies in the world. Much attention has been devoted considering also supply chain perspective. Multinational corporations are not only responsible for sound environmental and social practices within their own premises, but increasingly also for sustainable performance of their suppliers, and ultimately for the entire supply chain which they lead as channel leaders. That is why, large buyers have recently come under pressure to increase monitoring of suppliers' behaviours to bolster CSR compliance. This paper aims to present a conceptual framework for analyzing the Sustainable Procurement practices in global supply chains. An important aspect of implementing such supply chain CSR initiatives involves achieving supplier compliance. It also seeks to demonstrate how a specific consortium of Large European Telecommunications Companies, implements and man...
I servizi finanziari nell’offerta delle imprese commerciali (di Mario Risso) - ABSTRACT: Per fron... more I servizi finanziari nell’offerta delle imprese commerciali (di Mario Risso) - ABSTRACT: Per fronteggiare l’ipercompetitività dei mercati distributivi, i grandi distributori commerciali ampliano il proprio assortimento entrando nel mercato dei servizi finanziari al dettaglio. L’offerta è costituita da servizi di credito, di pagamento, di risparmio e di assicurazione spesso collegati al possesso di una carta commerciale e si è sviluppata,
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