Page 1. There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fe... more Page 1. There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself Michael S. LaTour and Herbert J. Rotfeld Most research in the area generally known as "fear appeals" has examined the persuasive ...
Page 1. ABSTRACT Previous research on the dimensionality of arousal indicates tension arousal is ... more Page 1. ABSTRACT Previous research on the dimensionality of arousal indicates tension arousal is associated with negative feelings and energy arousal is associated with positive feelings. Women were found to generate more ...
Page 1. Ethical Judgments of Sexual Appeals in Print Advertising Michael S. LaTour and Tony L. He... more Page 1. Ethical Judgments of Sexual Appeals in Print Advertising Michael S. LaTour and Tony L. Henthorne This study explores consumers' ethical judgments about the use of sexual appeals in print advertising. It specifically ...
Page 1. Fear Appeals In Print Advertising: An Analysis of Arousal and Ad Response Tony L. Henthor... more Page 1. Fear Appeals In Print Advertising: An Analysis of Arousal and Ad Response Tony L. Henthorne, Michael S. LaTour and Rajan Nataraajan This paper examines the tenability of a two-dimensional (tension and energy) formulation ...
Page 1. Female Nudity, Arousal, and Ad Response: An Experimental Investigation Michael S. LaTour ... more Page 1. Female Nudity, Arousal, and Ad Response: An Experimental Investigation Michael S. LaTour Robert E. Pitts David C. Snook-Luther Michael S. LaTour (Ph.D., University of Mississippi) is assistant professor of marketing, Old Dominion University. ...
Page 1. CONTEMPORARY WOMEN'S EVALUATION OF FEMALE ROLE PORTRAYALS IN ADVERTISING John B.... more Page 1. CONTEMPORARY WOMEN'S EVALUATION OF FEMALE ROLE PORTRAYALS IN ADVERTISING John B. Ford Michael S. LaTour William J. Lundstrom With increasing social awareness of the por-trayal of women in ...
1. J Health Care Mark. 1989 Sep;9(3):5-14. Using fear appeals in advertising for AIDS prevention ... more 1. J Health Care Mark. 1989 Sep;9(3):5-14. Using fear appeals in advertising for AIDS prevention in the college-age population. LaTour MS, Pitts RE. A multiple-indicator model reveals the impact of AIDS prevention advertising ...
APA PsycNET Our Apologies! - The following features are not available with your current Browser c... more APA PsycNET Our Apologies! - The following features are not available with your current Browser configuration. - alerts user that their session is about to expire - display, print, save, export, and email selected records - get My ...
Page 1. There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fe... more Page 1. There are Threats and (Maybe) Fear-Caused Arousal: Theory and Confusions of Appeals to Fear and Fear Arousal Itself Michael S. LaTour and Herbert J. Rotfeld Most research in the area generally known as "fear appeals" has examined the persuasive ...
Page 1. ABSTRACT Previous research on the dimensionality of arousal indicates tension arousal is ... more Page 1. ABSTRACT Previous research on the dimensionality of arousal indicates tension arousal is associated with negative feelings and energy arousal is associated with positive feelings. Women were found to generate more ...
Page 1. Ethical Judgments of Sexual Appeals in Print Advertising Michael S. LaTour and Tony L. He... more Page 1. Ethical Judgments of Sexual Appeals in Print Advertising Michael S. LaTour and Tony L. Henthorne This study explores consumers' ethical judgments about the use of sexual appeals in print advertising. It specifically ...
Page 1. Fear Appeals In Print Advertising: An Analysis of Arousal and Ad Response Tony L. Henthor... more Page 1. Fear Appeals In Print Advertising: An Analysis of Arousal and Ad Response Tony L. Henthorne, Michael S. LaTour and Rajan Nataraajan This paper examines the tenability of a two-dimensional (tension and energy) formulation ...
Page 1. Female Nudity, Arousal, and Ad Response: An Experimental Investigation Michael S. LaTour ... more Page 1. Female Nudity, Arousal, and Ad Response: An Experimental Investigation Michael S. LaTour Robert E. Pitts David C. Snook-Luther Michael S. LaTour (Ph.D., University of Mississippi) is assistant professor of marketing, Old Dominion University. ...
Page 1. CONTEMPORARY WOMEN'S EVALUATION OF FEMALE ROLE PORTRAYALS IN ADVERTISING John B.... more Page 1. CONTEMPORARY WOMEN'S EVALUATION OF FEMALE ROLE PORTRAYALS IN ADVERTISING John B. Ford Michael S. LaTour William J. Lundstrom With increasing social awareness of the por-trayal of women in ...
1. J Health Care Mark. 1989 Sep;9(3):5-14. Using fear appeals in advertising for AIDS prevention ... more 1. J Health Care Mark. 1989 Sep;9(3):5-14. Using fear appeals in advertising for AIDS prevention in the college-age population. LaTour MS, Pitts RE. A multiple-indicator model reveals the impact of AIDS prevention advertising ...
APA PsycNET Our Apologies! - The following features are not available with your current Browser c... more APA PsycNET Our Apologies! - The following features are not available with your current Browser configuration. - alerts user that their session is about to expire - display, print, save, export, and email selected records - get My ...
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