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Nur Choirul Afif

    Nur Choirul Afif

    Previous studies of competitive advantage mostly discussed business entities, instead of public organizations or non-profit ones. Several products of public organizations already use a market mechanism such as in the case of zakat... more
    Previous studies of competitive advantage mostly discussed business entities, instead of public organizations or non-profit ones. Several products of public organizations already use a market mechanism such as in the case of zakat collection service in Indonesia. This research investigates the effect of dynamic capabilities and core competence on the competitive advantage of a zakat institution. The data analysis method employed in this research is path analysis to test the direct and indirect effect of dynamic capabilities on competitive advantage. The results of this research show that dynamic capabilities do not directly affect competitive advantage. Dynamic capabilities, however, affect competitive advantage through core competence. Keywords: dynamic capabilities; core competence; competitive advantage; zakat institution
    This type of research is explanatory research, the purpose of which is to find out the effect of hedonic shopping on impulse buying which is mediated by positive emotions of consumers in purchasing clothing in fashion stores. This... more
    This type of research is explanatory research, the purpose of which is to find out the effect of hedonic shopping on impulse buying which is mediated by positive emotions of consumers in purchasing clothing in fashion stores. This research was conducted in Kota "X" with a sample of 160 respondents who were students at one of the universities in the City of "X". Data analysis uses mediation regression to determine the effect of hedonic shopping variables on impulse buying, hedonic shopping on positive emotions, positive emotions on impulse buying, and hedonic shopping variables on impulse buying which are mediated by positive emotions. Data processing using SPSS version 17. The results showed that hedonic shopping had a significant effect on impulse buying, hedonic shopping had a significant effect on positive emotions, positive emotions had a significant effect on impulse buying, and positive emotions did not significantly mediate the relationship between hedonic...
    Indonesia is one of the countries having the longest coastlines in the world. However, the productivity in fishing industry less contributes to the Gross Domestic Product (GDP). Besides, fishermen along the coastlines in Indonesia have a... more
    Indonesia is one of the countries having the longest coastlines in the world. However, the productivity in fishing industry less contributes to the Gross Domestic Product (GDP). Besides, fishermen along the coastlines in Indonesia have a relatively very low standard of living. This study aimed to determine the role of network governance in the value chain of traditional fisheries industry on the coastal region of Cilacap, Central Java.This research was an exploratory study with the objective of exploring the concept of network governance in the traditional fisheries along the offshore Nusa Kambangan coast, Cilacap, Central Java. The sampling method used in this study was non-probability sampling with purposive sampling technique. The data collection techniques were observation, interviews, questionnaires, and documentation.The results of this study were expected to be able to get the actual value chain of wild fisheries off the coast of Nusa Kambangan, so that they can provide sugge...
    This research purposes to prove whether a school not standard in the learning process or having unique resources is able to compete with general schools, which are in accordance with national standard of education in Indonesia. The... more
    This research purposes to prove whether a school not standard in the learning process or having unique resources is able to compete with general schools, which are in accordance with national standard of education in Indonesia. The results of this study showed that dynamic capabilities had a positive effect on core competencies in the agroforestry-based school. Dynamic capabilities did not affect competitive advantage in the agroforestry-based school. Core competencies had a positive effect on competitive advantage in the agroforestry-based school. Core competencies mediated the effect of dynamic capabilities on competitive advantage in the agroforestry-based school. Thus, resource capabilities should be able to form core competencies in educational institutions in order to be able to create competitive advantage for graduates of this school.
    Smartphone becomes a standard platform for people to communicate with others.Nowadays, almost everyone has a smartphone because of its dependable functions.Therefore, the smartphone business is presently highly competitive, especially... more
    Smartphone becomes a standard platform for people to communicate with others.Nowadays, almost everyone has a smartphone because of its dependable functions.Therefore, the smartphone business is presently highly competitive, especially inIndonesia. One of the top smartphone brands in Indonesia is Oppo. To compete withother smartphone brands, Oppo uses celebrity endorsement as its marketing strategy.Oppo hires one of the eminent endorsers. This research purposes to investigate the effectof celebrity endorsement on brand image in determining purchase intention, using thecase of Oppo smartphone in Indonesia. This research uses a convenience samplingmethod utilizing 177 respondents who use Oppo smartphones and know Chelsea Islan.Data are analyzed using structural equational modeling (SEM) and AMOS statisticalsoftware. The results of hypothesis testing on this study shows that celebrity expertise,celebrity attractiveness, and celebrity trustworthiness have a positive effect on brandimage....
    The study entitled "the effect of the quality of food and service atAmbassador catering towards customer satisfaction and brand loyalty".Type of this research is a case study with survey method using thequestionnaire as a data... more
    The study entitled "the effect of the quality of food and service atAmbassador catering towards customer satisfaction and brand loyalty".Type of this research is a case study with survey method using thequestionnaire as a data collection tool. Research is done in the cikarang.There are many types of businesses, such as restaurants, culinaryfoodstreet, foodcourt, etc. But one of the most popular in many people nowis the catering. One of the catering that I take as one of the objects of mythesis is the Ambassador of Catering. As Ambassador catering Cateringwas able to attract the interest of several companies. Because of the newstand for several years and experienced a significant increase in thephenomenon and become Ambassadors of the catering business. Basedon the above issues, this research was conducted to analyze the quality ofthe food and the perceived service quality to customer satisfaction andcustomer loyalty towards Ambassador catering. The respondents in thisstudy...
    In a Muslim society, the issue of zakat has always been an interesting topic to be discussed. It is related to the fact that zakat from Muslim society has a huge potential. In Indonesia for instance, using the assumption of 1.7% of... more
    In a Muslim society, the issue of zakat has always been an interesting topic to be discussed. It is related to the fact that zakat from Muslim society has a huge potential. In Indonesia for instance, using the assumption of 1.7% of Indonesia GDP it reached 270 trillion Rupiah. This number is highly significant even though the management of zakat conducted by government agency from local until national level is yet to be optimized. This research is discussing several factors that causing failure in zakat management using the systemic approach. This approach is trying to analyze several factors of failures in optimizing zakat collection in Indonesia and alternative solution for the problem.  
    Human resource management becomes a important aspect for an organization's, because it is the human who built up and develop the organization, to achieve its objectives. Achieving a goals for the company depends not only on modern... more
    Human resource management becomes a important aspect for an organization's, because it is the human who built up and develop the organization, to achieve its objectives. Achieving a goals for the company depends not only on modern equipment, facilities and complete infrastructure, but depends on the people who carry out the work. The success of an organization is influenced by the performance of individual employees. Amongs the important functions of human resource management, one of the most important in achieving optimal performance in terms of operational revenue of an airport is the improvement of the quality of Human Resources. The improvement of human resources can be done with the provision of education and training. PT Angkasa Pura I (PERSERO) is a State Owned Enterprise (BUMN) that engaged an airports services that manage 13 airports in the Central Region to Eastern Indonesia. In a human resource management,compensation satisfaction also become an important aspect becau...