Dr. Alan Albarran is a retired Professor Emeritus of media management and economics. He has published 16 books and numerous articles in scholarly journals and edited volumes. Dr. Albarran has presented workshops and seminars throughout Europe, Asia, and Latin America. He formerly served as Editor of the Journal of Media Economics (1997-2005) and the International Journal on Media Management (2006-2008). He is no longer posting any new research of this site because it only wants to sell premium memberships. You can find me at Research Gate instead.
Page 1. rip♦ lime and Media Markets Edited by Alan B. Alb Page 2. TIME AND MEDIA MARKETS Page 3. ... more Page 1. rip♦ lime and Media Markets Edited by Alan B. Alb Page 2. TIME AND MEDIA MARKETS Page 3. LEA's COMMUNICATION SERIES Jennings Bryant/Dolf Zillmann, General Editors Selected titles in Mass Communication ...
Page 1. THE JOURNAL OF MEDIA ECONOMICS, 7(3), 47-58 Copyright O 1994, Lawrence Erlbaum Associates... more Page 1. THE JOURNAL OF MEDIA ECONOMICS, 7(3), 47-58 Copyright O 1994, Lawrence Erlbaum Associates, Inc. Marketing Cable and Pay Cable Services: Impact of Ethnicity, Viewing Motivations, and Program Types Alan B. Albarran and Don Umphrey ...
Journal of Broadcasting & Electronic Media, Jun 1, 1990
Lawrence A. Wenner (Ed.). Media, sports, & society. Newbury Park, CA:... more Lawrence A. Wenner (Ed.). Media, sports, & society. Newbury Park, CA: Sage, 1989. 315 pp. $35.00 (cloth), $16.95 (paper)Leah R. Vande Berg & Nick Trujillo. Organizational life on television. Norwood, NJ: Ablex, 1989. 303 pp. $42.50 (cloth), $24.95 (paper)William H. Meyer. Transnational media and Third World development: The structure and impact of imperialism. West‐port, CT: Greenwood Press, 1988. 160 pp.
Morket Traditionally, market structures have been defined using the abstract structures: the old ... more Morket Traditionally, market structures have been defined using the abstract structures: the old labels of monopoly, oligopoly, and monopolistic competition. A brief and the new description of each of these structures will enable us to see how they are effecting or being changed ...
Page 1. http://con.sagepub.com/ Media Technologies Journal of Research into New Convergence: The ... more Page 1. http://con.sagepub.com/ Media Technologies Journal of Research into New Convergence: The International http://con.sagepub.com/content/7/4/119.citation The online version of this article can be found at: DOI: 10.1177 ...
Foreword: Dr. Don Godfrey, Chair, BEA Research Committee, Arizona State University Introduction: ... more Foreword: Dr. Don Godfrey, Chair, BEA Research Committee, Arizona State University Introduction: Alan B. Albarran, University of North Texas Section I: Media Management and Economics Research from Senior Scholars Chapter 1: Alan B. Albarran, University of North Texas. "Media Management and Economics Research: The First 75 Years." Chapter 2: Michael O. Wirth, University of Tennessee and Ron Rizzuto, University of Denver. "Future Prospects for Cable Telecommunications in an Over the Top World." Chapter 3: Richard A. Gershon, Western Michigan University. "Innovation Failure: A Case Study Analysis of Eastman Kodak and Blockbuster Video." Section II: MME Research from Junior Scholars Chapter 4: J. Sonia Huang, National Chiao Tung University & Wei-Ching Wang, National Taiean Normal University. "Application of the Long Tail Economy in the Online News Market in Taiwan: Civic Participation Matters." Chapter 5: Jiyoung Cha, University of North Texas. "Order of Market Entry: Examining First Mover Advantages Among Social Networking Sites." Chapter 6: Rachel Davis Mersey, Northwestern University. "An Argument for News Media Managers to Direct and Use Audience Research." Chapter 7: Guosong Shao, Nanjing University of Finance & Economics, China Yingping Wei, Renmin University of China Jingan Yuan, Southwestern University of Finance & Economics, China Chunhua Zhang, Nanjing University of Finance & Economics, China. "Responding to Systematic Reform, market Change and Technological Innovation: China's Book Publishing Industry in Rapid Transformation." Section III: Latin American and Hispanic MME Research Chapter 8: Maria Elena Gutierrez and Josefina Santana Vilegas, Panamericana Universidad, Guadalajara, Mexico. "Digital Convergence in the Mexican Media Industry." Chapter 9: German Arango Forero, La Sabana Universidad, Bogota, Colombia. "A Case Study on Media Diversification: Caracaol and RCN. Beyond the Traditional Business Model." Chapter 10: Julian Rodriguez, University of Texas-Arlington. "Twitter Use among English and Spanish Language Television Stations: A Traffic and Content Analysis of Dallas-Fort Worth Local Television Twitter Accounts." Chapter 11: Gabe Otteson, Jessica Perrillat, & Alan B. Albarran, University of North Texas. "The State of Spanish Language Media 2012." Section IV: Media Management Issues for New Media/Transmedia Chapter 12: Harsh Taneja & Heather Young, Northwestern University. "Adoption of the Internet in the Television Industry: Exploring Diffusion of an Inefficient Innovation." Chapter 13: Joy Chavez Maypaye, University of Alaska-Anchorage. "Local TV News and the Transmedia Experience: The Role of Parasocial Interaction in the Online Social Distribution of News." Chapter 14: Craig A. Stark, Susquehanna University. "Managing and Financing Small-Budget Transmedia Production: The Case of Norwegian Recycling." List of Contributors Index
Page 1. rip♦ lime and Media Markets Edited by Alan B. Alb Page 2. TIME AND MEDIA MARKETS Page 3. ... more Page 1. rip♦ lime and Media Markets Edited by Alan B. Alb Page 2. TIME AND MEDIA MARKETS Page 3. LEA's COMMUNICATION SERIES Jennings Bryant/Dolf Zillmann, General Editors Selected titles in Mass Communication ...
Page 1. THE JOURNAL OF MEDIA ECONOMICS, 7(3), 47-58 Copyright O 1994, Lawrence Erlbaum Associates... more Page 1. THE JOURNAL OF MEDIA ECONOMICS, 7(3), 47-58 Copyright O 1994, Lawrence Erlbaum Associates, Inc. Marketing Cable and Pay Cable Services: Impact of Ethnicity, Viewing Motivations, and Program Types Alan B. Albarran and Don Umphrey ...
Journal of Broadcasting & Electronic Media, Jun 1, 1990
Lawrence A. Wenner (Ed.). Media, sports, & society. Newbury Park, CA:... more Lawrence A. Wenner (Ed.). Media, sports, & society. Newbury Park, CA: Sage, 1989. 315 pp. $35.00 (cloth), $16.95 (paper)Leah R. Vande Berg & Nick Trujillo. Organizational life on television. Norwood, NJ: Ablex, 1989. 303 pp. $42.50 (cloth), $24.95 (paper)William H. Meyer. Transnational media and Third World development: The structure and impact of imperialism. West‐port, CT: Greenwood Press, 1988. 160 pp.
Morket Traditionally, market structures have been defined using the abstract structures: the old ... more Morket Traditionally, market structures have been defined using the abstract structures: the old labels of monopoly, oligopoly, and monopolistic competition. A brief and the new description of each of these structures will enable us to see how they are effecting or being changed ...
Page 1. http://con.sagepub.com/ Media Technologies Journal of Research into New Convergence: The ... more Page 1. http://con.sagepub.com/ Media Technologies Journal of Research into New Convergence: The International http://con.sagepub.com/content/7/4/119.citation The online version of this article can be found at: DOI: 10.1177 ...
Foreword: Dr. Don Godfrey, Chair, BEA Research Committee, Arizona State University Introduction: ... more Foreword: Dr. Don Godfrey, Chair, BEA Research Committee, Arizona State University Introduction: Alan B. Albarran, University of North Texas Section I: Media Management and Economics Research from Senior Scholars Chapter 1: Alan B. Albarran, University of North Texas. "Media Management and Economics Research: The First 75 Years." Chapter 2: Michael O. Wirth, University of Tennessee and Ron Rizzuto, University of Denver. "Future Prospects for Cable Telecommunications in an Over the Top World." Chapter 3: Richard A. Gershon, Western Michigan University. "Innovation Failure: A Case Study Analysis of Eastman Kodak and Blockbuster Video." Section II: MME Research from Junior Scholars Chapter 4: J. Sonia Huang, National Chiao Tung University & Wei-Ching Wang, National Taiean Normal University. "Application of the Long Tail Economy in the Online News Market in Taiwan: Civic Participation Matters." Chapter 5: Jiyoung Cha, University of North Texas. "Order of Market Entry: Examining First Mover Advantages Among Social Networking Sites." Chapter 6: Rachel Davis Mersey, Northwestern University. "An Argument for News Media Managers to Direct and Use Audience Research." Chapter 7: Guosong Shao, Nanjing University of Finance & Economics, China Yingping Wei, Renmin University of China Jingan Yuan, Southwestern University of Finance & Economics, China Chunhua Zhang, Nanjing University of Finance & Economics, China. "Responding to Systematic Reform, market Change and Technological Innovation: China's Book Publishing Industry in Rapid Transformation." Section III: Latin American and Hispanic MME Research Chapter 8: Maria Elena Gutierrez and Josefina Santana Vilegas, Panamericana Universidad, Guadalajara, Mexico. "Digital Convergence in the Mexican Media Industry." Chapter 9: German Arango Forero, La Sabana Universidad, Bogota, Colombia. "A Case Study on Media Diversification: Caracaol and RCN. Beyond the Traditional Business Model." Chapter 10: Julian Rodriguez, University of Texas-Arlington. "Twitter Use among English and Spanish Language Television Stations: A Traffic and Content Analysis of Dallas-Fort Worth Local Television Twitter Accounts." Chapter 11: Gabe Otteson, Jessica Perrillat, & Alan B. Albarran, University of North Texas. "The State of Spanish Language Media 2012." Section IV: Media Management Issues for New Media/Transmedia Chapter 12: Harsh Taneja & Heather Young, Northwestern University. "Adoption of the Internet in the Television Industry: Exploring Diffusion of an Inefficient Innovation." Chapter 13: Joy Chavez Maypaye, University of Alaska-Anchorage. "Local TV News and the Transmedia Experience: The Role of Parasocial Interaction in the Online Social Distribution of News." Chapter 14: Craig A. Stark, Susquehanna University. "Managing and Financing Small-Budget Transmedia Production: The Case of Norwegian Recycling." List of Contributors Index
Panel presentation at 2016 Broadcast Education Association Annual Convention held in Las Vegas, N... more Panel presentation at 2016 Broadcast Education Association Annual Convention held in Las Vegas, NV, April 16-19, 2016.
This is a brief presentation from a panel I was on at the 12th World Media Management and Economi... more This is a brief presentation from a panel I was on at the 12th World Media Management and Economics Conference held in New York May 2-6, 2016.
This book is the last product associated to the 8th World Media Economics and Management Conferen... more This book is the last product associated to the 8th World Media Economics and Management Conference (8WMEMC), published with a joint organization of Media XXI Magazine, the Communication and Culture Research Centre of the Portuguese Catholic University (CECC-UCP), and with the collaboration of the Journal of Media Economics.
It presents a collection of some of the papers presented at the Conference in Lisbon in May 2008. Chapters deal with how companies are adjusting to the current environment, how they are integrating the new technologies, and how they are creating strategies to overcome difficulties that are appearing in those media that are most dependent on oil and gasoline, and other resources for distribution.
The 8WMEMC had the participation of people from the four continents that, in general, are directly or indirectly associated to the communication industry and academy.
Os anos de transição entre os séculos XX e XXI foram determinantes para os mercados de comunicaçã... more Os anos de transição entre os séculos XX e XXI foram determinantes para os mercados de comunicação. Neste período, acentuou-se o poder dos grupos produtores e distribuidores de informação e de entretenimento, ao mesmo tempo que se expandiram os nichos de mercado, acompanhando o crescimento da Internet, a digitalização de conteúdos e as novas tecnologias. Por outro lado, intensificaram-se os movimentos de concentração da propriedade dos meios, permitindo a emergência de grandes conglomerados de media, resultantes de aquisições de empresas menores, de fusões e de investimentos em vários segmentos de mercado. Com um poder crescente, estes conglomerados atuam em diversos segmentos, centrando a sua ação em variados públicos e distribuindo conteúdo que geram lucros notáveis.
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Papers by Alan Albarran
It presents a collection of some of the papers presented at the Conference in Lisbon in May 2008. Chapters deal with how companies are adjusting to the current environment, how they are integrating the new technologies, and how they are creating strategies to overcome difficulties that are appearing in those media that are most dependent on oil and gasoline, and other resources for distribution.
The 8WMEMC had the participation of people from the four continents that, in general, are directly or indirectly associated to the communication industry and academy.
Por outro lado, intensificaram-se os movimentos de concentração da propriedade dos meios, permitindo a emergência de grandes conglomerados de media, resultantes de aquisições de empresas menores, de fusões e de investimentos em vários segmentos de mercado. Com um poder crescente, estes conglomerados atuam em diversos segmentos, centrando a sua ação em variados públicos e distribuindo conteúdo que geram lucros notáveis.