Establishing tourism routes has been used as a traditional strategy to promote regional developme... more Establishing tourism routes has been used as a traditional strategy to promote regional development. Whether the reasons are political, cultural, or environmental, route development has always been agenda driven (Briedenhann & Wickens, 2004; Lourens, 2007; Rogerson, 2007). In the given context, the book provides an insightful glance into the development of trails and routes, specifically focusing on the cultural, ecological, and management issues. It fulfils its aim in highlighting the importance of research on routes and trails in tourism development and congregating and conceptualizing existing research that has been quite disparate and fragmented
Themes direct the symbolic consumption of tourism. Most tourism research argues for symbolic asso... more Themes direct the symbolic consumption of tourism. Most tourism research argues for symbolic association to represent cognitive meaning-making. Responding to the call for an affective turn in touri...
ABSTRACT Themed routes are powerful regional development and marketing tools that attract tourist... more ABSTRACT Themed routes are powerful regional development and marketing tools that attract tourists around the world. India has committed to developing multiple themed routes through the Swadesh Darshan Scheme. Applying a conceptual framework of themed route marketing developed on the basis of collaboration in destination marketing and branding literature, this paper examines secondary data on themed routes in India and finds that multiple shortcomings exist. Specifically, the findings suggest unclear and potentially conflicting roles of DMOs, uncoordinated partner efforts, lack of co-marketing and missed co-branding opportunities, all of which lead to diluted branding of themed routes. The paper concludes by proposing five guidelines for marketing themed routes in India.
The growth in Asia Pacific tourism is being fuelled by China and India. This paper highlights the... more The growth in Asia Pacific tourism is being fuelled by China and India. This paper highlights the key similarities and differences between the two markets and identifies research gaps in current understandings of these markets. It is evident from the presented secondary research that where more academic research follows the Chinese tourist behavior, Indian online travel purchase behavior is highlighted. The study proposes a framework of future research for both markets.
This study highlights the changes in tourist behaviour on themed drives dependent on marketing aw... more This study highlights the changes in tourist behaviour on themed drives dependent on marketing awareness. It uses network analysis to empirically test the structural configuration of trips by visitors who are aware that they are driving on a themed route and those who are not using the Grand Pacific Drive in NSW as a case study. Results indicate the lack of a focussed itinerary and resultant complex travel patterns of unaware visitors.
Gastronomic trails are a growing phenomenon in the context of gastronomic tourism. Gastronomic tr... more Gastronomic trails are a growing phenomenon in the context of gastronomic tourism. Gastronomic trails provide guidance for exploring foodscapes (Hall and Gössling 2016) or culinary terroirs (Croce and Perri 2010), and are therefore considered effective means for enhancing tourist experiences. With the growth in understandings of gastronomic tourism, trails have also been used as an important tourism development tool (Plummer et al. 2005; Bruwer 2003; Boyne et al. 2002). These trails are typically themed around different types of food or beverages. Examples of such trails include 'Craft Beer Trails', 'Wine Trails', 'Chocolate Routes', or 'Cheese Trails'.
Netnography uses a mix of unobtrusive as well as interactive methods of research to study consume... more Netnography uses a mix of unobtrusive as well as interactive methods of research to study consumer behaviour online. The evolving technology has created greater avenues for researchers to apply different ethnographic methods online. However, it has also posed a number of ethical debates. This paper provides a reflective account of ethical dilemmas that were faced by me (researcher) while working on an ethics application using the methods of Netnography. It uses the context of the researcher's PhD research ethics application, to highlight the issues of domain, consent and privacy encountered while working on the ethics application. This paper contributes through the use of reflexivity to highlight the processual dilemmas faced in detailing the Netnographic methodology.
University of Wollongong Copyright Warning You may print or download ONE copy of this document fo... more University of Wollongong Copyright Warning You may print or download ONE copy of this document for the purpose of your own research or study. The University does not authorise you to copy, communicate or otherwise make available electronically to any other person any copyright material contained on this site. You are reminded of the following: This work is copyright. Apart from any use permitted under the Copyright Act 1968, no part of this work may be reproduced by any process, nor may any other exclusive right be exercised, without the permission of the author. Copyright owners are entitled to take legal action against persons who infringe their copyright. A reproduction of material that is protected by copyright may be a copyright infringement. A court may impose penalties and award damages in relation to offences and infringements relating to copyright material. Higher penalties may apply, and higher damages may be awarded, for offences and infringements involving the conversion...
Anatolia An International Journal of Tourism and Hospitality Research, 2020
Themed routes are powerful regional development and marketing tools
that attract tourists around ... more Themed routes are powerful regional development and marketing tools that attract tourists around the world. India has committed to developing multiple themed routes through the Swadesh Darshan Scheme. Applying a conceptual framework of themed route marketing developed on the basis of collaboration in destination marketing and branding literature, this paper examines secondary data on themed routes in India and finds that multiple shortcomings exist. Specifically, the findings suggest unclear and potentially conflicting roles of DMOs, uncoordinated partner efforts, lack of co-marketing and missed co-branding opportunities, all of which lead to diluted branding of themed routes. The paper concludes by proposing five guidelines for marketing themed routes in India.
Netnography uses a mix of unobtrusive as well as interactive methods of research to study consume... more Netnography uses a mix of unobtrusive as well as interactive methods of research to study consumer behaviour online. The evolving technology has created greater avenues for researchers to apply different ethnographic methods online. However, it has also posed a number of ethical debates. This paper provides a reflective account of ethical dilemmas that were faced by me (researcher) while working on an ethics application using the methods of Netnography. It uses the context of the researcher's PhD research ethics application, to highlight the issues of domain, consent and privacy encountered while working on the ethics application. This paper contributes through the use of reflexivity to highlight the processual dilemmas faced in detailing the Netnographic methodology.
The growth in Asia Pacific tourism is being fuelled by China and India. This paper highlights the... more The growth in Asia Pacific tourism is being fuelled by China and India. This paper highlights the key similarities and differences between the two markets and identifies research gaps in current understandings of these markets. It is evident from the presented secondary research that where more academic research follows the Chinese tourist behavior, Indian online travel purchase behavior is highlighted. The study proposes a framework of future research for both markets.
Establishing tourism routes has been used as a traditional strategy to promote regional developme... more Establishing tourism routes has been used as a traditional strategy to promote regional development. Whether the reasons are political, cultural, or environmental, route development has always been agenda driven (Briedenhann & Wickens, 2004; Lourens, 2007; Rogerson, 2007). In the given context, the book provides an insightful glance into the development of trails and routes, specifically focusing on the cultural, ecological, and management issues. It fulfils its aim in highlighting the importance of research on routes and trails in tourism development and congregating and conceptualizing existing research that has been quite disparate and fragmented
Themes direct the symbolic consumption of tourism. Most tourism research argues for symbolic asso... more Themes direct the symbolic consumption of tourism. Most tourism research argues for symbolic association to represent cognitive meaning-making. Responding to the call for an affective turn in touri...
ABSTRACT Themed routes are powerful regional development and marketing tools that attract tourist... more ABSTRACT Themed routes are powerful regional development and marketing tools that attract tourists around the world. India has committed to developing multiple themed routes through the Swadesh Darshan Scheme. Applying a conceptual framework of themed route marketing developed on the basis of collaboration in destination marketing and branding literature, this paper examines secondary data on themed routes in India and finds that multiple shortcomings exist. Specifically, the findings suggest unclear and potentially conflicting roles of DMOs, uncoordinated partner efforts, lack of co-marketing and missed co-branding opportunities, all of which lead to diluted branding of themed routes. The paper concludes by proposing five guidelines for marketing themed routes in India.
The growth in Asia Pacific tourism is being fuelled by China and India. This paper highlights the... more The growth in Asia Pacific tourism is being fuelled by China and India. This paper highlights the key similarities and differences between the two markets and identifies research gaps in current understandings of these markets. It is evident from the presented secondary research that where more academic research follows the Chinese tourist behavior, Indian online travel purchase behavior is highlighted. The study proposes a framework of future research for both markets.
This study highlights the changes in tourist behaviour on themed drives dependent on marketing aw... more This study highlights the changes in tourist behaviour on themed drives dependent on marketing awareness. It uses network analysis to empirically test the structural configuration of trips by visitors who are aware that they are driving on a themed route and those who are not using the Grand Pacific Drive in NSW as a case study. Results indicate the lack of a focussed itinerary and resultant complex travel patterns of unaware visitors.
Gastronomic trails are a growing phenomenon in the context of gastronomic tourism. Gastronomic tr... more Gastronomic trails are a growing phenomenon in the context of gastronomic tourism. Gastronomic trails provide guidance for exploring foodscapes (Hall and Gössling 2016) or culinary terroirs (Croce and Perri 2010), and are therefore considered effective means for enhancing tourist experiences. With the growth in understandings of gastronomic tourism, trails have also been used as an important tourism development tool (Plummer et al. 2005; Bruwer 2003; Boyne et al. 2002). These trails are typically themed around different types of food or beverages. Examples of such trails include 'Craft Beer Trails', 'Wine Trails', 'Chocolate Routes', or 'Cheese Trails'.
Netnography uses a mix of unobtrusive as well as interactive methods of research to study consume... more Netnography uses a mix of unobtrusive as well as interactive methods of research to study consumer behaviour online. The evolving technology has created greater avenues for researchers to apply different ethnographic methods online. However, it has also posed a number of ethical debates. This paper provides a reflective account of ethical dilemmas that were faced by me (researcher) while working on an ethics application using the methods of Netnography. It uses the context of the researcher's PhD research ethics application, to highlight the issues of domain, consent and privacy encountered while working on the ethics application. This paper contributes through the use of reflexivity to highlight the processual dilemmas faced in detailing the Netnographic methodology.
University of Wollongong Copyright Warning You may print or download ONE copy of this document fo... more University of Wollongong Copyright Warning You may print or download ONE copy of this document for the purpose of your own research or study. The University does not authorise you to copy, communicate or otherwise make available electronically to any other person any copyright material contained on this site. You are reminded of the following: This work is copyright. Apart from any use permitted under the Copyright Act 1968, no part of this work may be reproduced by any process, nor may any other exclusive right be exercised, without the permission of the author. Copyright owners are entitled to take legal action against persons who infringe their copyright. A reproduction of material that is protected by copyright may be a copyright infringement. A court may impose penalties and award damages in relation to offences and infringements relating to copyright material. Higher penalties may apply, and higher damages may be awarded, for offences and infringements involving the conversion...
Anatolia An International Journal of Tourism and Hospitality Research, 2020
Themed routes are powerful regional development and marketing tools
that attract tourists around ... more Themed routes are powerful regional development and marketing tools that attract tourists around the world. India has committed to developing multiple themed routes through the Swadesh Darshan Scheme. Applying a conceptual framework of themed route marketing developed on the basis of collaboration in destination marketing and branding literature, this paper examines secondary data on themed routes in India and finds that multiple shortcomings exist. Specifically, the findings suggest unclear and potentially conflicting roles of DMOs, uncoordinated partner efforts, lack of co-marketing and missed co-branding opportunities, all of which lead to diluted branding of themed routes. The paper concludes by proposing five guidelines for marketing themed routes in India.
Netnography uses a mix of unobtrusive as well as interactive methods of research to study consume... more Netnography uses a mix of unobtrusive as well as interactive methods of research to study consumer behaviour online. The evolving technology has created greater avenues for researchers to apply different ethnographic methods online. However, it has also posed a number of ethical debates. This paper provides a reflective account of ethical dilemmas that were faced by me (researcher) while working on an ethics application using the methods of Netnography. It uses the context of the researcher's PhD research ethics application, to highlight the issues of domain, consent and privacy encountered while working on the ethics application. This paper contributes through the use of reflexivity to highlight the processual dilemmas faced in detailing the Netnographic methodology.
The growth in Asia Pacific tourism is being fuelled by China and India. This paper highlights the... more The growth in Asia Pacific tourism is being fuelled by China and India. This paper highlights the key similarities and differences between the two markets and identifies research gaps in current understandings of these markets. It is evident from the presented secondary research that where more academic research follows the Chinese tourist behavior, Indian online travel purchase behavior is highlighted. The study proposes a framework of future research for both markets.
This study highlights the changes in tourist behaviour on themed drives dependent on marketing aw... more This study highlights the changes in tourist behaviour on themed drives dependent on marketing awareness. It uses network analysis to empirically test the structural configuration of trips by visitors who are aware that they are driving on a themed route and those who are not using the Grand Pacific Drive in NSW as a case study. Results indicate the lack of a focussed itinerary and resultant complex travel patterns of unaware visitors.
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Papers by Namita Roy
that attract tourists around the world. India has committed to developing
multiple themed routes through the Swadesh Darshan Scheme. Applying
a conceptual framework of themed route marketing developed on the
basis of collaboration in destination marketing and branding literature,
this paper examines secondary data on themed routes in India and finds
that multiple shortcomings exist. Specifically, the findings suggest unclear and potentially conflicting roles of DMOs, uncoordinated partner efforts, lack of co-marketing and missed co-branding opportunities, all of which lead to diluted branding of themed routes. The paper concludes by proposing five guidelines for marketing themed routes in India.
Conference Presentations by Namita Roy
that attract tourists around the world. India has committed to developing
multiple themed routes through the Swadesh Darshan Scheme. Applying
a conceptual framework of themed route marketing developed on the
basis of collaboration in destination marketing and branding literature,
this paper examines secondary data on themed routes in India and finds
that multiple shortcomings exist. Specifically, the findings suggest unclear and potentially conflicting roles of DMOs, uncoordinated partner efforts, lack of co-marketing and missed co-branding opportunities, all of which lead to diluted branding of themed routes. The paper concludes by proposing five guidelines for marketing themed routes in India.