Editorial from the Special Issue of Journal of Teaching in Travel and Tourism. Based on the TEFI ... more Editorial from the Special Issue of Journal of Teaching in Travel and Tourism. Based on the TEFI 11 conference in June 2020.
The rapid growth that cultural tourism has undergone since 1980 is a direct result of the rising ... more The rapid growth that cultural tourism has undergone since 1980 is a direct result of the rising interest in art, culture and history, which can be explained by demographic, social and cultural changes. These changes will be discussed here as far as they influence the choice of the hospitality product as an ingredient of the guest's cultural experience. With respect to demographic factors, the strong increase in numbers of senior citizens in the Western world has significantly extended the market for historic hotels, since the interest for history and ...
Hotels today advance how people live in cities, travel around the world, conduct business, commun... more Hotels today advance how people live in cities, travel around the world, conduct business, commune with nature and even construct their fantasy lives. The modern hotel not only offers a place to sleep, but also provides its guests with an escapist experience through its design, sense of spectacle and amenities. Hotels are becoming destinations in themselves and, in times of the experience economy, properties aim to become “the ultimate hotel experience”. This paper's objectives are to understand the evolution of this specific segment, to analyse the conceptual framework that led to the current scenario, to get acquainted with the trendsetters and to feel the new wind blowing throughout the hotel business. The paper investigates the origin and evolution of the so called “boutique”, “design”, “hip ” and “lifestyle ” hotels, reviewing the major players, along with references to over 40 properties chosen for their peculiarity in design, innovative concept, unique marketing strategi...
The fast growth cultural tourism has undergone since 1980 is a direct result of the rising intere... more The fast growth cultural tourism has undergone since 1980 is a direct result of the rising interest for art, culture and history, which can be explained by demographic, social and cultural changes. These changes are, at the same time, the direct force behind the emergence of the lifestyle hotel. Taking into account the process of standardisation (box hotels) of the international hotel industry, it reviews the irruption of alternate hospitality models and their consolidation as cultural tourism products, identifying three main product-market combinations: historic establishments, design and design-historic hotels. These product-market combinations intend to provide an identity-fit to the tourists thus greatly assisting in the cultural tourism experience as a whole. An analysis of the lifestyle hotel product is undertaken in order to give insight into the future of the niche.
espanolLos servicios son ofertas intangibles cuya calidad es dificil de valorar por parte del usu... more espanolLos servicios son ofertas intangibles cuya calidad es dificil de valorar por parte del usuario. En este articulo revisaremos los conceptos clave del marketing de servicios. Asi, describiremos las especificidades de los mismos y analizaremos como han de gestionarse desde la perspectiva de marketing. Prestaremos especial atencion, por un lado, a la manera de gestionar las 7 p's del marketing de servicios, y por otro, a la idea de que la prestacion de un servicio comienza mucho antes de la fase de interaccion cliente-proveedor, y finaliza mucho despues de la misma. Se trata de un proceso complejo y con multiples elementos a gestionar, con el objetivo constante de lograr usuarios satisfechos y generar relaciones a largo plazo que sean beneficiosas tanto para los consumidores como para la organizacion. En el ultimo apartado, describiremos la gestion de marketing para el caso de un programa universitario, como manera de ilustrar los conceptos anteriormente explicados. EnglishSe...
The purpose of this study is to examine intention to travel to accessible accommodation by famili... more The purpose of this study is to examine intention to travel to accessible accommodation by families of children diagnosed with autism spectrum disorder (ASD), the influence of travel constraints (intrinsic, interactional, and environmental), the severity of disorder, and the families’ strategies for coping with such constraints. A structured survey targeted at Spanish families (N = 117) indicated that the intrinsic dimension and the severity of disorder positively influence their intention to travel. The study contributes to extend knowledge about travel constraints related to accessible tourism and provides insights to accommodation providers on how to better enhance the customer experience of families travelling with a child diagnosed with ASD.
Los servicios son ofertas intangibles cuya calidad es difícil de valorar por parte del usuario. E... more Los servicios son ofertas intangibles cuya calidad es difícil de valorar por parte del usuario. En este artículo revisaremos los conceptos clave del marketing de servicios. Así, describiremos las especificidades de los mismos y analizaremos cómo han de gestionarse desde la perspectiva de marketing. Prestaremos especial atención, por un lado, a la manera de gestionar las 7 p's del marketing de servicios, y por otro, a la idea de que la prestación de un servicio comienza mucho antes de la fase de interacción cliente-proveedor, y finaliza mucho después de la misma. Se trata de un proceso complejo y con múltiples elementos a gestionar, con el objetivo constante de lograr usuarios satisfechos y generar relaciones a largo plazo que sean beneficiosas tanto para los consumidores como para la organización. En el último apartado, describiremos la gestión de marketing para el caso de un programa universitario, como manera de ilustrar los conceptos anteriormente explicados.
Editorial from the Special Issue of Journal of Teaching in Travel and Tourism. Based on the TEFI ... more Editorial from the Special Issue of Journal of Teaching in Travel and Tourism. Based on the TEFI 11 conference in June 2020.
The rapid growth that cultural tourism has undergone since 1980 is a direct result of the rising ... more The rapid growth that cultural tourism has undergone since 1980 is a direct result of the rising interest in art, culture and history, which can be explained by demographic, social and cultural changes. These changes will be discussed here as far as they influence the choice of the hospitality product as an ingredient of the guest's cultural experience. With respect to demographic factors, the strong increase in numbers of senior citizens in the Western world has significantly extended the market for historic hotels, since the interest for history and ...
Hotels today advance how people live in cities, travel around the world, conduct business, commun... more Hotels today advance how people live in cities, travel around the world, conduct business, commune with nature and even construct their fantasy lives. The modern hotel not only offers a place to sleep, but also provides its guests with an escapist experience through its design, sense of spectacle and amenities. Hotels are becoming destinations in themselves and, in times of the experience economy, properties aim to become “the ultimate hotel experience”. This paper's objectives are to understand the evolution of this specific segment, to analyse the conceptual framework that led to the current scenario, to get acquainted with the trendsetters and to feel the new wind blowing throughout the hotel business. The paper investigates the origin and evolution of the so called “boutique”, “design”, “hip ” and “lifestyle ” hotels, reviewing the major players, along with references to over 40 properties chosen for their peculiarity in design, innovative concept, unique marketing strategi...
The fast growth cultural tourism has undergone since 1980 is a direct result of the rising intere... more The fast growth cultural tourism has undergone since 1980 is a direct result of the rising interest for art, culture and history, which can be explained by demographic, social and cultural changes. These changes are, at the same time, the direct force behind the emergence of the lifestyle hotel. Taking into account the process of standardisation (box hotels) of the international hotel industry, it reviews the irruption of alternate hospitality models and their consolidation as cultural tourism products, identifying three main product-market combinations: historic establishments, design and design-historic hotels. These product-market combinations intend to provide an identity-fit to the tourists thus greatly assisting in the cultural tourism experience as a whole. An analysis of the lifestyle hotel product is undertaken in order to give insight into the future of the niche.
espanolLos servicios son ofertas intangibles cuya calidad es dificil de valorar por parte del usu... more espanolLos servicios son ofertas intangibles cuya calidad es dificil de valorar por parte del usuario. En este articulo revisaremos los conceptos clave del marketing de servicios. Asi, describiremos las especificidades de los mismos y analizaremos como han de gestionarse desde la perspectiva de marketing. Prestaremos especial atencion, por un lado, a la manera de gestionar las 7 p's del marketing de servicios, y por otro, a la idea de que la prestacion de un servicio comienza mucho antes de la fase de interaccion cliente-proveedor, y finaliza mucho despues de la misma. Se trata de un proceso complejo y con multiples elementos a gestionar, con el objetivo constante de lograr usuarios satisfechos y generar relaciones a largo plazo que sean beneficiosas tanto para los consumidores como para la organizacion. En el ultimo apartado, describiremos la gestion de marketing para el caso de un programa universitario, como manera de ilustrar los conceptos anteriormente explicados. EnglishSe...
The purpose of this study is to examine intention to travel to accessible accommodation by famili... more The purpose of this study is to examine intention to travel to accessible accommodation by families of children diagnosed with autism spectrum disorder (ASD), the influence of travel constraints (intrinsic, interactional, and environmental), the severity of disorder, and the families’ strategies for coping with such constraints. A structured survey targeted at Spanish families (N = 117) indicated that the intrinsic dimension and the severity of disorder positively influence their intention to travel. The study contributes to extend knowledge about travel constraints related to accessible tourism and provides insights to accommodation providers on how to better enhance the customer experience of families travelling with a child diagnosed with ASD.
Los servicios son ofertas intangibles cuya calidad es difícil de valorar por parte del usuario. E... more Los servicios son ofertas intangibles cuya calidad es difícil de valorar por parte del usuario. En este artículo revisaremos los conceptos clave del marketing de servicios. Así, describiremos las especificidades de los mismos y analizaremos cómo han de gestionarse desde la perspectiva de marketing. Prestaremos especial atención, por un lado, a la manera de gestionar las 7 p's del marketing de servicios, y por otro, a la idea de que la prestación de un servicio comienza mucho antes de la fase de interacción cliente-proveedor, y finaliza mucho después de la misma. Se trata de un proceso complejo y con múltiples elementos a gestionar, con el objetivo constante de lograr usuarios satisfechos y generar relaciones a largo plazo que sean beneficiosas tanto para los consumidores como para la organización. En el último apartado, describiremos la gestión de marketing para el caso de un programa universitario, como manera de ilustrar los conceptos anteriormente explicados.
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