Novas ideias e negócios de Base Regional: startups diferentes para resultados diferentes, 2022
This Study, promoted by NERVIR/Vila Real and AEBB/Castelo Branco, responds to the need for knowle... more This Study, promoted by NERVIR/Vila Real and AEBB/Castelo Branco, responds to the need for knowledge about “entrepreneurial spirit in low-density territories, on the part of the young generation (18-28)”. The analysis of interior territories hypothesizes economic models based on traditional, uncompetitive and innovative activities, establishing a vicious cycle that conditions the ability to undertake, and inhibits integrated and sustainable development, favorable to the retention of young people. From the Authors' point of view, this reality is not yet sufficiently known, and it is important to investigate whether the weakness of the entrepreneurial spirit in these territories is related to specific reasons, using validated methodologies and tools. The universe of 59,726 young people (18-28 years old), residents of the districts of Vila Real, Bragança and Castelo Branco, was considered, on which the investigation was developed, working with a sample of 1,000 individuals. The dimensions of the Study focused on “perception of opportunities”, “existence of other entrepreneurs”, “self-perception of entrepreneurial capabilities”, “suitability of the region”, “local demand”, “ethnocentricity”, “entrepreneurial motivation factors”, “ recognition” of media and Community, and “motivation for innovation and technologies”. The conclusions revealed that 13.4% of young people in the sample can classify themselves as Entrepreneurs (around 8,000 young people in the universe, by extrapolation); of these, 53% in the “emerging” phase and 40% in the “established” phase. 59.5% of the global sample considers they have personal qualities to be an entrepreneur, namely: “a nose for business” (33.5%), being a “good manager” (15.2%) having “technical competence” (16, 8%), (subgroup “entrepreneurs”); and “communication” skills (24.5%) and being a “good manager” (20.8%), (subgroup “non-entrepreneurs”). In the entrepreneurs subgroup, 77% are the sole owners of the company, and 2 out of 3 are focused on the local market; The majority of young people's businesses in the sample are modestly innovative and technological, although 70% claim to have very innovative ideas. The choice to stay in these regions is based on reasons for choosing: favorable cost of living, calm pace of life, ethnocultural factors and belonging to the Region (ethnocentricity), in which they claim to be very proud. The sample considers that the media/Community does not give sufficient recognition to entrepreneurs and the rule model (entrepreneurs/entrepreneurs of reference in the Region) is important for 55% of those interviewed. Globally, 56.5% of young people think that opportunities to start a business are very few, but at the Region level, the negative opinion increases (68.9%), suggesting a correlation between the Region and the lower identification of opportunities ( which, therefore, could justify migration). 66.9% declare that they know how to take advantage of latent opportunities and 52.4% say that they are not afraid of failing (overall).
Estudo de Tendências de Novos Negócios Beira Baixa e Alto Alentejo, 2020
This Study, which aims to identify, systematize and disseminate a set of Business Trends, strongl... more This Study, which aims to identify, systematize and disseminate a set of Business Trends, strongly supported by New Technologies and the New Digital Economy, which allow innovative business initiatives of territorial origin to be inspired by entrepreneurs in the Region, based on the regional RIS3 . This Study is therefore part of stimulating and training local agents (potential entrepreneurs) and motivating actors in the installed ecosystem, through the construction and sharing of information and knowledge about relevant areas of Technological Entrepreneurship, disseminating pertinent information regarding successful initiatives and reference cases, which took place not only in Portugal, but also in Spain, France and England, and disseminating underlying business models, together with other outputs developed within the scope of the “GET IN” project BUSINESS” financed by the European Union ((project nº 026813/SIAC/COMPETE), and promoted by the Beira Baixa Business Association (AEBB), together with the Intermunicipal Community of Beira Baixa and Intermunicipal Community from Alto Alentejo. In summary, this Study aims to produce and disseminate valuable information and strengthen the skills of future entrepreneurs and latent business projects, especially in terms of soft skills, motivation and inspiration, for the promotion of future Businesses and the Creation of Value in technological base.
Novas Ideias e Negócios de Base Regional: Startups Diferentes para Resultados Diferentes, 2022
The present Study, promoted by NERVIR - Associação Empresarial (Vila Real) and by AEBB - Associaç... more The present Study, promoted by NERVIR - Associação Empresarial (Vila Real) and by AEBB - Associação Empresarial da Beira Baixa (Castelo Branco), from Portugal, assumes itself as a response to the need to expand knowledge regarding the entrepreneurial spirit in low-income territories. density, particularly of the younger generations (18-28). The analysis of the territories in the interior of Portugal hypothesizes an economic model based on traditional and uncompetitive and innovative activities. The interior territories are facing a vicious cycle that conditions the ability to respond to known problems, compromising an integrated and sustainable development framework. From the point of view of the promoters of this Study, this reality is not fully known in its contours, so it is important to determine the modes and profiles of entrepreneurship associated with low-density territories, especially among the younger generations. It is believed that the weakness of the entrepreneurial spirit, particularly in low-density areas, is related to specific motives and reasons that are important to study, through validated and accurate methods and tools. For this, a universe of 59,726 young people aged between 18 and 28 years old, residents of the districts of Vila Real, Bragança and Castelo Branco- (in the Portugal' interior lands) was considered, on which an investigation was carried out, following methodological recommendations and previous studies published on the subject, from a sample of 1,000 individuals. The dimensions of investigation of the specific motives and reasons to undertake, by the young people of Trás-os-Montes and Beira Baixa, focused on the “perception of opportunities”, on the “perception of the existence of other entrepreneurs", in the "Self-perception of capacities to undertake", in the "suitability of the Region" to their potential condition of entrepreneurs, in the reading of the "local demand", in the "ethnocentricity", in the "entrepreneurial motivation factors", in the "recognition and prominence” given by the Region and the media to entrepreneurs and entrepreneurship, and also in the motivation towards innovation and technologies.
The main conclusions reveal that about 13.4% of the young people in the sample can be classified as Entrepreneurs (there will be around 8,000 young people in this condition in the total universe, accepting the extrapolation as valid); most of which (53%) are still in the “emerging” phase and 40% of businesses that can already be considered “established”. The Study concluded that 59.5% of the sample considers having personal qualities to be an entrepreneur. The most cited personal qualities are: having “a flair for business”, possessing the skills of a “good manager” (15.2%) and having “technical competence” (16.8%), (in the subgroup of “entrepreneurs”) or , having “communication” skills (24.5%) and being “good managers” (20.8%), in the “Non-entrepreneurs” subgroup. Of the young entrepreneurs, 77% are the only partners in their company, and 2 out of 3 are focused on the local market… 72% of the subgroup declare that it is very difficult to know the local demand. Most of the businesses launched by young people in these 3 districts will be modestly innovative and technological, although around 70% of young people consider themselves to have very innovative ideas. The Study also concluded that the option to remain in the interior regions is based on reasons of choosing a favorable cost of living, a calmer pace of life, ethnocultural aspects and belonging to the Region (ethnocentricity), in which young people in general they seem to be very proud. The young people in the sample consider that the media, and the Community, do not give enough emphasis and recognition to entrepreneurs. The rule model (the example of other entrepreneurs or reference businessmen in your Region) is recognized as desirable (and desired) by 55% of respondents. Globally, 56.5% of young people think that the opportunities to start a business are very few, but, at the level of the Region, the negative opinion about the existence of “good opportunities” increases to 68.9%, suggesting a correlation between the Region and the lower identification of opportunities (which, therefore, will justify the migration to other stops...). Even so, young people consider that they know how to take advantage of latent opportunities (66.9%) and 52.4% say they are not afraid of failing (when trying to take advantage of an opportunity). In terms of motivation, the findings point to the fact that the biggest motivation factor (expressed opinion) of young regional entrepreneurs is linked to self-realization, creating their own jobs and contributing to a better world. Family tradition is clearly the least important motivational factor. The motivational profile differs when considering the two subgroups (entrepreneurs vs. non-entrepreneurs).
Estudo e análise de tendências da Geração Z - Novos modos de pensar e interagir, 2021
“This study’s main objectives are to investigate and analyze
the trends and behaviors of Generati... more “This study’s main objectives are to investigate and analyze the trends and behaviors of Generation Z with regard to the use of technologies and how this generation views and reacts to their potential and interaction, in order to transmit to companies and decision makers relevant information that enables them to know, guide investments and adapt to new ways of thinking and (inter) acting in an increasingly technological world”.
The internationalization of Portuguese Companies, a book for export managers. Case Studies and ex... more The internationalization of Portuguese Companies, a book for export managers. Case Studies and examples from Market Development. Motives for export. The Country Brand. Export and Logistics. The Multicultural factor. How to chose foreign markets. Market development stategy. Strategy Model.
Novas ideias e negócios de Base Regional: startups diferentes para resultados diferentes, 2022
This Study, promoted by NERVIR/Vila Real and AEBB/Castelo Branco, responds to the need for knowle... more This Study, promoted by NERVIR/Vila Real and AEBB/Castelo Branco, responds to the need for knowledge about “entrepreneurial spirit in low-density territories, on the part of the young generation (18-28)”. The analysis of interior territories hypothesizes economic models based on traditional, uncompetitive and innovative activities, establishing a vicious cycle that conditions the ability to undertake, and inhibits integrated and sustainable development, favorable to the retention of young people. From the Authors' point of view, this reality is not yet sufficiently known, and it is important to investigate whether the weakness of the entrepreneurial spirit in these territories is related to specific reasons, using validated methodologies and tools. The universe of 59,726 young people (18-28 years old), residents of the districts of Vila Real, Bragança and Castelo Branco, was considered, on which the investigation was developed, working with a sample of 1,000 individuals. The dimensions of the Study focused on “perception of opportunities”, “existence of other entrepreneurs”, “self-perception of entrepreneurial capabilities”, “suitability of the region”, “local demand”, “ethnocentricity”, “entrepreneurial motivation factors”, “ recognition” of media and Community, and “motivation for innovation and technologies”. The conclusions revealed that 13.4% of young people in the sample can classify themselves as Entrepreneurs (around 8,000 young people in the universe, by extrapolation); of these, 53% in the “emerging” phase and 40% in the “established” phase. 59.5% of the global sample considers they have personal qualities to be an entrepreneur, namely: “a nose for business” (33.5%), being a “good manager” (15.2%) having “technical competence” (16, 8%), (subgroup “entrepreneurs”); and “communication” skills (24.5%) and being a “good manager” (20.8%), (subgroup “non-entrepreneurs”). In the entrepreneurs subgroup, 77% are the sole owners of the company, and 2 out of 3 are focused on the local market; The majority of young people's businesses in the sample are modestly innovative and technological, although 70% claim to have very innovative ideas. The choice to stay in these regions is based on reasons for choosing: favorable cost of living, calm pace of life, ethnocultural factors and belonging to the Region (ethnocentricity), in which they claim to be very proud. The sample considers that the media/Community does not give sufficient recognition to entrepreneurs and the rule model (entrepreneurs/entrepreneurs of reference in the Region) is important for 55% of those interviewed. Globally, 56.5% of young people think that opportunities to start a business are very few, but at the Region level, the negative opinion increases (68.9%), suggesting a correlation between the Region and the lower identification of opportunities ( which, therefore, could justify migration). 66.9% declare that they know how to take advantage of latent opportunities and 52.4% say that they are not afraid of failing (overall).
Estudo de Tendências de Novos Negócios Beira Baixa e Alto Alentejo, 2020
This Study, which aims to identify, systematize and disseminate a set of Business Trends, strongl... more This Study, which aims to identify, systematize and disseminate a set of Business Trends, strongly supported by New Technologies and the New Digital Economy, which allow innovative business initiatives of territorial origin to be inspired by entrepreneurs in the Region, based on the regional RIS3 . This Study is therefore part of stimulating and training local agents (potential entrepreneurs) and motivating actors in the installed ecosystem, through the construction and sharing of information and knowledge about relevant areas of Technological Entrepreneurship, disseminating pertinent information regarding successful initiatives and reference cases, which took place not only in Portugal, but also in Spain, France and England, and disseminating underlying business models, together with other outputs developed within the scope of the “GET IN” project BUSINESS” financed by the European Union ((project nº 026813/SIAC/COMPETE), and promoted by the Beira Baixa Business Association (AEBB), together with the Intermunicipal Community of Beira Baixa and Intermunicipal Community from Alto Alentejo. In summary, this Study aims to produce and disseminate valuable information and strengthen the skills of future entrepreneurs and latent business projects, especially in terms of soft skills, motivation and inspiration, for the promotion of future Businesses and the Creation of Value in technological base.
Novas Ideias e Negócios de Base Regional: Startups Diferentes para Resultados Diferentes, 2022
The present Study, promoted by NERVIR - Associação Empresarial (Vila Real) and by AEBB - Associaç... more The present Study, promoted by NERVIR - Associação Empresarial (Vila Real) and by AEBB - Associação Empresarial da Beira Baixa (Castelo Branco), from Portugal, assumes itself as a response to the need to expand knowledge regarding the entrepreneurial spirit in low-income territories. density, particularly of the younger generations (18-28). The analysis of the territories in the interior of Portugal hypothesizes an economic model based on traditional and uncompetitive and innovative activities. The interior territories are facing a vicious cycle that conditions the ability to respond to known problems, compromising an integrated and sustainable development framework. From the point of view of the promoters of this Study, this reality is not fully known in its contours, so it is important to determine the modes and profiles of entrepreneurship associated with low-density territories, especially among the younger generations. It is believed that the weakness of the entrepreneurial spirit, particularly in low-density areas, is related to specific motives and reasons that are important to study, through validated and accurate methods and tools. For this, a universe of 59,726 young people aged between 18 and 28 years old, residents of the districts of Vila Real, Bragança and Castelo Branco- (in the Portugal' interior lands) was considered, on which an investigation was carried out, following methodological recommendations and previous studies published on the subject, from a sample of 1,000 individuals. The dimensions of investigation of the specific motives and reasons to undertake, by the young people of Trás-os-Montes and Beira Baixa, focused on the “perception of opportunities”, on the “perception of the existence of other entrepreneurs", in the "Self-perception of capacities to undertake", in the "suitability of the Region" to their potential condition of entrepreneurs, in the reading of the "local demand", in the "ethnocentricity", in the "entrepreneurial motivation factors", in the "recognition and prominence” given by the Region and the media to entrepreneurs and entrepreneurship, and also in the motivation towards innovation and technologies.
The main conclusions reveal that about 13.4% of the young people in the sample can be classified as Entrepreneurs (there will be around 8,000 young people in this condition in the total universe, accepting the extrapolation as valid); most of which (53%) are still in the “emerging” phase and 40% of businesses that can already be considered “established”. The Study concluded that 59.5% of the sample considers having personal qualities to be an entrepreneur. The most cited personal qualities are: having “a flair for business”, possessing the skills of a “good manager” (15.2%) and having “technical competence” (16.8%), (in the subgroup of “entrepreneurs”) or , having “communication” skills (24.5%) and being “good managers” (20.8%), in the “Non-entrepreneurs” subgroup. Of the young entrepreneurs, 77% are the only partners in their company, and 2 out of 3 are focused on the local market… 72% of the subgroup declare that it is very difficult to know the local demand. Most of the businesses launched by young people in these 3 districts will be modestly innovative and technological, although around 70% of young people consider themselves to have very innovative ideas. The Study also concluded that the option to remain in the interior regions is based on reasons of choosing a favorable cost of living, a calmer pace of life, ethnocultural aspects and belonging to the Region (ethnocentricity), in which young people in general they seem to be very proud. The young people in the sample consider that the media, and the Community, do not give enough emphasis and recognition to entrepreneurs. The rule model (the example of other entrepreneurs or reference businessmen in your Region) is recognized as desirable (and desired) by 55% of respondents. Globally, 56.5% of young people think that the opportunities to start a business are very few, but, at the level of the Region, the negative opinion about the existence of “good opportunities” increases to 68.9%, suggesting a correlation between the Region and the lower identification of opportunities (which, therefore, will justify the migration to other stops...). Even so, young people consider that they know how to take advantage of latent opportunities (66.9%) and 52.4% say they are not afraid of failing (when trying to take advantage of an opportunity). In terms of motivation, the findings point to the fact that the biggest motivation factor (expressed opinion) of young regional entrepreneurs is linked to self-realization, creating their own jobs and contributing to a better world. Family tradition is clearly the least important motivational factor. The motivational profile differs when considering the two subgroups (entrepreneurs vs. non-entrepreneurs).
Estudo e análise de tendências da Geração Z - Novos modos de pensar e interagir, 2021
“This study’s main objectives are to investigate and analyze
the trends and behaviors of Generati... more “This study’s main objectives are to investigate and analyze the trends and behaviors of Generation Z with regard to the use of technologies and how this generation views and reacts to their potential and interaction, in order to transmit to companies and decision makers relevant information that enables them to know, guide investments and adapt to new ways of thinking and (inter) acting in an increasingly technological world”.
The internationalization of Portuguese Companies, a book for export managers. Case Studies and ex... more The internationalization of Portuguese Companies, a book for export managers. Case Studies and examples from Market Development. Motives for export. The Country Brand. Export and Logistics. The Multicultural factor. How to chose foreign markets. Market development stategy. Strategy Model.
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Books by Carlos Lacerda
The analysis of interior territories hypothesizes economic models based on traditional, uncompetitive and innovative activities, establishing a vicious cycle that conditions the ability to undertake, and inhibits integrated and sustainable development, favorable to the retention of young people. From the Authors' point of view, this reality is not yet sufficiently known, and it is important to investigate whether the weakness of the entrepreneurial spirit in these territories is related to specific reasons, using validated methodologies and tools.
The universe of 59,726 young people (18-28 years old), residents of the districts of Vila Real, Bragança and Castelo Branco, was considered, on which the investigation was developed, working with a sample of 1,000 individuals. The dimensions of the Study focused on “perception of opportunities”, “existence of other entrepreneurs”, “self-perception of entrepreneurial capabilities”, “suitability of the region”, “local demand”, “ethnocentricity”, “entrepreneurial motivation factors”, “ recognition” of media and Community, and “motivation for innovation and technologies”.
The conclusions revealed that 13.4% of young people in the sample can classify themselves as Entrepreneurs (around 8,000 young people in the universe, by extrapolation); of these, 53% in the “emerging” phase and 40% in the “established” phase. 59.5% of the global sample considers they have personal qualities to be an entrepreneur, namely: “a nose for business” (33.5%), being a “good manager” (15.2%) having “technical competence” (16, 8%), (subgroup “entrepreneurs”); and “communication” skills (24.5%) and being a “good manager” (20.8%), (subgroup “non-entrepreneurs”).
In the entrepreneurs subgroup, 77% are the sole owners of the company, and 2 out of 3 are focused on the local market; The majority of young people's businesses in the sample are modestly innovative and technological, although 70% claim to have very innovative ideas.
The choice to stay in these regions is based on reasons for choosing: favorable cost of living, calm pace of life, ethnocultural factors and belonging to the Region (ethnocentricity), in which they claim to be very proud.
The sample considers that the media/Community does not give sufficient recognition to entrepreneurs and the rule model (entrepreneurs/entrepreneurs of reference in the Region) is important for 55% of those interviewed. Globally, 56.5% of young people think that opportunities to start a business are very few, but at the Region level, the negative opinion increases (68.9%), suggesting a correlation between the Region and the lower identification of opportunities ( which, therefore, could justify migration).
66.9% declare that they know how to take advantage of latent opportunities and 52.4% say that they are not afraid of failing (overall).
This Study is therefore part of stimulating and training local agents (potential entrepreneurs) and motivating actors in the installed ecosystem, through the construction and sharing of information and knowledge about relevant areas of
Technological Entrepreneurship, disseminating pertinent information regarding successful initiatives and reference cases, which took place not only in Portugal, but also in Spain, France and England, and disseminating underlying business models, together with other outputs developed within the scope of the “GET IN” project BUSINESS” financed by the European Union ((project nº 026813/SIAC/COMPETE), and promoted by the Beira Baixa Business Association
(AEBB), together with the Intermunicipal Community
of Beira Baixa and Intermunicipal Community
from Alto Alentejo.
In summary, this Study aims to produce and disseminate valuable information and strengthen the skills of future entrepreneurs and latent business projects, especially in terms of soft skills, motivation and inspiration, for the promotion of future Businesses and the Creation of Value in technological base.
The analysis of the territories in the interior of Portugal hypothesizes an economic model based on traditional and uncompetitive and innovative activities. The interior territories are facing a vicious cycle that conditions the ability to respond to known problems, compromising an integrated and sustainable development framework.
From the point of view of the promoters of this Study, this reality is not fully known in its contours, so it is important to determine the modes and profiles of entrepreneurship associated with low-density territories, especially among the younger generations. It is believed that the weakness of the entrepreneurial spirit, particularly in low-density areas, is related to specific motives and reasons that are important to study, through validated and accurate methods and tools.
For this, a universe of 59,726 young people aged between 18 and 28 years old, residents of the districts of Vila Real, Bragança and Castelo Branco- (in the Portugal' interior lands) was considered, on which an investigation was carried out, following methodological recommendations and previous studies published on the subject, from a sample of 1,000 individuals.
The dimensions of investigation of the specific motives and reasons to undertake, by the young people of Trás-os-Montes and Beira Baixa, focused on the “perception of opportunities”, on the “perception of the existence of other
entrepreneurs", in the "Self-perception of capacities to undertake", in the "suitability of the Region" to their potential condition of entrepreneurs, in the reading of the "local demand", in the "ethnocentricity", in the "entrepreneurial motivation factors", in the "recognition and prominence” given by the Region and the media to entrepreneurs and entrepreneurship, and also in the motivation towards innovation and technologies.
The main conclusions reveal that about 13.4% of the young people in the sample can be classified as Entrepreneurs (there will be around 8,000 young people in this condition in the total universe, accepting the extrapolation as valid);
most of which (53%) are still in the “emerging” phase and
40% of businesses that can already be considered “established”. The Study concluded that 59.5% of the sample considers having personal qualities to be an entrepreneur. The most cited personal qualities are: having “a flair for business”, possessing the skills of a “good manager” (15.2%) and having “technical competence” (16.8%), (in the subgroup of “entrepreneurs”) or , having “communication” skills (24.5%) and being “good managers” (20.8%), in the “Non-entrepreneurs” subgroup.
Of the young entrepreneurs, 77% are the only partners in their company, and 2 out of 3 are focused on the local market… 72% of the subgroup declare that it is very difficult to know the local demand.
Most of the businesses launched by young people in these 3 districts will be modestly innovative and technological, although around 70% of young people consider themselves to have very innovative ideas.
The Study also concluded that the option to remain in the interior regions is based on reasons of choosing a favorable cost of living, a calmer pace of life, ethnocultural aspects and belonging to the Region (ethnocentricity), in which young people in general they seem to be very proud.
The young people in the sample consider that the media, and the Community, do not give enough emphasis and recognition to entrepreneurs. The rule model (the example of other entrepreneurs or reference businessmen in your
Region) is recognized as desirable (and desired) by 55% of respondents.
Globally, 56.5% of young people think that the opportunities to start a business are very few, but, at the level of the Region, the negative opinion about the existence of “good opportunities” increases to 68.9%, suggesting a correlation between the Region and the lower identification of opportunities (which, therefore, will justify the migration to other stops...).
Even so, young people consider that they know how to take advantage of latent opportunities (66.9%) and 52.4% say they are not afraid of failing (when trying to take advantage of an opportunity).
In terms of motivation, the findings point to the fact that the biggest motivation factor (expressed opinion) of young regional entrepreneurs is linked to self-realization, creating their own jobs and contributing to a better world.
Family tradition is clearly the least important motivational factor. The motivational profile differs when considering the two subgroups (entrepreneurs vs. non-entrepreneurs).
the trends and behaviors of Generation Z with regard to the
use of technologies and how this generation views and reacts
to their potential and interaction, in order to transmit to companies
and decision makers relevant information that enables
them to know, guide investments and adapt to new ways of
thinking and (inter) acting in an increasingly technological
world”.
Papers by Carlos Lacerda
The analysis of interior territories hypothesizes economic models based on traditional, uncompetitive and innovative activities, establishing a vicious cycle that conditions the ability to undertake, and inhibits integrated and sustainable development, favorable to the retention of young people. From the Authors' point of view, this reality is not yet sufficiently known, and it is important to investigate whether the weakness of the entrepreneurial spirit in these territories is related to specific reasons, using validated methodologies and tools.
The universe of 59,726 young people (18-28 years old), residents of the districts of Vila Real, Bragança and Castelo Branco, was considered, on which the investigation was developed, working with a sample of 1,000 individuals. The dimensions of the Study focused on “perception of opportunities”, “existence of other entrepreneurs”, “self-perception of entrepreneurial capabilities”, “suitability of the region”, “local demand”, “ethnocentricity”, “entrepreneurial motivation factors”, “ recognition” of media and Community, and “motivation for innovation and technologies”.
The conclusions revealed that 13.4% of young people in the sample can classify themselves as Entrepreneurs (around 8,000 young people in the universe, by extrapolation); of these, 53% in the “emerging” phase and 40% in the “established” phase. 59.5% of the global sample considers they have personal qualities to be an entrepreneur, namely: “a nose for business” (33.5%), being a “good manager” (15.2%) having “technical competence” (16, 8%), (subgroup “entrepreneurs”); and “communication” skills (24.5%) and being a “good manager” (20.8%), (subgroup “non-entrepreneurs”).
In the entrepreneurs subgroup, 77% are the sole owners of the company, and 2 out of 3 are focused on the local market; The majority of young people's businesses in the sample are modestly innovative and technological, although 70% claim to have very innovative ideas.
The choice to stay in these regions is based on reasons for choosing: favorable cost of living, calm pace of life, ethnocultural factors and belonging to the Region (ethnocentricity), in which they claim to be very proud.
The sample considers that the media/Community does not give sufficient recognition to entrepreneurs and the rule model (entrepreneurs/entrepreneurs of reference in the Region) is important for 55% of those interviewed. Globally, 56.5% of young people think that opportunities to start a business are very few, but at the Region level, the negative opinion increases (68.9%), suggesting a correlation between the Region and the lower identification of opportunities ( which, therefore, could justify migration).
66.9% declare that they know how to take advantage of latent opportunities and 52.4% say that they are not afraid of failing (overall).
This Study is therefore part of stimulating and training local agents (potential entrepreneurs) and motivating actors in the installed ecosystem, through the construction and sharing of information and knowledge about relevant areas of
Technological Entrepreneurship, disseminating pertinent information regarding successful initiatives and reference cases, which took place not only in Portugal, but also in Spain, France and England, and disseminating underlying business models, together with other outputs developed within the scope of the “GET IN” project BUSINESS” financed by the European Union ((project nº 026813/SIAC/COMPETE), and promoted by the Beira Baixa Business Association
(AEBB), together with the Intermunicipal Community
of Beira Baixa and Intermunicipal Community
from Alto Alentejo.
In summary, this Study aims to produce and disseminate valuable information and strengthen the skills of future entrepreneurs and latent business projects, especially in terms of soft skills, motivation and inspiration, for the promotion of future Businesses and the Creation of Value in technological base.
The analysis of the territories in the interior of Portugal hypothesizes an economic model based on traditional and uncompetitive and innovative activities. The interior territories are facing a vicious cycle that conditions the ability to respond to known problems, compromising an integrated and sustainable development framework.
From the point of view of the promoters of this Study, this reality is not fully known in its contours, so it is important to determine the modes and profiles of entrepreneurship associated with low-density territories, especially among the younger generations. It is believed that the weakness of the entrepreneurial spirit, particularly in low-density areas, is related to specific motives and reasons that are important to study, through validated and accurate methods and tools.
For this, a universe of 59,726 young people aged between 18 and 28 years old, residents of the districts of Vila Real, Bragança and Castelo Branco- (in the Portugal' interior lands) was considered, on which an investigation was carried out, following methodological recommendations and previous studies published on the subject, from a sample of 1,000 individuals.
The dimensions of investigation of the specific motives and reasons to undertake, by the young people of Trás-os-Montes and Beira Baixa, focused on the “perception of opportunities”, on the “perception of the existence of other
entrepreneurs", in the "Self-perception of capacities to undertake", in the "suitability of the Region" to their potential condition of entrepreneurs, in the reading of the "local demand", in the "ethnocentricity", in the "entrepreneurial motivation factors", in the "recognition and prominence” given by the Region and the media to entrepreneurs and entrepreneurship, and also in the motivation towards innovation and technologies.
The main conclusions reveal that about 13.4% of the young people in the sample can be classified as Entrepreneurs (there will be around 8,000 young people in this condition in the total universe, accepting the extrapolation as valid);
most of which (53%) are still in the “emerging” phase and
40% of businesses that can already be considered “established”. The Study concluded that 59.5% of the sample considers having personal qualities to be an entrepreneur. The most cited personal qualities are: having “a flair for business”, possessing the skills of a “good manager” (15.2%) and having “technical competence” (16.8%), (in the subgroup of “entrepreneurs”) or , having “communication” skills (24.5%) and being “good managers” (20.8%), in the “Non-entrepreneurs” subgroup.
Of the young entrepreneurs, 77% are the only partners in their company, and 2 out of 3 are focused on the local market… 72% of the subgroup declare that it is very difficult to know the local demand.
Most of the businesses launched by young people in these 3 districts will be modestly innovative and technological, although around 70% of young people consider themselves to have very innovative ideas.
The Study also concluded that the option to remain in the interior regions is based on reasons of choosing a favorable cost of living, a calmer pace of life, ethnocultural aspects and belonging to the Region (ethnocentricity), in which young people in general they seem to be very proud.
The young people in the sample consider that the media, and the Community, do not give enough emphasis and recognition to entrepreneurs. The rule model (the example of other entrepreneurs or reference businessmen in your
Region) is recognized as desirable (and desired) by 55% of respondents.
Globally, 56.5% of young people think that the opportunities to start a business are very few, but, at the level of the Region, the negative opinion about the existence of “good opportunities” increases to 68.9%, suggesting a correlation between the Region and the lower identification of opportunities (which, therefore, will justify the migration to other stops...).
Even so, young people consider that they know how to take advantage of latent opportunities (66.9%) and 52.4% say they are not afraid of failing (when trying to take advantage of an opportunity).
In terms of motivation, the findings point to the fact that the biggest motivation factor (expressed opinion) of young regional entrepreneurs is linked to self-realization, creating their own jobs and contributing to a better world.
Family tradition is clearly the least important motivational factor. The motivational profile differs when considering the two subgroups (entrepreneurs vs. non-entrepreneurs).
the trends and behaviors of Generation Z with regard to the
use of technologies and how this generation views and reacts
to their potential and interaction, in order to transmit to companies
and decision makers relevant information that enables
them to know, guide investments and adapt to new ways of
thinking and (inter) acting in an increasingly technological
world”.