EconStor Open Access Articles and Book Chapters, 2017
The study advances conceptualization and dimensionality of consumer engagement and validate antec... more The study advances conceptualization and dimensionality of consumer engagement and validate antecedents and outcomes in the context of social media. The data collected from active members of online brand communities, unveiled that consumers engage with brands and other consumers with brand communities. The study conducted exploratory factor analysis, confirmatory factor analysis and hierarchical regression modelling to validate construct and test proposed hypotheses. Findings of the study exhibit that brand satisfaction, brand identification yield significant relationship with consumer engagement while brand trust turns out to be insignificant. Furthermore, consumer engagement significantly mediates the relationship between brand identification, brand satisfaction and brand loyalty. The study asserts that parsimonious conceptualization of consumer engagement consists of three dimensions: cognitive, affective and behavioral. Contributions of the study are two folds; first, endorse consumer engagement conceptualization and secondly, answer to call for empirical testing of Online Brand Community Engagement Framework.
Development Economics: Macroeconomic Issues in Developing Economies eJournal, 2017
The aim of this paper is to investigate the interrelationship among intellectual capital, organiz... more The aim of this paper is to investigate the interrelationship among intellectual capital, organizational learning capability and market performance in banking sector of Pakistan. Moreover, it also examines the mediating role of organizational learning capability in intellectual capital and market performance relationship. The primary data was collected from 263 branches of 22 public and private scheduled banks operating in Pakistan. The structural equation modeling results reveal that both intellectual capital and organizational learning capability enhances the market performance. The mediating role of organizational learning capability among intellectual capital and market performance is fully supported. The study has implications for both academicians and practitioners. Theoretically, it contributes in literature by providing a mechanism through which intellectual capital may be translated into market performance. From managerial perspective, this study proposes that the top manag...
Quality assurance is a widely used term in academia. Quality assurance and enhancement is possibl... more Quality assurance is a widely used term in academia. Quality assurance and enhancement is possible only when the term ‘quality’ is defined clearly with a special focus on pedagogical differences. Quality and its parameters can be different in different instructional designs just as they can be different for different industries. Quality of higher education in conventional and distance pedagogic design cannot be measured through the same gauge. The paper is an attempt to rethink the concept of quality which is necessary for a clearly distinctive instructional approach for higher education in distance/online education. As comprehensive parameters are required to define quality in distance and online Education, a framework is developed in the paper by creating an inventory of factors with the help of System Approach for Program Evaluation to define the parameters of quality in distance/online education.
The study advances conceptualization and dimensionality of consumer engagement and validate antec... more The study advances conceptualization and dimensionality of consumer engagement and validate antecedents and outcomes in the context of social media. The data collected from active members of online brand communities, unveiled that consumers engage with brands and other consumers with brand communities. The study conducted exploratory factor analysis, confirmatory factor analysis and hierarchical regression modelling to validate construct and test proposed hypotheses. Findings of the study exhibit that brand satisfaction, brand identification yield significant relationship with consumer engagement while brand trust turns out to be insignificant. Furthermore, consumer engagement significantly mediates the relationship between brand identification, brand satisfaction and brand loyalty. The study asserts that parsimonious conceptualization of consumer engagement consists of three dimensions: cognitive, affective and behavioral. Contributions of the study are two folds; first, endorse consumer engagement conceptualization and secondly, answer to call for empirical testing of Online Brand Community Engagement Framework.
EconStor Open Access Articles and Book Chapters, 2017
The study advances conceptualization and dimensionality of consumer engagement and validate antec... more The study advances conceptualization and dimensionality of consumer engagement and validate antecedents and outcomes in the context of social media. The data collected from active members of online brand communities, unveiled that consumers engage with brands and other consumers with brand communities. The study conducted exploratory factor analysis, confirmatory factor analysis and hierarchical regression modelling to validate construct and test proposed hypotheses. Findings of the study exhibit that brand satisfaction, brand identification yield significant relationship with consumer engagement while brand trust turns out to be insignificant. Furthermore, consumer engagement significantly mediates the relationship between brand identification, brand satisfaction and brand loyalty. The study asserts that parsimonious conceptualization of consumer engagement consists of three dimensions: cognitive, affective and behavioral. Contributions of the study are two folds; first, endorse consumer engagement conceptualization and secondly, answer to call for empirical testing of Online Brand Community Engagement Framework.
Development Economics: Macroeconomic Issues in Developing Economies eJournal, 2017
The aim of this paper is to investigate the interrelationship among intellectual capital, organiz... more The aim of this paper is to investigate the interrelationship among intellectual capital, organizational learning capability and market performance in banking sector of Pakistan. Moreover, it also examines the mediating role of organizational learning capability in intellectual capital and market performance relationship. The primary data was collected from 263 branches of 22 public and private scheduled banks operating in Pakistan. The structural equation modeling results reveal that both intellectual capital and organizational learning capability enhances the market performance. The mediating role of organizational learning capability among intellectual capital and market performance is fully supported. The study has implications for both academicians and practitioners. Theoretically, it contributes in literature by providing a mechanism through which intellectual capital may be translated into market performance. From managerial perspective, this study proposes that the top manag...
Quality assurance is a widely used term in academia. Quality assurance and enhancement is possibl... more Quality assurance is a widely used term in academia. Quality assurance and enhancement is possible only when the term ‘quality’ is defined clearly with a special focus on pedagogical differences. Quality and its parameters can be different in different instructional designs just as they can be different for different industries. Quality of higher education in conventional and distance pedagogic design cannot be measured through the same gauge. The paper is an attempt to rethink the concept of quality which is necessary for a clearly distinctive instructional approach for higher education in distance/online education. As comprehensive parameters are required to define quality in distance and online Education, a framework is developed in the paper by creating an inventory of factors with the help of System Approach for Program Evaluation to define the parameters of quality in distance/online education.
The study advances conceptualization and dimensionality of consumer engagement and validate antec... more The study advances conceptualization and dimensionality of consumer engagement and validate antecedents and outcomes in the context of social media. The data collected from active members of online brand communities, unveiled that consumers engage with brands and other consumers with brand communities. The study conducted exploratory factor analysis, confirmatory factor analysis and hierarchical regression modelling to validate construct and test proposed hypotheses. Findings of the study exhibit that brand satisfaction, brand identification yield significant relationship with consumer engagement while brand trust turns out to be insignificant. Furthermore, consumer engagement significantly mediates the relationship between brand identification, brand satisfaction and brand loyalty. The study asserts that parsimonious conceptualization of consumer engagement consists of three dimensions: cognitive, affective and behavioral. Contributions of the study are two folds; first, endorse consumer engagement conceptualization and secondly, answer to call for empirical testing of Online Brand Community Engagement Framework.
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Papers by Mariam Tanweer