The objective of this research was to find the digital profile that MSMEs need in generation z, f... more The objective of this research was to find the digital profile that MSMEs need in generation z, for their work immersion in industry 4.0. The main contribution was to identify the digital profiles that are required in MSMEs, preparing a description of what youn people of generation Z are like today and what are their possibilities of immersion in industry 4.0. The methodology used was qualitative though focus groups to entrepreneurs and young people of generation z. The dimensions used were taken from the theory of García Ávila (2017) and Epstein, Nisbet and Gillespie (2011). Five dimensions were worked on and an interpretation was made through hermeneutics and with a comparative analysis of interpretation, polarization and word cloud to from the research results. In the analysis obtained, it was noted that there is a new awareness of the use of technology despite the real failures of the country's telecommunications. The digital use of generation z is imminent, but its resource...
The objective of this research was to find the effects on the work of the MSMEs due to the COVID ... more The objective of this research was to find the effects on the work of the MSMEs due to the COVID 19 pandemic. The case analyzed was a national footwear company and its suppliers were asked how it affected the company, in its employment as well as in their physical and emotional health due the pandemic issues caused by COVID 19. Four dimensions were analyzed based on the questionnaire issued by the Organization for Economic Cooperation and Development (OECD) on the pandemic this 2020 year. Interesting data was found in the industry of the Leather-Footwear sector, such as the fact that most of the companies did have direct impact affectation, in addition to the fact that micro companies suffered an impact on salaries, layoffs, as well as the lack of attention to data of mental health that have been caused by the COVID 19 pandemic.
OBJETIVO: Determinar las prácticas comerciales en el servicio al cliente para mejorar las estrate... more OBJETIVO: Determinar las prácticas comerciales en el servicio al cliente para mejorar las estrategias mercadológicas de la zona. Las empresas elegidas son productoras y comercializadoras conocidas como “viñedos boutique”. MATERIAL Y MÉTODO: La investigación es explicativa, descriptiva, exploratoria de corte transversal y enfoque mixto. El instrumento de medición corresponde a una guía de observación indirecta no participante para evaluar dimensiones del pentágono de Babson College utilizando la escala de Likert. RESULTADOS: Entre los hallazgos se identificó que los viñedos son competitivos en la parte de la infraestructura y el servicio, pero se tienen carencias importantes en el área de los productos y su comercialización. CONCLUSIONES: El impacto de esta evaluación es alto porque se carece de información en el ámbito del servicio en la ruta vitivinícola en el estado de Guanajuato.
OBJETIVO: Compartir con los viñedos miembros de la Asociación de uva y vino de Guanajuato aquella... more OBJETIVO: Compartir con los viñedos miembros de la Asociación de uva y vino de Guanajuato aquellas funciones afines que impulsen el crecimiento del sector al que pertenece su estructura organizacional. MATERIAL Y MÉTODO: En la fase que se presenta del estudio, corresponde al método cualitativo o no tradicional del tipo descriptivo, por medio de la técnica de entrevista semiestructurada; utilizando como herramienta de gestión, el benchmarking de mejores prácticas funcional. RESULTADOS: Se identifica la formación de la LIGA CEFIGA como iniciativa de un sindicato de agricultores en Francia, comprendiendo varios servicios especializados que se ofrecen, con personal altamente capacitado y cuyos costos van de acuerdo a los requerimientos de cada viñedo. CONCLUSIONES: Los datos obtenidos de esta entrevista permiten tener un comparativo de las funciones y formas de organización entre Francia y el Estado de Guanajuato en los viñedos interesados.
The objective of this research was to find the digital profile that MSMEs need in generation z, f... more The objective of this research was to find the digital profile that MSMEs need in generation z, for their work immersion in industry 4.0. The main contribution was to identify the digital profiles that are required in MSMEs, preparing a description of what youn people of generation Z are like today and what are their possibilities of immersion in industry 4.0. The methodology used was qualitative though focus groups to entrepreneurs and young people of generation z. The dimensions used were taken from the theory of García Ávila (2017) and Epstein, Nisbet and Gillespie (2011). Five dimensions were worked on and an interpretation was made through hermeneutics and with a comparative analysis of interpretation, polarization and word cloud to from the research results. In the analysis obtained, it was noted that there is a new awareness of the use of technology despite the real failures of the country's telecommunications. The digital use of generation z is imminent, but its resource...
The objective of this research was to find the effects on the work of the MSMEs due to the COVID ... more The objective of this research was to find the effects on the work of the MSMEs due to the COVID 19 pandemic. The case analyzed was a national footwear company and its suppliers were asked how it affected the company, in its employment as well as in their physical and emotional health due the pandemic issues caused by COVID 19. Four dimensions were analyzed based on the questionnaire issued by the Organization for Economic Cooperation and Development (OECD) on the pandemic this 2020 year. Interesting data was found in the industry of the Leather-Footwear sector, such as the fact that most of the companies did have direct impact affectation, in addition to the fact that micro companies suffered an impact on salaries, layoffs, as well as the lack of attention to data of mental health that have been caused by the COVID 19 pandemic.
OBJETIVO: Determinar las prácticas comerciales en el servicio al cliente para mejorar las estrate... more OBJETIVO: Determinar las prácticas comerciales en el servicio al cliente para mejorar las estrategias mercadológicas de la zona. Las empresas elegidas son productoras y comercializadoras conocidas como “viñedos boutique”. MATERIAL Y MÉTODO: La investigación es explicativa, descriptiva, exploratoria de corte transversal y enfoque mixto. El instrumento de medición corresponde a una guía de observación indirecta no participante para evaluar dimensiones del pentágono de Babson College utilizando la escala de Likert. RESULTADOS: Entre los hallazgos se identificó que los viñedos son competitivos en la parte de la infraestructura y el servicio, pero se tienen carencias importantes en el área de los productos y su comercialización. CONCLUSIONES: El impacto de esta evaluación es alto porque se carece de información en el ámbito del servicio en la ruta vitivinícola en el estado de Guanajuato.
OBJETIVO: Compartir con los viñedos miembros de la Asociación de uva y vino de Guanajuato aquella... more OBJETIVO: Compartir con los viñedos miembros de la Asociación de uva y vino de Guanajuato aquellas funciones afines que impulsen el crecimiento del sector al que pertenece su estructura organizacional. MATERIAL Y MÉTODO: En la fase que se presenta del estudio, corresponde al método cualitativo o no tradicional del tipo descriptivo, por medio de la técnica de entrevista semiestructurada; utilizando como herramienta de gestión, el benchmarking de mejores prácticas funcional. RESULTADOS: Se identifica la formación de la LIGA CEFIGA como iniciativa de un sindicato de agricultores en Francia, comprendiendo varios servicios especializados que se ofrecen, con personal altamente capacitado y cuyos costos van de acuerdo a los requerimientos de cada viñedo. CONCLUSIONES: Los datos obtenidos de esta entrevista permiten tener un comparativo de las funciones y formas de organización entre Francia y el Estado de Guanajuato en los viñedos interesados.
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