Patti M. Valkenburg is University Distinguished Professor of Media, Youth, and Society at the University of Amsterdam, and the Founder of CcaM, the Center for Research on children, adolescents, and Media. Her research interests include the cognitive, emotional, and social effects of media and technologies on children and adolescents. She is particularly interested in how children and adolescents differ in their susceptibility to media effects. Valkenburg’s work has received numerous awards. She is a fellow of the International Communication Association (ICA) and an elected member of the Royal Netherlands Academy of Sciences. In 2010 she was awarded an Advanced grant from the European Research Council, which is one of the highest European scientific recognitions. In 2011, she was awarded the Spinoza award, the highest scientific award in the Netherlands. In 2016, she received the Steven Chaffee Career Achievement award from the ICA.
This study examines the age at which children reach adult levels of cognitive advertising compete... more This study examines the age at which children reach adult levels of cognitive advertising competences. In a computer-assisted survey of 294 children (8–12 years) and 198 adults (18–30 years), we investigate at what age children reach adult levels of (1) advertising recognition, and (2) understanding of advertising’s selling and persuasive intent. Our findings show that around the age of 9–10, most children have reached an adult level of advertising recognition. However, at age 12, children have still not acquired an adult-like understanding of advertising’s selling and persuasive intent. Finally, children’s understanding of the selling intent of advertising develops before their
understanding of its persuasive intent.
KEYWORDS adults; advertising literacy; children; cognitive advertising competences;
television advertising
The aim of this article is to improve understanding of self-effects in social media, and to compa... more The aim of this article is to improve understanding of self-effects in social media, and to compare self-effects with reception effects. Self-effects are the effects of messages the cognitions, emotions, attitudes, and behaviors of the message creators/senders themselves. Four theories have tried to explain self-effects in offline environments: self-persuasion, self-concept change, expressive writing, and political deliberation. The article reviews research into online self-effects that evolved from each of these theories, and argues why self-effects may be stronger online than offline. Based on this review, a model is introduced that helps explain how online self- and reception effects may coalesce and amplify each other. The article ends by presenting some suggestions for future research.
The goal of this review was to systematize empirical research that was published in peer-reviewed... more The goal of this review was to systematize empirical research that was published in peer-reviewed English-language journals between 1995 and 2015 on the prevalence, predictors, and implications of adolescents' use of pornography. This research showed that adolescents use pornography, but prevalence rates varied greatly. Adolescents who used pornography more frequently were male, at a more advanced pubertal stage, sensation seekers, and had weak or troubled family relations. Pornography use was associated with more permissive sexual attitudes and tended to be linked with stronger gender-stereotypical sexual beliefs. It also seemed to be related to the occurrence of sexual intercourse, greater experience with casual sex behavior, and more sexual aggression, both in terms of perpetration and victimization. The findings of this review need to be seen against the background of various methodological and theoretical shortcomings, as well as several biases in the literature, which curr...
This review analyzes trends and commonalities among prominent theories of media effects.Onthe bas... more This review analyzes trends and commonalities among prominent theories of media effects.Onthe basis of exemplary meta-analyses of media effects and bibliometric studies of well-cited theories, we identify and discuss five features of media effects theories as well as their empirical support. Each of these features specifies the conditions under which media may produce effects on certain types of individuals. Our review ends with a discussion of media effects in newer media environments. This includes theories of computer-mediated communication, the development of which appears to share a similar pattern of reformulation from unidirectional, receiver-oriented views, to theories that recognize the transactional nature of communication. We conclude by outlining challenges and promising avenues for future research. Expected final online publication date for the Annual Review of Psychology Volume 67 is January 03, 2016. Please see http://www.annualreviews.org/catalog/pubdates.aspx for revised estimates.
Telephone interviews from a random sample of Dutch parents (N = 123 for the pilot study, N = 519 ... more Telephone interviews from a random sample of Dutch parents (N = 123 for the pilot study, N = 519 for the main study), provided an opportunity to explore television mediation activities in which parents could engage. From principal components analysis, three reliable styles of television mediation emerged: restrictive mediation, instructive mediation, and social coviewing. In addition to a number of demographic variables, parental concerns about the negative effects of television were significant predictors of style of television mediation.
This study examines the age at which children reach adult levels of cognitive advertising compete... more This study examines the age at which children reach adult levels of cognitive advertising competences. In a computer-assisted survey of 294 children (8–12 years) and 198 adults (18–30 years), we investigate at what age children reach adult levels of (1) advertising recognition, and (2) understanding of advertising’s selling and persuasive intent. Our findings show that around the age of 9–10, most children have reached an adult level of advertising recognition. However, at age 12, children have still not acquired an adult-like understanding of advertising’s selling and persuasive intent. Finally, children’s understanding of the selling intent of advertising develops before their
understanding of its persuasive intent.
KEYWORDS adults; advertising literacy; children; cognitive advertising competences;
television advertising
The aim of this article is to improve understanding of self-effects in social media, and to compa... more The aim of this article is to improve understanding of self-effects in social media, and to compare self-effects with reception effects. Self-effects are the effects of messages the cognitions, emotions, attitudes, and behaviors of the message creators/senders themselves. Four theories have tried to explain self-effects in offline environments: self-persuasion, self-concept change, expressive writing, and political deliberation. The article reviews research into online self-effects that evolved from each of these theories, and argues why self-effects may be stronger online than offline. Based on this review, a model is introduced that helps explain how online self- and reception effects may coalesce and amplify each other. The article ends by presenting some suggestions for future research.
The goal of this review was to systematize empirical research that was published in peer-reviewed... more The goal of this review was to systematize empirical research that was published in peer-reviewed English-language journals between 1995 and 2015 on the prevalence, predictors, and implications of adolescents' use of pornography. This research showed that adolescents use pornography, but prevalence rates varied greatly. Adolescents who used pornography more frequently were male, at a more advanced pubertal stage, sensation seekers, and had weak or troubled family relations. Pornography use was associated with more permissive sexual attitudes and tended to be linked with stronger gender-stereotypical sexual beliefs. It also seemed to be related to the occurrence of sexual intercourse, greater experience with casual sex behavior, and more sexual aggression, both in terms of perpetration and victimization. The findings of this review need to be seen against the background of various methodological and theoretical shortcomings, as well as several biases in the literature, which curr...
This review analyzes trends and commonalities among prominent theories of media effects.Onthe bas... more This review analyzes trends and commonalities among prominent theories of media effects.Onthe basis of exemplary meta-analyses of media effects and bibliometric studies of well-cited theories, we identify and discuss five features of media effects theories as well as their empirical support. Each of these features specifies the conditions under which media may produce effects on certain types of individuals. Our review ends with a discussion of media effects in newer media environments. This includes theories of computer-mediated communication, the development of which appears to share a similar pattern of reformulation from unidirectional, receiver-oriented views, to theories that recognize the transactional nature of communication. We conclude by outlining challenges and promising avenues for future research. Expected final online publication date for the Annual Review of Psychology Volume 67 is January 03, 2016. Please see http://www.annualreviews.org/catalog/pubdates.aspx for revised estimates.
Telephone interviews from a random sample of Dutch parents (N = 123 for the pilot study, N = 519 ... more Telephone interviews from a random sample of Dutch parents (N = 123 for the pilot study, N = 519 for the main study), provided an opportunity to explore television mediation activities in which parents could engage. From principal components analysis, three reliable styles of television mediation emerged: restrictive mediation, instructive mediation, and social coviewing. In addition to a number of demographic variables, parental concerns about the negative effects of television were significant predictors of style of television mediation.
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Papers by Patti Valkenburg
understanding of its persuasive intent.
KEYWORDS adults; advertising literacy; children; cognitive advertising competences;
television advertising
understanding of its persuasive intent.
KEYWORDS adults; advertising literacy; children; cognitive advertising competences;
television advertising