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Ranking
Content Management
Server-side Languages
Client-side Languages
JavaScript Libraries
CSS Frameworks
Web Servers
Web Panels
Operating Systems
Web Hosting
Data Centers
Reverse Proxies
DNS Servers
Email Servers
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Content Delivery
Traffic Analysis Tools
Tag Managers
Social Widgets
Site Elements
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Content Languages

see FAQ for explanations
on advanced reports

Technologies > Advertising Networks

Usage statistics and market shares of advertising networks for websites

Request an extensive advertising networks market report.

Learn more

This diagram shows the percentages of websites using various advertising networks. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.

How to read the diagram:
52.2% of the websites use none of the advertising networks that we monitor.
Google Ads is used by 47.5% of all the websites, that is a advertising network market share of 99.2%.

None
52.2%
Google Ads
47.5%
99.2%
Amazon Associates
0.7%
1.5%
Equativ
0.4%
0.8%
AdRoll
0.3%
0.5%
Microsoft Advertising
0.2%
0.4%
OpenX
0.1%
0.3%
Yahoo Advertising
0.1%
0.2%
Awin
0.1%
0.2%
Yandex.Direct
0.1%
0.2%
CJ Affiliate
0.1%
0.1%
MGID
0.1%
0.1%
ValueCommerce
0.1%
0.1%
Index Exchange
0.1%
0.1%
PubMatic
0.1%
0.1%
Media.net
less than 0.1%
0.1%
Skimlinks
less than 0.1%
0.1%
Rakuten Advertising
less than 0.1%
0.1%
BuySellAds
less than 0.1%
0.1%
Infolinks
less than 0.1%
0.1%
Sovrn
less than 0.1%
0.1%
Outbrain
less than 0.1%
0.1%
LTK
less than 0.1%
0.1%
VDX.TV
less than 0.1%
0.1%
W3Techs.com, 20 February 2025
absolute usage percentage
market share
Percentages of websites using various advertising networks
Note: a website may use more than one advertising network

The following advertising networks have a market share of less than 0.1%

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Technology Brief
Advertising Networks
Advertising networks provide a platform for publishers and advertisers to show paid advertisements on a publishers website.

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