Papers by Paballo Maiphetlho
This research study brings together various elements from the field of Experiential Marketing and... more This research study brings together various elements from the field of Experiential Marketing and breaks down the value and the application of the subject in modern day marketing. It draws on recent studies that were conducted on in various fields such as Neurology and Cognitive Science, Psychology, and Marketing .
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Papers by Paballo Maiphetlho