Ronn Torossian

Ronn D. Torossian is an American public relations executive, founder of New York City-based 5W Public Relations (5WPR), and author.

His public relations firm, 5WPR, had revenues of about $19 million in 2014. As a public relations executive, Torossian built his firm’s brand through aggressive media tactics, which has, at times, enmeshed him in controversy.

Early life

Torossian was born in Brooklyn, New York, grew up in The Bronx and attended Stuyvesant High School in New York City. While at SUNY Albany, Torossian became national president of the North American branch of Betar, the international Zionist youth movement associated with Israel's Likud party. After college, he moved to Israel, and co-founded with fellow Betar members who also became Israeli politicians, Danny Danon and Yoel Hasson, an organization called "Yerushalayim Shelanu" (Our Jerusalem), which promoted Israeli settlement in Eastern Jerusalem.

Career

Torossian began his career in public relations in 1998, working with then New York City Council speaker Peter Vallone, Sr. during Vallone's trip to Israel. He also worked for the Likud Party in Israel.