7 Up is a brand of lemon-lime flavored, non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo (or its licensees) in the rest of the world. The U.S. version of the 7 Up logo includes a red cherry between the "7" and "Up"; this red cherry has been animated and used as a mascot for the brand as Cool Spot.
History
7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named "Bib-Label Lithiated Lemon-Lime Soda", was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug, until 1950. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries.
The Up Series is a series of documentary films produced by Granada Television that have followed the lives of fourteen British children since 1964, when they were seven years old. So far the documentary has had eight episodes spanning 49 years (one episode every seven years) and the documentary has been broadcast on both ITV and BBC. In a 2005 Channel 4 programme, the series topped the list of The 50 Greatest Documentaries.
The children were selected to represent the range of socio-economic backgrounds in Britain at that time, with the explicit assumption that each child's social class predetermines their future. Every seven years, the director, Michael Apted, films material from those of the fourteen who choose to participate. The aim of the series is stated at the beginning of 7 Up as: "Why do we bring these children together? Because we want to get a glimpse of England in the year 2000. The shop steward and the executive of the year 2000 are now seven years old."
56 Up premiered on British TV on 14 May 2012; its release in the USA came on 4 January 2013.
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