Adidas

Adidas AG (German pronunciation: [ˈadiˌdas]) is a German multinational corporation that designs and manufactures sports shoes, clothing and accessories headquartered in Herzogenaurach, Bavaria. It is the largest sportswear manufacturer in Europe and the second biggest in the world, after Nike.

It is also the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company (including Ashworth), 9.1% of FC Bayern Munich and Runtastic, an Austrian fitness company. The company revenue for 2012 was listed at €14.88 billion.

Adidas was founded on 18 August 1949 by Adolf Dassler, following a family feud at the Gebrüder Dassler Schuhfabrik company between him and his older brother Rudolf. Rudolf had earlier established Puma, which quickly became the business rival of Adidas and is also headquartered in Herzogenaurach. The company's clothing and shoe designs typically feature three parallel bars, and the same motif is incorporated into Adidas's current official logo. The brand name is appropriately uncapitalized, with a lower case "a".

Adidas (disambiguation)

Adidas is a German sports apparel manufacturer.

Adidas or A.D.I.D.A.S. may also refer to:

Adidas 1

The Adidas_1 was a running shoe made by adidas, introduced in early 2005. It is the second general consumer sneaker to incorporate a computer (Adidas Micropacer in 1984 was the first). The shoe suffered reliability issues with many being sent back for repair, which initiated the introduction of an improved generation shortly after the release of the original shoes, which was called Intelligence Level 1.1. The shoe was later discontinued, and the official site http://www.adidas-1.com now redirects users to adidas' web page. The shoe was later followed by the Adidas_1 Basketball Shoe.

Technology

Requiring three years of development prior to release, the shoe adjusts itself after each stride, using a motor in the middle of the sole. The motor turns a screw, which in turn lengthens or shortens a cable, changing the compression characteristics of the heel pad.

The shoe typically costs $250 in the U.S.

The changes are guided by a sensor in the heel, which determines how much the heel is compressed on each stride.