Shreddies

Shreddies is a breakfast cereal produced from shredded wheat, made from lattices of wholegrain wheat.

Manufacture

In the United Kingdom, the cereal was first produced by Nabisco's former UK division but is now made by Cereal Partners under the Nestlé brand at Welwyn Garden City. The factory opened in 1926. It began making Shreddies in 1953. The site was briefly owned by Rank Hovis McDougall in 1988, who sold it to Cereal Partners in 1990. Nestlé's site at Staverton started making Shreddies in 1998, and is where all production was moved to in 2007.

In Canada, production began in 1939 at Lewis Avenue, Niagara Falls, Ontario. Shreddies were produced under the Nabisco name until the brand in Canada was purchased in 1993 by Post Cereals whose parent company in 1995 became Kraft General Foods which sold Post to Ralcorp in 2008 and is now Post Foods Canada Corp., a unit of Post Holdings, which was spun off from Ralcorp in 2012.

The cereal is marketed with the whole grain symbol, as part of a marketing campaign emphasising the healthiness of the cereal. Wheat for Shreddies is sourced from over 500 different farms within the UK.