WAM

WAM or Wam may refer to:

People with the name

See also

WAM (Emirates News Agency)

WAM (Wakalat Anba'a al Emarat) or also known as Emirates News Agency is the official news agency of the United Arab Emirates.

History and profile

The WAM was launched in November 1976. It started Arabic broadcast on 18 June 1977 and English broadcast in December 1978. The agency which is headquartered in Abu Dhabi is part of National Media Council.

The agency has Arabic and English news services and has a website in both languages. In addition to its national offices, it has offices in Cairo, Beirut, Washington, Sanaa, Brussels and Islamabad. It is a member of the Gulf Cooperation Council news agencies, the Federation of Arab News Agencies, the International Islamic News Agency, the Pool of Non-Aligned News agencies and of the Organization of Asia-Pacific News Agencies (OANA).

The agency has cooperation and news exchange agreements with various news agencies, including the Sudan News Agency, the Malaysian National News Agency, the Russian News Agency, the Chinese News Agency, Xinhua, the Kuwait News Agency, the Jordanian News Agency, the Indonesian News Agency, and the Yemeni News Agency. Since 2012 the agency has also been in cooperation with the official Turkish news agency, Anadolu Agency.

Web audience measurement

Web Audience Measurement (WAM) is an audience measurement and website analytics tool that measures Internet usage in India. The system, a joint effort of IMRB International and Internet and Mobile Association of India surveys over 6000 individuals across 8 metropolitan centers in India and tracks a variety of metrics such as time-on-site, exposure, reach and frequency of Internet usage.

WAM uses audience measurement and is a continuous tracking panel study that provides cross sectional data on Internet usage segmented by gender, SEC and location. This panel-based approach uses metering technology, design for an Indian context that tracks computers.

Web Rating Points factor multiple measures of Internet usage to provide a more comprehensive picture to web advertisers and attempts to standardize web analytics in India. The web analytics market in India is currently fragmented, with Comscore and Vizisense being IMRB's key competitors. Several discussions revolve around the difference between the numbers provided by all the competitors in the digital audience measurement space. Therefore choosing the right measurement partner is imperative for media stakeholders. This creates rifts between users of two different audience measurement tools.