Campina

Campina Alexandria Feasby MKTG/307 December 11, 2011 Franklin D. Orellana Campina is one of the leading dairy companies in the world and one of the few that produces only dairy products (P.669, Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications). Because this company only offers dairy products, different aspects of dairy could be marketed to draw in consumers and increase revenue. Campaigns shining light on keeping our body’s healthy, reducing obesity, and organics would be good ideas for Campina. It is important for a person to keep his or her body healthy, this is a fact. Those that keep their bodies healthy have more energy and feel better about them physically and emotionally. All of these factors increase overall happiness. If Campina could market these characteristics of keeping our bodies healthy, the campaign could draw in potential consumers. There is a huge market, just waiting for Campina to jump on it! Many people want to be healthy, if they are not already. Some may just not know where to start or even how to start. Campina could change that, all they would need to do is advertise. Obesity is a huge problem in our world today. Not all countries have issues with obesity, but the ones that do, really should strive towards a better life for all of its citizens. Eating healthier is an important thing to do to fight obesity in the short run and long run. Campina could advertise that for most people who are able, eating or drinking dairy products is an important factor to fight obesity and become healthy, among other factors, such as eating plenty of fruits and vegetables. Having a balanced diet is crucial to weight loss and having healthy bodies. Campina should include this in their advertisements. Having this advertisement campaign could possibly change the minds of many people who do not pay attention to what goes into their bodies. Studies show the more foods are processed, the less healthy they are. Processed foods may have more sodium and sugar, among a number of other unhealthy additives. These additives are used to preserve foods. A lot of people would argue that eating organic foods vice processed foods is a better lifestyle. Whatever decision a single person or a family should make, it is important to stay away from the too-salty or too-sugary foods. As mentioned above, dairy products are also a key ingredient for a healthy lifestyle. Campina could offer organic dairy products with a wide variety of selections to choose from. Among these products could be different types of milk, many kinds of ice creams, and even yogurts. There are so many organic products Campina could potentially offer. Because of the wide range of organic products this company could offer, market segments could be targeted, if not all of them. There is a product out there for every single person in the world, it is just up to Campina to target them all and meet their needs, if decided upon. References: Shopper, Buyer, and Consumer Behavior: Theory, Marketing Applications and Public Policy Implications. (2008). An Overview of Shopper, Buyer and Consumer Behavior. Jay D. Lindquist. PAGE \* MERGEFORMAT 1