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Community Development
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InCommons: supporting communitybased leadership
Jodi R. Sandf ort
a
& Laura Bloomberg
a
a
Humphrey School of Public Af f airs, Universit y of Minnesot a, 301
19t h Avenue Sout h, Minneapolis, 55455, USA
Available online: 22 Feb 2012
To cite this article: Jodi R. Sandf ort & Laura Bloomberg (2012): InCommons: support ing
communit y-based leadership, Communit y Development , 43: 1, 12-30
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Community Development
Vol. 43, No. 1, February 2012, 12–30
InCommons: supporting community-based leadership
Jodi R. Sandfort* and Laura Bloomberg
Humphrey School of Public Affairs, University of Minnesota, 301 19th Avenue South,
Minneapolis 55455, USA
Cohort-based community leadership programs (CLPs) are a common approach
to enhancing knowledge, skills, and networks within a particular community.
However, the CLP model is resource intensive and, as a result, limited in impact.
This article describes an alternative approach being undertaken on a statewide
scale. InCommons is focused on activating a network that lets people find each
other so they can share credible knowledge, resources, and insights for solving
community problems. One dimension involves finding and sharing the information people need in a leadership commons. Another offers support through wellfacilitated gatherings that allow communities to make progress in spite of thorny
differences. Using a participatory action research (PAR) approach, we explain the
theory of action informing the whole initiative and assess initial implementation
in terms defined by community leaders. As such, this article provides practical
insights for those interested in increasing the scale and impact of their work with
community-based leaders.
Keywords: capacity
philanthropy
building;
leadership;
technology-based
development;
Introduction
The 2009 Nobel Prize for Economics was awarded to political scientist Elinor
Ostrom for her work on a new model of collective action she calls the Commons.
Within western capitalist democracies economists have posited that self-interest
creates a ‘‘tragedy of the commons’’ because individuals deplete shared resources for
private gain (Hardin, 1968). In contrast, Ostrom and her colleagues draw attention
to situations, where communities leverage trust and cooperation to develop and
share ‘‘common-pool resources,’’ observing that, sometimes, traditional divisions
between public and private are inaccurate (Bollier, 2007; Lessig, 2001). Among other
things, Ostrom and colleagues examine how research-based knowledge can be shared
as a common resource (Hess & Ostrom, 2007); informed by Ostrom’s model, this
article highlights a statewide initiative focused on sharing the practical knowledge of
community-based leaders.
In late 2010, following 18 months of planning and design work, an array of
institutional partners – including regional foundations, Minnesota’s land grant
university, statewide media, religious, and cultural institutions – launched
*Corresponding author. Email: sandf002@umn.edu
ISSN 1557-5330 print/ISSN 1944-7485 online
Ó 2012 Community Development Society
http://dx.doi.org/10.1080/15575330.2011.645045
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Community Development
13
InCommons. The initiative focuses on encouraging and supporting the courageous
leadership necessary to engage communities and solve problems. Yet, like a few
recent efforts (Wituk, Ealey, Clark, Heiny, & Meissen, 2005), InCommons focuses
on nurturing community leadership at a statewide scale. To achieve this reach, each
institutional partner commit sits own staff resources to help develop anew ‘‘town
square’’ for community-based leaders (Public Strategies Group, 2009). Explicitly,
InCommons focuses on supporting leadership acts (Daloz, Keen, Keen, & Parks,
1996; Earl, 2007; Parks, 2005; Pigg, 1999; Senge, Scharmer, Jaworski, & Flowers,
2004), rather than working exclusively with individuals holding positions of formal
authority. InCommons also highlights the need for leadership in places where
contrary world views and knowledge collide, where attention to the common good is
needed (Block, 2009; Crosby & Bryson, 2005). In it, we conceptualize ‘‘community’’
broadly, as a group of individuals who share something significant – geography,
religion, age, or ethnicity.
This article describes a participatory action research (PAR) approach woven into
the initiative’s core. We describe the initial research grounding the project and our
resulting theory of action that shaped the strategies and tactics employed. We also
assess the implementation of InCommons to date, in relation to both community
leaders’ criteria of success and concepts from our theory of action. This approach,
and the newness of the initiative, does not allow an assessment of long-term
outcomes, per se. Rather by describing and assessing the emergence of this ambitious
initiative, the hope is to motivate others to consider how community-based
leadership might be supported on a larger scale.
Research approach and data sources
In the InCommons initiative, we adopted an explicit PAR approach. McIntyre
(2008) describes PAR as a ‘‘braided process of exploration, reflection, and action’’
focused on articulating and exploring a theory of action, examining impact, and
providing relevant information that enables stakeholders to make programmatic
adjustments quickly. While, in practice, PAR takes many forms, it is typically based
on five key tenets. First, the research process and assessment are contextual; their
relevance is determined by local stakeholders and the degree to which research
provides insight into practice. Second, the evaluative criteria of assessment are
determined by participants as they act and learn over time, rather than a priori by
formal theory. Third, the PAR process is best understood as development evaluation
(Patton, 2007) not process or summative evaluation. Rather than making definitive
judgments of success or failure, its active purpose is to name problems, propose
solutions, and use data to engage in continuous improvement in an initiative.
Fourth, as a research approach, PAR places a premium on stakeholder engagement,
seeking to include multiple voices, thereby enhancing awareness, and empowerment
in the process. Finally, the active interplay of research and practice promotes
learning among participants and researchers alike.
The PAR applied to InCommons produces evidence about the ongoing
process of change and can be shared with a broad audience to promote formative
learning among the key stakeholders closest to the work (McTaggart, 1997;
Patton, 2002). Given the initiative’s ambition – and the authors’ dual roles as
active participants and researchers – this approach was the most prudent to
employ in this case.
14
J.R. Sandfort and L. Bloomberg
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Our analysis and resulting theory of action benefit from an array of data sources,
summarized in Table 1. First, we draw upon a phone survey of 400 randomlysampled households conducted in Fall, 2009 is part of the assessment of community
need (Wilder, 2009). Survey participants, ranging in age from 18 to 95, were asked a
Table 1. Data sources informing emergent theory of action and early implementation of
InCommons.
Data source
Key questions addressed
Phone survey:
Wilder
Research (2009)
. What are the most
significant state and
community
problems?
. What is the nature of
this community and
our leaders?
. What is our
assessment of our
quality of life?
. What are the most
significant state and
community
problems?
. What is the nature of
this community and
our leaders?
. What is our
assessment of our
quality of life?
Structured
community
meetings:
Rausch and
MartinRogers
(2010)
Interviews with
formal leaders:
Grassroots
Solutions
(2010)
Interviews with
non-positional
community
leaders: Brown
et al. (2010)
. What does it mean to
engage communities
to solve problems?
. How does one
support community
engagement efforts?
. How does one
connect and engage
individuals and civic
institutions with the
tools and spaces that
could be created
through an initiative
like InCommons?
. Why do individuals
choose to exercise
leadership?
. How do leaders
engage other
individuals and their
communities?
. What do leaders need
do to sustain and/or
grow community
engagement?
Informants
Analysis
Four hundred
Quantitative
randomly-sampled
descriptive
individuals
summary of
responses to forced
choice questions
Quantitative
Seven hundred and
descriptive
ninety-seven
summary of
representatives of
responses to forced
culturally specific
choice questions
groups underrepresented in the
phone survey (e.g.
African American,
Native American,
Hmong, Latino,
Liberian, and
Somali)
Forty representatives Qualitative analysis
of key emergent
from civic
themes
institutions,
networking
organizations,
advocacy groups,
leadership
programs, and the
media
Twenty-five
Qualitative analysis
of key emergent
individuals without
themes
formal authority
but recognized as
community
leaders, sampled to
represent gender,
age, and
geography
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series of questions to identify the most significant state and community problems and
community assets, assess their quality of life and community leadership. The
responses were weighted based on 2008 American Community Survey to guarantee
gender and age representation. To ascertain how these issues were experienced by
ethnic groups under-represented in the statewide picture, the researchers held eight
community meetings focused on the same questions. The meetings were hosted by
community organizations and religious communities who recruited 797 participants
from the African American, Latino, Hmong, Somali, Liberian, and Native American
communities (Rausch & MartinRogers, 2010).
We also draw on data from 40 semi-structured interviews conducted with
representatives from Minnesota civic institutions, advocacy groups, leadership
programs, and the media. Semi-structured telephone interviews were conducted by
consultants as part of a preliminary engagement audit (Grassroots Solutions, 2010).
The interviews elicited these formal leaders’ insights about engaging others in public
problem solving and their opinions about essential supports for community
leadership. All interviews were transcribed, coded inductively, and deductively using
QSR NVivo 8 software (Lewins & Silver, 2007) and summarized in developmental
reports to the InCommons partnership team.
Our own University research team conducted 25 additional semi-structured
interviews with non-positional and community-based leaders (Brown, Fleetham,
Shurilla, & Simonson, 2010). The sample was developed through a snow-ball
technique focused on identifying individuals from diverse backgrounds who were
recognized community leaders. Participants ranged in age from 24 to 78, with
representatives from ethnic minority groups included. The participants were asked
questions about community involvement and leadership, engagement tools, and
essential resources. All interviews were transcribed, coded inductively, and
deductively using QSR NVivo 8 software and summarized in developmental reports.
Finally, we reviewed and analyzed significant initiative documents, including
engagement, communications, and business plans were conducted. Throughout,
we compiled materials and reviewed notes from stakeholder meetings, working
groups, and events. As part of the initiative PAR process, these materials are
assessed in relation to emerging theories of action and actual initiative
implementation.
Determining and responding to community needs
Our multi-faceted analysis clearly indicated that, like many Americans at the
beginning of the twenty-first century, people in Minnesota are concerned about the
seeming proliferation of social, economic, and environmental problems and the
apparent inability of traditional institutions to respond to them.
While local problems are quite tangible, the broad community phone survey
documented that solutions are often illusive. The poor economy, K–12 education,
and healthcare were the most frequently cited problems. Only 38% of respondents
thought people in their community understood community problems; and only 40%
reported their community was effective at solving problems and improving the
quality of life. Reported levels of trust of among formal leaders – business, elected
officials, and cultural elites – were also low and averaging 63%. However, 90% of
respondents were hopeful and optimistic about the future. Three-quarters reported a
sense of urgency to solve their community’s biggest problems and 75% also reported
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J.R. Sandfort and L. Bloomberg
that they believed people like them could have at least a moderate impact in making
their community a better place to live.
Data from under-represented ethnic groups were similar, yet brought different
issues into focus. While participants also were concerned with the economy,
education, and healthcare, they were significantly less likely to see their community
as effective in solving problems and improving their quality of life. Participants were
less willing to define communities geographically, rather they focused on ethnic or
cultural affinity. Taken together, these data informed the emerging theory of action;
while problems certainly exist, the community would improve by moving from a
focus on problems to one stressing possibilities, generosity, and restoration. We
needed to broaden our lens beyond a focus on geographic communities to recognize
the importance of communities of affiliation.
Analysis of semi-structured interviews with formal and informal, non-positional
leaders revealed a belief that community-level change requires both leadership and
an engaged community (or ‘‘organized base’’) to move an idea or solution forward.
Those interviewed reflected that people exercise leadership because of passion, selfinterest, and invitations from others who recognize their potential. They act in ways
that show they can listen well, bring a variety of perspectives to the table, and share
power and responsibilities with others. Leadership and engagement of others do not
just happen; it requires a vehicle (a need or topic), face-to-face relationship building,
and a long-term commitment.
Our interview analysis also pointed to the importance of particular resources
for engaging others. Participants reported a need to access others’ stories of success
and failure, tap into relevant information filtered by credible entities, and connect
in meaningful ways with others engaged in community-level change. To sustain
their efforts or have larger impact, participants emphasized the importance of
developing new relationships, accessing tools, and having opportunities to learn
with others how to build new skills. When asked how InCommons needed to
evolve, participants stressed that while scale was important, the initiative also must
be grounded in real community presence and promoted over time. InCommons
should involve people who are credible because they have performed communitylevel work. Finally, the initiative should evolve through shared ownership with
community leaders, even as it is supported by staff within the institutional partner
organizations.
These diverse data sources and ongoing analysis of their meaning directly shaped
InCommons’ theory of action and initial implementation.
InCommons theory of action
Rather than using one social science theory or framework, the program theory of
action draws on an array of concepts to help develop a plausible and sensible
model of how InCommons might work (Bickman, 1987). Weiss (1995, p. 72)
suggests such theories help ‘‘represent the stories that people tell about how
problems arise and how they can be solved . . . These stories . . . whether they are
true or false, are potent forces.’’ In this case, the theory is that a statewide
network can support and amplify the courage and skills of community-based
leadership. While activities in the network will be decentralized, and emerge in
relation to community concerns, the network itself is bolstered by several essential
propositions.
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Proposition #1: Funders can positively impact systems change by relinquishing some
decision-making control.
Scholars have long debated whether or not private foundations realize their
potential in making social change (Bailin, 2004; Heifetz, Kania, & Kramer, 2004;
McKersie, 1999). Philanthropy is a unique institution, insulated from both the
political accountability of government and the market demands of business. Because
private foundations possess this freedom and significant financial resources, their
potential for impact is high. However, often widely heralded initiatives fail to achieve
their promised objectives. Some private foundations now employ a range of
strategies and use diverse tools to shore up their operations and improve
effectiveness (Fulton & Blau, 2005; Sandfort, 2008; Silver, 2004).
When developing these strategies, funders must first grapple with their values and
goals to identify a unique focus (Frumkin, 2006). They also must consider a thorny
two-fold question: How do we instigate change and How do we sustain it? McDonnell
and Elmore (1987) suggest a continuum of such strategies that – when applied to
philanthropic activities – highlights multiple paths to increasing effectiveness. One
strategy involves imposing mandates that establish specific rules intended to govern
designated actions and ensure compliance. While compliance with mandates often
follows, it is difficult to sustain compliance after the grant funding ends. Another
strategy of inducement is more commonly used by foundations because it involves
using their key resource – money – to inspire specific actions, such as replications of a
model programs deemed successful elsewhere. However, research increasingly
documents that replicated models often are less successful than the original
intervention (Gira, Kessler, & Poertner, 2004). A third philanthropic strategy is
capacity building, which is less prescriptive than mandates or inducements but
entails investing in material or human resources to insure progress toward or
achievement of desired results.
A final strategy for resolving these questions is to focus on system change. This
approach shifts authority among sectors and requires private funders to divest
themselves of authority to mandate, induce specific activity, or define specific narrow
results. Instead, funders embrace the ambiguity within complex systems for the
potential of more significant, long-term results aligned with a community’s selfidentified needs. Normatively, none of these four change strategies is inherently more
desirable than any other; ideally, a private foundation establishes the optimal fit
between their goals, desired outcome, and any of these approaches.
The goal of InCommons focuses on inspiring and supporting the courageous
leadership necessary to engage communities and make progress on thorny
challenges. As such, a strategy of mandates or inducements would not be effective.
While many community leadership initiatives focus on capacity building, the
foundations involved in InCommons were more ambitious. They embarked on a
systems change strategy, where they released control and engaged others in
developing ways to achieve the goal.
The initial ideas emerged from a design lab sponsored by one of the foundations
and a state land-grant university, aligned in their desires to better support and
magnify the work of community leaders (Aman, 2011; Public Strategies Group,
2009). The designers envisioned a new civic infrastructure, where leaders could find
and share both practical knowledge gleaned from experience, and resources, such as
research and tools, developed in other ways. Implementing this vision required
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J.R. Sandfort and L. Bloomberg
finding other large institutional partners willing to change their operations and
demonstrably support systems change.
Initially, six other statewide institutions agreed and – without large financial
grants from the foundations – dedicated senior manager and staff time to co-create
the initial parameters. Together, organizers began to imagine a network supporting
dialog about collective challenges, exchanging problem-solving resources, and
showcasing leaders engaging others to move issues forward. The communities –
rather than the foundations or institutional partners – determine the substantive
issues being highlighted (Pigg, 1999). This approach required institutional partners
themselves to experiment with new practices for working with communities.
Proposition #2: Sharing practical knowledge as commons resources can enable
community-based leadership.
Another dimension of the InCommons theory of action is grounded in
supporting the development and sharing of a common pool of practical knowledge.
Traditionally, leadership scholars studied individuals, trying to ascertain the traits,
behaviors, and skills which enabled them to mobilize followers (Burns, 2003;
Cohen & March, 1974; Thomas, 1988). Many scholars now focus on leadership
activities, recognizing that most individuals can act in ways that inspire others and
create change in a specific setting (Crosby & Bryson, 2005; Earl, 2007; Kouzes &
Posner, 2007; Nohria & Khruana, 2010). Making this conceptual shift, communitybased leadership can be seen as a unique phenomenon, based on the specific
community’s knowledge, skills, and sources of authority that confer power (Pigg,
1999).
For people interested in community development, strengthening and enhancing
this type of leadership can be a potent strategy (Emery, Fernandez, GutierrezMontes, & Butler Flora, 2007; Pigg, 1999). Formal community leadership programs
(CLPs) can develop from this orientation and provide opportunities for participants
to learn community-specific information, co-create common purpose, and develop
new networks of influence. Often these programs operate by bringing diverse people
together in a cohort over time to enable deeper learning. While scholars have studied
the success of CLPs in meeting these goals, the generalizability of such examinations
are usually limited to a small scale and the mechanisms of actual influence remain
challenging to ascertain (Brown & Nylander, 1998; Wituk et al., 2005). However, it
does seem that community characteristics and training practices can create social
capital, build trust, bridge differences, and engage others (Chazdon & Lott, 2010;
Mandell, 2010).
Rather than sponsoring cohort-based CLPs, the InCommons theory of action
emphasizes these expectations of reciprocity and trust to engage more people as
leaders. This initiative creates a leadership commons to generate and share the
resources people need to take leadership roles in communities. At its most basic,
commons is a way of referring to resources shared by a group, the things it inherits,
creates, and monitors jointly. Such things are not held by the enclosures of financial
markets or governments but are rather understood to be free, with open access.
Traditionally, public service activity, such as volunteerism, and institutions that
provide open access to resources, such as libraries, played important roles supporting
the commons (Boyte, 2004; Daloz et al., 1996; Lohmann, 1992). Yet, social activists
and scholars are beginning to reassert the importance of commons-based solutions
to broader social, environmental, and economic problems given growing concerns
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about the undue influence of the market on civic life (Bollier, 2007, 2008; Boyte,
2011; Poteete, Janssen, & Ostrom, 2010).
Scholars studying shared natural resource systems – fisheries, forests, land, and
water – find many examples, where individual interests are met by attending to
collective needs (Dietz, Ostrom, & Stern, 2003; Lam & Ostrom, 2010; Ostrom, 1990,
2010). Sharing does not deplete resources, if they are adequately protected. But the
nature of the protection must be created by the people using the resources. They
must commit to providing, managing, and governing them to assure sustainability of
resources for all.
Information communication technologies create new opportunities. The interactive internet enables sharing creative and knowledge products, such as
photographs, music, and scientific research, with significantly reduced transaction
costs. The advent and rapid development of Wikipedia – whose content is donated
and monitored by volunteer contributors around the globe – is one often cited
example (Bollier, 2008; Tapscott & Williams, 2006). Many other shared resources
now exist, such as YouTube (videos) and Flickr (photos), all supported by nimble
and interactive information technology infrastructures (Bollier, 2008; Collins,
Morgan, & Patrinos, 2003; Hess & Ostrom, 2007; Lessig, 2001).
As will be described in more detail, InCommons uses new technologies to enable
the sharing of diverse knowledge resources useful to community-based leaders. The
theory of action presumes this type of knowledge is abundant. Existing institutions
and incentives, however, provide few opportunities to share and benefit from what is
learned when leaders, for example, improve water quality in the river running
through their town, help their community integrate new Americans, or develop safe
places for their youth to gather after school. By encouraging people to see this type
of practical knowledge as valuable (and thus worthy of being shared), creating a
platform that decreases the costs of such sharing, and stressing open access and
transparency, a knowledge commons is being created (Benkler, 2006; Bollier, 2008;
Ghosh, 2007). Theoretically, assumes participants have some level of self-interest
and InCommons capitalizes on it by tapping the human desire to be recognized and
validated for hard-earned insights from leadership experiences.
Proposition #3: Creating twenty-first century spaces for civic engagement supports the
process of complex community change.
Community-based leadership does not depend on positional authority, rather it
emerges from complex interactions within particular contexts (Pigg, 1999). The
interactions among people, the rules at play, and everyday chance encounters can
significantly determine the direction and outcomes of change efforts. Particular
events often are highly interdependent and effective leadership capitalizes on the
dynamics of complex systems (Hazy, Goldstein, & Lichtenstein, 2007; Jennings &
Dooley, 2007; Marion & Uhl-Bien, 2001; Paarlberg & Bielefeld, 2009; Wheatley,
2006). In these situations, opportunities for dialog and deliberation are quite
significant. They can create the conditions where positive change can unfold.
Free, public space, where citizens gather to discuss and debate the most pressing
issues of the day and make collective judgments, is a foundational concept in modern
democracies. Yet, today many people worry that these norms of dialog and
deliberation, of collective responsibility and accountability, have significantly
deteriorated, fueling political polarization (Block, 2009). Free spaces existing
between our private lives and large-scale institutions provide settings where people
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J.R. Sandfort and L. Bloomberg
can learn public skills, civic values, and establish deeper group identity (Boyte, 2004;
Evans & Boyte, 1986). They provide opportunities to gather, away from home or
work, to establish connections and deliberate, and to understand both what holds us
together and creates discord. The interactive internet also offers ways to reinforce
face-to-face free spaces. As longtime internet observer Phil Agre describes, ‘‘Face-toface meetings will always be indispensable for cementing relationships and sharing
worldviews, but the internet is valuable before and after those meetings’’ (cited in
London, 2007, p. 3). A large-scale initiative like InCommons focused on supporting
community leaders is using such insights and new capabilities to seed systemic
change.
These propositions, as part of a larger InCommons theory of action, explicitly
and implicitly guided program planning and implementation and helped structure a
chain of events (Patton, 1986, 2002).
Core values and developmental strategies
The results of the initial research were reviewed, examined, and debated with the
institutional partners, helping to refine a theory of action and shape an emerging
initiative. The partners developed a business plan and agreed that staffing would not
all be paid with foundation grants. Instead, partner institutions would dedicate time
to developing and implementing specific elements of the plan. The initiative name,
InCommons, was selected to stress the collective benefit of sharing and receiving
from others. Responding to leaders’ articulated needs for a long-term commitment,
transparency, and co-creation, a four-phase development framework was developed
to engage others: Introduction and awareness building (2010–2011); awareness
building, testing, and refinement (2011); statewide growth (2012); and developing a
multistate scale (2013 and beyond).
At the outset, all institutional partners agreed to core principles: InCommons
would focus on state and local community issues, creating opportunities for
participants to have new experiences that pushed boundaries and built trust. The
initiative would strengthen social networks by both improving access to practical
knowledge and resources, and building skills and experience with authentic
community engagement. Partners agreed to align their ongoing events and activities,
such as conferences, training programs, community meetings, and to have larger
impact. Partners would help identify and tell the stories of individuals demonstrating
community leadership. Most importantly, partner institutions would share ownership with community leaders and focus on unleashing this grassroots power rather
than enhancing their own institutional position.
Consistent with the theory of action, several strategies were developed: Webbased resource sharing and idea competitions focus on sharing and elevating the
practical knowledge of community leaders. Gatherings and building capacity for
uncommon conversations focus on creating spaces, where community concerns can be
explored and solutions developed.
Sharing web-based resources
Applying Ostrom’s concept of common-pool resources, a unique web platform to
find and share practical resources relevant to community problem solving was
created. Combining the functionality of social networking and resource aggregation,
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a beta version of InCommons.org was launched in late 2010. People use the platform
to find and offer resources, ideas, and best practices. After creating a profile, they can
join discussion groups, ask specific questions, and locate tools and resources that
might help in their situation. Since launch, the website has received a monthly
average of over 5800 visits.
In assessing other commons-based peer production sites, Benkler (2006) points
out that sites have two evolutionary phases – creating the content and focusing on
quality assurance. Attending to creating and populating web content is important at
first to respond to initial users’ needs, establish relevance, and motivate participation
(Lui & Sandfort, 2011). For InCommons, institutional partners initially took the
lead in finding, developing, and sharing relevant resources on the website (e.g. links
to ongoing training programs, relevant media stories, abridged summaries of
research articles). Substantive topics were prioritized based on pressing challenges
and community interest – obesity, public budgeting, and youth programming – and
partners excavated relevant resources from within their institutions. They also
listened to research informants, attendees at face-to-face gatherings, and individuals
identified by the partners, developing specific resources relevant to their needs.
Rather than a typical one-to-one technical assistance model, the institutions shared
identified resources at the InCommons website, enabling others to access them. To
date, more than 650 resources about diverse topics are shared in this way.
The first phase, also identified people comfortable sharing ideas, resources, and
questions virtually. In moving to subsequent phases, there are expectations that users
of the on-line resources will also become resource contributors. The initiative’s
brand, web narrative, and highlighted leadership stories all communicate a message
about participation in the new community of purpose. The first phase resources are
high quality and relevant to improve confidence of the knowledge commons. Site
features also invite participation and co-creation; if a user searches on a topic with
no existing resources, they are invited to pose a question to the online community, to
generate more helpful responses. To date, over 6500 people have profiles enabling
them to share resources and benefit from the InCommons online community.
Enabling idea competitions
Another strategy intended to enhance online engagement involves using a
competition to recognize innovation and engage citizens in developing solutions to
collective problems (Berger, 2008). Referenced in the popular literature as
‘‘ideagoras’’ (Tapscott & Williams, 2006), the idea competitions have gained
prominence in recent years as corporations, foundations, and the media leverage the
power of the internet to capture innovative ideas on a grand scale. One of
InCommons’ institutional partners, the international non-profit Ashoka, has
successfully run many such competitions on its website and their expertise benefited
the project.
To date, InCommons has hosted seven idea competitions focusing on diverse
challenges, such as reducing obesity, expanding multicultural programming,
preserving water quality, and promoting innovative environmental initiatives. Calls
for participation are prepared and people are encouraged to submit ideas or
innovations that successfully address that challenge. When ideas or projects are
nominated, others can comment to enhance, critique, or offer suggestions. Most
competitions also use wide citizen participation, or ‘‘crowd sourcing,’’ to narrow
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J.R. Sandfort and L. Bloomberg
ideas or select final winners. Winners receive professional recognition or a modest
financial prize.
For private corporations or foundations, the platforms’ ability to engage diverse
participants in the online community, publicize innovative ideas, and reduce staff
time reviewing proposals are all appealing. As Judith Rodin, President of the
Rockefeller Foundation explained, ‘‘At [the competition site] all of the solutions are
posted so that everyone can read them and perhaps build on one another’s solutions.
They are not in the same room, but they can collaborate virtually, making it possible
to create a different and better solution’’ (Nee, 2009, p. 14). In the past year,
Minnesotans have generated over 920 ideas and tens of thousands have participated
in online voting to identify semi-finalists or winners in the seven competitions. The
submissions become additional shared resources in the virtual community, as people
can learn of others already making progress on complex community issues.
Although motivated by the potential of winning and the recognition or financial
benefits, the ideas and program descriptions become potent, collective resources to
elevate the work of everyday leaders, and make it more accessible to all.
Crafting unusual gatherings
While the initiative uses the virtual tools of the interactive web to support and inspire
knowledge sharing, it also stresses the essential role of face-to-face connections in
making progress on important issues. InCommons gatherings are in-person convenings, meetings, and events where people are invited to listen, learn, and strategize
about action. They differ from typical meetings or conferences in intent and process.
All InCommons gatherings cultivate a sense of respect, belonging, and
responsibility for co-creation. They are designed by trained facilitators to reflect a
clear purpose but no predetermined outcome, using proven methods to engage
people with a diversity of perspectives. High-quality relevant information, such as
objective data, scientific evidence, or case studies, aids in deliberations. Evocative
tools, such as art, music, metaphor, or physical movements are used to inspire
creativity and new awareness. Coming out of each gathering, a product or story is
harvested to document the progress that occurred and allow information to be
shared virtually for those not present. Care is paid to simple hospitality, assuring
that physical and social barriers to participation are removed and high-quality
logistics, space, and refreshments exist to support the work.
The University of Minnesota hosted one of the first InCommons gatherings in
October 2010. Connecting community leaders for renewal and action brought together
graduates from nine different university-based leadership programs. Program
participants from school districts, city and county governments, media, and nonprofit organizations were invited from targeted geographic areas across the state. In
keeping with InCommons gatherings principles, the agenda had a clear three-part
purpose: Strengthen a network of leaders across multiple sectors, connect
communities to InCommons resources, and inspire participants to engage others
across sectors in their communities. The actual gathering agenda, though, was cocreated by participants. In a two-day facilitated session, participants identified and
discussed the most pressing issues in their communities and explored how they might
benefit from engagement with InCommons and the University. The conversation
topics were broad, ranging from assuring smooth transitions for school-aged
children to enhancing rural economic development, protecting water quality to
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privatizing public service. Conference themes, insights, and tools were harvested and
made available to others on the initiative website. In addition, staff followed up with
each participant to learn more about these leaders’ ongoing needs, respond to
specific informational requests, and encourage resource sharing among participants
via InCommons.org.
Other, InCommons gatherings have brought together other alumni from
leadership programs or focused on specific topical areas: Healthcare access, racial
disparities in education, rural economic development, environmental sustainability,
and the state’s budget crisis. To support high quality convenings across these topics,
the initiative has focused on building facilitators’ capacities to design gatherings that
are purpose-driven and impactful.
Building capacity to host uncommon conversations
The needs assessment stressed the importance of improving people’s abilities to
engage others in addressing community concerns. To do so, we identified a core of
common practices, the ‘‘Art of Hosting,’’ (Art of Hosting, 2011; Block, 2009;
Holman, 2010) which facilitators could use to design and facilitate gatherings in
ways consistent with community needs or presenting situation. In fact, the Art of
Hosting provides an operating system for InCommons gatherings consistent with the
proposition that complex community change requires both structured and nimble
process support. Like open source computer programmers who share code, Art of
Hosting practitioners freely shares process tools designed to work within complex
human systems.
In fact, there is an international Art of Hosting community of practice (Wenger,
1998). Members apply these techniques in diverse contexts, focusing on youth
employment, economic development, indigenous people’s rights, and European
Union governance. Columbus, Ohio has used Art of Hosting strategies as part of reenvisioning health care, higher education, business networks, and social services in
that community (Frieze & Wheatley, 2011). These experiences and lessons learned are
shared with other facilitators working in this international community of practice.
The Art of Hosting process of design and implementation views change as
occurring in complex, dynamic systems. By posing provocative questions to people
convened around a specific purpose or topic and supporting them with engaging
facilitation practices, the approach yields significant advances in collective understanding. The Art of Hosting process is also driven by a belief that individuals are
more committed to change if they see themselves as contributors in planning
discussions and decisions. Some core hosting practices include circle dialog,
appreciative inquiry, open space technology, and world café (Baldwin & Linnea,
2010; Brown & Isaacs, 2005; Cooperrider & Whitney, 2000; Owen, 1997), but new
techniques are continually being developed by community members. The Art of
Hosting integrates these techniques and encourages facilitators to select processes
consistent with the presenting issues and contexts. However, in Hosting, facilitators
do not merely use these techniques to advance a predetermined agenda. Rather,
techniques are selected and employed to elicit the resources and abilities inherent in
the community gathered. When paired with on-line resource sharing, the Art of
Hosting creates the potential for broadening the impact of InCommons.
InCommons is currently building Minnesota’s Art of Hosting community of
practice as a strategy to expand capacity to host gatherings at a larger scale.
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J.R. Sandfort and L. Bloomberg
Experienced facilitators receive three or four complimentary days of training and, in
return, offer an equivalent number of facilitation days pro bono to InCommons
gatherings. To date, we have trained over 150 facilitators and are conducting
research on their longer-term practice using the engagement methods. Trained
facilitators communicate regularly, in-person and virtually, work together on
projects, and share their learning, thus mirroring the learning community envisioned
for the larger InCommons initiative.
Analyzing early implementation
Consistent with the PAR approach, we can now turn back to criteria generated
during the needs assessment phase to assess early implementation of this
community leadership initiative. In initial interviews with 65 formal and informal
leaders, participants expressed excitement and apprehension. In particular, they
noted the significant risk involved when philanthropic institutions employ such a
systems change strategy. Many stakeholders experienced a very real loss when a
trusted philanthropic funder moved away from deploying financial resources to
impose mandates, induce change, or build pre-determined capacity. For a systems
change initiative to work, stakeholders stressed the importance of the initiative
having a visible presence in communities and the need for partners to demonstrate a
long-term commitment. They asked that InCommons operate with transparency and
credibility and assure co-creation and shared ownership in the true spirit of a
commons.
These characteristics shaped the emerging theory of action and encouraged use of
particular strategies. Table 2 summarizes these desired characteristics, further
describes their attributes and how they relate to the dimensions in the theory of
action. It also illustrates how the first phase of InCommons has demonstrated these
aspirations. For example, members of a gatherings working group pay considerable
attention to identifying potential facilitators to be trained who have knowledge of
and experience with diverse settings, to allow InCommons to be rooted in
community issues. In addition, the internet platform provides transparency in
providing resources, such as research translation and process tools, and outcomes
from InCommons gatherings.
We have made progress consistent with leaders’ desires – creating a genuine
presence in community, promoting the effort over time with a phased approach,
using credible sources and technology to be transparent, and adjusting tactics in the
spirit of co-creation.
Yet, there are other ways the initiative does not yet fulfill the aspirations of
the theory of action. For one, while the theory acknowledges the ambiguity of
systems change, these conditions are difficult to weather. While many stakeholders
recognize the need and appreciate the value of community-defined goals, they also
struggle to change their behaviors. Some of these challenges arise from lack of
experience with a large scale self-generating community like InCommons. Large
institutions are accustomed to being accountable to sponsor-funded initiatives and
can lose sight of InCommons operational details in the absence of grant
responsibilities. Some individuals question whether their experiences with solving
problems are sufficiently worthy to be shared with others. Some facilitators worry
about sharing failures with others through their community of practice because
they are unaccustomed to that level of professional vulnerability. InCommons is
Community Development
Table 2.
Community-based leaders desired characteristics of InCommons*.
Desired characteristics and
attributes
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25
Genuine presence in community:
Rooted in local experiences
and non-partisan focused on
making change
Illustrative activities
.
.
.
.
Promote over time: Embracing
non-linear change processes
with long-time horizon
.
Transparency and credibility:
Operated without regard to
institutional, cultural, or
geographic boundaries;
promoting quality resources
and gatherings
.
.
.
.
Co-creation and shared
ownership: Soliciting
feedback and evolving
because of feedback from
contributors
.
.
Develop range of webbased resources and
applications open to all
Illuminate stories of
courageous leaders to
inspire others
Concentrate efforts in some
geographic places and
ethnic communities
Involve diverse facilitators
in training and community
of practice to support
gatherings
Adopt phased approach
using multiple strategies
Sponsor idea competitions
and follow-up, promoting
and supporting finalists
Use new information
technologies to share
knowledge and reinforce
social networks
Involve respected
institutions as institutional
partners to help curate
web-content
Adopt high quality
facilitation practices and
ongoing support for
practice
Ongoing improvements to
functionality of website
Enable facilitators to shape
ongoing community of
practice
Relevance to theory
of action
Sharing knowledge
resources
Creating spaces for
community change
Funders relinquishing
some control
Creating spaces for
community change
Funders relinquishing
some control
Sharing knowledge
resources
Creating spaces for
community change
Funders relinquishing
some control
Sharing knowledge
resources
Note: *Developed through an analysis of semi-structured interviews with over 65 informants consulted
during initiative development.
asking people to operate from a fundamentally different paradigm from
conventional public affairs work.
Another challenge comes from the inherent tension between the initiative’s
commitment to community realities and its statewide reach. Individuals have
particular experiences with InCommons: They observe the state’s public radio
station being more engaged in local issues, attend a gathering on a timely public
policy issue, or find relevant resources on-line. They are inspired when voting in an
idea competition, enjoy recognition as a competition semi-finalist, or find their own
facilitation practice changed because of training they’ve received.
Yet, it is difficult for them to see the initiative as larger than these particular
experiences (Aman, 2011). Because of the commitment to shared ownership, the
institutional partners have hesitated to define InCommons beyond its goal of
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J.R. Sandfort and L. Bloomberg
supporting courageous community leadership. But this has created some governance
and structural challenges. The research on knowledge commons development
stresses that clear governance and operational rules are important to encourage
contribution, sharing, and guarantee protection of resources (Bollier, 2008; Hess &
Ostrom, 2007; Lessig, 2001). Yet, operational concerns, such as website functionality
and communications, have occupied disproportionate staff and institutional
partners’ attention. Long-term sustainability likely will hinge on instituting clearer
governance and ‘‘rules in use’’ about sharing and using community resources.
Finally, while many people hunger for a setting where they can engage in deep
dialog on important issues, others are calling for immediate action. People feel
pressure to move quickly to find solutions and demonstrate results, even in the face
of a divergent understanding of problems, change strategies, and desirable outcomes.
InCommons gatherings slow people down. As Toke Moeller, one of the Art of
Hosting founders often says, ‘‘You need to go slow in order to go fast.’’ Yet most
people are not used to spaces where uncommon conversations occur, differing
worldviews interact, and more fundamental change can grow. While some
InCommons gatherings bring people together who quickly agree about the problem,
solution, and act to resolve the issue, often initial gatherings are just the beginning of
the change process. What is needed is a longer-term process of listening, challenging,
and reframing issues to allow better solutions to emerge. This type of leadership
takes time, patience, and courage (Block, 2009; Holman, 2010). It is central to the
mission of InCommons.
As researchers, we are continually using the theory of action with partners to
deepen a collective understanding of the benefits and pitfalls of creating this
community-based leadership commons. Use of PAR approach, both produces
evidence about an ongoing process of change and promotes formative learning
among the stakeholders closest to the work. While still in the initial phases, there are
some implications for others interested in fostering community-based leadership
development.
Implications for community-based leadership development and further inquiry
The InCommons initiative is a new model of community-leadership development. It
is a systems change initiative designed to inspire and support the courageous
leadership needed to engage communities and solve problems. It leverages the power
of the interactive web to share and generate practical knowledge abundant in
communities, while at the same time cultivating a new level of intentionality and
impact in face-to-face gatherings.
These strategies are distinct, yet complimentary to the more traditional
cohort-based CLPs. Such programs can be powerful for participants. But often it
is difficult for others not present to benefit or even understand the type of change
created in those programs. InCommons clearly operates at a larger scale and
future evaluation and research will document the mechanisms of influence
present.
However, the theory of action suggests by sharing and connecting others, we will
change the dominant social narrative that leadership is scarce. Every day acts of
leadership show that it actually is abundant. In the current social environment
infused with cynicism, this type of message and reframing of experience is important.
By describing the underlying theory of action and assessing initial development of
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InCommons, we hope others will be encouraged to seek promising new approaches
to bolstering leadership at large scale in communities.
InCommons is still in its initial phase of development (introduction and awareness
building) and the jury is still out on its long-term sustainability, impact, and
replicability. Up to this point, the PAR has been intentionally inclusive, designed to
incorporate community stakeholders’ multiple perspectives about early success
indicators during this first phase. As InCommons matures, evaluation efforts must
keep pace and balance such inclusiveness with an ability to measure the sustained
impact of a broad-scale initiative, where both strategies and desired outcomes may
manifest themselves in different ways across different communities. This will likely
entail blending the PAR strategies and developmental approach (Patton, 2007) with a
deeper focus on cluster evaluation and measuring consistent indicators of replicability
(Kellogg Foundation, 2007), regardless of specific community-level outcomes
identified by specific community-level stakeholders. Measuring the durability of the
underlying construct of leadership as an abundant resource inherent in communities will
remain a constant element of InCommons evaluation.
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