Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Antecedents to Forest Owner Innovativeness: An investigation of
the non-timber forest products and services sector
Erlend Nybakk*
Norwegian Forest and Landscape Institute, Postboks 115, 1431
Ås, Norway.
UMB School of Business and Economics, Postboks 5003, 1432
Ås, Norway.
E-mail: nye@skogoglandskap.no
* Corresponding author
Pablo Crespell,
FPInnovations, Vancouver, BC, Canada
Eric Hansen,
Department of Wood Science and Engineering, Oregon State
University, Corvallis, USA
Anders Lunnan
UMB School of Business and Economics, Postboks 5003, 1432
Ås, Norway.
Abstract: Increased urbanization in many societies is having a negative impact on vitality of
rural areas. To maintain the vitality of these areas governments have employed a variety of
policies, some of which are designed to facilitate innovation and enhance landowner
innovativeness. However, little research has investigated the antecedents to landowner
innovativeness and whether innovativeness positively impacts economic performance in this
setting. The present study investigates these issues in the context of Norwegian forestland
owners and their involvement in non-timber forest products and services (a form of ecosystem
services). The authors present a conceptual model hypothesizing that social networking,
entrepreneurial climate, and a learning orientation each have a direct, positive impact on
landowner innovativeness and innovativeness has a direct, positive impact on economic
performance. Property size is included as a moderating variable. Data were collected via a
mail survey and a total of 683 useable responses were received reaching an adjusted response
rate of 35 percent. Results show that social networking and a learning orientation positively
impact innovativeness, but that entrepreneurial climate does not. Innovativeness was found to
positively impact economic performance. The authors outline implications of the findings that
may be used by policy makers, landowners and research.
Keywords: Innovativeness, Entrepreneurial Climate, Social Network, Learning,
Economic Performance, Forest owners.
Elect ronic version of an art icle published as [ Forest Ecology and Management,
2009 [ DOI dx.doi.org/ 10.1016/ j .foreco.2008.09.040. 2009, 608- 618] ©
[ copyright Elsevier] [ http://www.journals.elsevier.com/ ]
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
1. Introduction
Agriculture and forestry in Norway are crucial land uses that serve as a platform for
economic diversification, but recent decades have seen a relative decline in income
from these traditional industries (Vennesland, 2004). This decline has led to an
increased effort to stimulate growth and create other job opportunities based on
landowners’ utilization of non-timber aspects of their forestland. In Norway, nontimber forest products and services (NTFP&S) refers to a different suite of activities
than the non-timber forest products commonly referred to in e.g. North America. The
term is similar to what Lunnan et al., (2006) call alternative income activities.
Examples of these uses in Norway are nature-based (eco-) tourism and sales of
fishing and hunting licenses. We use the NTFP&S to describe a broad suite of
activities involving commercial utilization of forest land and wilderness except for the
sale of timber and firewood. We realize that this definition goes beyond what is
traditionally considered non-timber forest products. However, because we have not
found a perfect term for the concepts used in this study, we continue to use NTFP&S,
stressing that our use is broader than the traditional “non-timber forest products.“
Because of the economic decline in traditional sectors, alternative income streams
have become increasingly important. In theory, enhancing innovativeness of forest
owners can increase alternative incomes and positively impact rural development in
Norway. As a result, policies have been implemented to increase innovation by
promoting social networks, increasing knowledge and fostering an entrepreneurial
climate among rural landowners in Norway (Amdam et al, 1995). The policies have
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
also had a strong focus on improving environmental and social sustainability
(Vennesland, 2004).
Nybakk et al., (2008) found that the degree of social networking by various
individuals and organizations had a positive effect on innovativeness among naturebased recreation tourism companies, more than half of which were forest owners.
Rametsteiner et al., (2005) studied forest owners in Central Europe and found that
the innovation process was affected by both personal and external factors and that
co-operation with suppliers, customers and forest owners were the most important
factors fostering innovation. In addition, availability of information on innovations was
a critical fostering factor.
Much research has been conducted on innovativeness in general, but there is
still a lack of knowledge regarding how findings apply to landowners and utilization of
NTFP&S in rural areas. The overall objective of this study is to gain a better
understanding of the role of several antecedents to innovativeness among
Norwegian forest owners with respect to non-timber forest products and
services and to gain an enhanced understanding of the connection between
innovativeness and economic performance.
In the next section, the theoretical background for this work is presented. A set
of hypotheses is proposed, based on a model where Entrepreneurial Climate, Social
Networks and Learning Orientation positively impact the Innovativeness of forest
owners and innovativeness positively impacts Economic Performance. Study
methods are then introduced, including information about questionnaire
development, measurement, and sampling. Analyses are described including model
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
testing via structural equations modelling. Finally, results are presented and
discussed, implications suggested, and study limitations outlined.
2. Theoretical Background and Hypotheses
2.1. Innovation, innovativeness and Innovation systems
The concept of innovation is often connected to the findings of Schumpeter (1936). In
his early economic analyses he focused on the enterprise and the role of the
entrepreneur in economic processes. He defined innovation as a discontinuously
occurring set of new combinations of existing resources and considered innovations
as the driver for economic development. During recent decades there has been an
increase in the use of the term innovation (Fagerberg et al. 2005). There is no unified
definition of the term, but there is consensus that innovation represents something
new (Grønhaug and Kaufmann, 1988). Rogers (2003:12) defined innovation as,
“…an idea, practice, or object that is perceived as new to an individual or another unit
of adoption”. In this literature, there has been no concern for whether the idea is
objectively new. It is considered an innovation if the idea is new to the individual or
an organization.
Innovations come in a variety of forms with the most recognized being new or
improved products or manufacturing systems. However, innovation can also take
place in such areas as business management processes. Truly new innovations are
often referred to as new-to-the-world innovations or radical innovations while
improvements in existing products, services, or management practices are referred
to as incremental innovations. When dealing with NTFP&S and other low/non-
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
technology businesses “new, incremental innovations” (e.g. Weiss et al., 2007,
Nybakk et al., 2008), suggesting a lack of radical innovations.
Innovation can be seen as the result of carrying out ideas while innovativeness
is a characteristic of an organisation or a person that carries out ideas. A major area
of innovativeness research deals with adoption and diffusion (Calantone et al., 2002).
Rogers (2003:22) defined innovativeness as “the degree to which an individual or
other unit of adoption is relatively earlier in adopting new ideas than any other
member of the system.” With respect to both individuals and organizations,
innovativeness is a characteristic, attitude, or propensity towards developing or
adopting innovations (Rogers 2003). Extensive work has been done attempting to
identify the characteristics of innovative organizations (e.g., Damanpour 1991,
Vincent et al. 2003). Following this and other forest sector innovation research, we
define innovativeness as the propensity to create and/or adopt new products,
processes, and business systems (Knowles et al., 2008).
The Systems of Innovation approach is relatively new having existed for about two
decades. However, it has quickly become established and is frequently used in
innovation research (e.g. Freeman,1987, Lundvall, 1992, Edquist,1997) and Nelson
(1999).The approach has an institutional view of innovation. North (1991) looked at
institutions as a set of habits, routines, rules, laws or regulations that dictate the
relations and interactions among individuals, groups and organizations. An institution
connects to a practice, a relationship or an organization that has been
institutionalized inside a society or culture (North, 1991). The institutions shape, and
are shaped by, the actions of organizations and relationships among them (Edquist,
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
1997). The main idea is that individuals or organizations do not innovate alone but
through interaction with others. Therefore, interaction among actors and institutional
settings, not only the actors in the system, is important for innovation activities. This
captures the non-linear aspects of innovation processes and has been one of the
most important characteristics of the Systems of Innovation approach (Fagerberg et
al., 2005). A special case of the Systems of Innovation approach concentrates on
regional innovation systems; this work can be traced to Cook (1992). Based on his
work, in recent years there has been an increased focus on regional and local levels
related to industry development and innovation.
2.2. Entrepreneurial climate and innovativeness
The literature has emphasised the importance of localisation on entrepreneurs and
companies. Porter (1990, 1998) argued that companies can gain competitive
advantage through highly localised processes such as economic structures, values,
cultures, institutions, and histories. This view has also been supported by the
regional innovation systems and “learning economy” literature (Fagerberg, 2005).
Positioned in a “learning economy”, the focus has been to increase the innovation
capacity of small- and medium-sized enterprises (SEMs) by identifying how the
climate fosters innovation (Storper, 1995). Various terms have been used to describe
this socio-cultural impact on local regions. Lordkipanidze et al., (2005) studied
sustainable tourism companies and found that poor entrepreneurial culture and
climate was an impeding factor to economic development.
In the present study we use the term “entrepreneurial climate”. Rametsteiner
et al., (2005) who studied factors fostering innovation among forest owners in central
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
European countries used the term “entrepreneurial milieu” for the same concept. We
define entrepreneurial climate as the local cultural factors, social factors, and
traditions that influence the entrepreneur’s innovativeness. A positive entrepreneurial
climate gives a local community positive spillover effects resulting from
entrepreneurial activities plus social and cultural capital that are important for
innovativeness. These observations suggest the following hypothesis:
Hypothesis 1: The higher the level of entrepreneurial climate in the local
community, the greater the degree of innovativeness among forest owners.
2.3. Social network and innovativeness
Social theory and network analysis have emphasized the importance of networking
among heterogeneous groups (Fagerberg et al., 2005). Previous scholars have
emphasized that there are advantages with having large and diverse social circles
(Granovetter, 1973, Burt 1992, Foss 1994, Jenssen 1999). A strong social network
may also influence growth (Zhao and Aram 1995). A social network has been defined
as a specific set of linkages among a defined set of persons and it provides
entrepreneurs with social capital (Mitchell, 1962, Coleman, 1988), or a quality that
can exist between people that increases the return of human capital such as
intelligence, education, and work experience (Burt, 1997). Interactions must last for a
meaningful time period for them to be considered as part of a social network
(Jenssen, 1999). Accordingly, one can look at a social network as a pattern of lasting
social interactions among people (Greve and Foss, 1997).
Network theory normally distinguishes between strong and weak ties, where
the strength of the relationship depends on factors such as trust, friendship, level of
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
interaction, and the duration of the relationship (Granovetter, 1973). A person has a
strong tie to someone she interacts with regularly and a weak tie with an
acquaintance she rarely interacts with. The literature has emphasized the
importance of both strong and weak ties in innovations (Fagerberg et al., 2005).
Strong ties are important for social support, while weak ties provide much of the
novel information. Weak ties have a longer reach, but lack depth. One can argue that
strong ties only circulate old ideas, and have limited importance for innovativeness.
On the other hand it is important, especially for individual entrepreneurs without the
support of an organization, to have trust and support from a social network.
Previous scholars have also emphasized the importance of the number of ties
(e.g. Ahuja, 2000). Ties make knowledge sharing possible (Granovetter, 1973; Ahuja,
2000; Jenssen, 2001), so one can gain necessary complementary knowledge (Arora
and Gambardella, 1990; Ahuja, 2000) and cooperation to implement larger projects,
which again can generate more knowledge (Ahuja, 2000). Nybakk et al. (2008)
studied nature-based companies in Norway and found that companies were more
networked with local actors that were similar them in size and characteristics. The
study also indicated a positive link between networking and innovativeness (Nybakk
et al., 2008). The literature suggests that local social networks have an important role
in an entrepreneur’s ability to be innovative, leading us to propose the following
hypothesis:
Hypothesis 2: The greater the extent of local social networking, the greater the
degree of innovativeness among forest owners.
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
2.4. Learning orientation and innovativeness
The Systems of Innovation literature has emphasized the importance of social
interaction and learning to innovation (e.g. Lundvall and Johnsen, 1994, Isaksen,
1999, Fagerberg et al., 2005). The basic idea in the literature is that innovations
come from the interaction and knowledge flow among different actors (Edquist, 1997,
2001). This knowledge is tacit and can therefore be difficult to transfer over longer
distances.
Recent innovation work emphasizes the role of learning, or a learning
orientation, as an antecedent to an innovative culture (Hult et al., 2004, Hurley and
Hult, 1998). Proactive learning allows a company to be more innovative by, for
example, identifying new market opportunities and having the knowledge and
expertise to exploit those opportunities. Calantone et al., (2002) studied the
relationships among learning orientation, firm innovativeness, and firm performance
using a broad array of US industries. They defined learning orientation as activities of
creating and using knowledge to enhance competitive advantage. Most research in
this area has utilized measures of learning orientation that are specific to the context
of larger firms. The literature contains no guidance regarding measurement of the
phenomenon in small- or micro-firms.
Forest owners and farmers in Norway often look at themselves as familybased, micro-businesses. Because of the family orientation and micro-nature of
these companies, there is little structural similarity with larger companies. Interorganizational issues are especially different. In a one man company, shared vision
and intra-organizational knowledge sharing is not relevant. However, openness to
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
learning or proactive learning by the individual or individuals in a micro-business
holds the same promise of leading to innovation. These observations suggest the
following hypothesis:
Hypothesis 3: The higher the level of learning orientation among forest owners,
the greater the degree of innovativeness.
2.5. Innovativeness and economic performance
In this study performance is defined as economic performance. The relationship
between innovativeness and performance is complex and has been debated in the
literature (e.g. Grønhaug and Kaufmann, 1988; Rogers, 2003; Vincent et al., 2003).
Producing innovations can result in increased income, but the risk involved in
developing innovations can also have a potential negative impact on income. In
addition, there is the issue of time delay between an innovation and performance.
Almost a century of research has emphasised the importance of innovativeness for
positive financial performance (Schumpeter, 1934; Porter, 1990; Fagerberg et al.,
2005). Also, the diffusion literature has emphasised the importance of innovativeness
in organizations (Rogers, 2003). Many important studies have shown a positive
relationship between firm innovativeness and economic performance (e.g.,
Deshpande et al., 1993; Calantone et al., 2002). Research on the forest products
industry has also shown this positive relationship (Crespell et al., 2006; Crespell and
Hansen, 2008) as have studies of nature-based tourism in micro-firms in Norway
(Nybakk et al., 2008). The literature generally supports that innovativeness positively
impacts economic performance, suggesting the following hypothesis:
Hypothesis 4: The higher the degree of innovativeness, the greater the
economic performance among forest owners
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
2.6. Property size as a moderating effect
The overall body of literature investigating the impact of size on innovativeness is
inconclusive (Vincent et al. 2003). An argument is made that larger organizations
have more resources to use toward innovativeness (Cohen and Kepper 1996, Hurley
and Hult 1998) while the counter argument is that smaller organizations are more
nimble and better suited to innovativeness (Wagner and Hansen 2005). Income from
NTFP&S is typically dependent on the landowner’s property size, because land is
one of the most important resources. For example, the income from fishing and
hunting rights are normally correlated with forest size. Innovation literature has also
emphasized the importance of resources in the success of innovations (Cohen and
Klepper, 1996). Thus, one could assume that the more forest land the owner has,
the stronger the relationship between innovativeness and performance. Smaller
forest owners may be innovative, but do possess sufficient resources to translate this
into performance.
On the other hand, owning a large land area is not always necessary to
achieve high economic performance (e.g. Nybakk et al., 2008). In the Norwegian
context a contributing factor is the public right to access the countryside (everyman’s
rights) which gives forest owners good possibilities to transform innovative ideas into
performance regardless of the size of their ownership. Although the literature is
inconsistent regarding size and innovativeness, owners of larger forest areas may
benefit more from being innovative, suggesting the following hypothesis:
Hypothesis 5: Property size moderates the effect of innovativeness on
performance, with large owners benefiting the most from being innovative.
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
2.7. The Proposed Model
In this paper, we conceptualize that local social network (from here refereed to as
Social Network), Entrepreneurial Climate and Learning Orientation will have a
positive impact on Innovativeness and Innovativeness will positively impact
Performance. Innovativeness is in this model acting as a mediating variable between
each of the three variables and Performance. Finally, Property Size is proposed as a
moderating factor enhancing the impact of Innovativeness on Performance for larger
landowners (Figure 1). The over all model is also supported by the Systems of
Innovation approach (Lundvall, 1992; Edquist,1997). The innovation system
approach is based on the idea that actors do not innovate in isolation, but via
interactions with others and the innovation process is affected by economic and
institutional factors (Lundvall, 1992; Isaksen, 1999). This is also supported by an
empirical study among micro-scaled, nature-based tourism companies in rural
Norway (Nybakk et al., 2008).
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Social
Network
Property size
H1
H5
+
H2
Entrepreneurial
Climate
H4
Innovativeness
+
+
Economic
Performance
H3
Learning
Orientation
+
Figure 1. Theoretical Framework of the Study with Hypotheses
3. Methods
3.1. Measurement
Based on a review of previous studies of forest owners and the objectives of this
research, we developed a questionnaire. All constructs in the main model were
measured with multiple-item scales, like suggested by Churchill (1979). Whenever
possible, we used measurement scales from previous research modified to our
setting. Little research has been done in the context of NTFP&S and self-employed
forest owners running their own family company. Most firm-level innovativeness
research focuses on larger companies in well-known industrial sectors. There are
major organizational differences between larger companies and those of interest in
this study. Examples include number of employees, scale of activities, and levels of
professional management. Substantial modification was therefore needed in the
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
scales utilized. In the cases where pre-existing scales were not available, we
developed items on the basis of the conceptual definitions of the constructs from
previous studies of forest owners.
The following discussion outlines the measurement scheme for each
construct. All items measuring Social Network, Entrepreneurial Climate,
Innovativeness and Performance were measured using seven-point Likert items,
ranging from 1 (strongly disagree) to 7 (strongly agree). Social Network: The social
network scale was measured with three items adapted from Antia and Frazier (2001)
and three items developed specifically for this study (Appendix - Table 6). The scale
was designed to measure only the local social network. Entrepreneurial Climate:
Four items were adapted from Evensen and Rødset (2002) and their study of
Norwegian forest owners, and two new items were developed. Learning
Orientation: Learning orientation has been measured in a number of ways in the
literature. Calantone et al., (2002) utilized a measure with multiple dimensions. We
chose to utilize their dimensions; commitment to learning and open-mindedness. The
items were modified to fit the context of forest owners and to stand as one rather
than two dimensions. An additional item was created specifically for this study.
Accordingly, we used one, six-item construct. Innovativeness: In this study we have
an incremental view of innovation and follow the six item scale used by Calantone et
al., (2002). Performance: Two items were adapted from Olsen et al. (2005) and
three were created for this study. Property Size was measured by number of
hectares of forestland. Education Level was measured as: 1) primary and
secondary school, 2) high school, 3) university/college education (less than four
years) and 4) university/college education (four or more years). Economic
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Importance: 14 different NTFP&S were measured on a scale from 0 to 7 (0= no
activity, 1= very low importance and 7= high importance).
3.2. Questionnaire development
A questionnaire was developed consisting of five major sections: Social Network,
Entrepreneurial Climate, Learning Orientation, Innovativeness and Performance.
Additional items addressed type of forest-related economic activities the forest
owners performed. Descriptive information such as property size and education level
was also included. The overall questionnaire also included a number of items used in
a different study. The questionnaire was pre-tested by ten forest owners, one
manager from the forest owners’ association and five researchers. Only small
changes were required to make the questionnaire fully suitable for use.
3.3. Sampling and Data Collection
A complete and official list with the names and contact information of Norwegian
forest owners constituted the sample frame. All forest owners located in south,
middle and east Norway and with more than 25 hectares of forest land were selected
to an adjusted list, in total 24,897 forest owners. Two-thousand and seven forest
owners were then randomly drawn from the adjusted list. The questionnaire and a
cover letter explaining the objective and importance of the study were mailed to the
forest owners in November 2007 by post following a modified Dillman (1978)
approach. A self-addressed, stamped return envelope was also included. A second
wave was mailed two weeks later, and contained a reminder. Two weeks after the
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
reminder letter, a questionnaire packet similar to the first wave was sent out to all
non-respondents.
Data collection ended in January 2008 and resulted in 809 returned
questionnaires. Twenty-six respondents reported that they were not forest owners
and 18 respondents reported that they had less than 25 hectares of forest, reducing
the valid sample size to 1965. A total of 110 questionnaires contained significant
numbers of missing values (no response) and were deleted from the final data. After
eliminating the unusable questionnaires, the non-forest owners and the respondents
with an ownership size smaller than our criteria we were left with 683 usable
responses, resulting in an overall adjusted response rate of 35 percent.
3.4. Non-response test
A concern in all survey research is that respondents may be systematically different
from those who did not complete the questionnaire. Only an extremely high response
rate could limit this concern, and even with high response bias may still exist
(Needham and Vaske, 2008). In the randomly drawn address list we had information
about the forest owner’s property size and the location of the property. There were no
indications of bias related to number of respondents from different regions. Property
size was analysed using t-tests where the respondents were compared to the
complete sample list. No significant differences were found (p>0.05) indicating that
non-response bias related to size was not a concern.
Needham and Vaske (2008) suggest that a non-response check should
involve contacting a sample of original non-respondents and asking questions from
the questionnaire. A phone survey was conducted by calling 962 original non16
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
respondents, resulting in 105 completed questionnaires (11 percent response rate).
Thirty-three percent answered that they did not answer because of lack of time.
Eleven percent answered that they were not interested in this type of questionnaire.
Differences in age and education between respondents from the survey and from the
non-response survey were tested with a t-test/chi-square-test. The results showed
that respondents had significantly (p<0.05) higher education and were significantly
(p<0.05) younger than non-respondents. This finding indicates non–response bias
and that the response rate among young and educated forest owners may be higher
than average.
The results of these various tests indicate possible non-response bias. One
potential method for adjusting for this problem would be to weight the data. The
response rate in the non-response test was only 11 percent which may introduce
additional non-response bias problems. Additionally, the original survey had a high
response rate and number of respondents. An overall conclusion was, therefore, that
weighting the data could do as much harm as good. The results of the study are
therefore discussed in the context of potential non-response bias.
4. Analysis and Results
Basic statistical analyses were done in SPSS 13. LISREL 8.52 (Jöreskog 1993) was
used for the Expected Maximization algorithm (EM) for multiple imputations. The
models tested were covariance structure models with multiple indicators for all latent
constructs and were analyzed with EQS 6.1 (Bentler, 2006).
The final data set included 683 cases with less than two percent missing data.
Nonetheless, listwise deletion would have led to the loss of 25 percent of the cases.
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Consequently, we used the Expected Maximization algorithm (EM) for multiple
imputations (Acock, 2005). Most variables did not distribute normally and we
therefore used robust statistics and robust standard errors that had been scaled to
correct for some of the non-normality in the data (Byrne et al., 2004). Standard
deviations and intercorrelations for the study's 29 manifest variables are presented in
the appendix in Table 7.
The average forest property size among respondents was 207 hectares, but
the variation was large (s.d. = 495). The respondent with the largest area of forest
land owned 8000 hectares of forest. Eighty-two percent of respondents lived in the
same municipality as that in which their forest was located and 83 percent had
traditional forestry (e.g. timber production and sale) on their land. The average age
of respondents was 53 years and 85 percent were male. Forty percent had college or
university education.
NTFP&S was of some economic importance during recent years for 95
percent of respondents. But for most forest owners income from NTFP&S is only
supplemental to a primary source (Table 1).
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Table 1. Proportion of respondents who ranked the importance of the
respective product/service as 2 or higher on a scale from 0 to 7 (0= no activity, 1=
very low importance and 7= high importance).
NTFP&S
%
Leasing of hunting rights
Arranging hunting (small game)
Arranging hunting (big game)
Real estate, building cottages, sale of plots etc.
Renting out cottages
Leasing of fishing rights
Arranging fishing expedition
Extraction of gravel / minerals
Renting of fall(s) for hydropower
Culture tourism / adventure tourism etc.
Golf course, motor sport track, horse riding etc.
Bioenergy (firewood not included)
NWFP, mushrooms, lichens, mosses etc.
37
20
17
12
11
9
8
8
7
4
4
3
2
4.1. Model Refinement
4.1.1. The Measurement Model
The measurement model consisted of five latent variables: Social Networking,
Entrepreneurial Climate, Learning Orientation, Innovativeness, and Performance.
Given the large sample size (n=6831) we chose to validate the model following a
split-sample approach (Byrne, 2006). We randomly divided the dataset into two
subsets; a ‘calibration’ sample and a ‘validation’ sample. The calibration process
involved running Lagrange and Wald tests, as well as analysis of model fit and
examination of the psychometric properties of the scales, such as reliability, variance
extracted and discriminant validity. As a result, seven variables were deleted (one or
two per construct). Parameter estimates, composite reliability and variance extracted
for measurement relationships in the measurement model using the calibration
sample is shown in Table 2. The factor loadings for each individual item were
statistically significant (p<0.01), and composite reliability was at an acceptable level
1
Each half contained more observations than five times the number of parameters being estimated (p=54), which
is considered as a cutoff point for a meaningful use of SEM using ML estimation.
19
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
in the calibration sample. Variance extracted was slightly inferior to the suggested
cutoff point of 0.5 but the reported values (>0.42) are considered acceptable, given
the conservative nature of the test (Hatcher, 1994). Furthermore, residuals were
small, normally distributed and centered on zero.
20
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Table 2. Parameter estimates for measurement relationships in the
measurement model. Calibration sample.
Constructs and indicators (abbrev.)
Standardized
loadings
Error
t-value
Social network (CR=0.99, AVE=0.49)
1. Lot of cooperation between me and other actors
2. Frequent conversations with other actors
3. Frequently discuss common problems
4. Central position and important role in network
5. Frequently involved in voluntary work
6. Others often come to me for help when they have ideas
0.804
0.891
0.853
0.626
0.647
Deleted
0.594
0.454
0.521
0.780
0.762
20.6
26.5
21.2
11.8
13.6
0.737
0.675
15.8
0.567
0.849
Deleted
0.824
0.528
9.9
19.6
0.653
0.757
10.7
0.795
0.657
0.736
0.740
0.634
Deleted
0.606
0.754
0.677
0.672
0.773
19.6
13.6
14.1
17.1
12.2
0.857
0.872
0.872
0.752
0.516
0.490
0.489
0.659
20.4
21.2
20.2
16.2
0.817
0.455
0.499
0.787
9.9
22.2
21.9
11.5
Entrepreneurial climate (CR=0.96, AVE=0.42)
1. Many have started utilizing alternative income possibilities
(AIC)
2. Many have started thinking about AIC
3. Many positive when others utilize the property commercially
4. Seen as positive when others commercially utilize their
property
5. Many have started with new activities, even if these include
some risk.
6. Support from the local community when/if I develop new
products and services
Deleted
Learning orientation (CR=0.98, AVE=0.42)
1. My ability to learn is important
2. Question my own utilization of the property
3. Look at learning as an investment
4. Dependent on new knowledge to be competitive
5. Question my own judgement of the market
6. High value for me to attend courses
Innovativeness (CR=0.98, AVE=0.57)
1. Seek out new ways
2. Creative in my methods of operation
3. Try out new ideas
4. Innovation and new alternative income businesses are not
perceived as too risky
5. Introduced new products and services
6. First on the market with new products and services
Performance (CR=0.97, AVE=0.47)
1. Reached the expected profitability
2. Higher profitability than others
3. Increased total sales
4. Increased profitability
5. Increased labour effort (person-years)
CR=Composite Reliability; AVE= Average Variance Extracted.
21
Deleted
Deleted
Deleted
0.577
0.891
0.866
0.617
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Following the approach of Anderson and Gerbing (1988) we then adjusted the
structural model (Figure 1). Table 3 shows good model fit. According to Hu and
Bentler (1999) values of the Comparative Fit Index (CFI) should be above 0.95, Root
Mean Square Error of Approximation (RMSEA) below 0.06 and Standardized Root
Mean Square Residual (SRMR) below 0.08 Therefore, we conclude that our model
provided a good fit to the data.
Table 3: Robust fit indices by sample.
Sample
N
Satorra
CFI SRMR
X2,d.f.
RMSEA [95% C.I.]
Calibration
341
318.9, 199
0.96
0.066
0.042 [0.033-0.050]
Validation
342
372.8, 199
0.95
0.056
0.051 [0.043-0.058]
Pooled
683
674.8, 199
0.96
0.053
0.046 [0.040-0.051]
We next validated the model using the validation sample. The approach to
validation followed the seminal work by Jöreskog (1971), as described by Byrne
(2006). In this ‘invariance-testing strategy’, a final model (that with the best fit for the
calibration sample) is tested on a second independent validation sample from the
same population. This strategy tests the replicability of the measurement across
groups. This procedure allowed us to validate the model, showing measurement
invariance between the two samples (Table 3). Based on this result we pooled both
samples. The results from the measurement model with pooled data are presented in
Table 4.
22
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Table 4. Descriptives and correlation matrix for the constructs from the
measurement model (Pooled data; n=683)
Correlation
Studied scales
Mean* S.D.* CR
AVE Alpha AIC NW
EC
LO
Social networking (NW)
3.17
1.49
0.98
0.47
0.89
0.58
1
Entrepreneurial climate
(EC)
3.60
1.26
0.95
0.40
0.82
0.48
0.44
1
Learning orientation (LO)
4.39
1.42
0.98
0.42
0.87
0.53
0.48
0.38
1
Innovativeness (IN)
3.07
1.59
0.99
0.53
0.92
0.73
0.51
0.13
0.50
IN
1
2.91
1.51 0.94
0.51
0.85
0.58 0.38 0.20
0.18 0.28
Performance
CR=Composite Reliability; AVE= Average Variance Extracted. All items were measured on a 7-point
interval scale, ranging from 1 (strongly disagree) to 7 (strongly agree).);*: Item statistics (mean of all
items in each construct); AIC=Average Inter-item Correlation; Alpha= Cronbach’s Alpha.
4.1.2. The Structural Model
The model showed a good fit from the pooled sample (X2=514.9202, p=.00,
CFI=.95, X2/df=2.5, SRMR=.072, RMSEA= .048 [.043, .053], with residuals normally
distributed, small, and centered around zero). Given the satisfactory fit of the model
the hypotheses were evaluated by examining the robust estimated structural path
coefficients (Table 5).
Table 5 in here
The findings presented in Table 5 and Figure 2 suggest that (H1) Social
Network and (H3) Learning Orientation have a positive effect on Innovativeness
(p<0.01), and Innovativeness (H4) has a positive affect on Performance (p<0.001)
based on the calibration, validation and the pooled dataset. Entrepreneurial Climate
(H2) was not significantly (p>0.05) related to innovativeness. Based on this we
hereafter report all results referring to the pooled sample.
23
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
To test for the significance of the indirect effects, we followed the
bootstrapping method advocated by Shrout and Bolger (2002). We created 1,000
bootstrap or pseudo samples of size 683. We estimated empirical indirect effect
means and standard errors for all three indirect effects. The results indicated that the
indirect effect of Social network on Performance via Innovativeness was significant
(b=.064 (95% CI: .028; .100), ß=.32 x .31 = .100). Similarly, the indirect effect of
Learning orientation on Performance via Innovativeness was significant (b=.105
(95% CI: .100; .152), ß=.37 x .31 = .115). To double check these results we also
used Sobel’s (1982) formula for normal theory to test the significance of indirect
effects, as described in Baron and Kenny (1986). This procedure yielded equivalent
results to the bootstrapping procedure. This was expected, given the large sample
size, and little evidence of non-normality for the indirect effects.
In order to test moderating effects we first divided the dataset into ‘large
owners’ and ‘small owners’. In the case of H5, the parameter from Innovativeness to
Performance was constrained to be equal between the two groups. In the second
step, the parameter was allowed to be free (Sauer and Dick, 1993). The chi square
test revealed a significant difference (p<0.05) between groups for the relationship
between Innovativeness and Performance, supporting the existence of the moderator
effect. This effect was equal to 0.36 for large owners, whereas for small owners it
was 0.26, suggesting that large owners benefit more from being innovative. Figure 2
shows the structural model with robust regression coefficients, significance of X2 and
t-tests and coefficients of determination for the endogenous constructs. The results
showed that four of the five hypotheses were supported. The model explained 32
24
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
percent of the variation in Innovativeness and nine percent of the variation in
Performance.
Property size
Social
Network
0.32***
x21= 4.1*
R2=0.32
-0.08 n.s.
Entrepreneurial
Climate
R2=0.09
0.31***
Innovativeness
Economic
Performance
0.37***
Learning
Orientation
Figure 2. The structural model, with robust parameters.
(Above arrow; reg. coef.; *: p<0.05; ** = p< 0.01; *** = p< 0.001
Owner age and education level were also tested as controlling variables. Only
education was significant (p<0.05) and negative, meaning that more educated
owners are less innovative.
5. Discussion and Implications
With the exception of the relationship between Entrepreneurial Climate and
Innovativeness, our proposed model performed as expected. Accordingly, the results
support four of the five hypotheses and reveal that Social Network and Learning
Orientation are critical antecedents to Innovativeness. Innovativeness is an important
25
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
ingredient for obtaining high Performance and larger property sizes allow landowners
to more effectively turn Innovativeness into Performance.
It is conceptualized in this paper that the local Social Network will have a
positive impact on Innovativeness and Performance, with Innovativeness acting as a
mediating variable between Social Network and Performance. Social Network was
positively related to Innovativeness (H1; β = 0.32, p < 0.001). These findings are
consistent with earlier literature (Isaksen, 1999; Vennesland, 2004; Nybakk et al.,
2008). Forest owners do not innovate alone, but in cooperation with others
(Fagerberg et al., 2005). Networking can contribute to innovative capacity and
innovativeness among local forest owners utilizing NTFP&S by giving them novel
ideas and access to resources, and by transferring knowledge. Accordingly, forest
owners who invest in networking with local actors will obtain advantage by gaining
new ideas, concentrating on core expertise and finding new and better ways to run
their businesses. By developing new policy instruments to promote networking and
clustering in rural regions, policymakers can help to develop innovativeness among
forest owners.
We find no evidence of the impact of Entrepreneurial Climate on
Innovativeness in the structural model (H3; β=-0.08, p > 0.05). Literature has
suggested that a positive Entrepreneurial Climate facilitates innovativeness among
forest owners (Rametsteiner et al., 2005) When other actors in the local community
are entrepreneurial and are utilizing NTFP&S in a new, innovative way, this should
have a positive effect on innovativeness among others. A possible explanation for
this non-significant result could be the way it was measured. It could be that more
26
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
innovative forest owners are more critical of a lack of a positive entrepreneurial
climate. In other words, they may experience frustrations from what they perceive to
be a poor Entrepreneurial Climate. Given that previous research found a positive
relationship between Entrepreneurial Climate and Innovativeness, further
investigation is warranted.
Learning Orientation was positively related to Innovativeness (H3; β = 0.37, p
< 0.001). A forest owner committed to learning seeks a better understanding of his
environment, resources, markets, customers and suppliers. The finding suggests that
innovation itself is a process of learning that fosters implementation of new ideas,
new products, and new ways of running the business. This is consistent with both
organizational management literature (e.g. Calantone et al., 2002) and Systems of
Innovation literature (e.g. Lundvall, 1992; Isaksen, 1999). Organizational
management literature emphasizes that a positive learning orientation also reflects
an acknowledgement of and preference for assimilating new ideas (Hurley and Hult,
1998; Calantone et al., 2002). Learning capacity and the desire for learning among
forest owners are important factors influencing innovativeness. Accordingly, forest
owners will benefit from being committed to learning.
Forest owners’ associations and politicians can facilitate innovation by
supporting learning related activities and a learning climate in rural areas. This can
be done by organizing courses and conferences where forest owners can learn and
develop skills as well as share existing knowledge. This is crucial for product and
services development and to improve existing products. Gielen et al., (2003) studied
agricultural entrepreneurs in the Netherlands and emphasized the importance of new
27
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
impulses from weak, unknown networks for farmers to be continuously innovative.
To help forest owners to establish such networks, meetings, conferences and
courses are important. Another issue is that learning about innovation is largely
‘learning by doing’. Policy measures to help forest owners ‘to do’ might in turn allow
them to learn to be more innovative (Lunnan et al 2006).
Consistent with earlier literature (Grønhaug and Kaufmann, 1988; Nybakk et
al., 2008, Crespell and Hansen, 2008), Innovativeness was positively related to
Performance in this study (β = 0.33, p < 0.001). Innovativeness and its antecedents
explained nine percent of the variation in Performance. Many other factors beyond
Innovativeness affect the Performance of forest owner operations. Also, being highly
innovative carries risk and added costs that can potentially negatively affect
performance. The effect of Innovativeness on Performance may have a time delay.
Investments in innovations may require cash outlays which can negatively impact
short-term profitability. Time is required to implement innovations, learn about
markets, etc. before profits are generated. Nevertheless, the relationship was
significant and the finding emphasizes how important Innovativeness is for
Performance and potential economic growth and rural development related to forest
land in Norway. Forest owners need to continuously renew and innovate to be
competitive over time. Emphasizing this, it is also important to stress that renewal is
not incompatible with keeping old traditions and characteristics of Norwegian rural
areas.
The moderating effect of forest owners’ Property Size on the relationship
between Innovativeness and Performance was supported (H5; p<0.05). The findings
28
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
suggest that large forest owners are more able to turn Innovativeness into higher
Performance. These findings indicate that an increase in average forest Property
Size will have a positive effect on forest owners’ ability to transform innovativeness
into performance. One reason for this can be that a large forest area is a resource
that can be important for turning ideas into actions. Larger forest owners have more
land to use and likely more hunting and fishing rights. This makes them less
dependent on other forest owners. Norway has had strict rules and regulations for
forestland transactions which prevent forest owners from buying more forestland.
According to the findings in this study, this can have a negative effect on
performance among innovative forest owners. Norway has many small forest owners
and additional cooperation may be a way to accomplish this larger forest area and an
enhanced ability to benefit from innovations.
Clearly, Social Networking and a Learning Orientation influence
Innovativeness among forest owners, which then have a positive effect on
Performance. The overall findings suggest that policymakers will have the greatest
potential impact on innovativeness among forest owners by stimulating networking
and learning. This again can lead to development of regional value-creating
environments, and help to establish sustainable employment and growth in
profitability in rural Norway. This study also shows that property size is important for
forest owners’ ability to transform innovativeness into performance.
29
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
6. Limitations and Future Research
This was a cross-sectional study and longitudinal data were not collected, which
prevents drawing conclusions regarding causality. Nevertheless, the study results
were supported by theory, which may indicate causality. A similar study should be
repeated after several years to see if the findings are constant over time.
Non-response bias may be present in this study. It appears that younger and
more educated forest owners with higher economic performance related to NTFP&S
were more likely to respond. A potential reason for this can be that they are more
interested in these topics. This suggests that our findings may be more
representative of this group of forest owners. To reduce this problem in further
studies, one should seek to increase the response rate among older and less
educated owners.
Entrepreneurial Climate has been suggested as a factor influencing
innovativeness, but this phenomenon has been difficult to measure and document in
quantitative studies. A more objective measurement of Entrepreneurial Climate
should be developed and related to location.
The present study calls attention to the importance of antecedents, and links
Innovativeness to Performance among forest owners utilizing NTFP&S. It
emphasizes the effect Learning Orientation and Social Network have on
Innovativeness, but it does not directly address the issue of how politicians can
influence this through policy instruments. This study is limited to the local network,
30
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
but national and international networks can also be of importance. Additionally, the
study does not consider the structure and quality of the network and does not take
into account factors such as strong and weak ties, centrality, density (redundancy),
and variety of knowledge in the network. Future research is needed to address these
issues and how they effect the link between social network and innovativeness in
NTFP&S. Also, the study model explains less than one-third of Innovativeness.
There are undoubtedly other important antecedents to Innovativeness that we have
not addressed in this study. Future studies should identify and address these issues.
We have in this study emphasized the importance of Learning Orientation and
Social Networking, but we have not looked at their antecedents. These antecedents
can be important for policymakers in order to develop tools to increase networking
and learning orientation among forest owners. Future research could identify the
antecedents, seek a deeper understanding of networks and learning orientation, and
construct a comprehensive framework of both antecedents and consequences.
7. Acknowledgements
This research was made possible through grants from The Research Council of
Norway. We want to thank Birger Vennesland (Norwegian Forest and Landscape
Institute), Henrik Lindhjem (Department of Economics and Resource Management,
Norwegian University of Life Sciences and ECON), Jon Bingen Sande (Norwegian
University of Life Sciences), Silja Korhonen-Sande (University of Helsinki), Mark
Needham (Oregon State University) and Chris Knowles (Oregon Wood Innovation
Center) for help and feedback. We would also like to express gratitude to the Forest
31
Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Business Solutions group at Oregon State University and EFI Regional Project
Center, INNOFORCE network, for interesting conversations and feedback.
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Appendix.
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Table 6. Scales used in the study
Factor
Items (full text)
1. I cooperate with other actors in the local community.
2. I have some conversations with other actors in the local community about topics
related to utilization of the property.
Social
Network
3. We frequently discuss common problems in the local community.
4. I have a central position and important role in the local network.
5. I am frequently involved in voluntary work and help others in the local community.
6. When others in the local community have some questions related to new ideas
about new ways of utilization of the property, they often come to me for help.
1. I think forest owners have started thinking about utilizing alternative income
possibilities (NTFP&S).
2. When someone in the local community has new ideas to utilize their property
commercially, this will be gratefully accepted.
3. Several forest owners have started with new alternative commercial activities
Entrepreneurial related to their forest land.
climate
4. The local community is positive when others utilize their property commercially
(e.g. lease out hunting rights).
5. Many have started with new activities, even if it includes some risk.
6. I will experience support from the local community when/if I start up with new
products and services form the forest.
1. My ability to learn is important to increase the value added to the forest land.
2. I often question my own utilization of the property.
Learning
orientation
3. I look at learning as an investment and not a cost.
4. I am dependent on new knowledge to be competitive.
5. I often question my own judgement of the market.
6. It has high value for me to attend courses, seminars and other forest and
countryside learning activities.
1. I often seek out new ways to do things.
2. I am creative in my methods of operation.
Innovativeness
3. I frequently try out new ideas.
4. I implement innovations even if it involves risk.
5. I have introduced new products and services in the last years.
6. I am often first in the municipality to utilize the forest and countryside in new
ways.
1. I reached the expected profitability.
2. I reached higher profitability than other forest owners in the local community in the
last three years.
Performance
3. Total sales have increased in the last three years.
4. Profitability has increased in the last three years.
5. Labour effort (person-years) has increased in the last three years.
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Nybakk, E., Crespell, P., Hansen, E. & Lunnan, A. 2009. Antecedents to forest owner innovativeness: An
investigation of the non-timber forest products and services sector. Forest Ecology and Management 257: 608618.
Table 7: Pearson correlation coefficients, standard deviations and means for the
manifest variables (n=683)
Innovativeness
I1
I2
I3
I4
I5
I6
LO
1
LO
2
LO
3
LO
4
LO
5
LO
6
EC
1
EC
2
EC
3
EC
4
EC
5
EC
6
SN
1
SN
2
SN
3
SN
4
SN
5
SN
6
P1
P2
P3
P4
Me
an
S.
D.
Learning
Orientation
Entrepreneurial
Climate
Social Network Performance
L
L
L
L
L
L
E
E
E
E
E
E
S S S S S S
O O O O O O C
C
C
C
C
C
N N N N N N P P P P P
I1 I2 I3 I4 I5 I6 1
2
3
4
5
6
1
2
3
4
5
6
1
2
3
4
5
6
1
2
3
4
5
.7 .7 .6 .4 .4 .3 .2 .3 .3 .3 .3 .1 .0 .1 .0 .1 .1 .2 .3 .3 .3 .3 .3 .0 .2 .1 .1 .2
1 9* 6* 8* 2* 3* 9* 7* 7* 1* 5* 4* 9* 2* 2*
2 3* 3* 8* 4* 5* 2* 2* 5* 8’ 9* 9* 8* 3*
.8 .6 .4 .4 .3 .2 .3 .2 .3 .3 .1 .0 .1 .0 .1 .1 .2 .2 .3 .3 .3 .3 .0 .2 .1 .1 .2
2 3* 1* 3* 9* 0* 4* 1* 4*
9 8* 9* 7* 3*
1 0* 8* 1* 7* 5* 6* 2* 9* 4* 2* 9*
5 3*
.7 .4 .4 .3 .2 .3 .3 .3 .3 .1 .0 .1 .0 .1 .1 .2 .3 .3 .3 .3 .3 .0 .2 .2 .2 .2
1 2* 5* 8* 4* 3* 4* 1* 4* 1* 9*
4 3*
2 5* 6* 9* 5* 4* 6* 4* 7* 7’ 9* 1* 0* 5*
.4 .5 .3 .3 .3 .3 .3 .2 .2 .0 .1 .0 .1 .1 .2 .3 .3 .3 .3 .3 .1 .2 .2 .2 .2
1 9* 6* 9* 5* 4* 4* 8* 5* 4* 9* 3* 1* 4*
1 8* 1* 4* 0* 6* 3* 5* 6* 3*
2 8*
.7 .1 .1 .1 .1 .2 .1 .1 .0 .1 .0 .1 .1 .2 .2 .2 .2 .2 .3 .0 .2 .1 .1 .2
1 2* 9* 7* 8* 5* 7* 6* 1*
3 3*
1 7* 1* 3* 9* 4* 6* 4* 0* 8’ 8* 4* 5* 0*
.2 .1 .1 .1 .2 .1 .1 .0 .1 .0 .1 .1 .2 .3 .2 .3 .2 .3 .1 .3 .1 .1 .2
1 1*
1 4* 2* 7* 3* 8* 6* 8* 8* 0* 7* 8* 5* 0*
1 0* 5* 5* 3* 4* 7* 3*
.5 .6 .6 .4 .4 .2 .1 .1 .1 .1 .2 .2 .3 .3 .2 .2 .2 .1 .1 .1 .1 .1
1 2* 5* 3* 9* 6* 8* 3* 9* 2* 7* 6* 9* 5* 3* 1* 7* 4* 0* 5* 1* 3* 7*
.4 .5 .5 .3 .2 .1 .2 .0 .2 .1 .2 .2 .2 .1 .1 .1 .0 .0 .0 .1 .0
1 8* 4* 3* 1* 2* 4* 0*
5 0* 9* 2* 8* 2* 3* 9* 2* 8’
7
5 0’ 5’
.6 .4 .4 .2 .1 .2 .1 .2 .2 .3 .3 .3 .2 .3 .2 .1 .1 .1 .1 .1
1 0* 6* 9* 9* 5* 3* 7* 1* 5* 2* 9* 4* 1* 2* 6* 5* 6* 2* 2* 1*
.6 .4 .2 .2 .2 .1 .2 .2 .2 .3 .2 .1 .2 .1 .0 .0 .0 .0 .0
1 0* 5* 9* 0* 6* 7* 3* 5* 4* 0* 4* 8* 8* 9*
5 9’
6
6 8’
.4 .2 .1 .2 .1 .2 .2 .2 .3 .3 .2 .2 .2 .1 .1 .1 .1 .1
1 6* 7* 2* 7* 3* 5* 0* 7* 4* 1* 2* 6* 2* 0’ 9* 4* 7* 5*
.2 .1 .2 .1 .1 .2 .3 .3 .3 .2 .3 .3 .0 .2 .1 .1 .2
1 2* 3* 0* 5* 6* 0* 0* 1* 2* 9* 4* 0*
5 1* 7* 8* 2*
.4 .6 .3 .4 .3 .2 .3 .2 .1 .2 .1 .0 .0 .0 .0 .1
1 2* 2* 3* 6* 5* 7* 0* 7* 5* 0* 3*
2 8’
6
6 2*
.4 .4 .3 .5 .1 .2 .2 .1 .1 .0 .0 .0 .0 .0 .0
1 8* 8* 7* 5* 9* 2* 0* 3* 5* 9’
4
7 8’ 9’
5
.4 .6 .4 .3 .3 .3 .1 .2 .2 .0 .1 .0 .1 .1
1 4* 1* 4* 0* 6* 1* 9* 9* 1* 9’ 6*
7 1* 6*
.3 .4 .2 .2 .2 .1 .1 .0 .0 .0 .0 .1 .0
1 7* 6* 0* 5* 4* 0’ 9* 8’ 8’
6 9’ 0*
8
.4 .2 .3 .3 .2 .2 .2 .0 .1 .1 .0 .1
1 4* 9* 2* 0* 3* 2* 4*
7 5* 0* 8’ 4*
.3 .3 .3 .2 .3 .2 .1 .2 .1 .1 .2
1 2* 8* 6* 8* 0* 3* 6* 0* 5* 8* 0*
.7 .6 .4 .4 .4 .2 .3 .2 .2 .2
1 2* 0* 8* 5* 5* 3* 2* 0* 2* 4*
.7 .5 .4 .4 .2 .3 .2 .2 .2
1 7* 2* 9* 8* 3* 5* 4* 4* 7*
.5 .5 .5 .1 .3 .2 .2 .2
1 4* 3* 1* 7* 0* 2* 2* 4*
.5 .7 .2 .4 .2 .2 .3
1 5* 3* 0* 2* 5* 3* 1*
.5 .1 .2 .1 .2 .2
1 9* 3* 5* 7* 1* 3*
.2 .4 .2 .2 .3
1 2* 3* 7* 6* 1*
.4 .4 .4 .3
1 7* 1* 4* 0*
.6 .4 .4
1 0* 9* 8*
.7 .5
1 5* 4*
.5
1 2*
3. 3. 2. 2. 1. 1. 4. 4. 4. 4. 3. 4. 4. 3. 3. 3. 2. 3. 3. 3. 3. 2. 3. 2. 3. 2. 2. 3. 2.
29 22 92 84 91 82 64 15 95 45 75 05 28 66 59 81 88 15 39 46 41 33 28 54 49 45 65 05 71
1. 1. 1. 1. 1. 1. 1. 1. 1. 1. 1. 1. 1. 1. 1. 1. 1. 1. 2. 1. 1. 1. 1. 1. 2. 1. 1. 1. 1.
86 77 72 75 56 39 80 77 68 82 77 89 69 49 64 72 57 42 01 89 82 61 90 77 01 66 88 99 77
’ = Correlation is significant at the 0.05 level. * = Correlation is significant at the 0.01 level
45