Having just finished reading Thomas Streeter's (2011a) new book, The Net Effect: Romanticism, Capitalism, and the Internet, when the news of Steve Jobs' passing broke I couldn't help but wonder how Streeter's argument about the mythic American narrative of entrepreneurs could help us to understand the outpouring of media eulogies that remembered him as a visionary entrepreneur, a hero, and a genius who changed the world. To better understand the media memory and posthumous celebration of Steve Jobs as ...